Harbor Investment Advisory, LLC Top Holdings and 13F Report (2025) About Harbor Investment Advisory, LLCInvestment ActivityHarbor Investment Advisory, LLC has $1.12 billion in total holdings as of June 30, 2025.Harbor Investment Advisory, LLC owns shares of 1,172 different stocks, but just 106 companies or ETFs make up 80% of its holdings.Approximately 3.45% of the portfolio was purchased this quarter.About NaN of the portfolio was sold this quarter.This quarter, Harbor Investment Advisory, LLC has purchased 1,172 new stocks and bought additional shares in 278 stocks.Harbor Investment Advisory, LLC sold shares of 251 stocks and completely divested from 50 stocks this quarter.Largest Holdings Marriott International $152,306,044Apple $69,080,587Amazon.com $52,106,171Microsoft $45,909,005Berkshire Hathaway $30,376,719 Largest New Holdings this Quarter 88224Q107 - Texas Capital Bancshares $656,241 Holding29977A105 - Evercore $286,221 Holding16679L109 - Chewy $195,072 Holding22266T109 - Coupang $173,768 Holding025072703 - Avantis International Equity ETF $162,073 Holding Largest Purchases this Quarter iShares Russell Mid-Cap Growth ETF 15,905 shares (about $2.21M)Vanguard Value ETF 10,065 shares (about $1.78M)Dimensional International Small Cap ETF 57,395 shares (about $1.71M)iShares Core Dividend Growth ETF 20,363 shares (about $1.30M)iShares Russell Top 200 Growth ETF 4,852 shares (about $1.20M) Largest Sales this Quarter Alphabet 12,915 shares (about $2.03M)UnitedHealth Group 5,103 shares (about $1.59M)Vanguard Total Stock Market ETF 2,288 shares (about $695.39K)iShares Core S&P Small-Cap ETF 5,593 shares (about $611.27K)ConocoPhillips 6,785 shares (about $608.89K) Sector Allocation Over TimeMap of 500 Largest Holdings ofHarbor Investment Advisory, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorMARMarriott International$152,306,044$40,981 ▼0.0%557,46913.6%Consumer DiscretionaryAAPLApple$69,080,587$380,563 ▼-0.5%353,9686.2%Computer and TechnologyAMZNAmazon.com$52,106,171$43,216 ▼-0.1%303,8394.6%Retail/WholesaleMSFTMicrosoft$45,909,005$32,379 ▼-0.1%146,0384.1%Computer and TechnologyBRK.BBerkshire Hathaway$30,376,719$49,466 ▲0.2%232,7392.7%FinanceGOOGLAlphabet$30,316,765$553,008 ▲1.9%172,0302.7%Computer and TechnologyJPMJPMorgan Chase & Co.$15,992,393$87,658 ▼-0.5%68,9631.4%FinanceMAMastercard$15,222,728$237,697 ▼-1.5%27,0901.4%Business ServicesVVisa$13,930,126$186,047 ▼-1.3%39,2341.2%Business ServicesVTIVanguard Total Stock Market ETF$13,708,459$695,392 ▼-4.8%45,1041.2%ETFRSPInvesco S&P 500 Equal Weight ETF$12,581,568$708,063 ▲6.0%69,2281.1%ETFVUGVanguard Growth ETF$12,558,865$958,782 ▲8.3%28,6471.1%ETFGLDMSPDR Gold MiniShares Trust$12,019,906$136,020 ▲1.1%183,4541.1%FinanceGOOGAlphabet$11,983,525$2,032,640 ▼-14.5%76,1411.1%Computer and TechnologyNVDANVIDIA$11,733,968$13,113 ▲0.1%74,2701.0%Computer and TechnologyVOOVanguard