Lincoln National (LNC) Competitors $41.17 +1.37 (+3.44%) Closing price 03:59 PM EasternExtended Trading$41.18 +0.01 (+0.02%) As of 05:07 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock LNC vs. BHF, EQH, MET, MFC, PRI, PRU, RGA, SLF, VOYA, and UNMShould you be buying Lincoln National stock or one of its competitors? The main competitors of Lincoln National include Brighthouse Financial (BHF), Equitable (EQH), MetLife (MET), Manulife Financial (MFC), Primerica (PRI), Prudential Financial (PRU), Reinsurance Group of America (RGA), Sun Life Financial (SLF), Voya Financial (VOYA), and Unum Group (UNM). These companies are all part of the "finance" sector. Lincoln National vs. Its Competitors Brighthouse Financial Equitable MetLife Manulife Financial Primerica Prudential Financial Reinsurance Group of America Sun Life Financial Voya Financial Unum Group Lincoln National (NYSE:LNC) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, profitability, media sentiment, earnings, analyst recommendations, institutional ownership, risk and valuation. Is LNC or BHF more profitable? Brighthouse Financial has a net margin of 10.24% compared to Lincoln National's net margin of 6.34%. Brighthouse Financial's return on equity of 21.06% beat Lincoln National's return on equity.Company Net Margins Return on Equity Return on Assets Lincoln National6.34% 19.14% 0.38% Brighthouse Financial 10.24%21.06%0.47% Which has more risk & volatility, LNC or BHF? Lincoln National has a beta of 1.48, suggesting that its share price is 48% more volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.87, suggesting that its share price is 13% less volatile than the S&P 500. Do insiders & institutionals believe in LNC or BHF? 72.8% of Lincoln National shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 0.5% of Lincoln National shares are held by company insiders. Comparatively, 1.4% of Brighthouse Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. Which has preferable earnings and valuation, LNC or BHF? Lincoln National has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Lincoln National, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioLincoln National$18.07B0.43$3.28B$5.737.18Brighthouse Financial$4.72B0.70$388M$9.246.23 Does the media favor LNC or BHF? In the previous week, Lincoln National had 16 more articles in the media than Brighthouse Financial. MarketBeat recorded 19 mentions for Lincoln National and 3 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.75 beat Lincoln National's score of 0.98 indicating that Brighthouse Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Lincoln National 7 Very Positive mention(s) 2 Positive mention(s) 6 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Brighthouse Financial 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Do analysts recommend LNC or BHF? Lincoln National presently has a consensus target price of $39.45, indicating a potential downside of 4.17%. Brighthouse Financial has a consensus target price of $59.67, indicating a potential upside of 3.61%. Given Brighthouse Financial's stronger consensus rating and higher probable upside, analysts clearly believe Brighthouse Financial is more favorable than Lincoln National.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Lincoln National 2 Sell rating(s) 7 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.00Brighthouse Financial 2 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.13 SummaryBrighthouse Financial beats Lincoln National on 11 of the 17 factors compared between the two stocks. Get Lincoln National News Delivered to You Automatically Sign up to receive the latest news and ratings for LNC and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding LNC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart LNC vs. The Competition Export to ExcelMetricLincoln NationalINS IndustryFinance SectorNYSE ExchangeMarket Cap$7.81B$14.55B$12.74B$21.52BDividend Yield4.56%2.91%5.43%3.50%P/E Ratio7.1810.05243.4529.96Price / Sales0.431.5331.26100.69Price / Cash5.118.5922.2024.62Price / Book0.961.412.334.59Net Income$3.28B$1.16B$1.01B$999.97M7 Day Performance-2.35%0.22%0.36%0.91%1 Month Performance1.37%2.21%3.85%5.36%1 Year Performance28.98%9.88%540.60%14.36% Lincoln National Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)LNCLincoln National4.9046 of 5 stars$41.17+3.4%$39.45-4.2%+31.3%$7.81B$18.07B7.189,783Analyst UpgradeGap UpHigh Trading VolumeBHFBrighthouse Financial4.5196 of 5 stars$47.21-3.6%$59.67+26.4%+4.7%$2.70B$4.72B5.111,400Positive NewsTrading HaltedEQHEquitable4.3515 of 5 stars$53.28-1.4%$64.90+21.8%+31.6%$15.96B$12.44B42.978,000Positive NewsAnalyst UpgradeInsider TradeMETMetLife4.9748 of 5 stars$80.46-0.5%$95.60+18.8%-0.2%$53.51B$70.99B13.6445,000Positive NewsAnalyst UpgradeMFCManulife Financial4.9748 of 5 stars$32.32+1.4%$48.50+50.0%+11.1%$54.77B$38.90B14.4337,000Positive NewsPRIPrimerica4.617 of 5 stars$269.74-1.6%$315.29+16.9%+6.6%$8.74B$3.16B13.332,874Positive NewsPRUPrudential Financial4.8328 of 5 stars$105.41-1.4%$122.08+15.8%-13.0%$37.11B$68.05B23.3738,196Positive NewsAnalyst ForecastRGAReinsurance Group of America4.8909 of 5 stars$189.25-1.5%$242.27+28.0%-13.6%$12.51B$22.11B16.434,100Positive NewsSLFSun Life Financial4.8317 of 5 stars$59.69+0.8%$88.00+47.4%+5.4%$33.55B$33.39B14.7731,768Positive NewsVOYAVoya Financial4.9762 of 5 stars$77.00-0.2%$83.70+8.7%+0.3%$7.42B$7.76B15.4010,000Positive NewsUNMUnum Group4.9545 of 5 stars$74.85-0.5%$91.15+21.8%+35.7%$12.75B$12.83B8.9511,063Positive NewsAnalyst Upgrade Related Companies and Tools Related Companies BHF Alternatives EQH Alternatives MET Alternatives MFC Alternatives PRI Alternatives PRU Alternatives RGA Alternatives SLF Alternatives VOYA Alternatives UNM Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:LNC) was last updated on 9/19/2025 by MarketBeat.com Staff From Our PartnersHe Called Nvidia at $1.10. 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