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V.F. (VFC) Competitors

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$14.33 -0.08 (-0.58%)
Closing price 10/2/2026 03:59 PM Eastern
Extended Trading
$14.21 -0.12 (-0.84%)
As of 10/2/2026 07:30 PM Eastern
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VFC vs. COLM, SHOO, BC, RL, and AS

Should you buy V.F. stock or one of its competitors? V.F.'s main competitors and comparable companies include Columbia Sportswear (COLM), Steven Madden (SHOO), Brunswick (BC), Ralph Lauren (RL), and Amer Sports (AS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer discretionary" sector.

How does V.F. compare to Columbia Sportswear?

Columbia Sportswear (NASDAQ:COLM) and V.F. (NYSE:VFC) are both mid-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, valuation, earnings, dividends, institutional ownership, risk, media sentiment and analyst recommendations.

Columbia Sportswear has a net margin of 6.05% compared to V.F.'s net margin of 2.88%. V.F.'s return on equity of 18.91% beat Columbia Sportswear's return on equity.

Company Net Margins Return on Equity Return on Assets
Columbia Sportswear6.05% 11.20% 6.67%
V.F. 2.88%18.91%3.26%

47.8% of Columbia Sportswear shares are held by institutional investors. Comparatively, 86.8% of V.F. shares are held by institutional investors. 51.9% of Columbia Sportswear shares are held by company insiders. Comparatively, 1.5% of V.F. shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Columbia Sportswear pays an annual dividend of $1.20 per share and has a dividend yield of 2.1%. V.F. pays an annual dividend of $0.36 per share and has a dividend yield of 2.5%. Columbia Sportswear pays out 31.2% of its earnings in the form of a dividend. V.F. pays out 52.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Columbia Sportswear has a beta of 0.93, suggesting that its share price is 7% less volatile than the broader market. Comparatively, V.F. has a beta of 1.56, suggesting that its share price is 56% more volatile than the broader market.

Columbia Sportswear presently has a consensus target price of $65.40, indicating a potential upside of 14.20%. V.F. has a consensus target price of $17.31, indicating a potential upside of 20.79%. Given V.F.'s stronger consensus rating and higher possible upside, analysts clearly believe V.F. is more favorable than Columbia Sportswear.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Columbia Sportswear
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17
V.F.
2 Sell rating(s)
14 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
2.24

V.F. has higher revenue and earnings than Columbia Sportswear. Columbia Sportswear is trading at a lower price-to-earnings ratio than V.F., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Columbia Sportswear$3.40B0.86$177.22M$3.8514.88
V.F.$9.61B0.59$254.92M$0.6920.76

In the previous week, V.F. had 15 more articles in the media than Columbia Sportswear. MarketBeat recorded 17 mentions for V.F. and 2 mentions for Columbia Sportswear. V.F.'s average media sentiment score of 0.72 beat Columbia Sportswear's score of 0.55 indicating that V.F. is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Columbia Sportswear
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
V.F.
6 Very Positive mention(s)
4 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

V.F. beats Columbia Sportswear on 13 of the 19 factors compared between the two stocks.

How does V.F. compare to Steven Madden?

V.F. (NYSE:VFC) and Steven Madden (NASDAQ:SHOO) are both mid-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, risk, dividends, analyst recommendations, institutional ownership, media sentiment, profitability and earnings.

V.F. currently has a consensus price target of $17.31, indicating a potential upside of 20.79%. Steven Madden has a consensus price target of $51.80, indicating a potential upside of 12.68%. Given V.F.'s higher probable upside, equities analysts plainly believe V.F. is more favorable than Steven Madden.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
V.F.
2 Sell rating(s)
14 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
2.24
Steven Madden
1 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.60

Steven Madden has a net margin of 5.23% compared to V.F.'s net margin of 2.88%. V.F.'s return on equity of 18.91% beat Steven Madden's return on equity.

Company Net Margins Return on Equity Return on Assets
V.F.2.88% 18.91% 3.26%
Steven Madden 5.23%13.85%6.67%

V.F. has higher revenue and earnings than Steven Madden. V.F. is trading at a lower price-to-earnings ratio than Steven Madden, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
V.F.$9.61B0.59$254.92M$0.6920.76
Steven Madden$2.52B1.33$44.66M$1.9923.10

V.F. has a beta of 1.56, suggesting that its share price is 56% more volatile than the broader market. Comparatively, Steven Madden has a beta of 1.17, suggesting that its share price is 17% more volatile than the broader market.

