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Visa (V) Competitors

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$358.59 -8.25 (-2.25%)
Closing price 05/21/2025 03:59 PM Eastern
Extended Trading
$358.62 +0.03 (+0.01%)
As of 05:06 AM Eastern
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V vs. MA, ADP, FI, PAYX, FIS, BR, GPN, JKHY, G, and EXLS

Should you be buying Visa stock or one of its competitors? The main competitors of Visa include Mastercard (MA), Automatic Data Processing (ADP), Fiserv (FI), Paychex (PAYX), Fidelity National Information Services (FIS), Broadridge Financial Solutions (BR), Global Payments (GPN), Jack Henry & Associates (JKHY), Genpact (G), and ExlService (EXLS). These companies are all part of the "data processing & outsourced services" industry.

Visa vs.

Visa (NYSE:V) and Mastercard (NYSE:MA) are both large-cap business services companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, media sentiment, community ranking, dividends, profitability, analyst recommendations, valuation, institutional ownership and earnings.

Visa has higher revenue and earnings than Mastercard. Visa is trading at a lower price-to-earnings ratio than Mastercard, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Visa$37.62B17.59$19.74B$9.9536.04
Mastercard$29.07B17.86$12.87B$14.2639.93

Visa has a net margin of 54.27% compared to Mastercard's net margin of 45.71%. Mastercard's return on equity of 188.47% beat Visa's return on equity.

Company Net Margins Return on Equity Return on Assets
Visa54.27% 54.79% 22.62%
Mastercard 45.71%188.47%30.05%

Visa pays an annual dividend of $2.36 per share and has a dividend yield of 0.7%. Mastercard pays an annual dividend of $3.04 per share and has a dividend yield of 0.5%. Visa pays out 23.7% of its earnings in the form of a dividend. Mastercard pays out 21.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Visa has increased its dividend for 17 consecutive years and Mastercard has increased its dividend for 13 consecutive years. Visa is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

82.2% of Visa shares are held by institutional investors. Comparatively, 97.3% of Mastercard shares are held by institutional investors. 0.1% of Visa shares are held by company insiders. Comparatively, 0.1% of Mastercard shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Visa currently has a consensus price target of $362.38, suggesting a potential upside of 1.05%. Mastercard has a consensus price target of $606.25, suggesting a potential upside of 6.47%. Given Mastercard's stronger consensus rating and higher probable upside, analysts clearly believe Mastercard is more favorable than Visa.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Visa
0 Sell rating(s)
6 Hold rating(s)
20 Buy rating(s)
1 Strong Buy rating(s)
2.81
Mastercard
0 Sell rating(s)
6 Hold rating(s)
23 Buy rating(s)
2 Strong Buy rating(s)
2.87

In the previous week, Mastercard had 6 more articles in the media than Visa. MarketBeat recorded 65 mentions for Mastercard and 59 mentions for Visa. Visa's average media sentiment score of 1.45 beat Mastercard's score of 1.22 indicating that Visa is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Visa
53 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Mastercard
47 Very Positive mention(s)
6 Positive mention(s)
6 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Visa has a beta of 0.96, meaning that its stock price is 4% less volatile than the S&P 500. Comparatively, Mastercard has a beta of 1.06, meaning that its stock price is 6% more volatile than the S&P 500.

Visa received 838 more outperform votes than Mastercard when rated by MarketBeat users. Likewise, 80.36% of users gave Visa an outperform vote while only 73.12% of users gave Mastercard an outperform vote.

CompanyUnderperformOutperform
VisaOutperform Votes
2397
80.36%
Underperform Votes
586
19.64%
MastercardOutperform Votes
1559
73.12%
Underperform Votes
573
26.88%

Summary

Mastercard beats Visa on 13 of the 22 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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V vs. The Competition

MetricVisaBusiness services IndustryBusiness SectorNYSE Exchange
Market Cap$661.66B$21.59B$7.74B$19.37B
Dividend Yield0.65%2.62%2.49%3.84%
P/E Ratio36.1537.6532.1234.23
Price / Sales17.597.83266.9734.85
Price / Cash30.4032.3031.5317.51
Price / Book17.815.875.284.69
Net Income$19.74B$692.23M$195.26M$1.02B
7 Day Performance0.70%-1.36%-0.96%-1.34%
1 Month Performance12.06%29.50%17.45%9.79%
1 Year Performance29.92%35.06%14.67%3.27%

Visa Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
V
Visa
4.516 of 5 stars
$358.59
-2.2%
$362.38
+1.1%
+29.9%$661.66B$37.62B36.1526,500Positive News
MA
Mastercard
4.512 of 5 stars
$586.01
+0.5%
$606.25
+3.5%
+24.0%$534.27B$29.07B42.1929,900Trending News
Analyst Revision
ADP
Automatic Data Processing
4.3347 of 5 stars
$322.34
+0.9%
$303.55
-5.8%
+28.0%$130.84B$19.04B33.6160,000Positive News
Analyst Forecast
FI
Fiserv
4.9546 of 5 stars
$169.00
+1.4%
$225.80
+33.6%
+6.5%$93.70B$383.42M31.3541,000Trending News
Analyst Forecast
Options Volume
Analyst Revision
PAYX
Paychex
3.8311 of 5 stars
$157.64
+1.1%
$141.00
-10.6%
+24.1%$56.78B$5.44B33.1916,000Positive News
FIS
Fidelity National Information Services
4.8728 of 5 stars
$80.92
+1.3%
$91.11
+12.6%
+1.4%$42.52B$10.19B31.0169,000Positive News
BR
Broadridge Financial Solutions
4.2388 of 5 stars
$242.35
+0.5%
$250.83
+3.5%
+19.5%$28.47B$6.77B37.9314,300Positive News
Analyst Forecast
Insider Trade
GPN
Global Payments
4.9871 of 5 stars
$80.85
-1.8%
$112.43
+39.1%
-29.5%$19.72B$10.10B13.0825,000Positive News
Analyst Revision
JKHY
Jack Henry & Associates
3.8295 of 5 stars
$184.38
+0.9%
$184.10
-0.2%
+8.2%$13.43B$2.32B33.286,850Positive News
G
Genpact
4.037 of 5 stars
$44.07
-0.3%
$50.71
+15.1%
+28.5%$7.71B$4.85B15.52109,600Gap Up
EXLS
ExlService
3.9441 of 5 stars
$46.30
+0.5%
$52.33
+13.0%
+47.5%$7.53B$1.90B40.6245,400Positive News

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This page (NYSE:V) was last updated on 5/22/2025 by MarketBeat.com Staff
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