Hugo Boss (BOSSY) Stock Price, News & Analysis

Company Overview

Hugo Boss AG is a Germany-based fashion company that develops, markets and sells premium clothing, footwear and accessories under its BOSS and HUGO brands. Its product range includes tailored clothing, casualwear, athleisure, shoes, bags, watches, eyewear and fragrances for men and women.

The company was founded in 1924 by Hugo Ferdinand Boss and is headquartered in Metzingen, Germany. Hugo Boss serves customers internationally through its own retail stores, online channels, wholesale partners and selected distribution outlets across Europe, the Americas, Asia-Pacific and other global markets.

Hugo Boss is led by Chief Executive Officer Daniel Grieder, who has overseen the company since 2021. The business focuses on expanding its global brand presence, strengthening its direct-to-consumer operations and developing its BOSS and HUGO brands across multiple lifestyle categories.

Key Stats

• Today's Range: $8.75 to $8.75
• 50-Day Range: $8.50 to $9.35
• 52-Week Range: $8.00 to $9.98
• Volume: 5 shs
• Average Volume: 457 shs
• Market Capitalization: $3.02 billion
• P/E Ratio: 11.82
• Dividend Yield: 0.11%
• Price Target: N/A
• Consensus Rating: Hold

Hugo Boss Stock Analysis - MarketRank™

Hugo Boss scored higher than 70% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.6 / 5
• Analyst Rating: Hold

Consensus Rating

Hugo Boss has received a consensus rating of Hold. The company's average rating score is 2.40, and is based on 1 strong buy rating, no buy ratings, 4 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Hugo Boss has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 17.46%

Earnings Growth

Earnings for Hugo Boss are expected to grow by 17.46% in the coming year, from $0.63 to $0.74 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Hugo Boss is 11.82, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.92.

Price to Earnings Ratio vs. Sector

The P/E ratio of Hugo Boss is 11.82, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 44.17.

Price to Book Value per Share Ratio

Hugo Boss has a P/B Ratio of 1.71. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.00% of the float of Hugo Boss has been sold short.

Short Interest Ratio / Days to Cover

Hugo Boss has a short interest ratio ("days to cover") of 4.13.

Change versus previous month

Short interest in Hugo Boss has recently decreased by 70.35%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Hugo Boss has a dividend yield of 0.08%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

Hugo Boss does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Hugo Boss is 1.35%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Hugo Boss will have a dividend payout ratio of 1.35% next year. This indicates that Hugo Boss will be able to sustain or increase its dividend.

News and Social Media

• Score: 2.1 / 5
• News Sentiment: 0.32

News Sentiment

Hugo Boss has a news sentiment score of 0.32. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.54 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for Hugo Boss this week, compared to 1 article on an average week.

Company Ownership

• Score: N/A
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Hugo Boss insiders have not sold or bought any company stock.

Percentage Held by Institutions

Hugo Boss has minimal institutional ownership at this time.

Company Calendar

• Last Earnings: 8/04/2026
• Today: 9/26/2026
• Next Earnings (Estimated): 11/03/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Consumer Discretionary
• Industry: TEXTILE - APPAREL
• Sub-Industry: N/A
• Current Symbol: OTCMKTS:BOSSY
• CIK: N/A
• Web: www.group.hugoboss.com
• Phone: 497123940
• Fax: 49-7123-948-0259
• Employees: 17,500
• Year Founded: 1923

Profitability

• EPS (Trailing Twelve Months): $0.74
• Trailing P/E Ratio: 11.82
• Forward P/E Ratio: 13.89
• P/E Growth: N/A
• Net Income: $282.26 million
• Net Margins: 5.34%
• Pretax Margin: 7.14%
• Return on Equity: 14.10%
• Return on Assets: 6.07%

Debt

• Debt-to-Equity Ratio: 0.49
• Current Ratio: 1.77
• Quick Ratio: 0.79

Sales & Book Value

• Annual Sales: $4.83 billion
• Price / Sales: 0.63
• Cash Flow: $2.10 per share
• Price / Cash Flow: 4.17
• Book Value: $5.11 per share
• Price / Book: 1.71

Miscellaneous

• Outstanding Shares: 345,080,000
• Free Float: N/A
• Market Cap: $3.02 billion
• Optionable: Not Optionable
• Beta: 0.56