Visa (V) Competitors $358.59 -8.25 (-2.25%) Closing price 05/21/2025 03:59 PM EasternExtended Trading$358.62 +0.03 (+0.01%) As of 05:06 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock V vs. MA, ADP, FI, PAYX, FIS, BR, GPN, JKHY, G, and EXLSShould you be buying Visa stock or one of its competitors? The main competitors of Visa include Mastercard (MA), Automatic Data Processing (ADP), Fiserv (FI), Paychex (PAYX), Fidelity National Information Services (FIS), Broadridge Financial Solutions (BR), Global Payments (GPN), Jack Henry & Associates (JKHY), Genpact (G), and ExlService (EXLS). These companies are all part of the "data processing & outsourced services" industry. Visa vs. Mastercard Automatic Data Processing Fiserv Paychex Fidelity National Information Services Broadridge Financial Solutions Global Payments Jack Henry & Associates Genpact ExlService Visa (NYSE:V) and Mastercard (NYSE:MA) are both large-cap business services companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, media sentiment, community ranking, dividends, profitability, analyst recommendations, valuation, institutional ownership and earnings. Which has better earnings & valuation, V or MA? Visa has higher revenue and earnings than Mastercard. Visa is trading at a lower price-to-earnings ratio than Mastercard, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioVisa$37.62B17.59$19.74B$9.9536.04Mastercard$29.07B17.86$12.87B$14.2639.93 Is V or MA more profitable? Visa has a net margin of 54.27% compared to Mastercard's net margin of 45.71%. Mastercard's return on equity of 188.47% beat Visa's return on equity.Company Net Margins Return on Equity Return on Assets Visa54.27% 54.79% 22.62% Mastercard 45.71%188.47%30.05% Is V or MA a better dividend stock? Visa pays an annual dividend of $2.36 per share and has a dividend yield of 0.7%. Mastercard pays an annual dividend of $3.04 per share and has a dividend yield of 0.5%. Visa pays out 23.7% of its earnings in the form of a dividend. Mastercard pays out 21.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Visa has increased its dividend for 17 consecutive years and Mastercard has increased its dividend for 13 consecutive years. Visa is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Do institutionals & insiders believe in V or MA? 82.2% of Visa shares are held by institutional investors. Comparatively, 97.3% of Mastercard shares are held by institutional investors. 0.1% of Visa shares are held by company insiders. Comparatively, 0.1% of Mastercard shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term. Do analysts rate V or MA? Visa currently has a consensus price target of $362.38, suggesting a potential upside of 1.05%. Mastercard has a consensus price target of $606.25, suggesting a potential upside of 6.47%. Given Mastercard's stronger consensus rating and higher probable upside, analysts clearly believe Mastercard is more favorable than Visa.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Visa 0 Sell rating(s) 6 Hold rating(s) 20 Buy rating(s) 1 Strong Buy rating(s) 2.81Mastercard 0 Sell rating(s) 6 Hold rating(s) 23 Buy rating(s) 2 Strong Buy rating(s) 2.87 Does the media favor V or MA? In the previous week, Mastercard had 6 more articles in the media than Visa. MarketBeat recorded 65 mentions for Mastercard and 59 mentions for Visa. Visa's average media sentiment score of 1.45 beat Mastercard's score of 1.22 indicating that Visa is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Visa 53 Very Positive mention(s) 1 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive Mastercard 47 Very Positive mention(s) 6 Positive mention(s) 6 Neutral mention(s) 3 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk & volatility, V or MA? Visa has a beta of 0.96, meaning that its stock price is 4% less volatile than the S&P 500. Comparatively, Mastercard has a beta of 1.06, meaning that its stock price is 6% more volatile than the S&P 500. Does the MarketBeat Community favor V or MA? Visa received 838 more outperform votes than Mastercard when rated by MarketBeat users. Likewise, 80.36% of users gave Visa an outperform vote while only 73.12% of users gave Mastercard an outperform vote. CompanyUnderperformOutperformVisaOutperform Votes239780.36% Underperform Votes58619.64%MastercardOutperform Votes155973.12% Underperform Votes57326.88% SummaryMastercard beats Visa on 13 of the 22 factors compared between the two stocks. Get Visa News Delivered to You Automatically Sign up to receive the latest news and ratings for V and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart V vs. The Competition Export to ExcelMetricVisaBusiness services IndustryBusiness SectorNYSE ExchangeMarket Cap$661.66B$21.59B$7.74B$19.37BDividend Yield0.65%2.62%2.49%3.84%P/E Ratio36.1537.6532.1234.23Price / Sales17.597.83266.9734.85Price / Cash30.4032.3031.5317.51Price / Book17.815.875.284.69Net Income$19.74B$692.23M$195.26M$1.02B7 Day Performance0.70%-1.36%-0.96%-1.34%1 Month Performance12.06%29.50%17.45%9.79%1 Year Performance29.92%35.06%14.67%3.27% Visa Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)VVisa4.516 of 5 stars$358.59-2.2%$362.38+1.1%+29.9%$661.66B$37.62B36.1526,500Positive NewsMAMastercard4.512 of 5 stars$586.01+0.5%$606.25+3.5%+24.0%$534.27B$29.07B42.1929,900Trending NewsAnalyst RevisionADPAutomatic Data Processing4.3347 of 5 stars$322.34+0.9%$303.55-5.8%+28.0%$130.84B$19.04B33.6160,000Positive NewsAnalyst ForecastFIFiserv4.9546 of 5 stars$169.00+1.4%$225.80+33.6%+6.5%$93.70B$383.42M31.3541,000Trending NewsAnalyst ForecastOptions VolumeAnalyst RevisionPAYXPaychex3.8311 of 5 stars$157.64+1.1%$141.00-10.6%+24.1%$56.78B$5.44B33.1916,000Positive NewsFISFidelity National Information Services4.8728 of 5 stars$80.92+1.3%$91.11+12.6%+1.4%$42.52B$10.19B31.0169,000Positive NewsBRBroadridge Financial Solutions4.2388 of 5 stars$242.35+0.5%$250.83+3.5%+19.5%$28.47B$6.77B37.9314,300Positive NewsAnalyst ForecastInsider TradeGPNGlobal Payments4.9871 of 5 stars$80.85-1.8%$112.43+39.1%-29.5%$19.72B$10.10B13.0825,000Positive NewsAnalyst RevisionJKHYJack Henry & Associates3.8295 of 5 stars$184.38+0.9%$184.10-0.2%+8.2%$13.43B$2.32B33.286,850Positive NewsGGenpact4.037 of 5 stars$44.07-0.3%$50.71+15.1%+28.5%$7.71B$4.85B15.52109,600Gap UpEXLSExlService3.9441 of 5 stars$46.30+0.5%$52.33+13.0%+47.5%$7.53B$1.90B40.6245,400Positive News Related Companies and Tools Related Companies MA Competitors ADP Competitors FI Competitors PAYX Competitors FIS Competitors BR Competitors GPN Competitors JKHY Competitors G Competitors EXLS Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:V) was last updated on 5/22/2025 by MarketBeat.com Staff From Our PartnersJuly 2025 Rule Change to Impact Retirement InvestorsThere's a massive change from a new rule going into effect this July. 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