V.F. pays an annual dividend of $0.36 per share and has a dividend yield of 2.5%. Steven Madden pays an annual dividend of $0.84 per share and has a dividend yield of 1.8%. V.F. pays out 52.2% of its earnings in the form of a dividend. Steven Madden pays out 42.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

86.8% of V.F. shares are held by institutional investors. Comparatively, 99.9% of Steven Madden shares are held by institutional investors. 1.5% of V.F. shares are held by insiders. Comparatively, 2.2% of Steven Madden shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, V.F. had 15 more articles in the media than Steven Madden. MarketBeat recorded 17 mentions for V.F. and 2 mentions for Steven Madden. V.F.'s average media sentiment score of 0.72 beat Steven Madden's score of 0.38 indicating that V.F. is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
V.F.
6 Very Positive mention(s)
4 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Steven Madden
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Steven Madden beats V.F. on 10 of the 19 factors compared between the two stocks.

How does V.F. compare to Brunswick?

V.F. (NYSE:VFC) and Brunswick (NYSE:BC) are both mid-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, dividends, institutional ownership, risk, valuation, media sentiment, earnings and analyst recommendations.

V.F. has higher revenue and earnings than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than V.F., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
V.F.$9.61B0.59$254.92M$0.6920.76
Brunswick$5.36B0.79-$137.30M-$1.31N/A

In the previous week, V.F. had 10 more articles in the media than Brunswick. MarketBeat recorded 17 mentions for V.F. and 7 mentions for Brunswick. Brunswick's average media sentiment score of 0.76 beat V.F.'s score of 0.72 indicating that Brunswick is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
V.F.
6 Very Positive mention(s)
4 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Brunswick
3 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

V.F. pays an annual dividend of $0.36 per share and has a dividend yield of 2.5%. Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.7%. V.F. pays out 52.2% of its earnings in the form of a dividend. Brunswick pays out -134.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Brunswick has raised its dividend for 13 consecutive years. Brunswick is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

V.F. has a beta of 1.56, meaning that its share price is 56% more volatile than the broader market. Comparatively, Brunswick has a beta of 1.38, meaning that its share price is 38% more volatile than the broader market.

86.8% of V.F. shares are held by institutional investors. Comparatively, 99.3% of Brunswick shares are held by institutional investors. 1.5% of V.F. shares are held by insiders. Comparatively, 1.0% of Brunswick shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

V.F. has a net margin of 2.88% compared to Brunswick's net margin of -1.53%. V.F.'s return on equity of 18.91% beat Brunswick's return on equity.

Company Net Margins Return on Equity Return on Assets
V.F.2.88% 18.91% 3.26%
Brunswick -1.53%15.28%4.60%

V.F. presently has a consensus price target of $17.31, suggesting a potential upside of 20.79%. Brunswick has a consensus price target of $88.00, suggesting a potential upside of 34.43%. Given Brunswick's stronger consensus rating and higher probable upside, analysts clearly believe Brunswick is more favorable than V.F..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
V.F.
2 Sell rating(s)
14 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
2.24
Brunswick
1 Sell rating(s)
6 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.50

Summary

V.F. and Brunswick tied by winning 10 of the 20 factors compared between the two stocks.

How does V.F. compare to Ralph Lauren?

V.F. (NYSE:VFC) and Ralph Lauren (NYSE:RL) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their earnings, risk, institutional ownership, media sentiment, profitability, dividends, analyst recommendations and valuation.

Ralph Lauren has lower revenue, but higher earnings than V.F.. V.F. is trading at a lower price-to-earnings ratio than Ralph Lauren, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
V.F.$9.61B0.59$254.92M$0.6920.76
Ralph Lauren$8.11B2.67$941.10M$15.8722.91

V.F. has a beta of 1.56, meaning that its stock price is 56% more volatile than the broader market. Comparatively, Ralph Lauren has a beta of 1.34, meaning that its stock price is 34% more volatile than the broader market.

Ralph Lauren has a net margin of 11.76% compared to V.F.'s net margin of 2.88%. Ralph Lauren's return on equity of 39.10% beat V.F.'s return on equity.

Company Net Margins Return on Equity Return on Assets
V.F.2.88% 18.91% 3.26%
Ralph Lauren 11.76%39.10%14.11%

In the previous week, V.F. had 12 more articles in the media than Ralph Lauren. MarketBeat recorded 17 mentions for V.F. and 5 mentions for Ralph Lauren. V.F.'s average media sentiment score of 0.72 beat Ralph Lauren's score of 0.72 indicating that V.F. is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
V.F.
6 Very Positive mention(s)
4 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Ralph Lauren
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

V.F. pays an annual dividend of $0.36 per share and has a dividend yield of 2.5%. Ralph Lauren pays an annual dividend of $4.00 per share and has a dividend yield of 1.1%. V.F. pays out 52.2% of its earnings in the form of a dividend. Ralph Lauren pays out 25.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Ralph Lauren has raised its dividend for 5 consecutive years.

