SYF vs. VIRT, ALLY, AXP, BFH, C, CFG, COF, EQH, OMF, and SNV
Should you be buying Synchrony Financial stock or one of its competitors? The main competitors of Synchrony Financial include Virtu Financial (VIRT), Ally Financial (ALLY), American Express (AXP), Bread Financial (BFH), Citigroup (C), Citizens Financial Group (CFG), Capital One Financial (COF), Equitable (EQH), OneMain (OMF), and Synovus Financial (SNV). These companies are all part of the "finance" sector.
Synchrony Financial vs. Its Competitors
Virtu Financial (NASDAQ:VIRT) and Synchrony Financial (NYSE:SYF) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, valuation, dividends, media sentiment, risk, profitability and institutional ownership.
Virtu Financial currently has a consensus price target of $37.25, indicating a potential downside of 16.31%. Synchrony Financial has a consensus price target of $65.78, indicating a potential downside of 6.36%. Given Synchrony Financial's stronger consensus rating and higher probable upside, analysts clearly believe Synchrony Financial is more favorable than Virtu Financial.
Synchrony Financial has a net margin of 13.00% compared to Virtu Financial's net margin of 10.43%. Virtu Financial's return on equity of 32.08% beat Synchrony Financial's return on equity.
Virtu Financial has a beta of 0.68, indicating that its stock price is 32% less volatile than the S&P 500. Comparatively, Synchrony Financial has a beta of 1.46, indicating that its stock price is 46% more volatile than the S&P 500.
45.8% of Virtu Financial shares are held by institutional investors. Comparatively, 96.5% of Synchrony Financial shares are held by institutional investors. 47.2% of Virtu Financial shares are held by company insiders. Comparatively, 0.3% of Synchrony Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Synchrony Financial has higher revenue and earnings than Virtu Financial. Synchrony Financial is trading at a lower price-to-earnings ratio than Virtu Financial, indicating that it is currently the more affordable of the two stocks.
In the previous week, Synchrony Financial had 11 more articles in the media than Virtu Financial. MarketBeat recorded 21 mentions for Synchrony Financial and 10 mentions for Virtu Financial. Synchrony Financial's average media sentiment score of 1.41 beat Virtu Financial's score of 0.89 indicating that Synchrony Financial is being referred to more favorably in the news media.
Virtu Financial pays an annual dividend of $0.96 per share and has a dividend yield of 2.2%. Synchrony Financial pays an annual dividend of $1.20 per share and has a dividend yield of 1.7%. Virtu Financial pays out 27.7% of its earnings in the form of a dividend. Synchrony Financial pays out 16.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Synchrony Financial has increased its dividend for 4 consecutive years.
Summary
Synchrony Financial beats Virtu Financial on 13 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding SYF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Synchrony Financial Competitors List
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This page (NYSE:SYF) was last updated on 7/4/2025 by MarketBeat.com Staff
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