Which has higher valuation and earnings, COLM or VFC?

V.F. has higher revenue and earnings than Columbia Sportswear. Columbia Sportswear is trading at a lower price-to-earnings ratio than V.F., indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Columbia Sportswear $3.40B 0.86 $177.22M $3.85 14.78 V.F. $9.61B 0.54 $254.92M $0.69 19.08

Is COLM or VFC more profitable?

Columbia Sportswear has a net margin of 6.05% compared to V.F.'s net margin of 2.88%. V.F.'s return on equity of 18.91% beat Columbia Sportswear's return on equity. Company Net Margins Return on Equity Return on Assets Columbia Sportswear 6.05% 11.20% 6.67% V.F. 2.88% 18.91% 3.26%

Does the media prefer COLM or VFC?

In the previous week, V.F. had 19 more articles in the media than Columbia Sportswear. MarketBeat recorded 24 mentions for V.F. and 5 mentions for Columbia Sportswear. V.F.'s average media sentiment score of 1.05 beat Columbia Sportswear's score of 0.78 indicating that V.F. is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Columbia Sportswear 3 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive V.F. 14 Very Positive mention(s) 2 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive

Which has stronger valuation and earnings, VFC or SHOO?

V.F. has higher revenue and earnings than Steven Madden. V.F. is trading at a lower price-to-earnings ratio than Steven Madden, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio V.F. $9.61B 0.54 $254.92M $0.69 19.08 Steven Madden $2.52B 1.25 $44.66M $1.99 21.57

Is VFC or SHOO more profitable?

Steven Madden has a net margin of 5.23% compared to V.F.'s net margin of 2.88%. V.F.'s return on equity of 18.91% beat Steven Madden's return on equity. Company Net Margins Return on Equity Return on Assets V.F. 2.88% 18.91% 3.26% Steven Madden 5.23% 13.85% 6.67%

Does the media refer more to VFC or SHOO?

In the previous week, V.F. had 18 more articles in the media than Steven Madden. MarketBeat recorded 24 mentions for V.F. and 6 mentions for Steven Madden. Steven Madden's average media sentiment score of 1.27 beat V.F.'s score of 1.05 indicating that Steven Madden is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment V.F. 14 Very Positive mention(s) 2 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive Steven Madden 1 Very Positive mention(s) 3 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has stronger earnings & valuation, VFC or BC?

V.F. has higher revenue and earnings than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than V.F., indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio V.F. $9.61B 0.54 $254.92M $0.69 19.08 Brunswick $5.36B 0.85 -$137.30M -$1.31 N/A

Is VFC or BC more profitable?

V.F. has a net margin of 2.88% compared to Brunswick's net margin of -1.53%. V.F.'s return on equity of 18.91% beat Brunswick's return on equity. Company Net Margins Return on Equity Return on Assets V.F. 2.88% 18.91% 3.26% Brunswick -1.53% 15.28% 4.60%

Does the media prefer VFC or BC?

In the previous week, V.F. had 19 more articles in the media than Brunswick. MarketBeat recorded 24 mentions for V.F. and 5 mentions for Brunswick. V.F.'s average media sentiment score of 1.05 beat Brunswick's score of 0.99 indicating that V.F. is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment V.F. 14 Very Positive mention(s) 2 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive Brunswick 3 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts recommend VFC or RL?

V.F. presently has a consensus price target of $18.21, suggesting a potential upside of 38.31%. Ralph Lauren has a consensus price target of $445.67, suggesting a potential upside of 31.57%. Given V.F.'s higher possible upside, analysts clearly believe V.F. is more favorable than Ralph Lauren. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score V.F. 2 Sell rating(s) 12 Hold rating(s) 3 Buy rating(s) 2 Strong Buy rating(s) 2.26 Ralph Lauren 0 Sell rating(s) 2 Hold rating(s) 16 Buy rating(s) 0 Strong Buy rating(s) 2.89

Which has better earnings and valuation, VFC or RL?

