ServiceNow (NOW) Competitors

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$95.51 +0.03 (+0.03%)
Closing price 06/18/2026 03:59 PM Eastern
Extended Trading
$95.12 -0.38 (-0.40%)
As of 06/18/2026 08:00 PM Eastern
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NOW vs. GOOGL, INTU, META, MSFT, and NVDA

Should you buy ServiceNow stock or one of its competitors? MarketBeat compares ServiceNow with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with ServiceNow include Alphabet (GOOGL), Intuit (INTU), Meta Platforms (META), Microsoft (MSFT), and NVIDIA (NVDA). These companies are all part of the "computer and technology" sector.

How does ServiceNow compare to Alphabet?

ServiceNow (NYSE:NOW) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, risk, analyst recommendations, media sentiment, profitability, valuation and dividends.

ServiceNow currently has a consensus target price of $142.17, indicating a potential upside of 48.86%. Alphabet has a consensus target price of $413.13, indicating a potential upside of 12.12%. Given ServiceNow's higher probable upside, equities analysts plainly believe ServiceNow is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
1 Strong Buy rating(s)
2.86
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94

87.2% of ServiceNow shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 0.3% of ServiceNow shares are held by insiders. Comparatively, 11.6% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Alphabet has higher revenue and earnings than ServiceNow. Alphabet is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B7.42$1.75B$1.6856.85
Alphabet$402.84B11.08$132.17B$13.1128.11

Alphabet has a net margin of 37.92% compared to ServiceNow's net margin of 12.59%. Alphabet's return on equity of 38.99% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow12.59% 18.16% 9.04%
Alphabet 37.92%38.99%27.41%

In the previous week, Alphabet had 84 more articles in the media than ServiceNow. MarketBeat recorded 211 mentions for Alphabet and 127 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.49 beat Alphabet's score of 1.07 indicating that ServiceNow is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
115 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Alphabet
158 Very Positive mention(s)
5 Positive mention(s)
29 Neutral mention(s)
17 Negative mention(s)
1 Very Negative mention(s)
Positive

ServiceNow has a beta of 0.94, suggesting that its share price is 6% less volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, suggesting that its share price is 23% more volatile than the broader market.

Summary

Alphabet beats ServiceNow on 13 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Intuit?

ServiceNow (NYSE:NOW) and Intuit (NASDAQ:INTU) are both large-cap computer and technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, earnings, valuation, institutional ownership, media sentiment, analyst recommendations, dividends and profitability.

Intuit has higher revenue and earnings than ServiceNow. Intuit is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B7.42$1.75B$1.6856.85
Intuit$18.83B3.88$3.87B$16.5116.17

Intuit has a net margin of 21.91% compared to ServiceNow's net margin of 12.59%. Intuit's return on equity of 25.18% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow12.59% 18.16% 9.04%
Intuit 21.91%25.18%13.79%

87.2% of ServiceNow shares are held by institutional investors. Comparatively, 83.7% of Intuit shares are held by institutional investors. 0.3% of ServiceNow shares are held by company insiders. Comparatively, 2.5% of Intuit shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, ServiceNow had 46 more articles in the media than Intuit. MarketBeat recorded 127 mentions for ServiceNow and 81 mentions for Intuit. ServiceNow's average media sentiment score of 1.49 beat Intuit's score of 1.02 indicating that ServiceNow is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
115 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Intuit
58 Very Positive mention(s)
4 Positive mention(s)
13 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Positive

ServiceNow presently has a consensus price target of $142.17, indicating a potential upside of 48.86%. Intuit has a consensus price target of $511.35, indicating a potential upside of 91.52%. Given Intuit's higher possible upside, analysts clearly believe Intuit is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
1 Strong Buy rating(s)
2.86
Intuit
2 Sell rating(s)
7 Hold rating(s)
23 Buy rating(s)
0 Strong Buy rating(s)
2.66

ServiceNow has a beta of 0.94, suggesting that its stock price is 6% less volatile than the broader market. Comparatively, Intuit has a beta of 0.98, suggesting that its stock price is 2% less volatile than the broader market.

