Rocket Fuel Company Profile (NASDAQ:FUEL)

About Rocket Fuel (NASDAQ:FUEL)

Rocket Fuel logoRocket Fuel Inc. is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company's service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform. The integrated platform is designed to deliver and optimize media spend to engage, upsell and retarget consumers across addressable channels, including display, mobile and video, and across addressable devices, such as tablets, set top boxes, television and mobile phones. It offers Programmatic Marketing Platform as a managed service, which it operate on behalf of its customers, and as a self-service platform operated by its customers or their agencies directly.

Industry, Sector and Symbol:
  • Sector: Computer and Technology
  • Industry: Advertising & Marketing - NEC
  • Sub-Industry: N/A
  • Symbol: NASDAQ:FUEL
  • CUSIP: N/A
  • Web: www.rocketfuel.com
Capitalization:
  • Market Cap: $121.21 million
  • Outstanding Shares: 46,442,000
Average Prices:
  • 50 Day Moving Avg: $2.77
  • 200 Day Moving Avg: $3.29
  • 52 Week Range: $1.70 - $5.90
P/E:
  • Trailing P/E Ratio: N/A
  • Foreward P/E Ratio: -2.31
  • P/E Growth: -0.29
Sales & Book Value:
  • Annual Revenue: $446.69 million
  • Price / Sales: 0.27
  • Book Value: $1.47 per share
  • Price / Book: 1.78
Profitability:
  • EBIDTA: ($10,060,000.00)
  • Net Margins: -15.09%
  • Return on Equity: -44.37%
  • Return on Assets: -13.65%
Debt:
  • Debt-to-Equity Ratio: 0.08%
  • Current Ratio: 1.02%
  • Quick Ratio: 1.02%
Misc:
  • Average Volume: 955,762 shs.
  • Beta: 0.65
  • Short Ratio: 9.22
 
Frequently Asked Questions for Rocket Fuel (NASDAQ:FUEL)

What is Rocket Fuel's stock symbol?

Rocket Fuel trades on the NASDAQ under the ticker symbol "FUEL."

How were Rocket Fuel's earnings last quarter?

Rocket Fuel Inc. (NASDAQ:FUEL) released its earnings results on Tuesday, May, 9th. The company reported ($0.32) EPS for the quarter, beating the Thomson Reuters' consensus estimate of ($0.42) by $0.10. The company earned $95.20 million during the quarter, compared to analysts' expectations of $102.15 million. Rocket Fuel had a negative return on equity of 44.37% and a negative net margin of 15.09%. The business's revenue for the quarter was down 9.1% on a year-over-year basis. During the same period last year, the firm earned ($0.28) EPS. View Rocket Fuel's Earnings History.

Where is Rocket Fuel's stock going? Where will Rocket Fuel's stock price be in 2017?

4 brokers have issued 12-month price objectives for Rocket Fuel's shares. Their predictions range from $2.20 to $4.75. On average, they expect Rocket Fuel's share price to reach $3.48 in the next twelve months. View Analyst Ratings for Rocket Fuel.

What are analysts saying about Rocket Fuel stock?

Here are some recent quotes from research analysts about Rocket Fuel stock:

  • 1. According to Zacks Investment Research, "Rocket Fuel Inc. is a leading provider of artificial intelligence advertising solutions for digital marketers. They deliver a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers trust Rocket Fuel's Advertising That Learns platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail. " (7/12/2017)
  • 2. Needham & Company LLC analysts commented, "Rocket Fuel reported better than expected 4Q16. Platform Solutions is gaining traction with its largest customers, which we expect to continue in 2017. While we believe the company should return to growth on a gross revenue basis as Media Services growth adds to the rapidly growing Platform Solutions, a shift toward fixed margin should push FY17 net revenue lower y/y. The lower media margin, increasing mix of lower-margin Platform revenue, and seasonal weakness pushed 1Q17 revenue guidance below expectations. We believe the lower net revenue also pushed Q1 EBITDA guidance below expectations. While continued costcutting efforts should translate into positive EBITDA and free cash flow, we estimate lower profitability y/y due to the lower media margin and increasing mix of lowermargin Platform revenue." (2/22/2017)

Who are some of Rocket Fuel's key competitors?