Ralph Lauren has lower revenue, but higher earnings than V.F.. V.F. is trading at a lower price-to-earnings ratio than Ralph Lauren, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio V.F. $9.61B 0.54 $254.92M $0.69 19.08 Ralph Lauren $8.11B 2.49 $941.10M $15.87 21.34

Is VFC or RL more profitable?

Ralph Lauren has a net margin of 11.76% compared to V.F.'s net margin of 2.88%. Ralph Lauren's return on equity of 39.10% beat V.F.'s return on equity. Company Net Margins Return on Equity Return on Assets V.F. 2.88% 18.91% 3.26% Ralph Lauren 11.76% 39.10% 14.11%

Does the media favor VFC or RL?

In the previous week, V.F. had 16 more articles in the media than Ralph Lauren. MarketBeat recorded 24 mentions for V.F. and 8 mentions for Ralph Lauren. V.F.'s average media sentiment score of 1.05 beat Ralph Lauren's score of 0.52 indicating that V.F. is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment V.F. 14 Very Positive mention(s) 2 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive Ralph Lauren 4 Very Positive mention(s) 0 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has higher earnings and valuation, VFC or AS?

Amer Sports has lower revenue, but higher earnings than V.F.. V.F. is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio V.F. $9.61B 0.54 $254.92M $0.69 19.08 Amer Sports $6.57B 2.36 $427.40M $0.95 29.50

Is VFC or AS more profitable?

Amer Sports has a net margin of 7.35% compared to V.F.'s net margin of 2.88%. V.F.'s return on equity of 18.91% beat Amer Sports' return on equity. Company Net Margins Return on Equity Return on Assets V.F. 2.88% 18.91% 3.26% Amer Sports 7.35% 11.18% 7.02%

Does the media favor VFC or AS?

In the previous week, V.F. had 6 more articles in the media than Amer Sports. MarketBeat recorded 24 mentions for V.F. and 18 mentions for Amer Sports. V.F.'s average media sentiment score of 1.05 beat Amer Sports' score of 0.61 indicating that V.F. is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment V.F. 14 Very Positive mention(s) 2 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive Amer Sports 6 Very Positive mention(s) 1 Positive mention(s) 7 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Positive

V.F. (VFC) Competitors

$13.16 +0.54 (+4.30%)

Closing price 09/11/2026 03:58 PM Eastern

Extended Trading

$13.14 -0.02 (-0.17%)

As of 09/11/2026 07:59 PM Eastern

Compare

VFC vs. COLM, SHOO, BC, RL, and AS

Should you buy V.F. stock or one of its competitors? V.F.'s main competitors and comparable companies include Columbia Sportswear (COLM), Steven Madden (SHOO), Brunswick (BC), Ralph Lauren (RL), and Amer Sports (AS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer discretionary" sector.

How does V.F. compare to Columbia Sportswear?

Columbia Sportswear (NASDAQ:COLM) and V.F. (NYSE:VFC) are both mid-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, dividends, earnings, media sentiment, valuation, risk, analyst recommendations and institutional ownership.

Columbia Sportswear pays an annual dividend of $1.20 per share and has a dividend yield of 2.1%. V.F. pays an annual dividend of $0.36 per share and has a dividend yield of 2.7%. Columbia Sportswear pays out 31.2% of its earnings in the form of a dividend. V.F. pays out 52.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

V.F. has higher revenue and earnings than Columbia Sportswear. Columbia Sportswear is trading at a lower price-to-earnings ratio than V.F., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Columbia Sportswear	$3.40B	0.86	$177.22M	$3.85	14.78
V.F.	$9.61B	0.54	$254.92M	$0.69	19.08

Columbia Sportswear has a net margin of 6.05% compared to V.F.'s net margin of 2.88%. V.F.'s return on equity of 18.91% beat Columbia Sportswear's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Columbia Sportswear	6.05%	11.20%	6.67%
V.F.	2.88%	18.91%	3.26%

