Sanctuary Advisors LLC Raises Stake in ServiceNow, Inc. $NOW

Key Points

• Sanctuary Advisors LLC increased its stake in ServiceNow by 325% in Q4 to 161,722 shares, adding 123,672 shares and bringing the position to about $24.77 million.
• ServiceNow reported Q1 EPS of $0.97 (in line) and revenue of $3.77 billion (up 22.1%), and management highlighted accelerating AI adoption plus strategic moves including the $7.75 billion Armis acquisition and deeper Google Cloud AI partnerships.
• Market reaction is mixed: shares opened at $90.09 (50/200-day SMAs $104.84/$137.19), analysts trimmed some price targets but the consensus remains a "Moderate Buy" with a $146.65 average target, while insiders sold roughly 16,237 shares (~$1.7M) in the last 90 days.

Sanctuary Advisors LLC raised its position in ServiceNow, Inc. (NYSE:NOW - Free Report) by 325.0% in the fourth quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The fund owned 161,722 shares of the information technology services provider's stock after acquiring an additional 123,672 shares during the quarter. Sanctuary Advisors LLC's holdings in ServiceNow were worth $24,774,000 as of its most recent SEC filing.

A number of other institutional investors also recently added to or reduced their stakes in NOW. Brighton Jones LLC lifted its stake in ServiceNow by 1.1% in the fourth quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider's stock worth $2,919,000 after acquiring an additional 30 shares during the last quarter. Sivia Capital Partners LLC lifted its stake in ServiceNow by 4.2% in the second quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider's stock worth $861,000 after acquiring an additional 34 shares during the last quarter. United Bank lifted its stake in ServiceNow by 15.5% in the second quarter. United Bank now owns 1,519 shares of the information technology services provider's stock worth $1,562,000 after acquiring an additional 204 shares during the last quarter. Riggs Asset Managment Co. Inc. lifted its stake in ServiceNow by 2.2% in the second quarter. Riggs Asset Managment Co. Inc. now owns 1,922 shares of the information technology services provider's stock worth $1,976,000 after acquiring an additional 42 shares during the last quarter. Finally, Nebula Research & Development LLC raised its holdings in ServiceNow by 205.1% during the second quarter. Nebula Research & Development LLC now owns 906 shares of the information technology services provider's stock worth $931,000 after purchasing an additional 609 shares in the last quarter. Hedge funds and other institutional investors own 87.18% of the company's stock.

ServiceNow Stock Performance

Shares of ServiceNow stock opened at $90.09 on Monday. The firm's fifty day simple moving average is $104.84 and its 200-day simple moving average is $137.19. The stock has a market capitalization of $92.88 billion, a price-to-earnings ratio of 53.69, a PEG ratio of 1.53 and a beta of 1.01. ServiceNow, Inc. has a 12 month low of $81.24 and a 12 month high of $211.48. The company has a debt-to-equity ratio of 0.13, a current ratio of 0.84 and a quick ratio of 0.84.

ServiceNow (NYSE:NOW - Get Free Report) last announced its earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 EPS for the quarter, meeting analysts' consensus estimates of $0.97. The business had revenue of $3.77 billion for the quarter, compared to analysts' expectations of $3.75 billion. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The company's quarterly revenue was up 22.1% on a year-over-year basis. During the same period in the previous year, the company posted $0.81 EPS. As a group, equities analysts forecast that ServiceNow, Inc. will post 2.47 earnings per share for the current year.

Analyst Ratings Changes

A number of research firms have weighed in on NOW. Sanford C. Bernstein raised their price objective on shares of ServiceNow from $219.00 to $226.00 and gave the stock an "outperform" rating in a report on Thursday. Wells Fargo & Company cut their price objective on shares of ServiceNow from $185.00 to $160.00 and set an "overweight" rating on the stock in a report on Thursday. Citizens Jmp cut their price objective on shares of ServiceNow from $260.00 to $157.00 and set a "market outperform" rating on the stock in a report on Thursday. Robert W. Baird cut their price objective on shares of ServiceNow from $125.00 to $118.00 and set an "outperform" rating on the stock in a report on Thursday. Finally, Truist Financial cut their price objective on shares of ServiceNow from $125.00 to $120.00 and set a "buy" rating on the stock in a report on Thursday. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating, six have given a Hold rating and one has given a Sell rating to the stock. According to MarketBeat, ServiceNow has an average rating of "Moderate Buy" and an average price target of $146.65.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Company fundamentals and AI traction remain supportive — ServiceNow beat revenue/earnings views for Q1 and highlighted accelerating AI product adoption (Now Assist / AI agents) that management says will drive long‑term growth. ServiceNow Reports First Quarter 2026 Financial Results
• Positive Sentiment: Strategic moves boost the product and security stack — ServiceNow closed the $7.75B Armis acquisition (extends security capabilities) and deepened Google Cloud AI partnerships, which support cross‑sell and AI workflow positioning. Armis acquisition Google Cloud partnership
• Neutral Sentiment: Mixed analyst reactions — Several firms reaffirmed buy/overweight ratings (some even raised PTs), but many cut targets after the quarter; consensus still leaves upside from current levels, reflecting disagreement over near‑term vs. long‑term outlook. Analyst coverage
• Negative Sentiment: Geopolitical deal delays hit near‑term growth — Management said Middle East conflict delayed several large deal closings (≈75 bps revenue headwind in Q1), and that pushed investors to downgrade near‑term growth expectations. Middle East deal delays
• Negative Sentiment: Margin and guidance concerns — Investors focused on acquisition costs (Armis) and a softer margin outlook/full‑year subscription guidance that many viewed as disappointing, triggering the sector‑wide selloff. Margin/guidance coverage
• Negative Sentiment: Short interest jumped — Short interest rose ~30% in April to ~38.95M shares (~3.8% of shares), increasing potential downside pressure and volatility if bearish sentiment persists.

Insider Activity

In other news, insider Paul Fipps sold 9,641 shares of ServiceNow stock in a transaction on Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total value of $1,021,271.13. Following the transaction, the insider directly owned 11,757 shares of the company's stock, valued at $1,245,419.01. The trade was a 45.06% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, insider Kevin Thomas Mcbride sold 1,400 shares of ServiceNow stock in a transaction on Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the transaction, the insider directly owned 26,314 shares in the company, valued at $2,781,652.94. The trade was a 5.05% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold 16,237 shares of company stock valued at $1,697,162 in the last ninety days. 0.34% of the stock is currently owned by company insiders.

ServiceNow Company Profile

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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