Who are Rocket Fuel's key executives?

Rocket Fuel's management team includes the folowing people:

  • Monte Zweben, Executive Chairman of the Board
  • Randy Wootton, Chief Executive Officer, Director
  • Stephen Snyder, Chief Financial Officer, Principal Financial Officer and Principal Accounting Officer
  • Richard Frankel, Executive Vice President, Director
  • Jennifer Trzepacz, Senior Vice President - Human Resources
  • Eric Duerr, Chief Marketing Officer
  • Bela Pandya, Vice President - Finance
  • JoAnn C. Covington, Vice President, General Counsel, Corporate Secretary, Chief Privacy Officer
  • Henrik Gerdes, Vice President, Corporate Controller, Treasurer
  • Phil Frank, Vice President - Relations

Who owns Rocket Fuel stock?

Rocket Fuel's stock is owned by a number of of retail and institutional investors. Top institutional shareholders include Spark Investment Management LLC (2.17%), Prescott Group Capital Management L.L.C. (2.14%), Acadian Asset Management LLC (1.39%) and Moloney Securities Asset Management LLC (0.46%). View Institutional Ownership Trends for Rocket Fuel.

Who sold Rocket Fuel stock? Who is selling Rocket Fuel stock?

Rocket Fuel's stock was sold by a variety of institutional investors in the last quarter, including Acadian Asset Management LLC and Moloney Securities Asset Management LLC. View Insider Buying and Selling for Rocket Fuel.

Who bought Rocket Fuel stock? Who is buying Rocket Fuel stock?

Rocket Fuel's stock was acquired by a variety of institutional investors in the last quarter, including Spark Investment Management LLC and Prescott Group Capital Management L.L.C.. View Insider Buying and Selling for Rocket Fuel.

How do I buy Rocket Fuel stock?

Shares of Rocket Fuel can be purchased through any online brokerage account. Popular online brokerages include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab.

What is Rocket Fuel's stock price today?

One share of Rocket Fuel stock can currently be purchased for approximately $2.61.


MarketBeat Community Rating for Rocket Fuel (NASDAQ FUEL)
Community Ranking:  1.7 out of 5 ()
Outperform Votes:  121 (Vote Outperform)
Underperform Votes:  241 (Vote Underperform)
Total Votes:  362
MarketBeat's community ratings are surveys of what our community members think about Rocket Fuel and other stocks. Vote "Outperform" if you believe the stock will outperform the S&P 500 over the long term. Vote "Underperform" if you believe the stock will underperform the S&P 500 over the long term. You may vote once every thirty days.

Analyst Ratings

Consensus Ratings for Rocket Fuel (NASDAQ:FUEL) (How are Consensus Ratings Calculated?)
Ratings Breakdown: 1 Sell Rating, 3 Hold Ratings
Consensus Rating:Hold (Score: 1.75)
Consensus Price Target: $3.48 (33.14% upside)

Analysts' Ratings History for Rocket Fuel (NASDAQ:FUEL)
Show:
DateFirmActionRatingPrice TargetImpact on Share PriceDetails
5/10/2017Credit Suisse GroupDowngradeOutperform -> Neutral$4.50 -> $4.75HighView Rating Details
2/22/2017Needham & Company LLCReiterated RatingHoldN/AView Rating Details
10/26/2016Citigroup Inc.Reiterated RatingSellN/AView Rating Details
10/26/2016Piper Jaffray CompaniesReiterated RatingHold$2.20N/AView Rating Details
7/18/2016BMO Capital MarketsReiterated RatingHold$4.00N/AView Rating Details
5/11/2016Wells Fargo & CompanyReiterated RatingHoldN/AView Rating Details
2/8/2016Goldman Sachs Group, Inc. (The)Lower Price TargetNeutral$4.00 -> $3.25N/AView Rating Details
11/11/2015Boenning ScattergoodInitiated CoverageNeutralN/AView Rating Details
11/2/2015Evercore ISILower Price TargetHold$7.50 -> $6.00N/AView Rating Details
(Data available from 7/27/2015 forward)