47.8% of Columbia Sportswear shares are owned by institutional investors. Comparatively, 86.8% of V.F. shares are owned by institutional investors. 51.9% of Columbia Sportswear shares are owned by insiders. Comparatively, 1.5% of V.F. shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, V.F. had 19 more articles in the media than Columbia Sportswear. MarketBeat recorded 24 mentions for V.F. and 5 mentions for Columbia Sportswear. V.F.'s average media sentiment score of 1.05 beat Columbia Sportswear's score of 0.78 indicating that V.F. is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Columbia Sportswear	3 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
V.F.	14 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive

Columbia Sportswear has a beta of 0.94, suggesting that its stock price is 6% less volatile than the broader market. Comparatively, V.F. has a beta of 1.57, suggesting that its stock price is 57% more volatile than the broader market.

Columbia Sportswear currently has a consensus price target of $65.40, indicating a potential upside of 14.90%. V.F. has a consensus price target of $18.21, indicating a potential upside of 38.31%. Given V.F.'s stronger consensus rating and higher possible upside, analysts plainly believe V.F. is more favorable than Columbia Sportswear.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Columbia Sportswear	1 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.17
V.F.	2 Sell rating(s)	12 Hold rating(s)	3 Buy rating(s)	2 Strong Buy rating(s)	2.26

Summary

V.F. beats Columbia Sportswear on 13 of the 19 factors compared between the two stocks.

How does V.F. compare to Steven Madden?

V.F. (NYSE:VFC) and Steven Madden (NASDAQ:SHOO) are both mid-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, earnings, profitability, media sentiment, dividends, analyst recommendations, risk and institutional ownership.

V.F. pays an annual dividend of $0.36 per share and has a dividend yield of 2.7%. Steven Madden pays an annual dividend of $0.84 per share and has a dividend yield of 2.0%. V.F. pays out 52.2% of its earnings in the form of a dividend. Steven Madden pays out 42.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

86.8% of V.F. shares are held by institutional investors. Comparatively, 99.9% of Steven Madden shares are held by institutional investors. 1.5% of V.F. shares are held by company insiders. Comparatively, 2.2% of Steven Madden shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Steven Madden has a net margin of 5.23% compared to V.F.'s net margin of 2.88%. V.F.'s return on equity of 18.91% beat Steven Madden's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
V.F.	2.88%	18.91%	3.26%
Steven Madden	5.23%	13.85%	6.67%

V.F. has a beta of 1.57, meaning that its share price is 57% more volatile than the broader market. Comparatively, Steven Madden has a beta of 1.15, meaning that its share price is 15% more volatile than the broader market.

In the previous week, V.F. had 18 more articles in the media than Steven Madden. MarketBeat recorded 24 mentions for V.F. and 6 mentions for Steven Madden. Steven Madden's average media sentiment score of 1.27 beat V.F.'s score of 1.05 indicating that Steven Madden is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
V.F.	14 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive
Steven Madden	1 Very Positive mention(s)	3 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

V.F. presently has a consensus price target of $18.21, suggesting a potential upside of 38.31%. Steven Madden has a consensus price target of $51.80, suggesting a potential upside of 20.66%. Given V.F.'s higher possible upside, equities analysts plainly believe V.F. is more favorable than Steven Madden.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
V.F.	2 Sell rating(s)	12 Hold rating(s)	3 Buy rating(s)	2 Strong Buy rating(s)	2.26
Steven Madden	1 Sell rating(s)	3 Hold rating(s)	5 Buy rating(s)	1 Strong Buy rating(s)	2.60

V.F. has higher revenue and earnings than Steven Madden. V.F. is trading at a lower price-to-earnings ratio than Steven Madden, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
V.F.	$9.61B	0.54	$254.92M	$0.69	19.08
Steven Madden	$2.52B	1.25	$44.66M	$1.99	21.57

Summary

Steven Madden beats V.F. on 11 of the 19 factors compared between the two stocks.

