Baskin Financial Services Inc. Has $48.81 Million Holdings in Netflix, Inc. $NFLX

Key Points

• Baskin Financial Services Inc. raised its Netflix stake by 888.8% in Q4 to 520,588 shares worth $48.81 million, making Netflix its 10th-largest holding (3.7% of assets).
• Insiders have been heavy sellers: CFO Spencer Neumann sold 57,260 shares and director Reed Hastings sold 420,550 shares, with insiders offloading 1,487,794 shares (~$136.3 million) in the last three months.
• Netflix beat Q1 estimates (revenue $12.25B, EPS $1.23) but issued below‑consensus Q2 guidance and saw leadership changes, contributing to a near‑term selloff that left the stock down about 9.7%.

Baskin Financial Services Inc. raised its stake in Netflix, Inc. (NASDAQ:NFLX - Free Report) by 888.8% in the 4th quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The institutional investor owned 520,588 shares of the Internet television network's stock after purchasing an additional 467,940 shares during the period. Netflix accounts for 3.7% of Baskin Financial Services Inc.'s holdings, making the stock its 10th biggest holding. Baskin Financial Services Inc.'s holdings in Netflix were worth $48,810,000 as of its most recent filing with the Securities and Exchange Commission.

Other hedge funds and other institutional investors have also recently bought and sold shares of the company. First Financial Corp IN increased its stake in Netflix by 900.0% in the fourth quarter. First Financial Corp IN now owns 270 shares of the Internet television network's stock valued at $25,000 after purchasing an additional 243 shares in the last quarter. DiNuzzo Private Wealth Inc. increased its stake in Netflix by 885.2% in the fourth quarter. DiNuzzo Private Wealth Inc. now owns 266 shares of the Internet television network's stock valued at $25,000 after purchasing an additional 239 shares in the last quarter. Imprint Wealth LLC bought a new stake in Netflix in the third quarter valued at $25,000. MB Levis & Associates LLC increased its stake in Netflix by 177.8% in the fourth quarter. MB Levis & Associates LLC now owns 300 shares of the Internet television network's stock valued at $28,000 after purchasing an additional 192 shares in the last quarter. Finally, Brown Shipley& Co Ltd increased its stake in Netflix by 867.7% in the fourth quarter. Brown Shipley& Co Ltd now owns 300 shares of the Internet television network's stock valued at $28,000 after purchasing an additional 269 shares in the last quarter. 80.93% of the stock is owned by institutional investors.

Insider Activity

In related news, CFO Spencer Adam Neumann sold 57,260 shares of the business's stock in a transaction dated Friday, February 27th. The shares were sold at an average price of $95.50, for a total transaction of $5,468,330.00. Following the transaction, the chief financial officer directly owned 73,787 shares in the company, valued at approximately $7,046,658.50. The trade was a 43.69% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Reed Hastings sold 420,550 shares of the business's stock in a transaction dated Wednesday, April 1st. The stock was sold at an average price of $95.49, for a total transaction of $40,158,319.50. Following the transaction, the director owned 3,940 shares in the company, valued at approximately $376,230.60. This trade represents a 99.07% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 1,487,794 shares of company stock valued at $136,255,772 in the last three months. 1.37% of the stock is owned by company insiders.

Analyst Ratings Changes

NFLX has been the subject of a number of analyst reports. Robert W. Baird reduced their price objective on shares of Netflix from $150.00 to $120.00 and set an "outperform" rating for the company in a report on Friday, January 23rd. Sanford C. Bernstein reduced their price objective on shares of Netflix from $115.00 to $110.00 and set an "outperform" rating for the company in a report on Friday. Loop Capital set a $104.00 price objective on shares of Netflix in a report on Tuesday, January 27th. Freedom Capital upgraded shares of Netflix from a "hold" rating to a "strong-buy" rating in a report on Tuesday, January 27th. Finally, HSBC lifted their price objective on shares of Netflix from $106.00 to $114.00 and gave the company a "buy" rating in a report on Friday, April 10th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-five have assigned a Buy rating and fourteen have issued a Hold rating to the company. According to data from MarketBeat, Netflix has a consensus rating of "Moderate Buy" and an average target price of $114.73.

Netflix News Roundup

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Q1 results beat expectations — revenue of $12.25B and GAAP EPS of $1.23 topped consensus, driven by subscription pricing, ad revenue growth and margin expansion; these fundamentals underpin many analyst “buy the dip” calls. Q1 results detail
• Positive Sentiment: Longer‑term growth levers remain: management emphasized live sports discussions (NFL interest) and continued ad‑tier expansion; analysts who stayed bullish point to strong cash generation and ad upside. Live sports / NFL rights
• Neutral Sentiment: Product/tech roadmap: Netflix plans a TikTok‑style vertical feed and broader AI use for recommendations — positive for engagement but not an immediate revenue catalyst. TechCrunch: vertical feed
• Negative Sentiment: Q2 guidance disappointed — the company issued Q2 EPS/revenue guidance below consensus (management cited slower near‑term growth and margin pressure), which shifted focus from the quarter to the outlook and trimmed near‑term expectations. Reuters: downbeat Q2 forecast
• Negative Sentiment: Leadership change spooked the market — Reed Hastings announced he will not stand for re‑election to the board, prompting concern about governance continuity amid a strategic pivot after the failed Warner Bros. bid. That exit amplified the selloff. Deadline: Hastings exit
• Negative Sentiment: Analyst reaction and price‑target moves were mixed-to-negative — several firms trimmed targets or moved to neutral/hold citing valuation and near‑term growth deceleration, increasing downward pressure. Invezz: analyst reactions

Netflix Stock Down 9.7%

Netflix stock opened at $97.31 on Friday. Netflix, Inc. has a fifty-two week low of $75.01 and a fifty-two week high of $134.12. The stock has a market cap of $410.86 billion, a PE ratio of 31.43, a price-to-earnings-growth ratio of 1.60 and a beta of 1.67. The firm's 50-day simple moving average is $92.20 and its 200 day simple moving average is $98.55. The company has a debt-to-equity ratio of 0.51, a quick ratio of 1.19 and a current ratio of 1.19.

Netflix (NASDAQ:NFLX - Get Free Report) last released its quarterly earnings results on Thursday, April 16th. The Internet television network reported $1.23 earnings per share for the quarter, topping the consensus estimate of $0.76 by $0.47. Netflix had a net margin of 28.52% and a return on equity of 43.01%. The business had revenue of $12.25 billion for the quarter, compared to analysts' expectations of $12.17 billion. During the same period in the previous year, the company earned $6.61 earnings per share. The firm's revenue for the quarter was up 16.2% compared to the same quarter last year. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Research analysts predict that Netflix, Inc. will post 24.58 EPS for the current fiscal year.

Netflix Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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