Earnings

Earnings History for Rocket Fuel (NASDAQ:FUEL)
Earnings by Quarter for Rocket Fuel (NASDAQ:FUEL)
Earnings History by Quarter for Rocket Fuel (NASDAQ FUEL)
DateQuarterConsensus EstimateActual EPSRevenue EstimateActual RevenueRelease LinkConference CallDetails
5/9/2017Q1 2017($0.42)($0.32)$102.15 million$95.20 millionViewListenView Earnings Details
2/21/2017Q416($0.16)($0.16)$60.21 million$124.80 millionViewListenView Earnings Details
10/25/2016Q316($0.15)($0.08)$64.18 million$109.72 millionViewListenView Earnings Details
8/2/2016Q216($0.23)($0.15)$111.19 million$117.00 millionViewListenView Earnings Details
5/10/2016Q1($0.54)($0.28)$94.19 million$62.20 millionViewListenView Earnings Details
2/24/2016Q4($0.19)($0.04)$119.43 million$125.40 millionViewListenView Earnings Details
11/4/2015Q315($0.25)($0.31)$122.88 million$111.80 millionViewN/AView Earnings Details
8/5/2015Q215($0.69)($0.32)$119.26 million$120.06 millionViewN/AView Earnings Details
5/7/2015Q115($0.90)($0.60)$105.00 million$104.33 millionViewN/AView Earnings Details
2/19/2015Q414($0.47)($0.18)$147.30 million$139.50 millionViewN/AView Earnings Details
11/12/2014Q314($0.48)($0.34)$98.70 million$102.10 millionViewN/AView Earnings Details
8/5/2014Q214($0.22)($0.11)$90.22 million$92.60 millionViewListenView Earnings Details
5/8/2014Q114($0.30)($0.18)$76.21 million$74.40 millionViewN/AView Earnings Details
2/20/2014Q212$0.01$0.06$81.73 million$85.60 millionViewN/AView Earnings Details
11/7/2013($0.16)($0.16)$58.84 million$62.50 millionViewN/AView Earnings Details
(Data available from 1/1/2011 forward)

Estimates

Earnings Estimates for Rocket Fuel (NASDAQ:FUEL)
Current Year EPS Consensus Estimate: $-0.92 EPS
Next Year EPS Consensus Estimate: $-1.13 EPS

Dividends

Dividend History for Rocket Fuel (NASDAQ:FUEL)
No dividend announcements for this company have been tracked by MarketBeat.com