How does V.F. compare to Brunswick?

V.F. (NYSE:VFC) and Brunswick (NYSE:BC) are both mid-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their risk, profitability, dividends, media sentiment, institutional ownership, valuation, earnings and analyst recommendations.

V.F. has a beta of 1.57, suggesting that its stock price is 57% more volatile than the broader market. Comparatively, Brunswick has a beta of 1.34, suggesting that its stock price is 34% more volatile than the broader market.

86.8% of V.F. shares are owned by institutional investors. Comparatively, 99.3% of Brunswick shares are owned by institutional investors. 1.5% of V.F. shares are owned by company insiders. Comparatively, 1.0% of Brunswick shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

V.F. has higher revenue and earnings than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than V.F., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
V.F.	$9.61B	0.54	$254.92M	$0.69	19.08
Brunswick	$5.36B	0.85	-$137.30M	-$1.31	N/A

V.F. presently has a consensus price target of $18.21, indicating a potential upside of 38.31%. Brunswick has a consensus price target of $88.00, indicating a potential upside of 24.51%. Given V.F.'s higher possible upside, research analysts clearly believe V.F. is more favorable than Brunswick.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
V.F.	2 Sell rating(s)	12 Hold rating(s)	3 Buy rating(s)	2 Strong Buy rating(s)	2.26
Brunswick	1 Sell rating(s)	6 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.50

V.F. has a net margin of 2.88% compared to Brunswick's net margin of -1.53%. V.F.'s return on equity of 18.91% beat Brunswick's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
V.F.	2.88%	18.91%	3.26%
Brunswick	-1.53%	15.28%	4.60%

In the previous week, V.F. had 19 more articles in the media than Brunswick. MarketBeat recorded 24 mentions for V.F. and 5 mentions for Brunswick. V.F.'s average media sentiment score of 1.05 beat Brunswick's score of 0.99 indicating that V.F. is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
V.F.	14 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive
Brunswick	3 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

V.F. pays an annual dividend of $0.36 per share and has a dividend yield of 2.7%. Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.5%. V.F. pays out 52.2% of its earnings in the form of a dividend. Brunswick pays out -134.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Brunswick has raised its dividend for 13 consecutive years.

Summary

V.F. beats Brunswick on 13 of the 20 factors compared between the two stocks.

How does V.F. compare to Ralph Lauren?

V.F. (NYSE:VFC) and Ralph Lauren (NYSE:RL) are both consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, valuation, profitability, institutional ownership, risk, analyst recommendations, earnings and media sentiment.

In the previous week, V.F. had 16 more articles in the media than Ralph Lauren. MarketBeat recorded 24 mentions for V.F. and 8 mentions for Ralph Lauren. V.F.'s average media sentiment score of 1.05 beat Ralph Lauren's score of 0.52 indicating that V.F. is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
V.F.	14 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive
Ralph Lauren	4 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Ralph Lauren has a net margin of 11.76% compared to V.F.'s net margin of 2.88%. Ralph Lauren's return on equity of 39.10% beat V.F.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
V.F.	2.88%	18.91%	3.26%
Ralph Lauren	11.76%	39.10%	14.11%

86.8% of V.F. shares are held by institutional investors. Comparatively, 67.9% of Ralph Lauren shares are held by institutional investors. 1.5% of V.F. shares are held by company insiders. Comparatively, 37.2% of Ralph Lauren shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Ralph Lauren has lower revenue, but higher earnings than V.F.. V.F. is trading at a lower price-to-earnings ratio than Ralph Lauren, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
V.F.	$9.61B	0.54	$254.92M	$0.69	19.08
Ralph Lauren	$8.11B	2.49	$941.10M	$15.87	21.34

V.F. has a beta of 1.57, meaning that its share price is 57% more volatile than the broader market. Comparatively, Ralph Lauren has a beta of 1.34, meaning that its share price is 34% more volatile than the broader market.

