PRU vs. HBAN, AIZ, AMP, CNO, EQH, LNC, MET, ORI, PFG, and RDN
Should you be buying Prudential Financial stock or one of its competitors? The main competitors of Prudential Financial include Huntington Bancshares (HBAN), Assurant (AIZ), Ameriprise Financial (AMP), CNO Financial Group (CNO), Equitable (EQH), Lincoln National (LNC), MetLife (MET), Old Republic International (ORI), Principal Financial Group (PFG), and Radian Group (RDN). These companies are all part of the "finance" sector.
Prudential Financial vs. Its Competitors
Prudential Financial (NYSE:PRU) and Huntington Bancshares (NASDAQ:HBAN) are both large-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, valuation, profitability, media sentiment, analyst recommendations, earnings, institutional ownership and dividends.
Prudential Financial has a beta of 1.04, suggesting that its share price is 4% more volatile than the S&P 500. Comparatively, Huntington Bancshares has a beta of 0.96, suggesting that its share price is 4% less volatile than the S&P 500.
Huntington Bancshares has a net margin of 17.36% compared to Prudential Financial's net margin of 2.75%. Prudential Financial's return on equity of 15.80% beat Huntington Bancshares' return on equity.
In the previous week, Prudential Financial had 17 more articles in the media than Huntington Bancshares. MarketBeat recorded 30 mentions for Prudential Financial and 13 mentions for Huntington Bancshares. Huntington Bancshares' average media sentiment score of 0.99 beat Prudential Financial's score of 0.81 indicating that Huntington Bancshares is being referred to more favorably in the news media.
Prudential Financial has higher revenue and earnings than Huntington Bancshares. Huntington Bancshares is trading at a lower price-to-earnings ratio than Prudential Financial, indicating that it is currently the more affordable of the two stocks.
Prudential Financial pays an annual dividend of $5.40 per share and has a dividend yield of 5.3%. Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 3.9%. Prudential Financial pays out 119.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Huntington Bancshares pays out 45.9% of its earnings in the form of a dividend. Prudential Financial has increased its dividend for 2 consecutive years. Prudential Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
56.8% of Prudential Financial shares are owned by institutional investors. Comparatively, 80.7% of Huntington Bancshares shares are owned by institutional investors. 0.3% of Prudential Financial shares are owned by company insiders. Comparatively, 0.9% of Huntington Bancshares shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Prudential Financial currently has a consensus target price of $122.27, suggesting a potential upside of 20.80%. Huntington Bancshares has a consensus target price of $19.37, suggesting a potential upside of 21.81%. Given Huntington Bancshares' stronger consensus rating and higher possible upside, analysts clearly believe Huntington Bancshares is more favorable than Prudential Financial.
Summary
Huntington Bancshares beats Prudential Financial on 11 of the 20 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding PRU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Prudential Financial Competitors List
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This page (NYSE:PRU) was last updated on 10/14/2025 by MarketBeat.com Staff
