Synchrony Financial (SYF) Competitors $67.43 -2.24 (-3.22%) Closing price 08/1/2025 03:59 PM EasternExtended Trading$67.50 +0.07 (+0.11%) As of 08/1/2025 07:46 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SYF vs. VIRT, ALLY, AXP, BFH, CFG, COF, EQH, FNB, OMF, and SFShould you be buying Synchrony Financial stock or one of its competitors? The main competitors of Synchrony Financial include Virtu Financial (VIRT), Ally Financial (ALLY), American Express (AXP), Bread Financial (BFH), Citizens Financial Group (CFG), Capital One Financial (COF), Equitable (EQH), F.N.B. (FNB), OneMain (OMF), and Stifel Financial (SF). These companies are all part of the "finance" sector. Synchrony Financial vs. Its Competitors Virtu Financial Ally Financial American Express Bread Financial Citizens Financial Group Capital One Financial Equitable F.N.B. OneMain Stifel Financial Synchrony Financial (NYSE:SYF) and Virtu Financial (NASDAQ:VIRT) are both finance companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, dividends, risk, institutional ownership, profitability, analyst recommendations, valuation and media sentiment. Is SYF or VIRT more profitable? Synchrony Financial has a net margin of 14.43% compared to Virtu Financial's net margin of 10.43%. Virtu Financial's return on equity of 32.08% beat Synchrony Financial's return on equity.Company Net Margins Return on Equity Return on Assets Synchrony Financial14.43% 21.34% 2.71% Virtu Financial 10.43%32.08%3.09% Do analysts recommend SYF or VIRT? Synchrony Financial presently has a consensus target price of $74.05, indicating a potential upside of 9.82%. Virtu Financial has a consensus target price of $39.13, indicating a potential downside of 9.64%. Given Synchrony Financial's stronger consensus rating and higher probable upside, equities analysts plainly believe Synchrony Financial is more favorable than Virtu Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Synchrony Financial 0 Sell rating(s) 8 Hold rating(s) 12 Buy rating(s) 0 Strong Buy rating(s) 2.60Virtu Financial 1 Sell rating(s) 5 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.13 Which has stronger earnings & valuation, SYF or VIRT? Synchrony Financial has higher revenue and earnings than Virtu Financial. Synchrony Financial is trading at a lower price-to-earnings ratio than Virtu Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSynchrony Financial$16.05B1.56$3.50B$8.248.18Virtu Financial$3.07B2.17$276.42M$4.409.84 Do institutionals & insiders have more ownership in SYF or VIRT? 96.5% of Synchrony Financial shares are owned by institutional investors. Comparatively, 45.8% of Virtu Financial shares are owned by institutional investors. 0.3% of Synchrony Financial shares are owned by insiders. Comparatively, 47.2% of Virtu Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term. Which has more risk & volatility, SYF or VIRT? Synchrony Financial has a beta of 1.49, suggesting that its share price is 49% more volatile than the S&P 500. Comparatively, Virtu Financial has a beta of 0.7, suggesting that its share price is 30% less volatile than the S&P 500. Does the media refer more to SYF or VIRT? In the previous week, Virtu Financial had 3 more articles in the media than Synchrony Financial. MarketBeat recorded 25 mentions for Virtu Financial and 22 mentions for Synchrony Financial. Synchrony Financial's average media sentiment score of 1.29 beat Virtu Financial's score of 0.70 indicating that Synchrony Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Synchrony Financial 14 Very Positive mention(s) 0 Positive mention(s) 6 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Virtu Financial 7 Very Positive mention(s) 3 Positive mention(s) 12 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is SYF or VIRT a better dividend stock? Synchrony Financial pays an annual dividend of $1.20 per share and has a dividend yield of 1.8%. Virtu Financial pays an annual dividend of $0.96 per share and has a dividend yield of 2.2%. Synchrony Financial pays out 14.6% of its earnings in the form of a dividend. Virtu Financial pays out 21.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Synchrony Financial has raised its dividend for 4 consecutive years. SummarySynchrony Financial beats Virtu Financial on 12 of the 19 factors compared between the two stocks. Get Synchrony Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for SYF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SYF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SYF vs. The Competition Export to ExcelMetricSynchrony FinancialFIN IndustryFinance SectorNYSE ExchangeMarket Cap$25.13B$7.40B$11.96B$20.46BDividend Yield1.72%4.96%5.67%3.71%P/E Ratio8.1818.9519.7729.02Price / Sales1.564.8125.7856.90Price / Cash8.2720.1021.0722.46Price / Book1.592.532.094.43Net Income$3.50B$311.63M$1.00B$993.74M7 Day Performance-7.50%-6.55%-2.49%-3.40%1 Month Performance-4.01%5.50%-1.37%-2.70%1 Year Performance49.88%30.09%540.86%10.16% Synchrony Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SYFSynchrony Financial4.9248 of 5 stars$67.43-3.2%$74.05+9.8%+49.9%$25.13B$16.05B8.1820,000Positive NewsAnalyst UpgradeGap DownVIRTVirtu Financial3.8028 of 5 stars$43.41-1.8%$39.13-9.9%+56.5%$6.69B$3.07B12.55990Positive NewsDividend AnnouncementShort Interest ↑ALLYAlly Financial4.9653 of 5 stars$38.79+0.6%$42.80+10.3%-8.9%$11.92B$8.18B25.1910,700Positive NewsAXPAmerican Express4.6371 of 5 stars$310.65-0.3%$311.05+0.1%+26.7%$216.18B$65.95B21.8075,100News CoveragePositive NewsInsider TradeBFHBread Financial4.1436 of 5 stars$63.99+1.1%$64.42+0.7%+24.2%$2.98B$4.80B10.836,000Positive NewsGap DownCFGCitizens Financial Group4.8517 of 5 stars$49.35-0.3%$51.05+3.5%+19.4%$21.57B$7.85B15.0017,287Positive NewsAnalyst UpgradeCOFCapital One Financial4.9505 of 5 stars$214.10+0.6%$235.40+9.9%+52.5%$82.03B$42.70B109.8052,600Positive NewsDividend AnnouncementAnalyst ForecastEQHEquitable4.8517 of 5 stars$52.30-0.6%$65.30+24.9%+27.8%$15.78B$14.78B14.218,000News CoveragePositive NewsUpcoming EarningsDividend AnnouncementFNBF.N.B.4.7094 of 5 stars$15.70+0.4%$18.64+18.7%+5.0%$5.65B$1.63B12.274,280Positive NewsDividend AnnouncementHigh Trading VolumeOMFOneMain4.6112 of 5 stars$59.18-0.4%$60.78+2.7%+25.9%$7.04B$4.65B10.689,000Trending NewsEarnings ReportDividend AnnouncementInsider TradeAnalyst RevisionGap DownSFStifel Financial4.1707 of 5 stars$111.78-0.8%$110.88-0.8%+35.7%$11.48B$4.97B21.379,000Trending NewsEarnings ReportAnalyst Upgrade Related Companies and Tools Related Companies VIRT Competitors ALLY Competitors AXP Competitors BFH Competitors CFG Competitors COF Competitors EQH Competitors FNB Competitors OMF Competitors SF Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:SYF) was last updated on 8/3/2025 by MarketBeat.com Staff From Our PartnersMan Who Called Nvidia at $1.10 Says Buy This Now...In 2004, one man called Nvidia before just about anyone knew it existed. 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