SPY Inc., through its subsidiaries, designs, produces, and distributes sunglasses, goggles, prescription frames, and branded apparel and accessories for the action sports, snow sports, and lifestyle markets. The company offers various product categories, including Happy Lens, fashion sunglasses, women-specific sunglasses, performance sport sunglasses, unisex prescription eyewear frames, snow sport goggles, and motocross goggles. It also provides a selection of accessory lens replacement kits for motocross, performance sports, and snow sports; and branded apparel and accessories, such as Tee-shirts, hooded sweatshirts, cycling apparel, hats, head sets, speakers, and other electronic accessories. The company markets its products under the SPY and Spy Optic brands. It sells its products directly to retail locations in North America; through distributors in Europe, the Middle East and Africa, the Asia Pacific, Central America, and South America; and directly to consumers primarily through its ecommerce Website, spyoptic.com, as well as through various other online channels. The company was formerly known as Orange 21 Inc. and changed its name to SPY Inc. in February 2012. SPY Inc. was founded in 1992 and is headquartered in Carlsbad, California.