Summary

Intuit beats ServiceNow on 9 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Meta Platforms?

ServiceNow (NYSE:NOW) and Meta Platforms (NASDAQ:META) are both large-cap computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, earnings, analyst recommendations, valuation, media sentiment, profitability and risk.

ServiceNow currently has a consensus price target of $142.17, indicating a potential upside of 48.86%. Meta Platforms has a consensus price target of $840.60, indicating a potential upside of 45.63%. Given ServiceNow's stronger consensus rating and higher possible upside, equities research analysts plainly believe ServiceNow is more favorable than Meta Platforms.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
1 Strong Buy rating(s)
2.86
Meta Platforms
1 Sell rating(s)
9 Hold rating(s)
35 Buy rating(s)
3 Strong Buy rating(s)
2.83

Meta Platforms has higher revenue and earnings than ServiceNow. Meta Platforms is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B7.42$1.75B$1.6856.85
Meta Platforms$200.97B7.27$60.46B$27.5120.98

Meta Platforms has a net margin of 32.84% compared to ServiceNow's net margin of 12.59%. Meta Platforms' return on equity of 36.93% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow12.59% 18.16% 9.04%
Meta Platforms 32.84%36.93%23.09%

ServiceNow has a beta of 0.94, suggesting that its stock price is 6% less volatile than the broader market. Comparatively, Meta Platforms has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market.

87.2% of ServiceNow shares are held by institutional investors. Comparatively, 79.9% of Meta Platforms shares are held by institutional investors. 0.3% of ServiceNow shares are held by insiders. Comparatively, 13.5% of Meta Platforms shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, Meta Platforms had 73 more articles in the media than ServiceNow. MarketBeat recorded 200 mentions for Meta Platforms and 127 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.49 beat Meta Platforms' score of 0.98 indicating that ServiceNow is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
115 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Meta Platforms
141 Very Positive mention(s)
9 Positive mention(s)
23 Neutral mention(s)
22 Negative mention(s)
3 Very Negative mention(s)
Positive

Summary

Meta Platforms beats ServiceNow on 10 of the 16 factors compared between the two stocks.

How does ServiceNow compare to Microsoft?

ServiceNow (NYSE:NOW) and Microsoft (NASDAQ:MSFT) are both large-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, dividends, analyst recommendations, institutional ownership, valuation, risk, earnings and media sentiment.

Microsoft has higher revenue and earnings than ServiceNow. Microsoft is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B7.42$1.75B$1.6856.85
Microsoft$281.72B10.00$101.83B$16.8022.58

ServiceNow presently has a consensus target price of $142.17, indicating a potential upside of 48.86%. Microsoft has a consensus target price of $561.20, indicating a potential upside of 47.92%. Given ServiceNow's higher probable upside, equities research analysts plainly believe ServiceNow is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
1 Strong Buy rating(s)
2.86
Microsoft
0 Sell rating(s)
6 Hold rating(s)
41 Buy rating(s)
0 Strong Buy rating(s)
2.87

ServiceNow has a beta of 0.94, meaning that its share price is 6% less volatile than the broader market. Comparatively, Microsoft has a beta of 1.11, meaning that its share price is 11% more volatile than the broader market.

87.2% of ServiceNow shares are held by institutional investors. Comparatively, 71.1% of Microsoft shares are held by institutional investors. 0.3% of ServiceNow shares are held by company insiders. Comparatively, 0.0% of Microsoft shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Microsoft has a net margin of 39.34% compared to ServiceNow's net margin of 12.59%. Microsoft's return on equity of 31.94% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow12.59% 18.16% 9.04%
Microsoft 39.34%31.94%18.47%

In the previous week, Microsoft had 181 more articles in the media than ServiceNow. MarketBeat recorded 308 mentions for Microsoft and 127 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.49 beat Microsoft's score of 0.80 indicating that ServiceNow is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
115 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Microsoft
181 Very Positive mention(s)
36 Positive mention(s)
53 Neutral mention(s)
31 Negative mention(s)
6 Very Negative mention(s)
Positive

Summary

Microsoft beats ServiceNow on 11 of the 17 factors compared between the two stocks.

