Snap (SNAP) Stock Forecast & Price Target

Q: What analysts cover Snap?

Snap has been rated by research analysts at Barclays , Benchmark , BNP Paribas Exane , Cantor Fitzgerald , Citigroup , DA Davidson , Freedom Capital , HSBC , JPMorgan Chase & Co. , KeyCorp , Mizuho , Piper Sandler , Rothschild & Co Redburn , Royal Bank Of Canada , Sanford C. Bernstein , TD Cowen , The Goldman Sachs Group , Tigress Financial , Truist Financial , UBS Group , Weiss Ratings , and Wells Fargo & Company in the past 90 days.

$4.34 -0.07 (-1.47%)

Closing price 07/24/2026 03:59 PM Eastern

Extended Trading

$4.34 0.00 (0.00%)

As of 07/24/2026 07:31 PM Eastern

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Snap - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 36 Analyst Ratings

Sell
2

Hold
25

Buy
9

Based on 36 Wall Street analysts who have issued ratings for Snap in the last 12 months, the stock has a consensus rating of "Hold." Out of the 36 analysts, 2 have given a sell rating, 25 have given a hold rating, 8 have given a buy rating, and 1 has given a strong buy rating for SNAP.

Consensus Price Target

$7.23
66.41% Upside

According to the 36 analysts' twelve-month price targets for Snap, the average price target is $7.23. The highest price target for SNAP is $15.00, while the lowest price target for SNAP is $5.00. The average price target represents a forecasted upside of 66.41% from the current price of $4.35.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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SNAP Analyst Ratings Over Time

Type	Current Forecast 7/26/25 to 7/26/26	1 Month Ago 6/26/25 to 6/26/26	3 Months Ago 4/27/25 to 4/27/26	1 Year Ago 7/26/24 to 7/26/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	8 Buy rating(s)	9 Buy rating(s)	6 Buy rating(s)	5 Buy rating(s)
Hold	25 Hold rating(s)	23 Hold rating(s)	20 Hold rating(s)	21 Hold rating(s)
Sell	2 Sell rating(s)	2 Sell rating(s)	3 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$7.23	$7.79	$8.08	$33.95
Forecasted Upside	66.41% Upside	75.95% Upside	33.28% Upside	247.66% Upside
Consensus Rating	Hold	Hold	Hold	Hold

SNAP Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SNAP Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Snap Stock vs. The Competition

Type	Snap	Computer and Technology Companies	Broader Market
Consensus Rating Score	2.22	2.29	2.52
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	66.41% Upside	214.35% Upside	14.30% Upside
News Sentiment Rating	Neutral News See Recent SNAP News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
7/22/2026	Mizuho 3 of 5 stars	Lloyd Walmsley Not Rated	Lower Target	Neutral	$6.00 ➝ $5.00	+10.86%
7/21/2026	Sanford C. Bernstein 3 of 5 stars		Reiterated Rating	Market Perform	$5.00	+9.53%
7/20/2026	Cantor Fitzgerald 5 of 5 stars		Reiterated Rating	Neutral	$5.00	+9.05%
7/17/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Sell (E+)
7/13/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stephen Ju Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$7.00 ➝ $5.00	+5.55%
7/8/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Wyatt Swanson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Neutral	$5.00	+7.64%
7/8/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Eric Sheridan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$7.00 ➝ $6.00	+29.17%
7/7/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alec Brondolo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$7.00 ➝ $5.00	+5.04%
6/17/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Youssef Squali Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$8.00	+62.44%
6/17/2026	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Hold
Get the Latest News and Ratings for SNAP and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Snap and its competitors with MarketBeat's FREE daily newsletter.
6/17/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Neutral
6/17/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ronald Josey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform
5/12/2026	Freedom Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
5/7/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Doug Anmuth Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Underweight	$7.00 ➝ $6.00	+0.59%
5/7/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brad Erickson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Sector Perform	$10.00 ➝ $8.00	+33.89%
4/27/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Hold ➝ Buy
4/27/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Neutral
4/27/2026	Tigress Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Buy
4/27/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold
4/27/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sector Weight ➝ Overweight
4/27/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Overweight
4/27/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Buy	$10.00	+77.15%
4/21/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Kelley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$4.50 ➝ $5.25	-12.69%
4/16/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Morris Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral	$6.50	+7.71%
4/16/2026	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Barton Crockett Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral	$6.40	+6.05%
4/15/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Pitz Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$13.00 ➝ $15.00	+145.70%
4/14/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Maria Ripps Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$7.00 ➝ $6.00	+16.85%
2/23/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Saken Ismailov Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$8.00	+61.78%
2/22/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Nowak Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$9.50 ➝ $6.50	+26.58%
2/10/2026	Arete Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target	Neutral ➝ Buy	$7.30	+40.38%
2/5/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Mahaney Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Mixed
2/5/2026	Roth Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rohit Kulkarni Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$7.00	+32.20%
2/5/2026	B. Riley Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Naved Khan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$10.00	+68.92%
2/5/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Boone Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform
2/5/2026	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Shyam Patil Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$9.00 ➝ $6.50	+9.80%
2/5/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Buy	$10.00	+68.92%
10/28/2025	New Street Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Neutral
8/20/2025	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
12/5/2024	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$640.00	+4,967.30%
9/18/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$14.00 ➝ $14.00	+45.38%
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8/8/2024	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jim Kelleher Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 11:33 AM ET.

