Prudential Financial (PRU) Competitors $106.48 -2.60 (-2.38%) Closing price 07/7/2025 03:59 PM EasternExtended Trading$106.96 +0.48 (+0.45%) As of 07/7/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock PRU vs. BHF, AIZ, AMP, BAC, EQH, LNC, MET, ORI, PFG, and RDNShould you be buying Prudential Financial stock or one of its competitors? The main competitors of Prudential Financial include Brighthouse Financial (BHF), Assurant (AIZ), Ameriprise Financial (AMP), Bank of America (BAC), Equitable (EQH), Lincoln National (LNC), MetLife (MET), Old Republic International (ORI), Principal Financial Group (PFG), and Radian Group (RDN). These companies are all part of the "finance" sector. Prudential Financial vs. Its Competitors Brighthouse Financial Assurant Ameriprise Financial Bank of America Equitable Lincoln National MetLife Old Republic International Principal Financial Group Radian Group Brighthouse Financial (NASDAQ:BHF) and Prudential Financial (NYSE:PRU) are both finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, valuation, risk, media sentiment, dividends and analyst recommendations. Does the media prefer BHF or PRU? In the previous week, Prudential Financial had 18 more articles in the media than Brighthouse Financial. MarketBeat recorded 25 mentions for Prudential Financial and 7 mentions for Brighthouse Financial. Prudential Financial's average media sentiment score of 1.03 beat Brighthouse Financial's score of 0.47 indicating that Prudential Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 0 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral Prudential Financial 16 Very Positive mention(s) 3 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is BHF or PRU more profitable? Brighthouse Financial has a net margin of 8.71% compared to Prudential Financial's net margin of 3.84%. Brighthouse Financial's return on equity of 25.60% beat Prudential Financial's return on equity.Company Net Margins Return on Equity Return on Assets Brighthouse Financial8.71% 25.60% 0.54% Prudential Financial 3.84%15.84%0.64% Which has preferable valuation & earnings, BHF or PRU? Prudential Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Prudential Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrighthouse Financial$4.72B0.62$388M$8.346.08Prudential Financial$60.62B0.62$2.73B$6.3116.87 Do analysts prefer BHF or PRU? Brighthouse Financial presently has a consensus price target of $59.70, indicating a potential upside of 17.75%. Prudential Financial has a consensus price target of $121.15, indicating a potential upside of 13.78%. Given Brighthouse Financial's higher probable upside, research analysts clearly believe Brighthouse Financial is more favorable than Prudential Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11Prudential Financial 1 Sell rating(s) 10 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.15 Do institutionals & insiders believe in BHF or PRU? 81.2% of Brighthouse Financial shares are owned by institutional investors. Comparatively, 56.8% of Prudential Financial shares are owned by institutional investors. 1.4% of Brighthouse Financial shares are owned by insiders. Comparatively, 0.3% of Prudential Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth. Which has more volatility & risk, BHF or PRU? Brighthouse Financial has a beta of 0.88, suggesting that its stock price is 12% less volatile than the S&P 500. Comparatively, Prudential Financial has a beta of 1.07, suggesting that its stock price is 7% more volatile than the S&P 500. SummaryPrudential Financial beats Brighthouse Financial on 9 of the 15 factors compared between the two stocks. Get Prudential Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for PRU and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PRU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRU vs. The Competition Export to ExcelMetricPrudential FinancialINS IndustryFinance SectorNYSE ExchangeMarket Cap$38.61B$20.83B$12.01B$20.71BDividend Yield4.95%2.93%5.53%3.72%P/E Ratio16.8713.6319.9527.80Price / Sales0.622.1126.0047.18Price / Cash7.8117.8518.7218.22Price / Book1.344.052.254.59Net Income$2.73B$1.60B$990.08M$982.91M7 Day Performance-2.29%-1.30%0.55%0.65%1 Month Performance0.81%2.63%3.39%4.26%1 Year Performance-9.02%20.05%540.31%13.93% Prudential Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRUPrudential Financial4.9661 of 5 stars$106.48-2.4%$121.15+13.8%-8.9%$38.61B$60.62B16.8738,196Positive NewsAnalyst DowngradeBHFBrighthouse Financial4.6964 of 5 stars$53.84-1.1%$60.80+12.9%+18.0%$3.09B$6.69B6.461,400Analyst ForecastAIZAssurant4.94 of 5 stars$197.68+0.4%$228.67+15.7%+18.6%$10.06B$11.88B15.4114,200Analyst DowngradeAMPAmeriprise Financial4.6344 of 5 stars$534.26+1.2%$519.00-2.9%+24.1%$50.87B$17.26B18.1513,500Positive NewsBACBank of America4.9207 of 5 stars$47.31+0.4%$47.65+0.7%+20.4%$356.33B$103.44B14.08213,000Trending NewsUpcoming EarningsAnalyst DowngradeEQHEquitable4.4362 of 5 stars$56.11+0.3%$62.64+11.6%+35.1%$17.05B$12.44B15.258,000Positive NewsLNCLincoln National4.9538 of 5 stars$34.67+0.3%$36.70+5.9%+11.1%$5.92B$18.44B4.929,783Positive NewsAnalyst UpgradeMETMetLife4.9146 of 5 stars$80.39+0.0%$94.17+17.1%+14.0%$53.97B$70.99B13.0745,000Trending NewsAnalyst ForecastORIOld Republic International4.79 of 5 stars$38.44+0.8%$42.00+9.3%+26.4%$9.50B$8.23B15.639,400Positive NewsPFGPrincipal Financial Group3.8939 of 5 stars$79.52+0.4%$83.85+5.4%+2.3%$17.83B$15.77B11.9019,300Positive NewsAnalyst ForecastRDNRadian Group2.0908 of 5 stars$36.05+0.3%$36.83+2.2%+14.7%$4.84B$1.29B9.171,400Analyst Forecast Related Companies and Tools Related Companies Brighthouse Financial Competitors Assurant Competitors Ameriprise Financial Competitors Bank of America Competitors Equitable Competitors Lincoln National Competitors MetLife Competitors Old Republic International Competitors Principal Financial Group Competitors Radian Group Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PRU) was last updated on 7/8/2025 by MarketBeat.com Staff From Our PartnersEveryone’s watching Nvidia right now. 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