Visa (V) Competitors

Visa (NYSE:V) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitability, earnings, institutional ownership, media sentiment, valuation and risk.

Do insiders & institutionals have more ownership in V or GOOGL?

82.2% of Visa shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 0.1% of Visa shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Does the media favor V or GOOGL?

In the previous week, Alphabet had 103 more articles in the media than Visa. MarketBeat recorded 191 mentions for Alphabet and 88 mentions for Visa. Visa's average media sentiment score of 1.34 beat Alphabet's score of 1.17 indicating that Visa is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Visa	73 Very Positive mention(s)	3 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Alphabet	142 Very Positive mention(s)	26 Positive mention(s)	14 Neutral mention(s)	6 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more volatility and risk, V or GOOGL?

Visa has a beta of 0.94, suggesting that its share price is 6% less volatile than the S&P 500. Comparatively, Alphabet has a beta of 1.01, suggesting that its share price is 1% more volatile than the S&P 500.

Is V or GOOGL a better dividend stock?

Visa pays an annual dividend of $2.36 per share and has a dividend yield of 0.7%. Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.4%. Visa pays out 23.0% of its earnings in the form of a dividend. Alphabet pays out 8.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Visa has increased its dividend for 17 consecutive years and Alphabet has increased its dividend for 1 consecutive years. Visa is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Is V or GOOGL more profitable?

Visa has a net margin of 52.16% compared to Alphabet's net margin of 31.12%. Visa's return on equity of 58.93% beat Alphabet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Visa	52.16%	58.93%	23.38%
Alphabet	31.12%	34.31%	24.88%

Do analysts recommend V or GOOGL?

Visa presently has a consensus target price of $380.84, indicating a potential upside of 14.72%. Alphabet has a consensus target price of $211.53, indicating a potential upside of 7.64%. Given Visa's higher probable upside, equities research analysts plainly believe Visa is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Visa	0 Sell rating(s)	5 Hold rating(s)	22 Buy rating(s)	1 Strong Buy rating(s)	2.86
Alphabet	0 Sell rating(s)	10 Hold rating(s)	29 Buy rating(s)	4 Strong Buy rating(s)	2.86

Which has higher valuation & earnings, V or GOOGL?

Alphabet has higher revenue and earnings than Visa. Alphabet is trading at a lower price-to-earnings ratio than Visa, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Visa	$35.93B	17.05	$19.74B	$10.24	32.42
Alphabet	$350.02B	6.79	$100.12B	$9.39	20.93

Summary

Visa and Alphabet tied by winning 10 of the 20 factors compared between the two stocks.