V.F. currently has a consensus target price of $17.31, suggesting a potential upside of 20.79%. Ralph Lauren has a consensus target price of $449.00, suggesting a potential upside of 23.47%. Given Ralph Lauren's stronger consensus rating and higher probable upside, analysts clearly believe Ralph Lauren is more favorable than V.F..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
V.F.
2 Sell rating(s)
14 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
2.24
Ralph Lauren
0 Sell rating(s)
2 Hold rating(s)
15 Buy rating(s)
0 Strong Buy rating(s)
2.88

86.8% of V.F. shares are held by institutional investors. Comparatively, 67.9% of Ralph Lauren shares are held by institutional investors. 1.5% of V.F. shares are held by insiders. Comparatively, 37.2% of Ralph Lauren shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Ralph Lauren beats V.F. on 13 of the 20 factors compared between the two stocks.

How does V.F. compare to Amer Sports?

V.F. (NYSE:VFC) and Amer Sports (NYSE:AS) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, profitability, analyst recommendations, institutional ownership, earnings, valuation, risk and media sentiment.

In the previous week, V.F. had 15 more articles in the media than Amer Sports. MarketBeat recorded 17 mentions for V.F. and 2 mentions for Amer Sports. V.F.'s average media sentiment score of 0.72 beat Amer Sports' score of 0.00 indicating that V.F. is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
V.F.
6 Very Positive mention(s)
4 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Amer Sports
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Amer Sports has lower revenue, but higher earnings than V.F.. V.F. is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
V.F.$9.61B0.59$254.92M$0.6920.76
Amer Sports$6.57B2.29$427.40M$0.9528.61

Amer Sports has a net margin of 7.35% compared to V.F.'s net margin of 2.88%. V.F.'s return on equity of 18.91% beat Amer Sports' return on equity.

Company Net Margins Return on Equity Return on Assets
V.F.2.88% 18.91% 3.26%
Amer Sports 7.35%11.18%7.02%

86.8% of V.F. shares are held by institutional investors. Comparatively, 40.3% of Amer Sports shares are held by institutional investors. 1.5% of V.F. shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

V.F. has a beta of 1.56, indicating that its stock price is 56% more volatile than the broader market. Comparatively, Amer Sports has a beta of 2.04, indicating that its stock price is 104% more volatile than the broader market.

V.F. presently has a consensus price target of $17.31, suggesting a potential upside of 20.79%. Amer Sports has a consensus price target of $44.77, suggesting a potential upside of 64.73%. Given Amer Sports' stronger consensus rating and higher probable upside, analysts clearly believe Amer Sports is more favorable than V.F..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
V.F.
2 Sell rating(s)
14 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
2.24
Amer Sports
0 Sell rating(s)
3 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.87

Summary

Amer Sports beats V.F. on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding VFC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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VFC vs. The Competition

MetricV.F.Textiles, Apparel & Luxury Goods IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$5.67B$9.78B$12.24B$22.65B
Dividend Yield2.50%2.71%71.69%3.72%
P/E Ratio20.7622.1844.2427.75
Price / Sales0.599.1392.3220.71
Price / Cash5.67187.9328.2138.88
Price / Book3.043.643.954.64
Net Income$254.92M$462.82M$446.16M$1.08B
7 Day Performance1.50%-0.37%-0.88%-1.06%
1 Month Performance9.20%-2.45%-4.46%-5.50%
1 Year Performance-5.59%3.06%-7.88%5.13%

V.F. Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
VFC
V.F.
4.9873 of 5 stars
$14.33
-0.6%
$17.31
+20.8%
-7.0%$5.67B$9.61B20.7626,000
COLM
Columbia Sportswear
3.9875 of 5 stars
$58.69
+1.9%
$65.40
+11.4%
+6.6%$2.95B$3.40B15.249,620
SHOO
Steven Madden
4.6458 of 5 stars
$44.90
-0.4%
$51.80
+15.4%
+34.2%$3.30B$2.52B22.566,300
BC
Brunswick
4.081 of 5 stars
$66.19
-1.5%
$88.00
+32.9%
+0.5%$4.35B$5.36BN/A14,000
RL
Ralph Lauren
4.8721 of 5 stars
$357.02
0.0%
$445.67
+24.8%
+12.8%$21.28B$8.11B22.5023,600

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This page (NYSE:VFC) was last updated on 10/3/2026 by MarketBeat.com Staff.
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