Amazon.com, Inc. $AMZN Shares Acquired by Brookstone Capital Management

Key Points

• Brookstone Capital Management raised its Amazon stake by 5.6% in Q4 to 512,305 shares (worth about $118.25 million), making AMZN roughly 1.4% of the firm's portfolio and its 9th-largest holding.
• Analyst sentiment is broadly positive with a consensus rating of “Moderate Buy” and an average price target of $287.39, including recent upgrades and price-target increases such as Goldman Sachs to $300.
• Company insiders have trimmed positions (VP Shelley Reynolds sold 2,695 shares and CEO Douglas Herrington sold 6,835 shares; insiders sold ~72,686 shares worth $14.9M over 90 days) while catalysts like AWS momentum and a USPS logistics deal support upside, but legal and operational risks (AI‑training lawsuits, device support cuts, data‑center disruptions) pose potential headwinds.

Brookstone Capital Management increased its stake in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 5.6% in the 4th quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 512,305 shares of the e-commerce giant's stock after purchasing an additional 27,352 shares during the quarter. Amazon.com comprises about 1.4% of Brookstone Capital Management's portfolio, making the stock its 9th biggest holding. Brookstone Capital Management's holdings in Amazon.com were worth $118,250,000 as of its most recent filing with the Securities & Exchange Commission.

Several other institutional investors have also bought and sold shares of the stock. Fairway Wealth LLC raised its position in Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant's stock worth $25,000 after acquiring an additional 60 shares in the last quarter. Sellwood Investment Partners LLC bought a new stake in Amazon.com in the third quarter worth about $27,000. Bridge Generations Wealth Management LLC raised its position in Amazon.com by 2,330.0% in the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant's stock worth $53,000 after acquiring an additional 233 shares in the last quarter. Cooksen Wealth LLC raised its position in Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant's stock worth $54,000 after acquiring an additional 47 shares in the last quarter. Finally, PayPay Securities Corp raised its position in Amazon.com by 62.3% in the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant's stock worth $55,000 after acquiring an additional 96 shares in the last quarter. Institutional investors and hedge funds own 72.20% of the company's stock.

Analyst Upgrades and Downgrades

AMZN has been the topic of several research reports. Needham & Company LLC reiterated a "buy" rating and issued a $265.00 price target on shares of Amazon.com in a research report on Tuesday, March 17th. The Goldman Sachs Group boosted their price target on shares of Amazon.com from $290.00 to $300.00 and gave the stock a "buy" rating in a research report on Wednesday, January 14th. Wolfe Research cut their price objective on Amazon.com from $255.00 to $250.00 and set an "outperform" rating on the stock in a report on Thursday, March 19th. Jefferies Financial Group restated a "buy" rating on shares of Amazon.com in a report on Monday, March 23rd. Finally, Oppenheimer set a $260.00 price objective on Amazon.com and gave the stock an "outperform" rating in a report on Friday, February 6th. One analyst has rated the stock with a Strong Buy rating, fifty-three have assigned a Buy rating and four have given a Hold rating to the company's stock. According to data from MarketBeat.com, Amazon.com currently has a consensus rating of "Moderate Buy" and an average price target of $287.39.

Insider Buying and Selling

In other news, VP Shelley Reynolds sold 2,695 shares of the company's stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.90, for a total value of $554,900.50. Following the transaction, the vice president owned 119,780 shares in the company, valued at $24,662,702. This represents a 2.20% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, CEO Douglas J. Herrington sold 6,835 shares of the company's stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $205.82, for a total value of $1,406,779.70. Following the completion of the transaction, the chief executive officer owned 522,361 shares in the company, valued at $107,512,341.02. This represents a 1.29% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 72,686 shares of company stock worth $14,899,239 over the last ninety days. 9.70% of the stock is currently owned by corporate insiders.

Amazon.com Price Performance

Shares of AMZN opened at $221.25 on Thursday. The company has a market capitalization of $2.38 trillion, a price-to-earnings ratio of 30.86, a P/E/G ratio of 1.57 and a beta of 1.38. Amazon.com, Inc. has a fifty-two week low of $165.29 and a fifty-two week high of $258.60. The company has a debt-to-equity ratio of 0.16, a current ratio of 1.05 and a quick ratio of 0.88. The business's 50-day moving average is $212.14 and its 200-day moving average is $223.98.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing analysts' consensus estimates of $1.97 by ($0.02). The business had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. Amazon.com's revenue for the quarter was up 13.6% on a year-over-year basis. During the same quarter in the prior year, the company earned $1.86 EPS. Equities research analysts expect that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Broader market tailwind — tech names rallied after a U.S. ceasefire/ Iran‑tension easing headline, lifting Amazon alongside other Magnificent Seven stocks; this helped push momentum back above technical levels. Alphabet, Meta, Amazon, Nvidia lead tech rally after Trump announces ceasefire with Iran
• Positive Sentiment: Analyst upgrades/targets — Cantor Fitzgerald raised its price target to $260 (overweight) and Moffett Nathanson boosted its target to $288 (buy), supporting upside expectations from Wall Street. Benzinga price target note Moffett Nathanson price target raise
• Positive Sentiment: AWS commercial traction — Uber is expanding use of AWS Graviton/Trainium chips, showing demand for Amazon’s custom silicon and cloud stack that support higher‑margin services. This validates monetization of AI workloads on AWS. Uber is the latest to be won over by Amazon's AI chips
• Positive Sentiment: Logistics stability — Amazon and USPS reached a deal that keeps ~80% of current USPS package volume, reducing near‑term delivery disruption risk and preserving a major logistics channel. That eases execution concerns around last‑mile costs. Amazon and U.S. Postal Service Reach New Deal on Deliveries After Year of Talks
• Neutral Sentiment: Analyst/Investor debate on AI capex — Several notes argue AI capex concerns are overdone and that backlog, revenue per employee and AWS demand justify spending; this supports a longer‑term bull case but leaves near‑term margin pressure debated. Analysts confident in Amazon.com's scale
• Neutral Sentiment: Potential strategic moves — Market chatter about a possible Globalstar deal (satellite push) could be a re‑rating catalyst if executed and clearly explained, but it also carries execution and valuation risk. Investors are watching for details. Could Globalstar Be the Missing Spark the Stock Needs?
• Negative Sentiment: Legal risk — High‑profile creators (YouTubers) have sued Amazon, alleging scraped content was used to train video AI, introducing potential litigation and reputational risk around AI training/data practices. YouTubers Sue Amazon, Claim AI Tool Was Trained on Scraped Videos
• Negative Sentiment: Product & operational friction — Amazon will end support for pre‑2012 Kindles (customer backlash risk), and AWS experienced disruptions after drone strikes in Middle East data centers — both highlight operational/PR risks investors monitor. Amazon to end support for older Kindle devices AWS teams working around the clock after drone strikes

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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