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Lincoln National (LNC) Competitors

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$39.68 +0.32 (+0.82%)
As of 03:40 PM Eastern
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LNC vs. BHF, EQH, MET, MFC, PRI, PRU, RGA, SLF, VOYA, and UNM

Should you be buying Lincoln National stock or one of its competitors? The main competitors of Lincoln National include Brighthouse Financial (BHF), Equitable (EQH), MetLife (MET), Manulife Financial (MFC), Primerica (PRI), Prudential Financial (PRU), Reinsurance Group of America (RGA), Sun Life Financial (SLF), Voya Financial (VOYA), and Unum Group (UNM). These companies are all part of the "finance" sector.

Lincoln National vs. Its Competitors

Lincoln National (NYSE:LNC) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, analyst recommendations, valuation, media sentiment, institutional ownership, risk, earnings and dividends.

Lincoln National has a beta of 1.48, suggesting that its stock price is 48% more volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.87, suggesting that its stock price is 13% less volatile than the S&P 500.

Lincoln National has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Lincoln National, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lincoln National$18.44B0.41$3.28B$5.736.93
Brighthouse Financial$4.72B0.55$388M$9.244.88

72.8% of Lincoln National shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 0.5% of Lincoln National shares are held by insiders. Comparatively, 1.4% of Brighthouse Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, Lincoln National had 14 more articles in the media than Brighthouse Financial. MarketBeat recorded 16 mentions for Lincoln National and 2 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.52 beat Lincoln National's score of 1.10 indicating that Brighthouse Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Lincoln National
7 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brighthouse Financial
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Brighthouse Financial has a net margin of 10.24% compared to Lincoln National's net margin of 6.34%. Brighthouse Financial's return on equity of 21.06% beat Lincoln National's return on equity.

Company Net Margins Return on Equity Return on Assets
Lincoln National6.34% 19.14% 0.38%
Brighthouse Financial 10.24%21.06%0.47%

Lincoln National presently has a consensus target price of $39.45, suggesting a potential downside of 0.58%. Brighthouse Financial has a consensus target price of $59.67, suggesting a potential upside of 32.37%. Given Brighthouse Financial's stronger consensus rating and higher possible upside, analysts plainly believe Brighthouse Financial is more favorable than Lincoln National.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lincoln National
2 Sell rating(s)
8 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.91
Brighthouse Financial
2 Sell rating(s)
4 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.13

Summary

Brighthouse Financial beats Lincoln National on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding LNC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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LNC vs. The Competition

MetricLincoln NationalINS IndustryFinance SectorNYSE Exchange
Market Cap$7.51B$14.59B$12.66B$21.59B
Dividend Yield4.56%2.92%5.42%3.50%
P/E Ratio6.919.87244.0630.16
Price / Sales0.411.5030.8453.82
Price / Cash5.128.5922.2324.68
Price / Book0.931.412.354.59
Net Income$3.28B$1.16B$1.01B$999.97M
7 Day Performance-5.92%-0.85%0.39%0.71%
1 Month Performance-1.20%0.72%3.87%5.31%
1 Year Performance30.93%10.12%542.25%15.74%

Lincoln National Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
LNC
Lincoln National
4.9323 of 5 stars
$39.68
+0.8%
$39.45
-0.6%
+31.4%$7.51B$18.44B6.919,783Positive News
Analyst Forecast
BHF
Brighthouse Financial
4.9196 of 5 stars
$47.21
-3.6%
$59.67
+26.4%
+6.3%$2.70B$4.72B5.111,400Positive News
EQH
Equitable
4.3554 of 5 stars
$53.28
-1.4%
$64.90
+21.8%
+29.3%$15.96B$12.44B42.978,000Positive News
Analyst Forecast
Insider Trade
MET
MetLife
4.993 of 5 stars
$80.46
-0.5%
$95.60
+18.8%
+0.5%$53.51B$70.99B13.6445,000Positive News
Analyst Forecast
MFC
Manulife Financial
4.9428 of 5 stars
$32.32
+1.4%
$48.50
+50.0%
+9.6%$54.77B$38.90B14.4337,000Positive News
PRI
Primerica
4.628 of 5 stars
$269.74
-1.6%
$315.29
+16.9%
+5.5%$8.74B$3.16B13.332,874Positive News
PRU
Prudential Financial
4.8913 of 5 stars
$105.41
-1.4%
$122.08
+15.8%
-13.3%$37.11B$68.05B23.3738,196Positive News
Analyst Forecast
RGA
Reinsurance Group of America
4.9218 of 5 stars
$189.25
-1.5%
$242.27
+28.0%
-14.2%$12.51B$22.11B16.434,100Positive News
SLF
Sun Life Financial
4.8384 of 5 stars
$59.69
+0.8%
$88.00
+47.4%
+4.6%$33.55B$33.39B14.7731,768Positive News
VOYA
Voya Financial
4.9761 of 5 stars
$77.00
-0.2%
$83.70
+8.7%
-1.1%$7.42B$7.76B15.4010,000Positive News
UNM
Unum Group
4.9556 of 5 stars
$74.85
-0.5%
$91.15
+21.8%
+33.0%$12.75B$12.83B8.9511,063Positive News
Analyst Forecast

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This page (NYSE:LNC) was last updated on 9/18/2025 by MarketBeat.com Staff
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