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Prudential Financial (PRU) Competitors

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$102.00 -0.33 (-0.32%)
Closing price 05/23/2025 03:59 PM Eastern
Extended Trading
$101.94 -0.06 (-0.05%)
As of 05/23/2025 07:25 PM Eastern
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PRU vs. AFL, MET, UNM, PRI, LNC, CNO, CIA, MFC, SLF, and PUK

Should you be buying Prudential Financial stock or one of its competitors? The main competitors of Prudential Financial include Aflac (AFL), MetLife (MET), Unum Group (UNM), Primerica (PRI), Lincoln National (LNC), CNO Financial Group (CNO), Citizens (CIA), Manulife Financial (MFC), Sun Life Financial (SLF), and Prudential (PUK). These companies are all part of the "finance" sector.

Prudential Financial vs.

Prudential Financial (NYSE:PRU) and Aflac (NYSE:AFL) are both large-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, community ranking, valuation, earnings, profitability, institutional ownership, media sentiment, risk and dividends.

In the previous week, Aflac had 1 more articles in the media than Prudential Financial. MarketBeat recorded 27 mentions for Aflac and 26 mentions for Prudential Financial. Aflac's average media sentiment score of 1.24 beat Prudential Financial's score of 1.18 indicating that Aflac is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential Financial
17 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Aflac
20 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

56.8% of Prudential Financial shares are owned by institutional investors. Comparatively, 67.4% of Aflac shares are owned by institutional investors. 0.3% of Prudential Financial shares are owned by insiders. Comparatively, 0.9% of Aflac shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Prudential Financial presently has a consensus price target of $121.08, suggesting a potential upside of 18.71%. Aflac has a consensus price target of $104.57, suggesting a potential upside of 1.93%. Given Prudential Financial's stronger consensus rating and higher probable upside, analysts plainly believe Prudential Financial is more favorable than Aflac.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial
1 Sell rating(s)
10 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.15
Aflac
2 Sell rating(s)
10 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

Prudential Financial has a beta of 1.07, indicating that its stock price is 7% more volatile than the S&P 500. Comparatively, Aflac has a beta of 0.84, indicating that its stock price is 16% less volatile than the S&P 500.

Aflac has lower revenue, but higher earnings than Prudential Financial. Aflac is trading at a lower price-to-earnings ratio than Prudential Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential Financial$60.62B0.60$2.73B$6.3116.16
Aflac$17.14B3.24$5.44B$6.4016.03

Aflac has a net margin of 28.76% compared to Prudential Financial's net margin of 4.01%. Aflac's return on equity of 16.20% beat Prudential Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential Financial4.01% 15.86% 0.64%
Aflac 28.76%16.20%3.32%

Prudential Financial pays an annual dividend of $5.40 per share and has a dividend yield of 5.3%. Aflac pays an annual dividend of $2.32 per share and has a dividend yield of 2.3%. Prudential Financial pays out 85.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Aflac pays out 36.2% of its earnings in the form of a dividend. Prudential Financial has increased its dividend for 2 consecutive years and Aflac has increased its dividend for 44 consecutive years.

Prudential Financial received 272 more outperform votes than Aflac when rated by MarketBeat users. Likewise, 63.18% of users gave Prudential Financial an outperform vote while only 55.57% of users gave Aflac an outperform vote.

CompanyUnderperformOutperform
Prudential FinancialOutperform Votes
851
63.18%
Underperform Votes
496
36.82%
AflacOutperform Votes
579
55.57%
Underperform Votes
463
44.43%

Summary

Aflac beats Prudential Financial on 13 of the 22 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRU vs. The Competition

MetricPrudential FinancialLife insurance IndustryFinance SectorNYSE Exchange
Market Cap$36.11B$21.83B$11.50B$19.26B
Dividend Yield5.03%3.20%5.48%3.86%
P/E Ratio13.658.2022.2534.42
Price / Sales0.601.2926.5534.89
Price / Cash7.969.7017.6217.51
Price / Book1.301.392.764.69
Net Income$2.73B$1.64B$1.04B$1.02B
7 Day Performance-5.01%-2.18%-1.37%-2.38%
1 Month Performance-0.83%4.52%3.40%4.18%
1 Year Performance-14.55%10.42%538.58%4.87%

Prudential Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRU
Prudential Financial
4.8651 of 5 stars
$102.00
-0.3%
$121.08
+18.7%
-14.5%$36.11B$60.62B13.6539,900Positive News
Ex-Dividend
Analyst Revision
Gap Down
AFL
Aflac
4.6901 of 5 stars
$106.15
-0.6%
$104.57
-1.5%
+17.0%$57.39B$17.14B11.0612,400Positive News
Insider Trade
MET
MetLife
4.9453 of 5 stars
$80.72
-0.1%
$93.08
+15.3%
+6.4%$54.19B$72.28B13.5245,000Trending News
Analyst Downgrade
Gap Down
UNM
Unum Group
4.9051 of 5 stars
$81.85
-0.4%
$88.43
+8.0%
+51.7%$14.27B$12.84B8.6410,900Positive News
Analyst Forecast
PRI
Primerica
4.2747 of 5 stars
$279.83
+0.3%
$308.00
+10.1%
+17.2%$9.26B$3.16B20.353,440Positive News
LNC
Lincoln National
4.9622 of 5 stars
$34.20
-0.6%
$36.82
+7.7%
-0.9%$5.84B$18.59B1.8610,800News Coverage
Positive News
Dividend Announcement
Gap Down
CNO
CNO Financial Group
4.5022 of 5 stars
$38.67
flat
$41.00
+6.0%
+30.8%$3.83B$4.30B10.343,350Positive News
CIA
Citizens
0.9368 of 5 stars
$3.97
-0.8%
N/A+35.7%$198.13M$242.94M9.23220News Coverage
Analyst Downgrade
MFC
Manulife Financial
4.8566 of 5 stars
$32.02
+0.1%
$45.50
+42.1%
+17.5%$54.84B$44.71B15.4740,000News Coverage
Positive News
SLF
Sun Life Financial
4.8573 of 5 stars
$63.13
+0.3%
$88.00
+39.4%
+24.6%$35.65B$33.02B16.4429,200News Coverage
Positive News
PUK
Prudential
3.6273 of 5 stars
$23.20
+0.3%
N/A+14.2%$30.31B$8.14B10.0014,500Positive News
Analyst Downgrade
Gap Down

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This page (NYSE:PRU) was last updated on 5/25/2025 by MarketBeat.com Staff
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