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ServiceNow (NOW) Competitors

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$144.77 +6.34 (+4.58%)
As of 08/28/2026 03:58 PM Eastern

NOW vs. GOOGL, INTU, META, MSFT, and NVDA

Should you buy ServiceNow stock or one of its competitors? ServiceNow's main competitors and comparable companies include Alphabet (GOOGL), Intuit (INTU), Meta Platforms (META), Microsoft (MSFT), and NVIDIA (NVDA). Companies are selected based on similarities in market, industry, and size.

How does ServiceNow compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and ServiceNow (NYSE:NOW) are related large-cap companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, profitability, valuation, risk, analyst recommendations, earnings, dividends and institutional ownership.

40.0% of Alphabet shares are held by institutional investors. Comparatively, 87.2% of ServiceNow shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 0.3% of ServiceNow shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, Alphabet had 57 more articles in the media than ServiceNow. MarketBeat recorded 168 mentions for Alphabet and 111 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.15 beat Alphabet's score of 0.93 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
117 Very Positive mention(s)
4 Positive mention(s)
30 Neutral mention(s)
16 Negative mention(s)
0 Very Negative mention(s)
Positive
ServiceNow
87 Very Positive mention(s)
4 Positive mention(s)
14 Neutral mention(s)
5 Negative mention(s)
1 Very Negative mention(s)
Positive

Alphabet has a net margin of 54.77% compared to ServiceNow's net margin of 11.34%. Alphabet's return on equity of 51.32% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
ServiceNow 11.34%16.45%7.68%

Alphabet has higher revenue and earnings than ServiceNow. Alphabet is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.52$132.17B$19.9117.41
ServiceNow$13.28B11.27$1.75B$1.6090.48

Alphabet has a beta of 1.24, indicating that its stock price is 24% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.94, indicating that its stock price is 6% less volatile than the broader market.

Alphabet currently has a consensus target price of $420.19, suggesting a potential upside of 21.24%. ServiceNow has a consensus target price of $144.24, suggesting a potential downside of 0.36%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
44 Buy rating(s)
6 Strong Buy rating(s)
3.04
ServiceNow
2 Sell rating(s)
3 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.86

Summary

Alphabet beats ServiceNow on 13 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Intuit?

ServiceNow (NYSE:NOW) and Intuit (NASDAQ:INTU) are both large-cap technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, dividends, profitability, risk, analyst recommendations, valuation, earnings and institutional ownership.

ServiceNow has a beta of 0.94, suggesting that its share price is 6% less volatile than the broader market. Comparatively, Intuit has a beta of 0.97, suggesting that its share price is 3% less volatile than the broader market.

Intuit has higher revenue and earnings than ServiceNow. Intuit is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B11.27$1.75B$1.6090.48
Intuit$21.45B4.57$3.87B$16.5021.70

In the previous week, Intuit had 80 more articles in the media than ServiceNow. MarketBeat recorded 191 mentions for Intuit and 111 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.15 beat Intuit's score of 0.56 indicating that ServiceNow is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
87 Very Positive mention(s)
4 Positive mention(s)
14 Neutral mention(s)
5 Negative mention(s)
1 Very Negative mention(s)
Positive
Intuit
83 Very Positive mention(s)
15 Positive mention(s)
47 Neutral mention(s)
28 Negative mention(s)
6 Very Negative mention(s)
Positive

Intuit has a net margin of 21.29% compared to ServiceNow's net margin of 11.34%. Intuit's return on equity of 25.97% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow11.34% 16.45% 7.68%
Intuit 21.29%25.97%14.11%

87.2% of ServiceNow shares are held by institutional investors. Comparatively, 83.7% of Intuit shares are held by institutional investors. 0.3% of ServiceNow shares are held by company insiders. Comparatively, 2.5% of Intuit shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

ServiceNow currently has a consensus target price of $144.24, suggesting a potential downside of 0.36%. Intuit has a consensus target price of $434.68, suggesting a potential upside of 21.40%. Given Intuit's higher probable upside, analysts plainly believe Intuit is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
2 Sell rating(s)
3 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.86
Intuit
3 Sell rating(s)
11 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.45

Summary

Intuit beats ServiceNow on 10 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Meta Platforms?