V.F. pays an annual dividend of $0.36 per share and has a dividend yield of 2.7%. Ralph Lauren pays an annual dividend of $4.00 per share and has a dividend yield of 1.2%. V.F. pays out 52.2% of its earnings in the form of a dividend. Ralph Lauren pays out 25.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Ralph Lauren has raised its dividend for 5 consecutive years.

V.F. presently has a consensus price target of $18.21, suggesting a potential upside of 38.31%. Ralph Lauren has a consensus price target of $445.67, suggesting a potential upside of 31.57%. Given V.F.'s higher possible upside, analysts clearly believe V.F. is more favorable than Ralph Lauren.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
V.F.	2 Sell rating(s)	12 Hold rating(s)	3 Buy rating(s)	2 Strong Buy rating(s)	2.26
Ralph Lauren	0 Sell rating(s)	2 Hold rating(s)	16 Buy rating(s)	0 Strong Buy rating(s)	2.89

Summary

Ralph Lauren beats V.F. on 12 of the 20 factors compared between the two stocks.

How does V.F. compare to Amer Sports?

V.F. (NYSE:VFC) and Amer Sports (NYSE:AS) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, valuation, media sentiment, earnings, analyst recommendations, institutional ownership, profitability and risk.

86.8% of V.F. shares are owned by institutional investors. Comparatively, 40.3% of Amer Sports shares are owned by institutional investors. 1.5% of V.F. shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

V.F. currently has a consensus target price of $18.21, suggesting a potential upside of 38.31%. Amer Sports has a consensus target price of $45.92, suggesting a potential upside of 63.83%. Given Amer Sports' stronger consensus rating and higher possible upside, analysts clearly believe Amer Sports is more favorable than V.F..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
V.F.	2 Sell rating(s)	12 Hold rating(s)	3 Buy rating(s)	2 Strong Buy rating(s)	2.26
Amer Sports	0 Sell rating(s)	3 Hold rating(s)	12 Buy rating(s)	2 Strong Buy rating(s)	2.94

Amer Sports has lower revenue, but higher earnings than V.F.. V.F. is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
V.F.	$9.61B	0.54	$254.92M	$0.69	19.08
Amer Sports	$6.57B	2.36	$427.40M	$0.95	29.50

V.F. has a beta of 1.57, meaning that its share price is 57% more volatile than the broader market. Comparatively, Amer Sports has a beta of 1.99, meaning that its share price is 99% more volatile than the broader market.

In the previous week, V.F. had 6 more articles in the media than Amer Sports. MarketBeat recorded 24 mentions for V.F. and 18 mentions for Amer Sports. V.F.'s average media sentiment score of 1.05 beat Amer Sports' score of 0.61 indicating that V.F. is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
V.F.	14 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive
Amer Sports	6 Very Positive mention(s)	1 Positive mention(s)	7 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Positive

Amer Sports has a net margin of 7.35% compared to V.F.'s net margin of 2.88%. V.F.'s return on equity of 18.91% beat Amer Sports' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
V.F.	2.88%	18.91%	3.26%
Amer Sports	7.35%	11.18%	7.02%

Summary

Amer Sports beats V.F. on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding VFC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

VFC vs. The Competition

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Metric	V.F.	Textiles, Apparel & Luxury Goods Industry	Consumer Discretionary Sector	NYSE Exchange
Market Cap	$5.18B	$10.28B	$12.71B	$23.38B
Dividend Yield	2.73%	2.83%	58.25%	3.56%
P/E Ratio	19.08	22.62	45.78	28.72
Price / Sales	0.54	9.34	93.58	21.09
Price / Cash	5.18	188.19	28.56	34.17
Price / Book	2.79	3.63	4.08	4.74
Net Income	$254.92M	$462.82M	$445.67M	$1.07B
7 Day Performance	-2.21%	-3.27%	-2.31%	-2.00%
1 Month Performance	-10.62%	-7.63%	-4.15%	-3.20%
1 Year Performance	-11.48%	5.99%	-6.10%	10.51%

