Prudential Financial (PRU) Competitors

Prudential Financial (NYSE:PRU) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, institutional ownership, earnings, media sentiment, risk, profitability, analyst recommendations and dividends.

Is PRU or BHF more profitable?

Brighthouse Financial has a net margin of 8.71% compared to Prudential Financial's net margin of 2.75%. Brighthouse Financial's return on equity of 25.60% beat Prudential Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Prudential Financial	2.75%	15.80%	0.64%
Brighthouse Financial	8.71%	25.60%	0.54%

Which has higher earnings and valuation, PRU or BHF?

Prudential Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Prudential Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Prudential Financial	$59.46B	0.60	$2.73B	$4.51	22.33
Brighthouse Financial	$4.72B	0.56	$388M	$8.34	5.52

Do insiders & institutionals have more ownership in PRU or BHF?

56.8% of Prudential Financial shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 0.3% of Prudential Financial shares are owned by insiders. Comparatively, 1.4% of Brighthouse Financial shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Do analysts rate PRU or BHF?

Prudential Financial currently has a consensus price target of $121.75, indicating a potential upside of 20.88%. Brighthouse Financial has a consensus price target of $61.22, indicating a potential upside of 32.89%. Given Brighthouse Financial's stronger consensus rating and higher probable upside, analysts plainly believe Brighthouse Financial is more favorable than Prudential Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Prudential Financial	1 Sell rating(s)	9 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Brighthouse Financial	2 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.13

Which has more risk & volatility, PRU or BHF?

Prudential Financial has a beta of 1.07, meaning that its share price is 7% more volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.88, meaning that its share price is 12% less volatile than the S&P 500.

Does the media prefer PRU or BHF?

In the previous week, Prudential Financial had 19 more articles in the media than Brighthouse Financial. MarketBeat recorded 23 mentions for Prudential Financial and 4 mentions for Brighthouse Financial. Prudential Financial's average media sentiment score of 0.87 beat Brighthouse Financial's score of 0.78 indicating that Prudential Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Prudential Financial	14 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Brighthouse Financial	3 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Prudential Financial and Brighthouse Financial tied by winning 8 of the 16 factors compared between the two stocks.