Prudential Financial (PRU) Competitors $103.31 +0.18 (+0.17%) Closing price 07/18/2025 03:59 PM EasternExtended Trading$102.98 -0.34 (-0.32%) As of 07/18/2025 07:30 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock PRU vs. BHF, AIZ, AMP, CNO, EQH, LNC, MET, ORI, PFG, and RDNShould you be buying Prudential Financial stock or one of its competitors? The main competitors of Prudential Financial include Brighthouse Financial (BHF), Assurant (AIZ), Ameriprise Financial (AMP), CNO Financial Group (CNO), Equitable (EQH), Lincoln National (LNC), MetLife (MET), Old Republic International (ORI), Principal Financial Group (PFG), and Radian Group (RDN). These companies are all part of the "finance" sector. Prudential Financial vs. Its Competitors Brighthouse Financial Assurant Ameriprise Financial CNO Financial Group Equitable Lincoln National MetLife Old Republic International Principal Financial Group Radian Group Prudential Financial (NYSE:PRU) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, analyst recommendations, earnings, dividends, risk, institutional ownership, media sentiment and valuation. Does the media refer more to PRU or BHF? In the previous week, Prudential Financial had 11 more articles in the media than Brighthouse Financial. MarketBeat recorded 27 mentions for Prudential Financial and 16 mentions for Brighthouse Financial. Prudential Financial's average media sentiment score of 0.66 beat Brighthouse Financial's score of 0.52 indicating that Prudential Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Prudential Financial 14 Very Positive mention(s) 2 Positive mention(s) 6 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Brighthouse Financial 6 Very Positive mention(s) 3 Positive mention(s) 4 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk and volatility, PRU or BHF? Prudential Financial has a beta of 1.07, indicating that its share price is 7% more volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.88, indicating that its share price is 12% less volatile than the S&P 500. Which has preferable valuation & earnings, PRU or BHF? Prudential Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Prudential Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPrudential Financial$68.05B0.54$2.73B$6.3116.37Brighthouse Financial$4.72B0.62$388M$8.346.10 Is PRU or BHF more profitable? Brighthouse Financial has a net margin of 8.71% compared to Prudential Financial's net margin of 3.84%. Brighthouse Financial's return on equity of 25.60% beat Prudential Financial's return on equity.Company Net Margins Return on Equity Return on Assets Prudential Financial3.84% 15.84% 0.64% Brighthouse Financial 8.71%25.60%0.54% Do analysts recommend PRU or BHF? Prudential Financial currently has a consensus price target of $121.62, suggesting a potential upside of 17.72%. Brighthouse Financial has a consensus price target of $60.30, suggesting a potential upside of 18.61%. Given Brighthouse Financial's higher possible upside, analysts clearly believe Brighthouse Financial is more favorable than Prudential Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Prudential Financial 1 Sell rating(s) 10 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.15Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11 Do insiders & institutionals have more ownership in PRU or BHF? 56.8% of Prudential Financial shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 0.3% of Prudential Financial shares are held by insiders. Comparatively, 1.4% of Brighthouse Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. SummaryPrudential Financial beats Brighthouse Financial on 8 of the 15 factors compared between the two stocks. Get Prudential Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for PRU and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PRU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRU vs. The Competition Export to ExcelMetricPrudential FinancialINS IndustryFinance SectorNYSE ExchangeMarket Cap$36.51B$20.22B$12.10B$20.85BDividend Yield5.24%2.97%5.56%3.65%P/E Ratio16.3713.0819.1527.56Price / Sales0.542.0726.1159.11Price / Cash7.3917.0721.6822.29Price / Book1.304.042.314.66Net Income$2.73B$1.60B$997.60M$994.58M7 Day Performance-2.35%1.24%0.39%-0.29%1 Month Performance-0.71%2.61%4.38%4.90%1 Year Performance-16.52%14.80%538.30%11.14% Prudential Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRUPrudential Financial4.9175 of 5 stars$103.31+0.2%$121.62+17.7%-17.5%$36.51B$68.05B16.3738,196Analyst ForecastBHFBrighthouse Financial4.6678 of 5 stars$49.13+0.7%$60.30+22.7%+5.1%$2.82B$4.72B5.891,400AIZAssurant4.8329 of 5 stars$191.15+1.9%$228.83+19.7%+9.1%$9.72B$12.07B14.9014,200Positive NewsAMPAmeriprise Financial4.2909 of 5 stars$539.34+0.6%$526.43-2.4%+30.3%$51.36B$17.26B18.3313,600Upcoming EarningsAnalyst DowngradeCNOCNO Financial Group4.5254 of 5 stars$37.09+2.1%$41.00+10.6%+26.4%$3.68B$4.45B12.973,500EQHEquitable4.3136 of 5 stars$53.39+1.1%$64.18+20.2%+25.8%$16.22B$12.44B14.518,000Positive NewsInsider TradeLNCLincoln National4.9701 of 5 stars$34.71+1.9%$38.78+11.7%+7.3%$5.92B$18.44B4.939,783METMetLife4.9865 of 5 stars$77.88+0.2%$95.50+22.6%+2.4%$52.28B$70.99B12.6645,000ORIOld Republic International4.7019 of 5 stars$37.12+1.4%$42.00+13.1%+14.0%$9.18B$8.33B15.099,400Upcoming EarningsPFGPrincipal Financial Group3.8101 of 5 stars$80.95+0.7%$84.08+3.9%-5.0%$18.15B$15.77B12.1219,300News CoverageRDNRadian Group3.5995 of 5 stars$34.34+1.5%$37.50+9.2%-2.8%$4.61B$1.29B8.741,400Positive News Related Companies and Tools Related Companies Brighthouse Financial Competitors Assurant Competitors Ameriprise Financial Competitors CNO Financial Group Competitors Equitable Competitors Lincoln National Competitors MetLife Competitors Old Republic International Competitors Principal Financial Group Competitors Radian Group Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PRU) was last updated on 7/19/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredThis Signal Only Flashes Once Every 4 Years – And It Just TriggeredThis same signal has appeared twice before in the past 8 years — both times, it kicked off major moves in cryp...Crypto Swap Profits | SponsoredPresidential Bombshell: $150T Resource to Be Released as soon as this Summer?Something extraordinary is happening in Washington. 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