Prudential Financial (PRU) Competitors $102.00 -0.33 (-0.32%) Closing price 05/23/2025 03:59 PM EasternExtended Trading$101.94 -0.06 (-0.05%) As of 05/23/2025 07:25 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock PRU vs. AFL, MET, UNM, PRI, LNC, CNO, CIA, MFC, SLF, and PUKShould you be buying Prudential Financial stock or one of its competitors? The main competitors of Prudential Financial include Aflac (AFL), MetLife (MET), Unum Group (UNM), Primerica (PRI), Lincoln National (LNC), CNO Financial Group (CNO), Citizens (CIA), Manulife Financial (MFC), Sun Life Financial (SLF), and Prudential (PUK). These companies are all part of the "finance" sector. Prudential Financial vs. Aflac MetLife Unum Group Primerica Lincoln National CNO Financial Group Citizens Manulife Financial Sun Life Financial Prudential Prudential Financial (NYSE:PRU) and Aflac (NYSE:AFL) are both large-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, community ranking, valuation, earnings, profitability, institutional ownership, media sentiment, risk and dividends. Does the media refer more to PRU or AFL? In the previous week, Aflac had 1 more articles in the media than Prudential Financial. MarketBeat recorded 27 mentions for Aflac and 26 mentions for Prudential Financial. Aflac's average media sentiment score of 1.24 beat Prudential Financial's score of 1.18 indicating that Aflac is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Prudential Financial 17 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Aflac 20 Very Positive mention(s) 0 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do institutionals & insiders have more ownership in PRU or AFL? 56.8% of Prudential Financial shares are owned by institutional investors. Comparatively, 67.4% of Aflac shares are owned by institutional investors. 0.3% of Prudential Financial shares are owned by insiders. Comparatively, 0.9% of Aflac shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth. Do analysts rate PRU or AFL? Prudential Financial presently has a consensus price target of $121.08, suggesting a potential upside of 18.71%. Aflac has a consensus price target of $104.57, suggesting a potential upside of 1.93%. Given Prudential Financial's stronger consensus rating and higher probable upside, analysts plainly believe Prudential Financial is more favorable than Aflac.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Prudential Financial 1 Sell rating(s) 10 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.15Aflac 2 Sell rating(s) 10 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.00 Which has more risk and volatility, PRU or AFL? Prudential Financial has a beta of 1.07, indicating that its stock price is 7% more volatile than the S&P 500. Comparatively, Aflac has a beta of 0.84, indicating that its stock price is 16% less volatile than the S&P 500. Which has higher earnings & valuation, PRU or AFL? Aflac has lower revenue, but higher earnings than Prudential Financial. Aflac is trading at a lower price-to-earnings ratio than Prudential Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPrudential Financial$60.62B0.60$2.73B$6.3116.16Aflac$17.14B3.24$5.44B$6.4016.03 Is PRU or AFL more profitable? Aflac has a net margin of 28.76% compared to Prudential Financial's net margin of 4.01%. Aflac's return on equity of 16.20% beat Prudential Financial's return on equity.Company Net Margins Return on Equity Return on Assets Prudential Financial4.01% 15.86% 0.64% Aflac 28.76%16.20%3.32% Is PRU or AFL a better dividend stock? Prudential Financial pays an annual dividend of $5.40 per share and has a dividend yield of 5.3%. Aflac pays an annual dividend of $2.32 per share and has a dividend yield of 2.3%. Prudential Financial pays out 85.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Aflac pays out 36.2% of its earnings in the form of a dividend. Prudential Financial has increased its dividend for 2 consecutive years and Aflac has increased its dividend for 44 consecutive years. Does the MarketBeat Community prefer PRU or AFL? Prudential Financial received 272 more outperform votes than Aflac when rated by MarketBeat users. Likewise, 63.18% of users gave Prudential Financial an outperform vote while only 55.57% of users gave Aflac an outperform vote. CompanyUnderperformOutperformPrudential FinancialOutperform Votes85163.18% Underperform Votes49636.82% AflacOutperform Votes57955.57% Underperform Votes46344.43% SummaryAflac beats Prudential Financial on 13 of the 22 factors compared between the two stocks. Get Prudential Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for PRU and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRU vs. The Competition Export to ExcelMetricPrudential FinancialLife insurance IndustryFinance SectorNYSE ExchangeMarket Cap$36.11B$21.83B$11.50B$19.26BDividend Yield5.03%3.20%5.48%3.86%P/E Ratio13.658.2022.2534.42Price / Sales0.601.2926.5534.89Price / Cash7.969.7017.6217.51Price / Book1.301.392.764.69Net Income$2.73B$1.64B$1.04B$1.02B7 Day Performance-5.01%-2.18%-1.37%-2.38%1 Month Performance-0.83%4.52%3.40%4.18%1 Year Performance-14.55%10.42%538.58%4.87% Prudential Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRUPrudential Financial4.8651 of 5 stars$102.00-0.3%$121.08+18.7%-14.5%$36.11B$60.62B13.6539,900Positive NewsEx-DividendAnalyst RevisionGap DownAFLAflac4.6901 of 5 stars$106.15-0.6%$104.57-1.5%+17.0%$57.39B$17.14B11.0612,400Positive NewsInsider TradeMETMetLife4.9453 of 5 stars$80.72-0.1%$93.08+15.3%+6.4%$54.19B$72.28B13.5245,000Trending NewsAnalyst DowngradeGap DownUNMUnum Group4.9051 of 5 stars$81.85-0.4%$88.43+8.0%+51.7%$14.27B$12.84B8.6410,900Positive NewsAnalyst ForecastPRIPrimerica4.2747 of 5 stars$279.83+0.3%$308.00+10.1%+17.2%$9.26B$3.16B20.353,440Positive NewsLNCLincoln National4.9622 of 5 stars$34.20-0.6%$36.82+7.7%-0.9%$5.84B$18.59B1.8610,800News CoveragePositive NewsDividend AnnouncementGap DownCNOCNO Financial Group4.5022 of 5 stars$38.67flat$41.00+6.0%+30.8%$3.83B$4.30B10.343,350Positive NewsCIACitizens0.9368 of 5 stars$3.97-0.8%N/A+35.7%$198.13M$242.94M9.23220News CoverageAnalyst DowngradeMFCManulife Financial4.8566 of 5 stars$32.02+0.1%$45.50+42.1%+17.5%$54.84B$44.71B15.4740,000News CoveragePositive NewsSLFSun Life Financial4.8573 of 5 stars$63.13+0.3%$88.00+39.4%+24.6%$35.65B$33.02B16.4429,200News CoveragePositive NewsPUKPrudential3.6273 of 5 stars$23.20+0.3%N/A+14.2%$30.31B$8.14B10.0014,500Positive NewsAnalyst DowngradeGap Down Related Companies and Tools Related Companies Aflac Competitors MetLife Competitors Unum Group Competitors Primerica Competitors Lincoln National Competitors CNO Financial Group Competitors Citizens Competitors Manulife Financial Competitors Sun Life Financial Competitors Prudential Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PRU) was last updated on 5/25/2025 by MarketBeat.com Staff From Our PartnersWhite House to reset Social Security?Elon Musk's parting DOGE gift looks set to shock America... 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