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Prudential Financial (PRU) Competitors

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$106.48 -2.60 (-2.38%)
Closing price 07/7/2025 03:59 PM Eastern
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$106.96 +0.48 (+0.45%)
As of 07/7/2025 07:59 PM Eastern
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PRU vs. BHF, AIZ, AMP, BAC, EQH, LNC, MET, ORI, PFG, and RDN

Should you be buying Prudential Financial stock or one of its competitors? The main competitors of Prudential Financial include Brighthouse Financial (BHF), Assurant (AIZ), Ameriprise Financial (AMP), Bank of America (BAC), Equitable (EQH), Lincoln National (LNC), MetLife (MET), Old Republic International (ORI), Principal Financial Group (PFG), and Radian Group (RDN). These companies are all part of the "finance" sector.

Prudential Financial vs. Its Competitors

Brighthouse Financial (NASDAQ:BHF) and Prudential Financial (NYSE:PRU) are both finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, valuation, risk, media sentiment, dividends and analyst recommendations.

In the previous week, Prudential Financial had 18 more articles in the media than Brighthouse Financial. MarketBeat recorded 25 mentions for Prudential Financial and 7 mentions for Brighthouse Financial. Prudential Financial's average media sentiment score of 1.03 beat Brighthouse Financial's score of 0.47 indicating that Prudential Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brighthouse Financial
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Prudential Financial
16 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Brighthouse Financial has a net margin of 8.71% compared to Prudential Financial's net margin of 3.84%. Brighthouse Financial's return on equity of 25.60% beat Prudential Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Brighthouse Financial8.71% 25.60% 0.54%
Prudential Financial 3.84%15.84%0.64%

Prudential Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Prudential Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brighthouse Financial$4.72B0.62$388M$8.346.08
Prudential Financial$60.62B0.62$2.73B$6.3116.87

Brighthouse Financial presently has a consensus price target of $59.70, indicating a potential upside of 17.75%. Prudential Financial has a consensus price target of $121.15, indicating a potential upside of 13.78%. Given Brighthouse Financial's higher probable upside, research analysts clearly believe Brighthouse Financial is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brighthouse Financial
2 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.11
Prudential Financial
1 Sell rating(s)
10 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.15

81.2% of Brighthouse Financial shares are owned by institutional investors. Comparatively, 56.8% of Prudential Financial shares are owned by institutional investors. 1.4% of Brighthouse Financial shares are owned by insiders. Comparatively, 0.3% of Prudential Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Brighthouse Financial has a beta of 0.88, suggesting that its stock price is 12% less volatile than the S&P 500. Comparatively, Prudential Financial has a beta of 1.07, suggesting that its stock price is 7% more volatile than the S&P 500.

Summary

Prudential Financial beats Brighthouse Financial on 9 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRU vs. The Competition

MetricPrudential FinancialINS IndustryFinance SectorNYSE Exchange
Market Cap$38.61B$20.83B$12.01B$20.71B
Dividend Yield4.95%2.93%5.53%3.72%
P/E Ratio16.8713.6319.9527.80
Price / Sales0.622.1126.0047.18
Price / Cash7.8117.8518.7218.22
Price / Book1.344.052.254.59
Net Income$2.73B$1.60B$990.08M$982.91M
7 Day Performance-2.29%-1.30%0.55%0.65%
1 Month Performance0.81%2.63%3.39%4.26%
1 Year Performance-9.02%20.05%540.31%13.93%

Prudential Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRU
Prudential Financial
4.9661 of 5 stars
$106.48
-2.4%
$121.15
+13.8%
-8.9%$38.61B$60.62B16.8738,196Positive News
Analyst Downgrade
BHF
Brighthouse Financial
4.6964 of 5 stars
$53.84
-1.1%
$60.80
+12.9%
+18.0%$3.09B$6.69B6.461,400Analyst Forecast
AIZ
Assurant
4.94 of 5 stars
$197.68
+0.4%
$228.67
+15.7%
+18.6%$10.06B$11.88B15.4114,200Analyst Downgrade
AMP
Ameriprise Financial
4.6344 of 5 stars
$534.26
+1.2%
$519.00
-2.9%
+24.1%$50.87B$17.26B18.1513,500Positive News
BAC
Bank of America
4.9207 of 5 stars
$47.31
+0.4%
$47.65
+0.7%
+20.4%$356.33B$103.44B14.08213,000Trending News
Upcoming Earnings
Analyst Downgrade
EQH
Equitable
4.4362 of 5 stars
$56.11
+0.3%
$62.64
+11.6%
+35.1%$17.05B$12.44B15.258,000Positive News
LNC
Lincoln National
4.9538 of 5 stars
$34.67
+0.3%
$36.70
+5.9%
+11.1%$5.92B$18.44B4.929,783Positive News
Analyst Upgrade
MET
MetLife
4.9146 of 5 stars
$80.39
+0.0%
$94.17
+17.1%
+14.0%$53.97B$70.99B13.0745,000Trending News
Analyst Forecast
ORI
Old Republic International
4.79 of 5 stars
$38.44
+0.8%
$42.00
+9.3%
+26.4%$9.50B$8.23B15.639,400Positive News
PFG
Principal Financial Group
3.8939 of 5 stars
$79.52
+0.4%
$83.85
+5.4%
+2.3%$17.83B$15.77B11.9019,300Positive News
Analyst Forecast
RDN
Radian Group
2.0908 of 5 stars
$36.05
+0.3%
$36.83
+2.2%
+14.7%$4.84B$1.29B9.171,400Analyst Forecast

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This page (NYSE:PRU) was last updated on 7/8/2025 by MarketBeat.com Staff
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