Synchrony Financial (SYF) Competitors $68.07 -2.92 (-4.11%) Closing price 10/10/2025 03:59 PM EasternExtended Trading$69.00 +0.93 (+1.37%) As of 05:38 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SYF vs. VIRT, ALLY, AXP, BFH, CFG, COF, EQH, FNB, OMF, and SFShould you be buying Synchrony Financial stock or one of its competitors? The main competitors of Synchrony Financial include Virtu Financial (VIRT), Ally Financial (ALLY), American Express (AXP), Bread Financial (BFH), Citizens Financial Group (CFG), Capital One Financial (COF), Equitable (EQH), F.N.B. (FNB), OneMain (OMF), and Stifel Financial (SF). These companies are all part of the "finance" sector. Synchrony Financial vs. Its Competitors Virtu Financial Ally Financial American Express Bread Financial Citizens Financial Group Capital One Financial Equitable F.N.B. OneMain Stifel Financial Virtu Financial (NASDAQ:VIRT) and Synchrony Financial (NYSE:SYF) are both finance companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, earnings, institutional ownership, dividends, valuation, media sentiment, analyst recommendations and risk. Is VIRT or SYF more profitable? Synchrony Financial has a net margin of 14.43% compared to Virtu Financial's net margin of 10.43%. Virtu Financial's return on equity of 32.08% beat Synchrony Financial's return on equity.Company Net Margins Return on Equity Return on Assets Virtu Financial10.43% 32.08% 3.09% Synchrony Financial 14.43%21.34%2.71% Does the media favor VIRT or SYF? In the previous week, Synchrony Financial had 17 more articles in the media than Virtu Financial. MarketBeat recorded 30 mentions for Synchrony Financial and 13 mentions for Virtu Financial. Synchrony Financial's average media sentiment score of 0.75 beat Virtu Financial's score of 0.71 indicating that Synchrony Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Virtu Financial 6 Very Positive mention(s) 0 Positive mention(s) 4 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Synchrony Financial 8 Very Positive mention(s) 3 Positive mention(s) 13 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts prefer VIRT or SYF? Virtu Financial presently has a consensus price target of $41.43, suggesting a potential upside of 24.78%. Synchrony Financial has a consensus price target of $77.45, suggesting a potential upside of 13.78%. Given Virtu Financial's higher probable upside, equities analysts plainly believe Virtu Financial is more favorable than Synchrony Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Virtu Financial 1 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.00Synchrony Financial 0 Sell rating(s) 9 Hold rating(s) 13 Buy rating(s) 1 Strong Buy rating(s) 2.65 Is VIRT or SYF a better dividend stock? Virtu Financial pays an annual dividend of $0.96 per share and has a dividend yield of 2.9%. Synchrony Financial pays an annual dividend of $1.20 per share and has a dividend yield of 1.8%. Virtu Financial pays out 21.8% of its earnings in the form of a dividend. Synchrony Financial pays out 14.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Synchrony Financial has raised its dividend for 4 consecutive years. Do insiders & institutionals have more ownership in VIRT or SYF? 45.8% of Virtu Financial shares are owned by institutional investors. Comparatively, 96.5% of Synchrony Financial shares are owned by institutional investors. 47.2% of Virtu Financial shares are owned by company insiders. Comparatively, 0.3% of Synchrony Financial shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth. Which has higher valuation and earnings, VIRT or SYF? Synchrony Financial has higher revenue and earnings than Virtu Financial. Virtu Financial is trading at a lower price-to-earnings ratio than Synchrony Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioVirtu Financial$3.38B1.50$276.42M$4.407.55Synchrony Financial$16.05B1.58$3.50B$8.248.26 Which has more risk and volatility, VIRT or SYF? Virtu Financial has a beta of 0.62, indicating that its stock price is 38% less volatile than the S&P 500. Comparatively, Synchrony Financial has a beta of 1.5, indicating that its stock price is 50% more volatile than the S&P 500. SummarySynchrony Financial beats Virtu Financial on 14 of the 20 factors compared between the two stocks. Get Synchrony Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for SYF and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SYF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SYF vs. The Competition Export to ExcelMetricSynchrony FinancialFIN IndustryFinance SectorNYSE ExchangeMarket Cap$25.33B$7.78B$12.35B$21.43BDividend Yield1.69%4.97%5.62%3.66%P/E Ratio8.2615.9329.7828.89Price / Sales1.586.7330.3661.57Price / Cash8.3329.0019.3417.82Price / Book1.732.742.234.51Net Income$3.50B$310.95M$1.02B$1.01B7 Day Performance-4.65%-4.20%-2.01%-3.53%1 Month Performance-9.76%0.28%-2.14%-1.39%1 Year Performance28.07%24.84%540.27%10.40% Synchrony Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SYFSynchrony Financial4.8938 of 5 stars$68.07-4.1%$77.45+13.8%+28.1%$25.33B$16.05B8.2620,000Trending NewsUpcoming EarningsAnalyst UpgradeVIRTVirtu Financial4.0234 of 5 stars$32.43-3.6%$40.88+26.0%+2.0%$4.96B$3.38B9.37990ALLYAlly Financial4.9833 of 5 stars$39.79+0.4%$45.36+14.0%+3.6%$12.25B$8.18B25.8410,700Positive NewsUpcoming EarningsDividend AnnouncementAXPAmerican Express4.6831 of 5 stars$331.93+0.5%$321.90-3.0%+14.5%$230.98B$65.95B23.2975,100Positive NewsUpcoming EarningsEx-DividendAnalyst ForecastBFHBread Financial4.6245 of 5 stars$54.77-1.7%$66.20+20.9%+6.5%$2.55B$4.80B9.276,000CFGCitizens Financial Group4.8663 of 5 stars$54.02+0.4%$54.70+1.3%+15.6%$23.30B$12.36B16.4217,287Trending NewsUpcoming EarningsAnalyst RevisionCOFCapital One Financial4.9869 of 5 stars$213.78-0.3%$249.44+16.7%+30.0%$136.72B$53.94B109.6352,600Trending NewsAnalyst ForecastOptions VolumeEQHEquitable4.1101 of 5 stars$50.90-0.5%$64.55+26.8%+10.0%$15.25B$12.44B41.058,000Positive NewsFNBF.N.B.4.6605 of 5 stars$16.48+1.4%$18.64+13.1%+6.7%$5.92B$2.57B12.884,280Upcoming EarningsHigh Trading VolumeOMFOneMain4.9375 of 5 stars$55.42-1.4%$61.50+11.0%+12.9%$6.59B$4.99B10.009,000Analyst DowngradeSFStifel Financial4.7012 of 5 stars$113.28+1.7%$116.30+2.7%+10.0%$11.57B$5.06B21.959,000 Related Companies and Tools Related Companies VIRT Competitors ALLY Competitors AXP Competitors BFH Competitors CFG Competitors COF Competitors EQH Competitors FNB Competitors OMF Competitors SF Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:SYF) was last updated on 10/13/2025 by MarketBeat.com Staff From Our PartnersURGENT: The Market's 3 Red Flags Are FlashingHere’s the uncomfortable truth: The smartest investors in the world are already preparing for a crash befor...StockEarnings | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredCapital Gains Tax Strategies for SeniorsCapital gains taxes can take a bite out of your retirement income—unless you have a smart strategy. 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