V vs. MA, ADP, FI, PAYX, FIS, BR, GPN, JKHY, EXLS, and G
Should you be buying Visa stock or one of its competitors? The main competitors of Visa include Mastercard (MA), Automatic Data Processing (ADP), Fiserv (FI), Paychex (PAYX), Fidelity National Information Services (FIS), Broadridge Financial Solutions (BR), Global Payments (GPN), Jack Henry & Associates (JKHY), ExlService (EXLS), and Genpact (G). These companies are all part of the "data processing & outsourced services" industry.
Visa vs. Its Competitors
Mastercard (NYSE:MA) and Visa (NYSE:V) are both large-cap business services companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, earnings, profitability, media sentiment, valuation, risk and community ranking.
Mastercard has a beta of 1.05, indicating that its stock price is 5% more volatile than the S&P 500. Comparatively, Visa has a beta of 0.94, indicating that its stock price is 6% less volatile than the S&P 500.
Mastercard pays an annual dividend of $3.04 per share and has a dividend yield of 0.5%. Visa pays an annual dividend of $2.36 per share and has a dividend yield of 0.6%. Mastercard pays out 21.3% of its earnings in the form of a dividend. Visa pays out 23.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Mastercard has raised its dividend for 13 consecutive years and Visa has raised its dividend for 17 consecutive years. Visa is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
In the previous week, Visa had 39 more articles in the media than Mastercard. MarketBeat recorded 107 mentions for Visa and 68 mentions for Mastercard. Visa's average media sentiment score of 1.34 beat Mastercard's score of 1.19 indicating that Visa is being referred to more favorably in the news media.
Visa has higher revenue and earnings than Mastercard. Visa is trading at a lower price-to-earnings ratio than Mastercard, indicating that it is currently the more affordable of the two stocks.
Visa has a net margin of 54.27% compared to Mastercard's net margin of 45.71%. Mastercard's return on equity of 188.47% beat Visa's return on equity.
Mastercard presently has a consensus price target of $610.00, suggesting a potential upside of 2.91%. Visa has a consensus price target of $372.80, suggesting a potential downside of 0.42%. Given Mastercard's stronger consensus rating and higher probable upside, analysts clearly believe Mastercard is more favorable than Visa.
97.3% of Mastercard shares are owned by institutional investors. Comparatively, 82.2% of Visa shares are owned by institutional investors. 0.1% of Mastercard shares are owned by insiders. Comparatively, 0.1% of Visa shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Visa received 838 more outperform votes than Mastercard when rated by MarketBeat users. Likewise, 80.36% of users gave Visa an outperform vote while only 73.15% of users gave Mastercard an outperform vote.
Summary
Mastercard beats Visa on 12 of the 22 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding V and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:V) was last updated on 6/11/2025 by MarketBeat.com Staff