Synchrony Financial (SYF) Competitors $73.72 +0.52 (+0.70%) As of 01:18 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SYF vs. VIRT, ALLY, AXP, BFH, CFG, COF, EQH, FNB, OMF, and SFShould you be buying Synchrony Financial stock or one of its competitors? The main competitors of Synchrony Financial include Virtu Financial (VIRT), Ally Financial (ALLY), American Express (AXP), Bread Financial (BFH), Citizens Financial Group (CFG), Capital One Financial (COF), Equitable (EQH), F.N.B. (FNB), OneMain (OMF), and Stifel Financial (SF). These companies are all part of the "finance" sector. Synchrony Financial vs. Its Competitors Virtu Financial Ally Financial American Express Bread Financial Citizens Financial Group Capital One Financial Equitable F.N.B. OneMain Stifel Financial Virtu Financial (NASDAQ:VIRT) and Synchrony Financial (NYSE:SYF) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, risk, profitability, institutional ownership, analyst recommendations, dividends, media sentiment and earnings. Is VIRT or SYF more profitable? Synchrony Financial has a net margin of 14.43% compared to Virtu Financial's net margin of 10.43%. Virtu Financial's return on equity of 32.08% beat Synchrony Financial's return on equity.Company Net Margins Return on Equity Return on Assets Virtu Financial10.43% 32.08% 3.09% Synchrony Financial 14.43%21.34%2.71% Do analysts recommend VIRT or SYF? Virtu Financial presently has a consensus price target of $39.75, suggesting a potential downside of 6.29%. Synchrony Financial has a consensus price target of $74.05, suggesting a potential upside of 0.46%. Given Synchrony Financial's stronger consensus rating and higher probable upside, analysts plainly believe Synchrony Financial is more favorable than Virtu Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Virtu Financial 1 Sell rating(s) 5 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.13Synchrony Financial 0 Sell rating(s) 8 Hold rating(s) 12 Buy rating(s) 0 Strong Buy rating(s) 2.60 Which has better valuation & earnings, VIRT or SYF? Synchrony Financial has higher revenue and earnings than Virtu Financial. Synchrony Financial is trading at a lower price-to-earnings ratio than Virtu Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioVirtu Financial$3.38B1.92$276.42M$4.409.64Synchrony Financial$16.05B1.71$3.50B$8.248.95 Do insiders & institutionals believe in VIRT or SYF? 45.8% of Virtu Financial shares are owned by institutional investors. Comparatively, 96.5% of Synchrony Financial shares are owned by institutional investors. 47.2% of Virtu Financial shares are owned by insiders. Comparatively, 0.3% of Synchrony Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth. Is VIRT or SYF a better dividend stock? Virtu Financial pays an annual dividend of $0.96 per share and has a dividend yield of 2.3%. Synchrony Financial pays an annual dividend of $1.20 per share and has a dividend yield of 1.6%. Virtu Financial pays out 21.8% of its earnings in the form of a dividend. Synchrony Financial pays out 14.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Synchrony Financial has increased its dividend for 4 consecutive years. Which has more risk and volatility, VIRT or SYF? Virtu Financial has a beta of 0.69, indicating that its stock price is 31% less volatile than the S&P 500. Comparatively, Synchrony Financial has a beta of 1.49, indicating that its stock price is 49% more volatile than the S&P 500. Does the media favor VIRT or SYF? In the previous week, Synchrony Financial had 23 more articles in the media than Virtu Financial. MarketBeat recorded 29 mentions for Synchrony Financial and 6 mentions for Virtu Financial. Virtu Financial's average media sentiment score of 1.53 beat Synchrony Financial's score of 1.41 indicating that Virtu Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Virtu Financial 5 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Synchrony Financial 23 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive SummarySynchrony Financial beats Virtu Financial on 12 of the 19 factors compared between the two stocks. Get Synchrony Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for SYF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SYF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SYF vs. The Competition Export to ExcelMetricSynchrony FinancialFIN IndustryFinance SectorNYSE ExchangeMarket Cap$27.45B$7.77B$12.46B$21.15BDividend Yield1.68%4.68%5.47%3.55%P/E Ratio8.9517.7119.3628.97Price / Sales1.717.1027.1253.05Price / Cash8.9725.2119.1818.23Price / Book1.872.792.284.70Net Income$3.50B$311.02M$1.01B$995.89M7 Day Performance2.61%1.56%1.68%2.18%1 Month Performance1.12%-1.91%1.50%1.98%1 Year Performance51.68%29.02%541.77%10.48% Synchrony Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SYFSynchrony Financial4.9443 of 5 stars$73.72+0.7%$74.05+0.5%+50.5%$27.45B$16.05B8.9520,000Positive NewsAnalyst DowngradeVIRTVirtu Financial4.3038 of 5 stars$41.42-0.9%$39.75-4.0%+39.7%$6.33B$3.38B11.97990Positive NewsALLYAlly Financial4.6198 of 5 stars$38.46-1.0%$42.80+11.3%-6.9%$11.84B$8.18B24.9710,700News CoveragePositive NewsAXPAmerican Express4.5069 of 5 stars$307.01+0.5%$311.05+1.3%+26.9%$213.64B$65.95B21.5475,100Positive NewsBFHBread Financial3.3168 of 5 stars$60.26+0.9%$64.42+6.9%+10.4%$2.81B$4.80B10.206,000Positive NewsCFGCitizens Financial Group4.6755 of 5 stars$48.57+0.6%$51.53+6.1%+18.3%$20.95B$12.36B14.7617,287Positive NewsCOFCapital One Financial4.5768 of 5 stars$216.03+0.3%$238.81+10.5%+55.2%$138.16B$53.94B110.7952,600Positive NewsEQHEquitable3.811 of 5 stars$53.05-1.6%$64.90+22.3%+28.8%$15.89B$12.44B42.798,000Positive NewsInsider TradeFNBF.N.B.4.8394 of 5 stars$15.83+0.7%$18.64+17.8%+11.8%$5.68B$2.57B12.364,280News CoveragePositive NewsHigh Trading VolumeOMFOneMain4.6843 of 5 stars$58.21+1.6%$61.50+5.6%+23.2%$6.92B$4.99B10.519,000News CoveragePositive NewsAnalyst ForecastSFStifel Financial4.506 of 5 stars$113.73-0.4%$115.78+1.8%+30.5%$11.62B$5.06B22.049,000News CoveragePositive News Related Companies and Tools Related Companies VIRT Competitors ALLY Competitors AXP Competitors BFH Competitors CFG Competitors COF Competitors EQH Competitors FNB Competitors OMF Competitors SF Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:SYF) was last updated on 8/25/2025 by MarketBeat.com Staff From Our PartnersGENIUS Act: Cancel Your Money?A new law called the GENIUS Act could quietly trigger the most radical shift in American finance in decades. 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