SYF vs. VIRT, ALLY, AXP, BFH, CFG, COF, EQH, FNB, OMF, and SF
Should you be buying Synchrony Financial stock or one of its competitors? The main competitors of Synchrony Financial include Virtu Financial (VIRT), Ally Financial (ALLY), American Express (AXP), Bread Financial (BFH), Citizens Financial Group (CFG), Capital One Financial (COF), Equitable (EQH), F.N.B. (FNB), OneMain (OMF), and Stifel Financial (SF). These companies are all part of the "finance" sector.
Synchrony Financial vs. Its Competitors
Synchrony Financial (NYSE:SYF) and Virtu Financial (NASDAQ:VIRT) are both finance companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, risk, dividends, media sentiment, valuation and profitability.
In the previous week, Synchrony Financial had 16 more articles in the media than Virtu Financial. MarketBeat recorded 29 mentions for Synchrony Financial and 13 mentions for Virtu Financial. Synchrony Financial's average media sentiment score of 1.39 beat Virtu Financial's score of 1.28 indicating that Synchrony Financial is being referred to more favorably in the media.
Synchrony Financial pays an annual dividend of $1.20 per share and has a dividend yield of 1.6%. Virtu Financial pays an annual dividend of $0.96 per share and has a dividend yield of 2.6%. Synchrony Financial pays out 14.6% of its earnings in the form of a dividend. Virtu Financial pays out 21.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Synchrony Financial has increased its dividend for 4 consecutive years.
96.5% of Synchrony Financial shares are held by institutional investors. Comparatively, 45.8% of Virtu Financial shares are held by institutional investors. 0.3% of Synchrony Financial shares are held by insiders. Comparatively, 47.2% of Virtu Financial shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Synchrony Financial has a beta of 1.49, indicating that its share price is 49% more volatile than the S&P 500. Comparatively, Virtu Financial has a beta of 0.69, indicating that its share price is 31% less volatile than the S&P 500.
Synchrony Financial currently has a consensus price target of $73.79, suggesting a potential downside of 2.17%. Virtu Financial has a consensus price target of $39.75, suggesting a potential upside of 8.44%. Given Virtu Financial's higher possible upside, analysts plainly believe Virtu Financial is more favorable than Synchrony Financial.
Synchrony Financial has higher revenue and earnings than Virtu Financial. Virtu Financial is trading at a lower price-to-earnings ratio than Synchrony Financial, indicating that it is currently the more affordable of the two stocks.
Synchrony Financial has a net margin of 14.43% compared to Virtu Financial's net margin of 10.43%. Virtu Financial's return on equity of 32.08% beat Synchrony Financial's return on equity.
Summary
Synchrony Financial beats Virtu Financial on 12 of the 19 factors compared between the two stocks.
Get Synchrony Financial News Delivered to You Automatically
Sign up to receive the latest news and ratings for SYF and its competitors with MarketBeat's FREE daily newsletter.
New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding SYF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Synchrony Financial Competitors List
Related Companies and Tools
This page (NYSE:SYF) was last updated on 9/14/2025 by MarketBeat.com Staff
