Prudential Financial (PRU) Competitors

Prudential Financial (NYSE:PRU) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, media sentiment, earnings, dividends, analyst recommendations, risk, valuation and institutional ownership.

Which has higher valuation & earnings, PRU or BHF?

Prudential Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Prudential Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Prudential Financial	$68.05B	0.56	$2.73B	$4.51	24.08
Brighthouse Financial	$6.15B	0.43	$388M	$9.24	5.05

Does the media refer more to PRU or BHF?

In the previous week, Prudential Financial had 31 more articles in the media than Brighthouse Financial. MarketBeat recorded 38 mentions for Prudential Financial and 7 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.55 beat Prudential Financial's score of 0.97 indicating that Brighthouse Financial is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Prudential Financial	23 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive
Brighthouse Financial	6 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Which has more risk & volatility, PRU or BHF?

Prudential Financial has a beta of 1.07, meaning that its share price is 7% more volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.88, meaning that its share price is 12% less volatile than the S&P 500.

Is PRU or BHF more profitable?

Brighthouse Financial has a net margin of 10.24% compared to Prudential Financial's net margin of 2.75%. Brighthouse Financial's return on equity of 21.06% beat Prudential Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Prudential Financial	2.75%	15.80%	0.64%
Brighthouse Financial	10.24%	21.06%	0.47%

Do insiders & institutionals hold more shares of PRU or BHF?

56.8% of Prudential Financial shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 0.3% of Prudential Financial shares are held by company insiders. Comparatively, 1.4% of Brighthouse Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Do analysts recommend PRU or BHF?

Prudential Financial presently has a consensus price target of $122.08, suggesting a potential upside of 12.41%. Brighthouse Financial has a consensus price target of $59.67, suggesting a potential upside of 27.95%. Given Brighthouse Financial's stronger consensus rating and higher possible upside, analysts plainly believe Brighthouse Financial is more favorable than Prudential Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Prudential Financial	1 Sell rating(s)	9 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Brighthouse Financial	2 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.13

Summary

Brighthouse Financial beats Prudential Financial on 9 of the 16 factors compared between the two stocks.