ServiceNow (NYSE:NOW) and Meta Platforms (NASDAQ:META) are related large-cap companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, valuation, earnings, profitability, analyst recommendations, dividends, media sentiment and risk.

Meta Platforms has higher revenue and earnings than ServiceNow. Meta Platforms is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B11.27$1.75B$1.6090.48
Meta Platforms$228.25B6.45$60.46B$26.5521.77

ServiceNow presently has a consensus target price of $144.24, suggesting a potential downside of 0.36%. Meta Platforms has a consensus target price of $785.22, suggesting a potential upside of 35.85%. Given Meta Platforms' stronger consensus rating and higher possible upside, analysts clearly believe Meta Platforms is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
2 Sell rating(s)
3 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.86
Meta Platforms
0 Sell rating(s)
9 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.89

In the previous week, Meta Platforms had 93 more articles in the media than ServiceNow. MarketBeat recorded 204 mentions for Meta Platforms and 111 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.15 beat Meta Platforms' score of 0.70 indicating that ServiceNow is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
87 Very Positive mention(s)
4 Positive mention(s)
14 Neutral mention(s)
5 Negative mention(s)
1 Very Negative mention(s)
Positive
Meta Platforms
111 Very Positive mention(s)
15 Positive mention(s)
28 Neutral mention(s)
37 Negative mention(s)
8 Very Negative mention(s)
Positive

ServiceNow has a beta of 0.94, meaning that its share price is 6% less volatile than the broader market. Comparatively, Meta Platforms has a beta of 1.25, meaning that its share price is 25% more volatile than the broader market.

Meta Platforms has a net margin of 29.83% compared to ServiceNow's net margin of 11.34%. Meta Platforms' return on equity of 33.18% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow11.34% 16.45% 7.68%
Meta Platforms 29.83%33.18%20.07%

87.2% of ServiceNow shares are owned by institutional investors. Comparatively, 79.9% of Meta Platforms shares are owned by institutional investors. 0.3% of ServiceNow shares are owned by company insiders. Comparatively, 13.5% of Meta Platforms shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Meta Platforms beats ServiceNow on 12 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Microsoft?

ServiceNow (NYSE:NOW) and Microsoft (NASDAQ:MSFT) are both large-cap technology companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, valuation, institutional ownership, media sentiment, analyst recommendations, dividends, earnings and profitability.

Microsoft has a net margin of 40.31% compared to ServiceNow's net margin of 11.34%. Microsoft's return on equity of 31.98% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow11.34% 16.45% 7.68%
Microsoft 40.31%31.98%18.70%

ServiceNow currently has a consensus target price of $144.24, indicating a potential downside of 0.36%. Microsoft has a consensus target price of $560.27, indicating a potential upside of 9.10%. Given Microsoft's stronger consensus rating and higher probable upside, analysts plainly believe Microsoft is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
2 Sell rating(s)
3 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.86
Microsoft
0 Sell rating(s)
5 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.89

Microsoft has higher revenue and earnings than ServiceNow. Microsoft is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B11.27$1.75B$1.6090.48
Microsoft$331.84B11.49$133.75B$17.9628.59

87.2% of ServiceNow shares are held by institutional investors. Comparatively, 71.1% of Microsoft shares are held by institutional investors. 0.3% of ServiceNow shares are held by company insiders. Comparatively, 0.0% of Microsoft shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

ServiceNow has a beta of 0.94, indicating that its share price is 6% less volatile than the broader market. Comparatively, Microsoft has a beta of 1.11, indicating that its share price is 11% more volatile than the broader market.

In the previous week, Microsoft had 99 more articles in the media than ServiceNow. MarketBeat recorded 210 mentions for Microsoft and 111 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.15 beat Microsoft's score of 0.99 indicating that ServiceNow is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
87 Very Positive mention(s)
4 Positive mention(s)
14 Neutral mention(s)
5 Negative mention(s)
1 Very Negative mention(s)
Positive
Microsoft
133 Very Positive mention(s)
24 Positive mention(s)
31 Neutral mention(s)
18 Negative mention(s)
3 Very Negative mention(s)
Positive

Summary

Microsoft beats ServiceNow on 12 of the 17 factors compared between the two stocks.