How does ServiceNow compare to NVIDIA?

NVIDIA (NASDAQ:NVDA) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, earnings, dividends, risk, institutional ownership, profitability and valuation.

In the previous week, NVIDIA had 207 more articles in the media than ServiceNow. MarketBeat recorded 334 mentions for NVIDIA and 127 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.49 beat NVIDIA's score of 0.94 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NVIDIA
216 Very Positive mention(s)
30 Positive mention(s)
51 Neutral mention(s)
30 Negative mention(s)
5 Very Negative mention(s)
Positive
ServiceNow
115 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

NVIDIA presently has a consensus price target of $305.67, indicating a potential upside of 45.08%. ServiceNow has a consensus price target of $142.17, indicating a potential upside of 48.86%. Given ServiceNow's higher probable upside, analysts plainly believe ServiceNow is more favorable than NVIDIA.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NVIDIA
0 Sell rating(s)
3 Hold rating(s)
48 Buy rating(s)
3 Strong Buy rating(s)
3.00
ServiceNow
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
1 Strong Buy rating(s)
2.86

NVIDIA has higher revenue and earnings than ServiceNow. NVIDIA is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NVIDIA$215.94B23.61$120.07B$6.5332.26
ServiceNow$13.28B7.42$1.75B$1.6856.85

NVIDIA has a beta of 2.22, indicating that its stock price is 122% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.94, indicating that its stock price is 6% less volatile than the broader market.

65.3% of NVIDIA shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 3.9% of NVIDIA shares are owned by insiders. Comparatively, 0.3% of ServiceNow shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

NVIDIA has a net margin of 62.97% compared to ServiceNow's net margin of 12.59%. NVIDIA's return on equity of 96.94% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
NVIDIA62.97% 96.94% 72.16%
ServiceNow 12.59%18.16%9.04%

Summary

NVIDIA beats ServiceNow on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NOW and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NOW vs. The Competition

MetricServiceNowIT Services IndustryComputer SectorNYSE Exchange
Market Cap$98.44B$12.30B$39.06B$23.14B
Dividend YieldN/A2.52%3.04%4.07%
P/E Ratio56.9244.7781.1431.62
Price / Sales7.428.92629.6222.79
Price / Cash29.2623.3747.9624.08
Price / Book7.713.249.754.68
Net Income$1.75B$534.06M$1.07B$1.08B
7 Day Performance-6.67%-2.73%0.33%-0.82%
1 Month Performance-6.10%-2.25%6.47%3.11%
1 Year Performance-51.29%-16.78%162.51%24.65%

ServiceNow Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NOW
ServiceNow
4.5821 of 5 stars
$95.51
+0.0%
$142.17
+48.9%
-51.3%$98.44B$13.28B56.9229,187
GOOGL
Alphabet
4.3255 of 5 stars
$359.68
flat
$413.13
+14.9%
+112.6%$4.36T$402.84B27.44190,820
INTU
Intuit
5 of 5 stars
$276.73
flat
$514.58
+86.0%
-64.6%$75.70B$18.83B16.7618,200
META
Meta Platforms
4.9725 of 5 stars
$566.98
flat
$840.60
+48.3%
-17.0%$1.43T$200.97B20.6178,865
MSFT
Microsoft
4.9684 of 5 stars
$390.74
flat
$561.20
+43.6%
-21.0%$2.90T$281.72B23.26228,000

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This page (NYSE:NOW) was last updated on 6/19/2026 by MarketBeat.com Staff.
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