Bokf Na Has $9.58 Million Position in ServiceNow, Inc. $NOW

Key Points

• Bokf Na boosted its stake in ServiceNow by 324.9% in Q4, acquiring 47,799 shares to own 62,512 shares valued at about $9.58 million.
• Insiders have sold 25,164 shares (~$2.5 million) over the last 90 days, including Paul Fipps' 9,641‑share sale (~$1.02M), leaving insiders with just 0.34% ownership.
• ServiceNow's Knowledge 2026 AI product and partnership announcements prompted positive analyst reactions and some target upgrades, but the stock is trading well below its 12‑month high (opened at $89.10) amid valuation concerns; MarketBeat's average price target is about $144.71.

Bokf Na increased its stake in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) by 324.9% in the 4th quarter, according to the company in its most recent Form 13F filing with the SEC. The firm owned 62,512 shares of the information technology services provider's stock after purchasing an additional 47,799 shares during the quarter. Bokf Na's holdings in ServiceNow were worth $9,576,000 as of its most recent filing with the SEC.

Several other institutional investors have also made changes to their positions in the stock. IAG Wealth Partners LLC lifted its stake in ServiceNow by 200.0% in the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider's stock valued at $25,000 after acquiring an additional 18 shares during the last quarter. Noble Wealth Management PBC lifted its stake in ServiceNow by 400.0% in the fourth quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider's stock valued at $25,000 after acquiring an additional 128 shares during the last quarter. Millstone Evans Group LLC lifted its stake in ServiceNow by 400.0% in the fourth quarter. Millstone Evans Group LLC now owns 165 shares of the information technology services provider's stock valued at $25,000 after acquiring an additional 132 shares during the last quarter. Lodestone Wealth Management LLC acquired a new stake in ServiceNow in the fourth quarter valued at approximately $26,000. Finally, Albion Financial Group UT lifted its stake in ServiceNow by 400.0% in the fourth quarter. Albion Financial Group UT now owns 170 shares of the information technology services provider's stock valued at $26,000 after acquiring an additional 136 shares during the last quarter. 87.18% of the stock is currently owned by institutional investors and hedge funds.

Insider Activity at ServiceNow

In related news, insider Paul Fipps sold 9,641 shares of the business's stock in a transaction on Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total transaction of $1,021,271.13. Following the transaction, the insider owned 11,757 shares of the company's stock, valued at approximately $1,245,419.01. The trade was a 45.06% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this hyperlink. Also, Director Paul Edward Chamberlain sold 1,500 shares of the business's stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $101.17, for a total transaction of $151,755.00. Following the transaction, the director directly owned 46,430 shares in the company, valued at $4,697,323.10. This trade represents a 3.13% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders sold 25,164 shares of company stock worth $2,497,021. 0.34% of the stock is owned by insiders.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Major AI product and partner announcements at Knowledge 2026 position ServiceNow as an enterprise "AI control tower" (Project Arc, Otto, expanded AI Control Tower) that could drive multi‑year revenue and margin upside. ServiceNow And NVIDIA Project Arc Puts AI Agents At Center Stage
• Positive Sentiment: Expanded strategic partnerships and ecosystem integrations (NVIDIA, Microsoft, Google Cloud, Lenovo, FedEx, AWS and many ISV integrations) strengthen go‑to‑market reach and make it easier for customers to deploy agentic AI at scale. These tie directly into ServiceNow’s revenue growth story. ServiceNow (NOW) Valuation Check After Knowledge 2026 AI Partnerships And Product Launches
• Positive Sentiment: Analysts are reacting positively — several firms raised price targets or reaffirmed buy/outperform ratings after the event (Bernstein, Barclays, Evercore, Citi, Capital One, Citizens JMP, DA Davidson, Needham). Upgrades fuel longer‑term upside expectations. Bernstein Hikes ServiceNow Price Target to $236
• Positive Sentiment: Commercial traction signals — ServiceNow reports growing marketplace activity (>$1B in AWS Marketplace transactions) and customer deployments cited in press coverage, supporting faster adoption of agentic AI in enterprise workflows. ServiceNow hits $1 billion in AWS Marketplace transactions
• Neutral Sentiment: Investor Day materials (transcript & slideshow) provide detail on targets and margin levers but require time for verification against execution — useful for modeling but not immediately catalytic. ServiceNow, Inc. (NOW) Analyst/Investor Day Transcript
• Neutral Sentiment: Numerous partner/integration announcements (Outreach, RightCrowd, Ataccama, Cloudera, Lenovo, etc.) broaden the ecosystem; individually modest near‑term revenue impact but they reduce adoption friction. RightCrowd Integrates Physical Access Control with ServiceNow
• Negative Sentiment: Near‑term skepticism and valuation reset persist — ServiceNow shares remain well below their prior highs, investors worry about "agent sprawl" execution risk, and the stock has been under pressure year‑to‑date despite the event. That mix is likely why shares are trading down today. ServiceNow And NVIDIA Project Arc Puts AI Agents At Center Stage
• Negative Sentiment: High expectations are baked into long‑term forecasts (company has suggested very large 2030 targets). Misses on execution, slower enterprise buying cycles, or margin pressure could prompt further downside before long‑term thesis plays out. ServiceNow just told Wall Street it’s going to double again. Here’s why $30 billion of revenue isn’t crazy

Wall Street Analysts Forecast Growth

A number of analysts have issued reports on the stock. The Goldman Sachs Group reduced their target price on shares of ServiceNow from $188.00 to $163.00 and set a "buy" rating for the company in a research note on Thursday, April 23rd. Argus reduced their target price on shares of ServiceNow from $180.00 to $134.00 and set a "buy" rating for the company in a research note on Friday, April 24th. Mizuho reduced their target price on shares of ServiceNow from $150.00 to $140.00 and set an "outperform" rating for the company in a research note on Thursday, April 23rd. FBN Securities reduced their target price on shares of ServiceNow from $160.00 to $120.00 in a research note on Thursday, April 23rd. Finally, Deutsche Bank Aktiengesellschaft reduced their target price on shares of ServiceNow from $180.00 to $135.00 and set a "buy" rating for the company in a research note on Thursday, April 16th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, six have issued a Hold rating and one has assigned a Sell rating to the company's stock. According to data from MarketBeat, the company currently has an average rating of "Moderate Buy" and an average price target of $144.71.

ServiceNow Trading Down 3.2%

NYSE:NOW opened at $89.10 on Thursday. ServiceNow, Inc. has a 12 month low of $81.24 and a 12 month high of $211.48. The firm has a market cap of $91.86 billion, a price-to-earnings ratio of 53.10, a P/E/G ratio of 1.63 and a beta of 0.82. The company has a quick ratio of 0.84, a current ratio of 0.84 and a debt-to-equity ratio of 0.13. The company's 50 day moving average is $102.97 and its 200-day moving average is $133.33.

ServiceNow (NYSE:NOW - Get Free Report) last released its quarterly earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 EPS for the quarter, meeting analysts' consensus estimates of $0.97. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The company had revenue of $3.77 billion for the quarter, compared to analyst estimates of $3.75 billion. During the same quarter last year, the firm posted $0.81 earnings per share. The company's quarterly revenue was up 22.1% compared to the same quarter last year. Equities analysts anticipate that ServiceNow, Inc. will post 2.35 EPS for the current year.

ServiceNow Profile

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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