Insider Trades

Insider Trading and Institutional Ownership History for Rocket Fuel (NASDAQ:FUEL)
Insider Ownership Percentage: 34.86%
Institutional Ownership Percentage: 31.73%
Insider Trades by Quarter for Rocket Fuel (NASDAQ:FUEL)
Institutional Ownership by Quarter for Rocket Fuel (NASDAQ:FUEL)
Insider Trades by Quarter for Rocket Fuel (NASDAQ:FUEL)
Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionDetails
11/3/2016Richard A FrankelDirectorSell40,000$1.92$76,800.00View SEC Filing  
11/1/2016Richard A FrankelDirectorSell40,000$1.99$79,600.00View SEC Filing  
10/31/2016Richard A FrankelDirectorSell20,000$1.98$39,600.00View SEC Filing  
4/23/2015Richard A FrankelInsiderSell12,000$8.97$107,640.00View SEC Filing  
4/10/2015Richard A FrankelInsiderSell12,000$8.96$107,520.00View SEC Filing  
3/25/2015Richard A FrankelInsiderSell12,000$9.78$117,360.00View SEC Filing  
3/23/2015Joann CovingtonVPSell3,000$10.01$30,030.00View SEC Filing  
3/11/2015Richard A FrankelInsiderSell12,000$9.52$114,240.00View SEC Filing  
2/27/2015Richard A FrankelInsiderSell12,000$9.82$117,840.00View SEC Filing  
2/24/2015Joann CovingtonVPSell3,000$10.05$30,150.00View SEC Filing  
2/18/2015Richard A FrankelInsiderSell12,000$14.15$169,800.00View SEC Filing  
1/27/2015Richard A FrankelInsiderSell12,000$13.64$163,680.00View SEC Filing  
1/14/2015Richard A FrankelInsiderSell6,000$14.14$84,840.00View SEC Filing  
1/13/2015Joann CovingtonVPSell3,000$14.69$44,070.00View SEC Filing  
1/13/2015Richard A FrankelInsiderSell6,000$14.37$86,220.00View SEC Filing  
12/30/2014Richard A FrankelInsiderSell12,000$16.25$195,000.00View SEC Filing  
12/18/2014Richard A FrankelInsiderSell12,000$16.72$200,640.00View SEC Filing  
12/11/2014Joann CovingtonVPSell3,000$14.34$43,020.00View SEC Filing  
12/5/2014Clark M KokichDirectorBuy12,235$15.14$185,237.90View SEC Filing  
12/2/2014Richard A FrankelInsiderSell12,000$15.98$191,760.00View SEC Filing  
11/26/2014Dominic TriggDirectorSell30,000$17.35$520,500.00View SEC Filing  
11/26/2014George H JohnCEOBuy60,000$17.23$1,033,800.00View SEC Filing  
11/18/2014Richard A FrankelInsiderSell12,000$17.90$214,800.00View SEC Filing  
11/17/2014Joann CovingtonVPSell3,000$18.79$56,370.00View SEC Filing  
11/17/2014Richard A FrankelInsiderSell5,160$18.20$93,912.00View SEC Filing  
6/3/2014John E GardnerDirectorSell49,314$24.40$1,203,261.60View SEC Filing  
5/29/2014John E GardnerDirectorSell144,301$24.85$3,585,879.85View SEC Filing  
2/5/2014Abhinav GuptaVPSell186,855$58.26$10,886,172.30View SEC Filing  
2/5/2014George JohnCEOSell307,877$58.26$17,936,914.02View SEC Filing  
2/5/2014J. Peter BardwickCFOSell17,500$58.26$1,019,550.00View SEC Filing  
2/5/2014Monte ZwebenDirectorSell12,996$58.26$757,146.96View SEC Filing  
2/5/2014Richard FrankelInsiderSell254,323$58.26$14,816,857.98View SEC Filing  
1/30/2014William EricsonDirectorSell1,656,776$61.00$101,063,336.00View SEC Filing  
9/25/2013Monte ZwebenDirectorSell75,000$26.97$2,022,750.00View SEC Filing  
(Data available from 1/1/2013 forward)

