Crocs (CROX) Competitors

Crocs (NASDAQ:CROX) and Deckers Outdoor (NYSE:DECK) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their community ranking, media sentiment, earnings, analyst recommendations, dividends, valuation, institutional ownership, profitability and risk.

Does the media refer more to CROX or DECK?

In the previous week, Deckers Outdoor had 7 more articles in the media than Crocs. MarketBeat recorded 36 mentions for Deckers Outdoor and 29 mentions for Crocs. Deckers Outdoor's average media sentiment score of 1.19 beat Crocs' score of 0.94 indicating that Deckers Outdoor is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Crocs	22 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Deckers Outdoor	24 Very Positive mention(s)	3 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive

Does the MarketBeat Community prefer CROX or DECK?

Deckers Outdoor received 657 more outperform votes than Crocs when rated by MarketBeat users. Likewise, 69.30% of users gave Deckers Outdoor an outperform vote while only 60.34% of users gave Crocs an outperform vote.

Company	Underperform	Outperform
Crocs	Outperform Votes 569 60.34%	Underperform Votes 374 39.66%
Deckers Outdoor	Outperform Votes 1226 69.30%	Underperform Votes 543 30.70%

Which has preferable earnings and valuation, CROX or DECK?

Crocs has higher earnings, but lower revenue than Deckers Outdoor. Crocs is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Crocs	$4.10B	1.54	$950.07M	$16.32	6.92
Deckers Outdoor	$4.92B	3.98	$759.56M	$6.17	20.93

Which has more volatility & risk, CROX or DECK?

Crocs has a beta of 1.46, indicating that its share price is 46% more volatile than the S&P 500. Comparatively, Deckers Outdoor has a beta of 1.11, indicating that its share price is 11% more volatile than the S&P 500.

Do insiders & institutionals hold more shares of CROX or DECK?

93.4% of Crocs shares are held by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are held by institutional investors. 3.0% of Crocs shares are held by company insiders. Comparatively, 0.4% of Deckers Outdoor shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Is CROX or DECK more profitable?

Crocs has a net margin of 23.16% compared to Deckers Outdoor's net margin of 19.14%. Crocs' return on equity of 46.27% beat Deckers Outdoor's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Crocs	23.16%	46.27%	16.55%
Deckers Outdoor	19.14%	41.71%	27.30%

Do analysts rate CROX or DECK?

Crocs presently has a consensus price target of $139.79, suggesting a potential upside of 23.80%. Deckers Outdoor has a consensus price target of $162.84, suggesting a potential upside of 26.11%. Given Deckers Outdoor's higher probable upside, analysts plainly believe Deckers Outdoor is more favorable than Crocs.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Crocs	0 Sell rating(s)	2 Hold rating(s)	12 Buy rating(s)	0 Strong Buy rating(s)	2.86
Deckers Outdoor	0 Sell rating(s)	8 Hold rating(s)	12 Buy rating(s)	1 Strong Buy rating(s)	2.67

Summary

Deckers Outdoor beats Crocs on 11 of the 18 factors compared between the two stocks.