NYSEAMERICAN:PAPL Pineapple Financial (PAPL) Stock Price, News & Analysis $1.04 -0.06 (-5.45%) Closing price 05/22/2026 04:10 PM EasternExtended Trading$1.07 +0.03 (+2.79%) As of 05/22/2026 07:54 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartHeadlinesInsider TradesOwnershipSEC FilingsShort InterestBuy This Stock About Pineapple Financial Stock (NYSEAMERICAN:PAPL) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Pineapple Financial alerts:Sign Up Key Stats Today's Range$1.03▼$1.0950-Day Range$0.58▼$1.8052-Week Range$0.50▼$9.53Volume147,332 shsAverage Volume2.63 million shsMarket Capitalization$27.13 millionP/E RatioN/ADividend YieldN/APrice TargetN/AConsensus RatingBuy Company Overview Pineapple Financial Inc. operates as a mortgage technology and brokerage company in Canada. The company provides mortgage brokerage services and technology solutions to Canadian mortgage agents, brokers, sub-brokers, brokerages, and consumers; and mortgage consultation services through field agents. It also operates MyPineapple, a technology platform that allows users to conduct their brokerage services. In addition, the company offers back office support services, such as digital and automated onboarding and set up, loan packaging and processing, digital document collection and client portals, loan maintenance activities, payroll, lender communication, reporting requirements for regulators and business management, cloud services, expense collections, document preparation, compliance, training, administration, and marketing. Further, it provides pre-underwriting support services, including credit review, data validation, fraud analysis and compliance, appraisal ordering and review, and data analytics. Additionally, it offers various insurance products, such as permanent and whole life, critical illness, and credit insurance. The company was formerly known as 2487269 Ontario Ltd and changed its name to Pineapple Financial Inc. in June 2021. Pineapple Financial Inc. was incorporated in 2015 and is based in North York, Canada. Read More Pineapple Financial Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks7th Percentile Overall ScorePAPL MarketRank™: Pineapple Financial scored higher than 7% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion1.5 / 5Analyst RatingBuy Consensus RatingPineapple Financial has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on no strong buy ratings, 1 buy rating, no hold ratings, and no sell ratings.Amount of Analyst CoveragePineapple Financial has received no research coverage in the past 90 days.Read more about Pineapple Financial's stock forecast and price target. Earnings and Valuation0.0 / 5Proj. Earnings GrowthN/A Price to Earnings Ratio vs. the MarketThe P/E ratio of Pineapple Financial is -1.89, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Pineapple Financial is -1.89, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioPineapple Financial has a P/B Ratio of 1.16. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.Read more about Pineapple Financial's valuation and earnings. Short Interest2.0 / 5Short Interest LevelBearish Percentage of Shares Shorted5.07% of the float of Pineapple Financial has been sold short.Short Interest Ratio / Days to CoverPineapple Financial has a short interest ratio ("days to cover") of 0.06, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Pineapple Financial has recently increased by 2,058.81%, indicating that investor sentiment is decreasing significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldPineapple Financial does not currently pay a dividend.Dividend GrowthPineapple Financial does not have a long track record of dividend growth. News and Social Media0.6 / 5News SentimentN/A Search Interest8 people have searched for PAPL on MarketBeat in the last 30 days. This is an increase of 300% compared to the previous 30 days.MarketBeat FollowsOnly 1 people have added Pineapple Financial to their MarketBeat watchlist in the last 30 days. This is a decrease of -50% compared to the previous 30 days. Company Ownership0.2 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Pineapple Financial insiders have not sold or bought any company stock.Percentage Held by Insiders6.30% of the stock of Pineapple Financial is held by insiders.Percentage Held by Institutions0.25% of the stock of Pineapple Financial is held by institutions.Read more about Pineapple Financial's insider trading history. Receive PAPL Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Pineapple Financial and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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PAPL Stock News HeadlinesPineapple Financial Inc.: Pineapple Financial Announces Initial Impact of AI-Powered Mortgage Agent Recruiting and Onboarding InitiativesMay 5, 2026 | finanznachrichten.deBenzinga's 'Stock Whisper' Index: 5 Stocks Investors Secretly Monitor But Don't Talk About YetMay 2, 2026 | benzinga.comThe SpaceX filing is public. The window is closing.SpaceX just filed its S-1. The IPO is confirmed for June 12 - $75 billion, ticker SPCX, potentially the largest in history. The 21-bank syndicate has already locked up shares, so retail investors won't get access. But the S-1 exposed one publicly traded company Musk cannot operate without - and it's still cheap. Dylan Jovine is releasing the ticker free before June 12 changes the price.May 24 at 1:00 AM | Behind the Markets (Ad)What's behind the jump in Pineapple Financial Inc. stock?April 24, 2026 | msn.comPineapple Financial (PAPL) stock surges over 57% after hours: Here's what is happeningApril 24, 2026 | msn.comWhat's Behind The Jump In Pineapple Financial Inc. Stock?April 23, 2026 | benzinga.comPineapple Financial Inc.: Pineapple Financial Announces Expanded $15 Million Share Repurchase ProgramApril 22, 2026 | finanznachrichten.dePineapple Financial Expands Share Repurchase Authorization SignificantlyApril 22, 2026 | tipranks.comSee More Headlines PAPL Stock Analysis - Frequently Asked Questions How have PAPL shares performed this year? Pineapple Financial's stock was trading at $1.41 at the beginning of 2026. Since then, PAPL shares have decreased by 26.2% and is now trading at $1.04. When did Pineapple Financial's stock split? Pineapple Financial shares reverse split on the morning of Monday, July 21st 2025.The 1-20 reverse split was announced on Monday, July 21st 2025. The number of shares owned by shareholders was adjusted after the market closes on Monday, July 21st 2025. An investor that had 100 shares of stock prior to the reverse split would have 5 shares after the split. How do I buy shares of Pineapple Financial? Shares of PAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Pineapple Financial own? Based on aggregate information from My MarketBeat watchlists, some other companies that Pineapple Financial investors own include Williams-Sonoma (WSM), Joby Aviation (JOBY), EHang (EH) and Axcella Health (AXLA). Company Calendar Today5/24/2026Next Earnings (Estimated)7/20/2026Fiscal Year End8/31/2026Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNYSEAMERICAN SectorFinance Industry Nondepository credit institutions Sub-IndustryBanking Current SymbolNYSEAMERICAN:PAPL CIK1938109 Webgopineapple.com Phone416-669-2046FaxN/AEmployees55Year FoundedN/AProfitability EPS (Trailing Twelve Months)($0.55) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$3.64 million Net Margins-974.10% Pretax Margin-974.10% Return on Equity-195.79% Return on Assets-65.69% Debt Debt-to-Equity Ratio0.02 Current Ratio1.15 Quick Ratio1.15 Sales & Book Value Annual Sales$2.99 million Price / Sales9.07 Cash FlowN/A Price / Cash FlowN/A Book Value$0.90 per share Price / Book1.16Miscellaneous Outstanding Shares26,090,000Free Float24,445,000Market Cap$27.13 million OptionableNot Optionable Beta6.35 7 Stocks to Buy And Hold ForeverClick the link to see MarketBeat's list of seven stocks and why their long-term outlooks are very promising. 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