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Prudential Financial (PRU) Competitors

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$103.31 +0.18 (+0.17%)
Closing price 07/18/2025 03:59 PM Eastern
Extended Trading
$102.98 -0.34 (-0.32%)
As of 07/18/2025 07:30 PM Eastern
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PRU vs. BHF, AIZ, AMP, CNO, EQH, LNC, MET, ORI, PFG, and RDN

Should you be buying Prudential Financial stock or one of its competitors? The main competitors of Prudential Financial include Brighthouse Financial (BHF), Assurant (AIZ), Ameriprise Financial (AMP), CNO Financial Group (CNO), Equitable (EQH), Lincoln National (LNC), MetLife (MET), Old Republic International (ORI), Principal Financial Group (PFG), and Radian Group (RDN). These companies are all part of the "finance" sector.

Prudential Financial vs. Its Competitors

Prudential Financial (NYSE:PRU) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, analyst recommendations, earnings, dividends, risk, institutional ownership, media sentiment and valuation.

In the previous week, Prudential Financial had 11 more articles in the media than Brighthouse Financial. MarketBeat recorded 27 mentions for Prudential Financial and 16 mentions for Brighthouse Financial. Prudential Financial's average media sentiment score of 0.66 beat Brighthouse Financial's score of 0.52 indicating that Prudential Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential Financial
14 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Brighthouse Financial
6 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Prudential Financial has a beta of 1.07, indicating that its share price is 7% more volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.88, indicating that its share price is 12% less volatile than the S&P 500.

Prudential Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Prudential Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential Financial$68.05B0.54$2.73B$6.3116.37
Brighthouse Financial$4.72B0.62$388M$8.346.10

Brighthouse Financial has a net margin of 8.71% compared to Prudential Financial's net margin of 3.84%. Brighthouse Financial's return on equity of 25.60% beat Prudential Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential Financial3.84% 15.84% 0.64%
Brighthouse Financial 8.71%25.60%0.54%

Prudential Financial currently has a consensus price target of $121.62, suggesting a potential upside of 17.72%. Brighthouse Financial has a consensus price target of $60.30, suggesting a potential upside of 18.61%. Given Brighthouse Financial's higher possible upside, analysts clearly believe Brighthouse Financial is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial
1 Sell rating(s)
10 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.15
Brighthouse Financial
2 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.11

56.8% of Prudential Financial shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 0.3% of Prudential Financial shares are held by insiders. Comparatively, 1.4% of Brighthouse Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Prudential Financial beats Brighthouse Financial on 8 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRU vs. The Competition

MetricPrudential FinancialINS IndustryFinance SectorNYSE Exchange
Market Cap$36.51B$20.22B$12.10B$20.85B
Dividend Yield5.24%2.97%5.56%3.65%
P/E Ratio16.3713.0819.1527.56
Price / Sales0.542.0726.1159.11
Price / Cash7.3917.0721.6822.29
Price / Book1.304.042.314.66
Net Income$2.73B$1.60B$997.60M$994.58M
7 Day Performance-2.35%1.24%0.39%-0.29%
1 Month Performance-0.71%2.61%4.38%4.90%
1 Year Performance-16.52%14.80%538.30%11.14%

Prudential Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRU
Prudential Financial
4.9175 of 5 stars
$103.31
+0.2%
$121.62
+17.7%
-17.5%$36.51B$68.05B16.3738,196Analyst Forecast
BHF
Brighthouse Financial
4.6678 of 5 stars
$49.13
+0.7%
$60.30
+22.7%
+5.1%$2.82B$4.72B5.891,400
AIZ
Assurant
4.8329 of 5 stars
$191.15
+1.9%
$228.83
+19.7%
+9.1%$9.72B$12.07B14.9014,200Positive News
AMP
Ameriprise Financial
4.2909 of 5 stars
$539.34
+0.6%
$526.43
-2.4%
+30.3%$51.36B$17.26B18.3313,600Upcoming Earnings
Analyst Downgrade
CNO
CNO Financial Group
4.5254 of 5 stars
$37.09
+2.1%
$41.00
+10.6%
+26.4%$3.68B$4.45B12.973,500
EQH
Equitable
4.3136 of 5 stars
$53.39
+1.1%
$64.18
+20.2%
+25.8%$16.22B$12.44B14.518,000Positive News
Insider Trade
LNC
Lincoln National
4.9701 of 5 stars
$34.71
+1.9%
$38.78
+11.7%
+7.3%$5.92B$18.44B4.939,783
MET
MetLife
4.9865 of 5 stars
$77.88
+0.2%
$95.50
+22.6%
+2.4%$52.28B$70.99B12.6645,000
ORI
Old Republic International
4.7019 of 5 stars
$37.12
+1.4%
$42.00
+13.1%
+14.0%$9.18B$8.33B15.099,400Upcoming Earnings
PFG
Principal Financial Group
3.8101 of 5 stars
$80.95
+0.7%
$84.08
+3.9%
-5.0%$18.15B$15.77B12.1219,300News Coverage
RDN
Radian Group
3.5995 of 5 stars
$34.34
+1.5%
$37.50
+9.2%
-2.8%$4.61B$1.29B8.741,400Positive News

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This page (NYSE:PRU) was last updated on 7/19/2025 by MarketBeat.com Staff
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