V.F. Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
VFC V.F.	4.9954 of 5 stars	$13.16 +4.3%	$18.21 +38.3%	-11.5%	$5.18B	$9.61B	19.08	26,000	Trending News Analyst Revision
COLM Columbia Sportswear	4.0008 of 5 stars	$57.72 flat	$65.40 +13.3%	+4.2%	$2.95B	$3.40B	14.99	9,620	News Coverage Positive News
SHOO Steven Madden	4.7232 of 5 stars	$43.68 flat	$49.75 +13.9%	+37.8%	$3.20B	$2.52B	21.95	6,300	News Coverage Positive News Analyst Upgrade Gap Down
BC Brunswick	4.1944 of 5 stars	$74.41 0.0%	$88.00 +18.3%	+8.2%	$4.82B	$5.36B	N/A	14,000
RL Ralph Lauren	4.7706 of 5 stars	$351.08 0.0%	$445.67 +26.9%	+7.5%	$20.93B	$8.11B	22.12	23,600

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This page (NYSE:VFC) was last updated on 9/13/2026 by MarketBeat.com Staff.

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V.F. (VFC) Competitors

VFC vs. COLM, SHOO, BC, RL, and AS

How does V.F. compare to Columbia Sportswear?

Summary

How does V.F. compare to Steven Madden?

Summary

How does V.F. compare to Brunswick?

Summary

How does V.F. compare to Ralph Lauren?

Summary

How does V.F. compare to Amer Sports?

Summary

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Media Sentiment Over Time

VFC vs. The Competition

V.F. Competitors List

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V.F. (VFC) Competitors

VFC vs. COLM, SHOO, BC, RL, and AS

How does V.F. compare to Columbia Sportswear?

Is COLM or VFC a better dividend stock?

Which has higher valuation and earnings, COLM or VFC?

Is COLM or VFC more profitable?

Do insiders & institutionals believe in COLM or VFC?

Does the media prefer COLM or VFC?

Which has more risk & volatility, COLM or VFC?

Do analysts recommend COLM or VFC?

Summary

How does V.F. compare to Steven Madden?

Is VFC or SHOO a better dividend stock?

Do insiders and institutionals have more ownership in VFC or SHOO?

Is VFC or SHOO more profitable?

Which has more risk & volatility, VFC or SHOO?

Does the media refer more to VFC or SHOO?

Do analysts recommend VFC or SHOO?

Which has stronger valuation and earnings, VFC or SHOO?

Summary

How does V.F. compare to Brunswick?

Which has more volatility & risk, VFC or BC?

Do insiders & institutionals have more ownership in VFC or BC?

Which has stronger earnings & valuation, VFC or BC?

Do analysts recommend VFC or BC?

Is VFC or BC more profitable?

Does the media prefer VFC or BC?

Is VFC or BC a better dividend stock?

Summary

How does V.F. compare to Ralph Lauren?

Does the media favor VFC or RL?

Is VFC or RL more profitable?

Do institutionals & insiders have more ownership in VFC or RL?

Which has better earnings and valuation, VFC or RL?

Which has more risk & volatility, VFC or RL?

Is VFC or RL a better dividend stock?

Do analysts recommend VFC or RL?

Summary

How does V.F. compare to Amer Sports?

Do insiders and institutionals have more ownership in VFC or AS?

Do analysts rate VFC or AS?

Which has higher earnings and valuation, VFC or AS?

Which has more risk & volatility, VFC or AS?

Does the media favor VFC or AS?

Is VFC or AS more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

VFC vs. The Competition

V.F. Competitors List

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MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

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