S&P 500 ETF$11,699,146$558,942 ▲5.0%20,5961.0%ETFIVViShares Core S&P 500 ETF$11,470,897$230,349 ▼-2.0%18,4751.0%ETFMETAMeta Platforms$10,637,608$133,597 ▲1.3%14,4120.9%Computer and TechnologyBILSPDR Bloomberg 1-3 Month T-Bill ETF$9,763,022$962,524 ▲10.9%106,4320.9%ETFIWNiShares Russell 2000 Value ETF$9,723,143$29,975 ▼-0.3%61,6320.9%ETFVTVVanguard Value ETF$9,562,437$1,778,873 ▲22.9%54,1050.9%ETFSPYSPDR S&P 500 ETF Trust$8,876,041$616,889 ▲7.5%14,3740.8%FinanceUNHUnitedHealth Group$8,530,373$1,591,958 ▼-15.7%27,3440.8%MedicalLLYEli Lilly and Company$7,883,734$7,016 ▼-0.1%10,1130.7%MedicalIWYiShares Russell Top 200 Growth ETF$7,852,439$1,196,083 ▲18.0%31,8540.7%ETFAVGOBroadcom$7,609,959$819,517 ▲12.1%27,6070.7%Computer and TechnologyBLACKROCK INC COM$7,599,495$48,264 ▼-0.6%7,2430.7%StockVNQVanguard Real Estate ETF$6,802,525$74,009 ▼-1.1%76,3810.6%ETFAMGNAmgen$6,794,129$19,545 ▼-0.3%24,3330.6%MedicalEFAiShares MSCI EAFE ETF$6,563,553$89 ▲0.0%73,4260.6%FinanceJNJJohnson & Johnson$6,186,059$143,432 ▼-2.3%40,4980.6%MedicalCRWDCrowdStrike$5,735,340$153,302 ▲2.7%11,2610.5%Computer and TechnologyJAAAJanus Henderson AAA CLO ETF$5,728,876$319,218 ▲5.9%112,8840.5%ETFCOSTCostco Wholesale$5,727,277$250,476 ▲4.6%5,7850.5%Retail/WholesaleGLDSPDR Gold Shares$5,710,990$424,019 ▲8.0%18,7350.5%FinanceVOTVanguard Mid-Cap Growth ETF$5,702,883$91,574 ▼-1.6%20,0530.5%ETFIWFiShares Russell 1000 Growth ETF$5,621,620$3,397 ▲0.1%13,2400.5%ETFIWOiShares Russell 2000 Growth ETF$5,528,874$132,355 ▼-2.3%19,3410.5%ETFIEFAiShares Core MSCI EAFE ETF$5,506,816$390,434 ▲7.6%65,9660.5%ETFVOEVanguard Mid-Cap Value ETF$5,254,382$71,541 ▼-1.3%31,9490.5%ETFWMTWalmart$5,138,683$55,147 ▲1.1%52,5540.5%Retail/WholesaleJEPIJPMorgan Equity Premium Income ETF$5,060,053$23,991 ▼-0.5%89,0070.5%ETFBXBlackstone$5,050,686$131,779 ▼-2.5%33,7660.4%FinanceBACBank of America$4,898,661$90,760 ▲1.9%103,5220.4%FinanceSBUXStarbucks$4,815,431$101,893 ▼-2.1%52,5530.4%Retail/WholesaleIWPiShares Russell Mid-Cap Growth ETF$4,765,347$2,205,717 ▲86.2%34,3620.4%ETFTSLATesla$4,746,109$472,356 ▲11.1%14,9410.4%Auto/Tires/TrucksAMTAmerican Tower$4,713,636$743,502 ▲18.7%21,3270.4%FinanceHDHome Depot$4,604,154$102,290 ▼-2.2%12,5580.4%Retail/WholesaleORCLOracle$4,447,138$577,619 ▲14.9%20,3410.4%Computer and TechnologyIWBiShares Russell 1000 ETF$4,438,519$122,585 ▼-2.7%13,0710.4%ETFXOMExxon Mobil$4,384,873$167,090 ▼-3.7%40,6760.4%EnergyDGROiShares Core Dividend Growth ETF$4,273,302$1,302,010 ▲43.8%66,8330.4%ETFIWXiShares Russell Top 200 Value ETF$4,224,6880.0%50,1800.4%ETFIJHiShares Core S&P Mid-Cap ETF$4,091,816$229,101 ▲5.9%65,9760.4%ETFABBVAbbVie$4,063,029$92,253 ▲2.3%21,8890.4%MedicalJPMORGAN HEDGED EQUITY LADDERED OVERLAY ETF$4,050,491$113,520 ▲2.9%64,7250.4%ETFFVDFirst Trust Value Line Dividend Index Fund$3,985,733$70,090 ▼-1.7%89,1660.4%ETFIVEiShares S&P 500 Value ETF$3,930,482$11,530 ▲0.3%20,1130.4%ETFIVWiShares S&P 500 Growth ETF$3,918,459$2,642 ▼-0.1%35,5900.3%ETFIWDiShares Russell 1000 Value ETF$3,804,160$7,381 ▲0.2%19,5860.3%ETFMKLMarkel Group$3,588,257$177,716 ▲5.2%1,7970.3%Multi-Sector ConglomeratesEQIXEquinix$3,578,820$45,342 ▼-1.3%4,4990.3%FinanceUBERUber Technologies$3,526,927$78,372 ▲2.3%37,8020.3%Computer and TechnologyABTAbbott Laboratories$3,517,023$13,329 ▲0.4%25,8590.3%MedicalNFLXNetflix$3,424,693$54,897 ▼-1.6%19,1520.3%Consumer DiscretionaryPGProcter & Gamble$3,413,396$85,235 ▼-2.4%21,4250.3%Consumer StaplesHONHoneywell International$3,382,886$61,016 ▲1.8%14,5260.3%Multi-Sector ConglomeratesQQQInvesco QQQ$3,371,429$410,948 ▼-10.9%6,1120.3%FinanceVIGVanguard Dividend Appreciation ETF$3,299,616$211,215 ▼-6.0%16,1220.3%ETFDFISDimensional International Small Cap ETF$3,268,644$1,712,667 ▲110.1%109,5390.3%ETFZIONZions Bancorporation, N.A.$3,268,4800.0%62,9280.3%FinanceSYKStryker$3,226,363$132,932 ▲4.3%8,1550.3%MedicalSHYiShares 1-3 Year Treasury Bond ETF$3,202,539$28,007 ▼-0.9%38,6500.3%ManufacturingIWSiShares Russell Mid-Cap Value ETF$3,124,3180.0%23,6440.3%ETFDLRDigital Realty Trust$3,025,497$77,403 ▲2.6%17,3550.3%FinanceCEGConstellation Energy$3,013,287$78,108 ▼-2.5%9,3360.3%EnergyISRGIntuitive Surgical$2,977,343$51,624 ▲1.8%5,4790.3%MedicalCVXChevron$2,778,174$251,012 ▲9.9%19,4020.2%EnergyTXRHTexas Roadhouse$2,684,957$40,854 ▲1.5%14,3270.2%Retail/WholesaleGSThe Goldman Sachs Group$2,678,126$268,945 ▼-9.1%3,7840.2%FinanceCRMSalesforce$2,642,267$196,218 ▼-6.9%26,3260.2%Computer and TechnologyFIFiserv$2,621,065$230,332 ▲9.6%15,2030.2%Business ServicesCCJCameco$2,393,992$8,536 ▲0.4%32,2510.2%Basic MaterialsVYMVanguard High Dividend Yield ETF$2,327,570$8,932 ▲0.4%17,4600.2%ETFIJRiShares Core S&P Small-Cap ETF$2,299,727$611,271 ▼-21.0%21,0420.2%ETFTJXTJX Companies$2,292,068$13,213 ▼-0.6%18,5610.2%Retail/WholesaleAPOApollo Global Management$2,285,809$149,673 ▼-6.1%16,1120.2%FinanceACWXiShares MSCI ACWI ex U.S. ETF$2,281,715$39,611 ▲1.8%37,4420.2%ManufacturingICFiShares Select U.S. REIT ETF$2,232,885$2,141 ▲0.1%36,5090.2%ETFAEMAgnico Eagle Mines$2,144,240$30,566 ▲1.4%18,0290.2%Basic MaterialsRTXRTX$2,100,726$43,513 ▲2.1%14,3870.2%AerospaceCSCOCisco Systems$2,088,239$112,533 ▼-5.1%30,0990.2%Computer and TechnologyLOWLowe's Companies$2,084,517$5,547 ▼-0.3%9,3950.2%Retail/WholesaleNOWServiceNow$2,055,132$95,611 ▼-4.4%1,9990.2%Computer and TechnologyTMUST-Mobile US$2,046,892$24,541 ▼-1.2%8,5910.2%Computer and TechnologyCMGChipotle Mexican Grill$2,015,167$78,610 ▼-3.8%35,8890.2%Retail/WholesaleIBDTiShares iBonds Dec 2028 Term Corporate ETF$2,012,374$949,310 ▲89.3%79,1650.2%ETFNKENIKE$1,992,121$22,023 ▼-1.1%28,0420.2%Consumer DiscretionaryQUSSPDR MSCI USA StrategicFactors ETF$1,953,003$77,142 ▲4.1%11,9750.2%ETFShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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