Amazon.com, Inc. $AMZN is Waycross Partners LLC's 5th Largest Position

Key Points

• Waycross Partners LLC raised its Q4 stake in Amazon by 4.1% to 267,346 shares (≈$61.7M), making AMZN about 5.0% of its portfolio and the firm's fifth‑largest holding.
• Reports say Amazon is in advanced talks to acquire satellite operator Globalstar to accelerate Project Kuiper — a strategic push into connectivity that has bolstered analyst optimism (consensus "Moderate Buy", average target ~$286.59) and prompted reiterations like Wells Fargo's Overweight call.
• Near‑term risks include a temporary 3.5% fuel/logistics surcharge for third‑party sellers, an NLRB order to bargain with a Staten Island warehouse union, and substantial insider selling (72,686 shares, ≈$14.9M over three months), which could pressure sentiment and operating costs.

Waycross Partners LLC lifted its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 4.1% in the fourth quarter, according to the company in its most recent disclosure with the SEC. The institutional investor owned 267,346 shares of the e-commerce giant's stock after buying an additional 10,459 shares during the quarter. Amazon.com makes up approximately 5.0% of Waycross Partners LLC's portfolio, making the stock its 5th biggest position. Waycross Partners LLC's holdings in Amazon.com were worth $61,709,000 at the end of the most recent reporting period.

A number of other large investors have also recently made changes to their positions in AMZN. Brighton Jones LLC increased its stake in Amazon.com by 10.9% in the fourth quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant's stock valued at $885,478,000 after purchasing an additional 397,007 shares during the last quarter. Revolve Wealth Partners LLC raised its holdings in Amazon.com by 4.1% during the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant's stock worth $5,495,000 after purchasing an additional 986 shares in the last quarter. Bank Pictet & Cie Europe AG lifted its position in shares of Amazon.com by 2.8% during the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant's stock worth $442,481,000 after buying an additional 54,987 shares during the last quarter. Highview Capital Management LLC DE boosted its holdings in shares of Amazon.com by 5.5% in the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant's stock valued at $6,357,000 after buying an additional 1,518 shares in the last quarter. Finally, Liberty Square Wealth Partners LLC acquired a new position in shares of Amazon.com in the 4th quarter valued at $2,153,000. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Insider Buying and Selling at Amazon.com

In related news, CEO Douglas J. Herrington sold 1,000 shares of the stock in a transaction on Wednesday, April 1st. The stock was sold at an average price of $210.50, for a total transaction of $210,500.00. Following the completion of the sale, the chief executive officer directly owned 520,361 shares of the company's stock, valued at $109,535,990.50. This trade represents a 0.19% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,695 shares of Amazon.com stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $205.90, for a total transaction of $554,900.50. Following the completion of the transaction, the vice president owned 119,780 shares in the company, valued at approximately $24,662,702. This trade represents a 2.20% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last three months, insiders have sold 72,686 shares of company stock valued at $14,899,239. Corporate insiders own 9.70% of the company's stock.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Reports say Amazon is in advanced talks to acquire satellite operator Globalstar to accelerate Project Kuiper and better compete with SpaceX’s Starlink — a strategic, long‑term growth move into connectivity that investors view as expansionary for AWS/IoT opportunities. Amazon in talks to buy $9bn Globalstar (Reuters)
• Positive Sentiment: Wells Fargo reiterated Overweight and nudged its price target higher, naming Amazon a top internet pick on improving AWS momentum and free‑cash‑flow inflection — supportive for sentiment and analyst‑driven buying. Wells Fargo names Amazon top internet pick (247WallSt)
• Positive Sentiment: Billionaire Steve Cohen/Point72 has been a long‑time holder and recent coverage highlights continued institutional interest — a bullish signal for conviction among large investors. Steve Cohen buying AMZN (InsiderMonkey)
• Neutral Sentiment: Amazon and AWS continue to show ecosystem momentum (partner certifications, new standards work such as the Linux‑backed x402 Foundation for agentic AI payments), which underpins long‑term cloud/AI positioning but has limited immediate EPS impact. x402 Foundation founding members include AWS (Cointelegraph)
• Negative Sentiment: Amazon will charge a temporary 3.5% fuel & logistics surcharge to third‑party sellers in the U.S. and Canada effective April 17 to offset rising transport costs — helps Amazon cover costs but risks seller pushback and could pressure marketplace GMV and growth metrics. Amazon adds 3.5% surcharge (CNBC)
• Negative Sentiment: NLRB ruled Amazon must bargain with a Staten Island warehouse union representing ~5,000 workers — an operational and cost risk that raises labor and reputational uncertainty for investors. NLRB orders Amazon to negotiate (Reuters)
• Negative Sentiment: Geopolitical fallout from the Iran conflict remains a live headwind — higher oil drove the seller surcharge and reports of an Iranian strike on an AWS Bahrain data center increase perceived geopolitical/operational risk. These macro forces can pressure valuation multiples and consumer demand. AWS Bahrain data center hit (Blockonomi)
• Negative Sentiment: Amazon’s new chatbot ad tests reportedly show weak early results — a potential near‑term headwind for advertising upside if the format doesn’t scale. Chatbot ad tests weak (TipRanks)
• Negative Sentiment: Heavy insider selling has been flagged in recent data — not proof of trouble but a signaling factor some investors watch for near‑term sentiment pressure. Insider selling and discussion (QuiverQuant)

Analysts Set New Price Targets

AMZN has been the topic of several research analyst reports. Monness Crespi & Hardt cut their price target on shares of Amazon.com from $300.00 to $280.00 and set a "buy" rating on the stock in a research note on Friday, February 6th. Needham & Company LLC restated a "buy" rating and issued a $265.00 price objective on shares of Amazon.com in a research note on Tuesday, March 17th. Roth Mkm reaffirmed a "buy" rating and set a $295.00 price objective (up from $270.00) on shares of Amazon.com in a report on Monday, January 26th. Maxim Group lifted their target price on Amazon.com from $280.00 to $290.00 and gave the stock a "buy" rating in a research report on Friday, February 6th. Finally, DA Davidson reissued a "neutral" rating and issued a $175.00 target price (down from $300.00) on shares of Amazon.com in a report on Friday, February 6th. One analyst has rated the stock with a Strong Buy rating, fifty-three have issued a Buy rating and four have given a Hold rating to the stock. Based on data from MarketBeat.com, the company has a consensus rating of "Moderate Buy" and an average target price of $286.59.

Amazon.com Price Performance

Shares of AMZN opened at $209.77 on Friday. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05. Amazon.com, Inc. has a fifty-two week low of $161.38 and a fifty-two week high of $258.60. The firm has a 50-day simple moving average of $213.70 and a 200-day simple moving average of $224.31. The company has a market capitalization of $2.25 trillion, a price-to-earnings ratio of 29.26, a price-to-earnings-growth ratio of 1.57 and a beta of 1.38.

Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The company had revenue of $213.39 billion for the quarter, compared to analysts' expectations of $211.02 billion. During the same period in the prior year, the company earned $1.86 earnings per share. The firm's revenue was up 13.6% on a year-over-year basis. On average, equities research analysts anticipate that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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