Headlines

Headline Trends for Rocket Fuel (NASDAQ:FUEL)
Latest Headlines for Rocket Fuel (NASDAQ:FUEL)
Source:
DateHeadline
finance.yahoo.com logoRocket Fuel Enhances Self-Service Platform with Dynamic Creative and Native Solutions
finance.yahoo.com - July 24 at 9:20 AM
businesswire.com logoROCKET FUEL INC. SHAREHOLDER ALERT: Former SEC Attorney Willie Briscoe Investigates Sale to Sizmek Inc. - Business Wire (press release)
www.businesswire.com - July 20 at 4:33 PM
bizjournals.com logoAustin's Sizmek buys competitor for $125M — a steep discount for a one-time unicorn
www.bizjournals.com - July 20 at 12:32 AM
reuters.com logoBRIEF-Rocket Fuel to be acquired by Sizmek
www.reuters.com - July 19 at 7:31 PM
finance.yahoo.com logoROCKET FUEL INC. SHAREHOLDER ALERT: Former SEC Attorney Willie Briscoe Investigates Sale to Sizmek Inc.
finance.yahoo.com - July 19 at 7:31 PM
americanbankingnews.com logoAnalyzing Sizmek (SZMK) & Rocket Fuel (FUEL)
www.americanbankingnews.com - July 19 at 4:13 PM
finance.yahoo.com logo[$$] Sizmek to Acquire Fellow Ad Tech Company Rocket Fuel for $125.5 Million
finance.yahoo.com - July 19 at 1:17 AM
prnewswire.com logoWEISSLAW LLP: Rocket Fuel Inc. Acquisition May Not Be in the Best Interests of FUEL Shareholders - PR Newswire (press release)
www.prnewswire.com - July 18 at 8:16 PM
businesswire.com logoROCKET FUEL INC. SHAREHOLDER ALERT: Rigrodsky & Long, PA Announces Investigation of Buyout - Business Wire (press release)
www.businesswire.com - July 18 at 8:16 PM
prnewswire.com logoHarwood Feffer LLP Announces Investigation of Rocket Fuel Inc. - PR Newswire (press release)
www.prnewswire.com - July 18 at 8:16 PM
finance.yahoo.com logoRocket Fuel to be Acquired by Sizmek
finance.yahoo.com - July 18 at 8:16 PM
finance.yahoo.com logoRocket Fuel, an ad tech company once valued at $2 billion, has sold for $125.5 million
finance.yahoo.com - July 18 at 8:16 PM
finance.yahoo.com logoOne-time ad tech unicorn sells at 90% discount from IPO price
finance.yahoo.com - July 18 at 8:16 PM
finance.yahoo.com logoWEISSLAW LLP: Rocket Fuel Inc. Acquisition May Not Be in the Best Interests of FUEL Shareholders
finance.yahoo.com - July 18 at 8:16 PM
finance.yahoo.com logo[$$] Sizmek to Acquire Rocket Fuel for $125.5 Million
finance.yahoo.com - July 18 at 8:16 PM
finance.yahoo.com logoHarwood Feffer LLP Announces Investigation of Rocket Fuel Inc.
finance.yahoo.com - July 18 at 8:16 PM
finance.yahoo.com logoAd tech company Rocket Fuel sold for a fraction of its peak $2 billion valuation, and it marks the end of an era
finance.yahoo.com - July 18 at 8:16 PM
finance.yahoo.com logoROCKET FUEL INC. SHAREHOLDER ALERT: Rigrodsky & Long, P.A. Announces Investigation of Buyout
finance.yahoo.com - July 18 at 8:16 PM
americanbankingnews.com logoRocket Fuel Inc. (FUEL) Receives Average Rating of "Hold" from Analysts
www.americanbankingnews.com - July 17 at 12:32 PM
americanbankingnews.com logoMarchex (MCHX) versus Rocket Fuel (NASDAQ:FUEL) Critical Survey
www.americanbankingnews.com - July 16 at 6:18 PM
americanbankingnews.com logoRocket Fuel Inc. (NASDAQ:FUEL) Lifted to "Hold" at ValuEngine
www.americanbankingnews.com - July 8 at 11:26 PM
finance.yahoo.com logoETFs with exposure to Rocket Fuel, Inc. : July 7, 2017
finance.yahoo.com - July 8 at 10:55 AM
americanbankingnews.com logoRocket Fuel Inc. (FUEL) Stock Rating Lowered by Zacks Investment Research
www.americanbankingnews.com - June 26 at 10:44 PM
finance.yahoo.com logoETFs with exposure to Rocket Fuel, Inc. : June 26, 2017
finance.yahoo.com - June 26 at 6:46 PM
americanbankingnews.com logoRocket Fuel Inc. (FUEL) Upgraded at Zacks Investment Research
www.americanbankingnews.com - June 21 at 12:56 AM
