Apple (NASDAQ:AAPL - Get Free Report)'s stock had its "buy" rating reaffirmed by JPMorgan Chase & Co. in a note issued to investors on Monday.
Several other research firms have also issued reports on AAPL. Robert W. Baird increased their target price on shares of Apple from $310.00 to $330.00 and gave the stock an "outperform" rating in a research note on Friday, July 24th. Needham & Company LLC restated a "hold" rating on shares of Apple in a research report on Tuesday, September 8th. Rothschild & Co Redburn set a $400.00 price target on shares of Apple and gave the stock a "buy" rating in a research note on Monday, August 17th. UBS Group restated a "buy" rating on shares of Apple in a research note on Thursday, September 17th. Finally, Royal Bank Of Canada set a $365.00 price objective on shares of Apple in a research report on Wednesday, July 15th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, thirteen have assigned a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat, Apple has an average rating of "Moderate Buy" and a consensus price target of $340.14.
Read Our Latest Stock Analysis on AAPL
Apple Price Performance
Shares of NASDAQ AAPL opened at $334.94 on Monday. The firm has a market cap of $4.89 trillion, a P/E ratio of 38.48, a P/E/G ratio of 2.95 and a beta of 1.08. Apple has a 52 week low of $243.42 and a 52 week high of $345.34. The business's 50 day moving average price is $321.36 and its 200 day moving average price is $296.51. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66.
Apple (NASDAQ:AAPL - Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts' consensus estimates of $1.89 by $0.13. The business had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company's revenue was up 16.4% on a year-over-year basis. During the same quarter last year, the business posted $1.57 EPS. On average, sell-side analysts expect that Apple will post 8.74 earnings per share for the current year.
Insider Activity
In related news, SVP Jennifer Newstead sold 1,439 shares of Apple stock in a transaction dated Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total value of $456,177.39. Following the sale, the senior vice president directly owned 35,790 shares in the company, valued at $11,345,787.90. This trade represents a 3.87% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. In the last 90 days, insiders have sold 8,632 shares of company stock valued at $2,719,955. Company insiders own 0.06% of the company's stock.
Institutional Trading of Apple
A number of hedge funds and other institutional investors have recently made changes to their positions in the stock. QRG Capital Management Inc. increased its stake in shares of Apple by 10.5% during the second quarter. QRG Capital Management Inc. now owns 2,659,362 shares of the iPhone maker's stock valued at $771,119,000 after acquiring an additional 252,894 shares during the period. Envestnet Portfolio Solutions Inc. raised its position in Apple by 10.7% in the second quarter. Envestnet Portfolio Solutions Inc. now owns 693,928 shares of the iPhone maker's stock worth $201,044,000 after acquiring an additional 67,072 shares in the last quarter. Envestnet Asset Management Inc. boosted its holdings in Apple by 9.8% during the second quarter. Envestnet Asset Management Inc. now owns 14,628,132 shares of the iPhone maker's stock worth $4,249,340,000 after buying an additional 1,304,406 shares in the last quarter. State Street Corp grew its position in Apple by 4.7% in the second quarter. State Street Corp now owns 630,662,494 shares of the iPhone maker's stock worth $182,897,769,000 after buying an additional 28,321,085 shares during the last quarter. Finally, Silicon Valley Capital Partners increased its holdings in shares of Apple by 0.8% in the second quarter. Silicon Valley Capital Partners now owns 205,570 shares of the iPhone maker's stock valued at $59,484,000 after buying an additional 1,555 shares in the last quarter. 67.73% of the stock is currently owned by institutional investors.
Key Apple News
Here are the key news stories impacting Apple this week:
- Positive Sentiment: iPhone demand remains a key catalyst. Apple is reportedly seeing stronger demand for the iPhone 18 Pro and Pro Max in India, with customers waiting in long lines despite higher prices. Bank of America also reaffirmed its Buy rating and set a $370 price target. Apple iPhone demand in India
- Positive Sentiment: Apple’s services ecosystem continues to expand. Square sellers can now manage their presence across Apple Maps, Siri, Apple Wallet and other Apple applications, potentially increasing usage of Apple’s business and payments ecosystem. Square integration with Apple apps
- Positive Sentiment: Apple and Qualcomm extended their global patent licensing agreement. The renewal, effective April 1, 2027, removes near-term licensing uncertainty, although Apple’s longer-term shift toward proprietary modem technology remains a concern for Qualcomm. Qualcomm Apple licensing agreement
- Neutral Sentiment: Apple is broadening its AI hardware strategy. Reports suggest Apple may develop its own AI servers using future M-series chips, while its new Macs target local enterprise AI workloads. The strategy could reduce cloud costs and create new revenue opportunities, but commercial adoption is unproven. Apple AI servers
- Neutral Sentiment: Potential new wearables provide long-term optionality. Apple is reportedly developing a screenless fitness tracker to compete with Whoop and Oura, but the product remains exploratory and may not launch until 2028. Apple screenless fitness tracker
- Negative Sentiment: Competition in AI is intensifying. Meta’s new smart glasses and Muse AI agent are attracting significant attention, raising concerns that Apple could lose ground in emerging AI interfaces and agent-based services. Meta AI glasses competition
- Negative Sentiment: Valuation and execution risks are weighing on the stock. At roughly $4.92 trillion in market value and about 39 times earnings, analysts warn that substantial future AI and cash-flow growth may already be reflected in AAPL’s price. A reported second round of layoffs, this time affecting Fitness+, adds to concerns about uneven product execution. Apple valuation concerns
About Apple
(
Get Free Report)
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.
Apple's services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company's ecosystem of devices.
Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.
Further Reading

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.
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