How does ServiceNow compare to NVIDIA?

NVIDIA (NASDAQ:NVDA) and ServiceNow (NYSE:NOW) are both large-cap technology companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, media sentiment, risk, institutional ownership, profitability, analyst recommendations, valuation and dividends.

NVIDIA has a net margin of 63.66% compared to ServiceNow's net margin of 11.34%. NVIDIA's return on equity of 96.04% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
NVIDIA63.66% 96.04% 71.00%
ServiceNow 11.34%16.45%7.68%

NVIDIA currently has a consensus price target of $322.61, suggesting a potential upside of 48.29%. ServiceNow has a consensus price target of $144.24, suggesting a potential downside of 0.36%. Given NVIDIA's stronger consensus rating and higher probable upside, analysts plainly believe NVIDIA is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NVIDIA
0 Sell rating(s)
4 Hold rating(s)
48 Buy rating(s)
2 Strong Buy rating(s)
2.96
ServiceNow
2 Sell rating(s)
3 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.86

NVIDIA has higher revenue and earnings than ServiceNow. NVIDIA is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NVIDIA$215.94B24.28$120.07B$6.5333.32
ServiceNow$13.28B11.27$1.75B$1.6090.48

In the previous week, NVIDIA had 271 more articles in the media than ServiceNow. MarketBeat recorded 382 mentions for NVIDIA and 111 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.15 beat NVIDIA's score of 0.58 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NVIDIA
175 Very Positive mention(s)
62 Positive mention(s)
88 Neutral mention(s)
38 Negative mention(s)
4 Very Negative mention(s)
Positive
ServiceNow
87 Very Positive mention(s)
4 Positive mention(s)
14 Neutral mention(s)
5 Negative mention(s)
1 Very Negative mention(s)
Positive

NVIDIA has a beta of 2.23, suggesting that its stock price is 123% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.94, suggesting that its stock price is 6% less volatile than the broader market.

65.3% of NVIDIA shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 3.9% of NVIDIA shares are owned by insiders. Comparatively, 0.3% of ServiceNow shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

NVIDIA beats ServiceNow on 14 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NOW and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NOW vs. The Competition

MetricServiceNowSoftware IndustryTechnology SectorNYSE Exchange
Market Cap$143.14B$16.34B$30.15B$24.25B
Dividend YieldN/A3.41%2.74%3.71%
P/E Ratio90.48139.2476.1030.00
Price / Sales11.271,297.25593.8120.66
Price / Cash42.4349.3450.2633.10
Price / Book11.967.509.357.67
Net Income$1.75B$435.54M$677.60M$1.07B
7 Day Performance12.46%1.69%-0.10%-0.32%
1 Month Performance25.12%6.13%6.25%2.37%
1 Year Performance-21.19%5.45%187.14%13.30%

ServiceNow Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NOW
ServiceNow
3.4775 of 5 stars
$144.77
+4.6%
$144.24
-0.4%
-22.1%$143.14B$13.28B90.4829,187
GOOGL
Alphabet
4.5447 of 5 stars
$344.82
+1.2%
$420.19
+21.9%
+63.8%$4.17T$402.84B17.32190,820
INTU
Intuit
4.9922 of 5 stars
$367.00
+1.4%
$451.26
+23.0%
-46.4%$98.98B$20.93B22.2318,200
META
Meta Platforms
4.9818 of 5 stars
$549.90
+0.7%
$785.32
+42.8%
-23.0%$1.39T$200.97B20.7178,865
MSFT
Microsoft
4.8641 of 5 stars
$483.24
+0.4%
$560.27
+15.9%
+0.8%$3.57T$331.84B26.91223,000

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This page (NYSE:NOW) was last updated on 8/29/2026 by MarketBeat.com Staff.
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