Visa (V) Competitors $345.62 +5.59 (+1.64%) Closing price 09/17/2025 03:59 PM EasternExtended Trading$347.50 +1.88 (+0.54%) As of 06:06 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock V vs. GOOGL, NVDA, PYPL, TSLA, AXP, BRK.A, BRK.B, GPN, MA, and WUShould you be buying Visa stock or one of its competitors? The main competitors of Visa include Alphabet (GOOGL), NVIDIA (NVDA), PayPal (PYPL), Tesla (TSLA), American Express (AXP), Berkshire Hathaway (BRK.A), Berkshire Hathaway (BRK.B), Global Payments (GPN), Mastercard (MA), and Western Union (WU). Visa vs. Its Competitors Alphabet NVIDIA PayPal Tesla American Express Berkshire Hathaway Berkshire Hathaway Global Payments Mastercard Western Union Visa (NYSE:V) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, media sentiment, valuation, risk, earnings, analyst recommendations and profitability. Do analysts rate V or GOOGL? Visa currently has a consensus target price of $385.96, suggesting a potential upside of 11.67%. Alphabet has a consensus target price of $222.85, suggesting a potential downside of 10.69%. Given Visa's stronger consensus rating and higher possible upside, equities research analysts clearly believe Visa is more favorable than Alphabet.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Visa 0 Sell rating(s) 5 Hold rating(s) 20 Buy rating(s) 1 Strong Buy rating(s) 2.85Alphabet 0 Sell rating(s) 10 Hold rating(s) 32 Buy rating(s) 3 Strong Buy rating(s) 2.84 Is V or GOOGL more profitable? Visa has a net margin of 52.16% compared to Alphabet's net margin of 31.12%. Visa's return on equity of 58.93% beat Alphabet's return on equity.Company Net Margins Return on Equity Return on Assets Visa52.16% 58.93% 23.38% Alphabet 31.12%34.31%24.88% Which has more risk & volatility, V or GOOGL? Visa has a beta of 0.92, indicating that its share price is 8% less volatile than the S&P 500. Comparatively, Alphabet has a beta of 1.01, indicating that its share price is 1% more volatile than the S&P 500. Does the media refer more to V or GOOGL? In the previous week, Alphabet had 122 more articles in the media than Visa. MarketBeat recorded 219 mentions for Alphabet and 97 mentions for Visa. Visa's average media sentiment score of 1.50 beat Alphabet's score of 1.10 indicating that Visa is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Visa 90 Very Positive mention(s) 3 Positive mention(s) 2 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Alphabet 164 Very Positive mention(s) 28 Positive mention(s) 11 Neutral mention(s) 10 Negative mention(s) 2 Very Negative mention(s) Positive Is V or GOOGL a better dividend stock? Visa pays an annual dividend of $2.36 per share and has a dividend yield of 0.7%. Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.3%. Visa pays out 23.0% of its earnings in the form of a dividend. Alphabet pays out 8.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Visa has increased its dividend for 17 consecutive years and Alphabet has increased its dividend for 1 consecutive years. Visa is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Do institutionals & insiders hold more shares of V or GOOGL? 82.2% of Visa shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 0.1% of Visa shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. Which has stronger earnings & valuation, V or GOOGL? Alphabet has higher revenue and earnings than Visa. Alphabet is trading at a lower price-to-earnings ratio than Visa, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioVisa$35.93B17.63$19.74B$10.2433.75Alphabet$350.02B8.62$100.12B$9.3926.57 SummaryVisa beats Alphabet on 11 of the 20 factors compared between the two stocks. Get Visa News Delivered to You Automatically Sign up to receive the latest news and ratings for V and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding V and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart V vs. The Competition Export to ExcelMetricVisaFinancial Transaction Services IndustryBusiness SectorNYSE ExchangeMarket Cap$623.20B$34.12B$26.59B$21.52BDividend Yield0.69%2.21%2.74%3.50%P/E Ratio33.7540.3726.8829.81Price / Sales17.6320.78693.7652.31Price / Cash29.4917.9127.5324.68Price / Book16.857.417.924.54Net Income$19.74B$1.14B$198.32M$999.97M7 Day Performance0.68%14.06%1.11%-0.18%1 Month Performance0.82%20.67%20.52%4.37%1 Year Performance19.82%37.38%52.17%14.40% Visa Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)VVisa4.8561 of 5 stars$345.62+1.6%$385.96+11.7%+18.5%$623.20B$35.93B33.7531,600Positive NewsGOOGLAlphabet3.8924 of 5 stars$235.00+1.2%$222.33-5.4%+56.6%$2.84T$350.02B25.03183,323Trending NewsAnalyst ForecastInsider TradeNVDANVIDIA4.9726 of 5 stars$167.02-2.7%$207.69+24.4%+47.3%$4.06T$130.50B47.5836,000Trending NewsAnalyst ForecastInsider TradeAnalyst RevisionPYPLPayPal4.784 of 5 stars$68.26-0.3%$85.00+24.5%-4.4%$65.21B$31.80B14.5924,400Trending NewsAnalyst ForecastTSLATesla4.2588 of 5 stars$350.84+3.6%$303.31-13.5%+86.9%$1.13T$97.69B202.80125,665Trending NewsAnalyst ForecastInsider TradeAXPAmerican Express4.2373 of 5 stars$326.37-1.3%$313.45-4.0%+26.5%$227.11B$65.95B22.9075,100Trending NewsAnalyst ForecastOptions VolumeBRK.ABerkshire Hathaway0.7379 of 5 stars$749,417.10-1.4%N/A+7.9%$1.08T$371.43B17.12372,000BRK.BBerkshire Hathaway2.19 of 5 stars$499.84-1.4%$575.00+15.0%+7.9%$1.08T$371.43B17.14392,400GPNGlobal Payments4.986 of 5 stars$87.69+0.5%$112.21+28.0%-23.8%$21.27B$10.11B15.3327,000Positive NewsMAMastercard4.8043 of 5 stars$584.21-1.9%$626.54+7.2%+19.3%$528.13B$28.17B39.3935,300Trending NewsDividend AnnouncementWUWestern Union4.1805 of 5 stars$8.85+1.4%$8.61-2.6%-29.8%$2.86B$4.21B3.359,100 Related Companies and Tools Related Companies GOOGL Competitors NVDA Competitors PYPL Competitors TSLA Competitors AXP Competitors BRK.A Competitors BRK.B Competitors GPN Competitors MA Competitors WU Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:V) was last updated on 9/18/2025 by MarketBeat.com Staff From Our PartnersWarren Buffett’s #1 AI Stock: Not Mag 7, And NOT on the NasdaqNew Amazon Crisis Could Tank U.S. Stock Market A new panic is halting AI projects at Amazon and could split...Altimetry | SponsoredREVEALED: Something Big Happening Behind White House Doorswhat I just learned about what’s unfolding in the White House is truly stunning… And you need to see it for...Paradigm Press | SponsoredGenerate up to $5,000/month with 10X less money?The secret to retiring without a million-dollar nest egg. 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