Should I Buy Snap Stock? SNAP Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, July 23, 2026. Please send any questions or comments about these Snap pros and cons to contact@marketbeat.com.

Snap
Bull Case

Here are some ways that investors could benefit from investing in Snap Inc.:

The current stock price is around $5.61, which may present a buying opportunity for investors looking for potential growth.
Snap Inc. has shown a revenue increase of 12.2% compared to the same quarter last year, indicating strong business performance and growth potential.
The company is known for its innovative approach in augmented reality (AR) tools, which could attract more users and advertisers to its platform.
Snap Inc. continues to enhance its advertising solutions, allowing brands to engage effectively with audiences, which could lead to increased revenue streams.
With a focus on camera technology and social media, Snap Inc. is well-positioned in a growing market that values multimedia communication.

Snap
Bear Case

Investors should be bearish about investing in Snap Inc. for these reasons:

The company reported a loss of $0.05 earnings per share, missing the consensus estimate, which may raise concerns about its profitability.
Snap Inc. has a negative net margin, indicating that it is currently spending more than it earns, which could be a red flag for potential investors.
With a negative return on equity, the company may struggle to generate returns for shareholders, which could deter investment interest.
Despite revenue growth, the company has not yet achieved profitability, which may lead to uncertainty about its long-term financial health.
The stock has fluctuated significantly, with a fifty-two week low of $3.81, suggesting volatility that could be risky for investors.

SNAP Forecast - Frequently Asked Questions

According to the research reports of 36 Wall Street equities research analysts, the average twelve-month stock price forecast for Snap is $7.23, with a high forecast of $15.00 and a low forecast of $5.00.

36 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Snap in the last twelve months. There are currently 2 sell ratings, 25 hold ratings, 8 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "hold" SNAP shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SNAP, but not buy additional shares or sell existing shares.

According to analysts, Snap's stock has a predicted upside of 66.41% based on their 12-month stock forecasts.

Over the previous 90 days, Snap's stock had 5 downgrades and 3 upgrades by analysts.

Snap has been rated by research analysts at Barclays, Benchmark, BNP Paribas Exane, Cantor Fitzgerald, Citigroup, DA Davidson, Freedom Capital, HSBC, JPMorgan Chase & Co., KeyCorp, Mizuho, Piper Sandler, Rothschild & Co Redburn, Royal Bank Of Canada, Sanford C. Bernstein, TD Cowen, The Goldman Sachs Group, Tigress Financial, Truist Financial, UBS Group, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like Snap less than other "computer and technology" companies. The consensus rating score for Snap is 2.22 while the average consensus rating score for "computer and technology" companies is 2.29. Learn more on how SNAP compares to other companies.

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This page (NYSE:SNAP) was last updated on 7/26/2026 by MarketBeat.com Staff.

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Snap (SNAP) Stock Forecast & Price Target