americanbankingnews.com logoRocket Fuel Inc. (FUEL) Receives Consensus Rating of "Hold" from Analysts
www.americanbankingnews.com - June 20 at 12:47 PM
americanbankingnews.com logoRocket Fuel Inc. (FUEL) Downgraded by ValuEngine
www.americanbankingnews.com - June 18 at 7:19 AM
finance.yahoo.com logoETFs with exposure to Rocket Fuel, Inc. : June 16, 2017
finance.yahoo.com - June 16 at 6:01 PM
finance.yahoo.com logoRocket Fuel Named a Contender in 2017 Real-Time Interaction Management Report
finance.yahoo.com - June 15 at 7:30 PM
finance.yahoo.com logoRocket Fuel, Inc. :FUEL-US: Earnings Analysis: Q1, 2017 By the Numbers : June 15, 2017
finance.yahoo.com - June 15 at 7:30 PM
bizjournals.com logoKaplan Fox & Kilsheimer LLP and Kahn Swick & Foti LLC Announce a Summary Notice of Pendency and Proposed Settlement of Class Action
www.bizjournals.com - June 15 at 4:38 AM
americanbankingnews.com logoRocket Fuel Inc. (FUEL) Downgraded by Zacks Investment Research to Sell
www.americanbankingnews.com - June 14 at 10:58 PM
americanbankingnews.com logoCritical Comparison: Omnicom Group (OMC) vs. Rocket Fuel (FUEL)
www.americanbankingnews.com - June 12 at 8:34 PM
americanbankingnews.com logoRocket Fuel Inc (FUEL) Sees Significant Increase in Short Interest
www.americanbankingnews.com - June 11 at 8:30 AM
marketwatch.com logoAMD’s stock extends rocket climb, fueled by ‘tremendous’ graphics cards demand
www.marketwatch.com - June 8 at 6:20 PM
businesswire.com logoRocket Fuel Named a Leader in 2017 Omnichannel Demand-Side ... - Business Wire (press release)
www.businesswire.com - June 1 at 6:06 PM
bizjournals.com logoProterra Names JoAnn Covington, Silicon Valley Attorney, as Chief Legal Officer and Head of Government Relations
www.bizjournals.com - May 31 at 9:09 AM
finance.yahoo.com logoRocket Fuel Named a Leader in 2017 Omnichannel Demand-Side Platforms Report
finance.yahoo.com - May 30 at 5:15 PM
americanbankingnews.com logoRocket Fuel Inc (FUEL) Receives Consensus Recommendation of "Hold" from Brokerages
www.americanbankingnews.com - May 26 at 1:15 PM
finance.yahoo.com logoAre Options Traders Betting on a Big Move in Rocket Fuel (FUEL) Stock?
finance.yahoo.com - May 22 at 11:24 AM
americanbankingnews.com logoZacks Investment Research Upgrades Rocket Fuel Inc (FUEL) to "Hold"
www.americanbankingnews.com - May 18 at 7:30 AM
finance.yahoo.com logoRocket Fuel Expands Brand Capabilities with Native Advertising Powered by Artificial Intelligence
finance.yahoo.com - May 17 at 10:39 AM
fool.com logoWhy Shares of Rocket Fuel Crashed Today - Motley Fool
www.fool.com - May 11 at 5:57 PM
reuters.com logoBRIEF-ROCKET FUEL Q1 GAAP LOSS PER SHARE $0.49
www.reuters.com - May 10 at 5:29 PM
finance.yahoo.com logoEdited Transcript of FUEL earnings conference call or presentation 9-May-17 9:00pm GMT
finance.yahoo.com - May 10 at 5:29 PM
finance.yahoo.com logoEdited Transcript of FUEL earnings conference call or presentation 9-May-17 9:00pm GMT
finance.yahoo.com - May 10 at 5:29 PM
fool.com logoWhy Shares of Rocket Fuel Crashed Today
www.fool.com - May 10 at 4:29 PM
businesswire.com logoRocket Fuel Reports Financial Results for First Quarter 2017 - Business Wire (press release)
www.businesswire.com - May 10 at 10:36 AM
finance.yahoo.com logoRocket Fuel Launches New Anti-Malvertising Platform Leveraging the Power of AI and Google Cloud Vision API
finance.yahoo.com - May 10 at 10:36 AM
americanbankingnews.com logoCredit Suisse Group AG Downgrades Rocket Fuel Inc (FUEL) to Neutral
www.americanbankingnews.com - May 10 at 8:00 AM

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Rocket Fuel (FUEL) Chart for Thursday, July, 27, 2017

This page was last updated on 7/27/2017 by MarketBeat.com Staff