Amazon.com, Inc. $AMZN Holdings Raised by ABLE Financial Group LLC

Key Points

• ABLE Financial Group LLC increased its stake in Amazon by 12.3% in Q4, buying 3,137 shares to hold 28,636 shares worth $6.61 million, which represents about 1.3% of ABLE’s portfolio.
• Wall Street remains largely bullish: the consensus rating is Moderate Buy with an average target of $289.39, and several firms have raised targets (e.g., Sanford Bernstein to $300 and Mizuho to $325).
• Key catalysts include OpenAI models coming to Amazon Bedrock/AWS in limited preview, new AI product features and exclusive content deals (like Oprah’s podcast), which could lift high‑margin AWS, ads and enterprise revenue ahead of Q1 earnings.

ABLE Financial Group LLC boosted its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 12.3% in the fourth quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor owned 28,636 shares of the e-commerce giant's stock after buying an additional 3,137 shares during the quarter. Amazon.com makes up about 1.3% of ABLE Financial Group LLC's holdings, making the stock its 22nd biggest position. ABLE Financial Group LLC's holdings in Amazon.com were worth $6,610,000 as of its most recent filing with the Securities & Exchange Commission.

Other hedge funds and other institutional investors also recently added to or reduced their stakes in the company. Vanguard Group Inc. raised its holdings in Amazon.com by 1.1% in the 1st quarter. Vanguard Group Inc. now owns 832,274,556 shares of the e-commerce giant's stock worth $158,348,557,000 after acquiring an additional 8,913,959 shares during the period. State Street Corp raised its holdings in Amazon.com by 2.0% in the 3rd quarter. State Street Corp now owns 381,681,441 shares of the e-commerce giant's stock worth $83,805,794,000 after acquiring an additional 7,584,156 shares during the period. Geode Capital Management LLC raised its holdings in Amazon.com by 1.7% in the 2nd quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant's stock worth $47,332,625,000 after acquiring an additional 3,721,658 shares during the period. Norges Bank bought a new position in Amazon.com in the 2nd quarter worth $27,438,011,000. Finally, Northern Trust Corp raised its holdings in Amazon.com by 0.3% in the 1st quarter. Northern Trust Corp now owns 97,379,134 shares of the e-commerce giant's stock worth $18,527,354,000 after acquiring an additional 302,858 shares during the period. Hedge funds and other institutional investors own 72.20% of the company's stock.

Analysts Set New Price Targets

AMZN has been the topic of several recent analyst reports. TD Securities upgraded shares of Amazon.com to a "buy" rating in a report on Monday, April 13th. Truist Financial lifted their target price on shares of Amazon.com from $280.00 to $285.00 and gave the stock a "buy" rating in a report on Friday, April 17th. Rosenblatt Securities reiterated a "buy" rating and issued a $296.00 target price on shares of Amazon.com in a report on Wednesday, April 15th. Piper Sandler reiterated an "overweight" rating and issued a $260.00 target price (down from $300.00) on shares of Amazon.com in a report on Friday, February 6th. Finally, Sanford C. Bernstein lifted their target price on shares of Amazon.com from $265.00 to $300.00 and gave the stock an "outperform" rating in a report on Thursday, April 23rd. One research analyst has rated the stock with a Strong Buy rating, fifty-five have assigned a Buy rating and three have issued a Hold rating to the stock. According to MarketBeat, the company currently has a consensus rating of "Moderate Buy" and an average target price of $289.39.

Insider Buying and Selling at Amazon.com

In other news, CEO Andrew R. Jassy sold 31,000 shares of Amazon.com stock in a transaction dated Friday, April 17th. The shares were sold at an average price of $255.00, for a total transaction of $7,905,000.00. Following the sale, the chief executive officer directly owned 2,207,118 shares in the company, valued at approximately $562,815,090. The trade was a 1.39% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 20,500 shares of Amazon.com stock in a transaction dated Tuesday, April 14th. The shares were sold at an average price of $245.00, for a total transaction of $5,022,500.00. Following the sale, the chief executive officer owned 499,861 shares in the company, valued at approximately $122,465,945. This trade represents a 3.94% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 128,035 shares of company stock worth $28,827,479 in the last 90 days. 8.90% of the stock is currently owned by insiders.

Amazon.com Price Performance

Shares of Amazon.com stock opened at $259.70 on Wednesday. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05. The firm's 50-day simple moving average is $221.26 and its 200-day simple moving average is $226.83. Amazon.com, Inc. has a twelve month low of $178.85 and a twelve month high of $264.50. The firm has a market cap of $2.79 trillion, a P/E ratio of 36.22, a price-to-earnings-growth ratio of 1.95 and a beta of 1.38.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The business had revenue of $213.39 billion for the quarter, compared to analyst estimates of $211.02 billion. During the same quarter last year, the firm posted $1.86 earnings per share. Amazon.com's revenue was up 13.6% on a year-over-year basis. As a group, research analysts expect that Amazon.com, Inc. will post 7.71 EPS for the current fiscal year.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: OpenAI models are now coming to Amazon Bedrock/AWS in limited preview — a major distribution win for AWS that strengthens Amazon’s position as an AI infrastructure provider and could lift high‑margin cloud revenue. OpenAI expands Amazon deal after Microsoft loosens exclusivity terms
• Positive Sentiment: Mizuho raised its AMZN price target to $325 and reiterated an Outperform rating, signaling bullish analyst conviction that AWS (and Amazon’s chips/AI stack) is the core long‑term driver. Mizuho Raises Amazon Price Target to $325
• Positive Sentiment: Amazon rolled out new AI features — interactive audio Q&A on product pages and expanded Amazon Connect agentic tools for supply‑chain, HR and customer service — which help monetize AI across retail, ads and enterprise services. Amazon launches an AI-powered audio Q&A experience on product pages
• Positive Sentiment: Amazon secured exclusive multi‑year rights to Oprah Winfrey’s podcast content — a content/ad monetization catalyst for Amazon Music/Wondery and advertising growth. Amazon secures exclusive rights to Oprah Winfrey's podcast
• Neutral Sentiment: Q1 earnings are due after the close (April 29). The report is the proximate catalyst — strong AWS/AI disclosures could push shares higher, but heavy capex and margin commentary could trigger short‑term volatility. 'Get Ready,' Says Top Analyst as Amazon Stock Heads Into 'Hyperscaler Wednesday'
• Neutral Sentiment: Wall Street remains largely bullish (many buy ratings and higher targets), creating upside but also setting high expectations going into earnings. Amazon Pulls The Mag 7 Higher
• Negative Sentiment: Insider sale: Director Jonathan Rubinstein sold ~3,849 shares under a 10b5‑1 plan — a routine disclosure but often watched by investors as potential near‑term selling pressure. Director Jonathan Rubinstein SEC filing
• Negative Sentiment: EU regulators signaled plans to target cloud and AI under new Big Tech rules — increased regulation could raise compliance costs and limit some commercial flexibility in Europe. EU rules reining in Big Tech will now target cloud services and AI
• Negative Sentiment: Retail investor caution and macro/AI sentiment swings raise the chance of a post‑earnings unwind even if results are strong — positioning is crowded. Amazon Loses the Faith of Retail Investors Ahead of Q1 Earnings

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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