Qudian (QD) Competitors

Qudian (NYSE:QD) and Park National (NYSE:PRK) are both banking companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, analyst recommendations, earnings, dividends, risk, institutional ownership, media sentiment and valuation.

Is QD or PRK more profitable?

Qudian has a net margin of 170.45% compared to Park National's net margin of 23.46%. Park National's return on equity of 12.31% beat Qudian's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Qudian	170.45%	2.79%	2.56%
Park National	23.46%	12.31%	1.50%

Which has more risk and volatility, QD or PRK?

Qudian has a beta of 0.69, indicating that its share price is 31% less volatile than the S&P 500. Comparatively, Park National has a beta of 0.76, indicating that its share price is 24% less volatile than the S&P 500.

Which has preferable valuation & earnings, QD or PRK?

Park National has higher revenue and earnings than Qudian. Park National is trading at a lower price-to-earnings ratio than Qudian, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Qudian	$29.65M	23.95	$12.57M	$0.24	17.54
Park National	$543.45M	4.76	$151.42M	$10.29	15.65

Do analysts recommend QD or PRK?

Park National has a consensus price target of $177.75, suggesting a potential upside of 10.40%. Given Park National's higher possible upside, analysts clearly believe Park National is more favorable than Qudian.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Qudian	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Park National	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Do insiders & institutionals have more ownership in QD or PRK?

8.1% of Qudian shares are held by institutional investors. Comparatively, 62.7% of Park National shares are held by institutional investors. 25.7% of Qudian shares are held by insiders. Comparatively, 2.7% of Park National shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Does the media refer more to QD or PRK?

In the previous week, Park National had 42 more articles in the media than Qudian. MarketBeat recorded 45 mentions for Park National and 3 mentions for Qudian. Qudian's average media sentiment score of 0.22 beat Park National's score of 0.04 indicating that Qudian is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Qudian	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Park National	4 Very Positive mention(s)	9 Positive mention(s)	19 Neutral mention(s)	8 Negative mention(s)	5 Very Negative mention(s)	Neutral

Summary

Qudian and Park National tied by winning 8 of the 16 factors compared between the two stocks.