BSW Wealth Partners Increases Stake in Netflix, Inc. $NFLX

Key Points

• BSW Wealth Partners increased its Netflix stake by 879.7% in Q4 to 14,921 shares valued at $1.399M, and other institutions (Baillie Gifford, Sumitomo Mitsui, Nordea, Vanguard) also made large purchases, leaving institutional ownership at about 80.93%.
• Insiders have been net sellers: CEO Gregory K. Peters sold 27,312 shares and insiders disposed of 1,543,023 shares worth $141.1M in the past 90 days, with corporate insiders now owning roughly 1.37% of the stock.
• Wall Street sentiment is broadly bullish ahead of Q1—several firms raised price targets (e.g., Wedbush $118, Moffett Nathanson $120, Guggenheim $130) and analysts cite faster-than-expected ad-tier scaling and strong revenue/earnings expectations—though some caution remains (Deutsche Bank hold, elevated implied volatility >6%).

BSW Wealth Partners increased its holdings in Netflix, Inc. (NASDAQ:NFLX - Free Report) by 879.7% in the fourth quarter, according to its most recent 13F filing with the SEC. The institutional investor owned 14,921 shares of the Internet television network's stock after purchasing an additional 13,398 shares during the period. BSW Wealth Partners' holdings in Netflix were worth $1,399,000 as of its most recent SEC filing.

A number of other institutional investors also recently made changes to their positions in the business. Vanguard Group Inc. boosted its stake in shares of Netflix by 0.4% in the 3rd quarter. Vanguard Group Inc. now owns 38,521,322 shares of the Internet television network's stock valued at $46,183,983,000 after purchasing an additional 142,238 shares in the last quarter. Baillie Gifford & Co. boosted its stake in shares of Netflix by 912.3% in the 4th quarter. Baillie Gifford & Co. now owns 36,940,035 shares of the Internet television network's stock valued at $3,463,498,000 after purchasing an additional 33,290,988 shares in the last quarter. Sumitomo Mitsui Trust Group Inc. boosted its stake in shares of Netflix by 891.3% in the 4th quarter. Sumitomo Mitsui Trust Group Inc. now owns 12,099,908 shares of the Internet television network's stock valued at $1,134,487,000 after purchasing an additional 10,879,276 shares in the last quarter. Nordea Investment Management AB boosted its stake in shares of Netflix by 886.6% in the 4th quarter. Nordea Investment Management AB now owns 9,667,997 shares of the Internet television network's stock valued at $902,798,000 after purchasing an additional 8,688,113 shares in the last quarter. Finally, Massachusetts Financial Services Co. MA boosted its stake in shares of Netflix by 430.6% in the 4th quarter. Massachusetts Financial Services Co. MA now owns 6,738,241 shares of the Internet television network's stock valued at $631,777,000 after purchasing an additional 5,468,262 shares in the last quarter. Hedge funds and other institutional investors own 80.93% of the company's stock.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Multiple Wall Street price-target boosts and buy ratings — Wedbush, Moffett Nathanson and Guggenheim increased targets (Wedbush to $118, Moffett to $120, Guggenheim $130), signaling expectations for stronger ad monetization and operating leverage ahead of earnings. Netflix Stock Gains Momentum as Wedbush Lifts Target to $118 Ahead of Q1 Results
• Positive Sentiment: KeyBanc says Netflix’s ad-supported tier is scaling faster than expected and raised its forecast — this supports the story that ad revenue could materially outpace guidance. KeyBanc: Netflix’s Advertising Tier Is Scaling Faster Than Anticipated
• Positive Sentiment: Heavy bullish options activity — an unusually large number of call options traded, indicating short‑term speculative or hedged bullish positioning ahead of earnings (could amplify moves around the print).
• Positive Sentiment: Consensus Q1 previews expect solid results (an analyst street view calls for ~15% revenue growth, EPS beat potential and ad revenue >$3B) — investors are positioning for a beat-and-raise quarter. Netflix (NFLX) Stock: Q1 2026 Earnings Preview and What Analysts Are Saying
• Positive Sentiment: Positive media/analyst narratives and investor commentary (Jim Cramer, Seeking Alpha, Zacks) are reinforcing bullish sentiment ahead of the print, which can drive momentum into the report. Jim Cramer Calls Netflix a “Juggernaut”
• Neutral Sentiment: Analytical pieces highlighting Netflix’s “moat” and international growth runway reinforce longer‑term thesis but are unlikely to move the stock absent fresh data. What Gives Netflix (NFLX) a Valuable Moat?
• Neutral Sentiment: Ted Sarandos’ outreach to cinema owners and other corporate/industry moves are strategic but represent medium-term optionality rather than immediate earnings drivers. Netflix Leader Makes Rare Overture to Cinema Owners
• Negative Sentiment: Not all signals are unequivocally bullish — at least one major shop (Deutsche Bank) retains a hold rating with a $100 target (below recent levels), highlighting some analyst caution and potential downside if Netflix misses guidance. Deutsche Bank Adjusts Netflix Price Target to $100 From $98
• Negative Sentiment: Elevated implied volatility around earnings (analysts note a >6% expected move) and recent insider/insider-related headlines could amplify downside on a disappointment or create whipsaw trading. Netflix (NFLX) Stock: Q1 2026 Earnings Preview and What Analysts Are Saying

Insider Transactions at Netflix

In other news, CEO Gregory K. Peters sold 27,312 shares of the firm's stock in a transaction dated Tuesday, February 10th. The shares were sold at an average price of $83.24, for a total value of $2,273,450.88. Following the completion of the sale, the chief executive officer directly owned 122,140 shares of the company's stock, valued at approximately $10,166,933.60. This trade represents a 18.27% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, insider Cletus R. Willems sold 3,136 shares of the firm's stock in a transaction dated Tuesday, February 10th. The stock was sold at an average price of $82.67, for a total transaction of $259,253.12. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders sold 1,543,023 shares of company stock worth $141,145,842. 1.37% of the stock is owned by corporate insiders.

Netflix Trading Up 2.9%

Shares of NFLX opened at $106.17 on Wednesday. The stock has a market capitalization of $448.27 billion, a P/E ratio of 42.01, a PEG ratio of 1.56 and a beta of 1.67. The company has a quick ratio of 1.19, a current ratio of 1.19 and a debt-to-equity ratio of 0.51. The firm has a fifty day simple moving average of $90.81 and a two-hundred day simple moving average of $98.74. Netflix, Inc. has a twelve month low of $75.01 and a twelve month high of $134.12.

Netflix (NASDAQ:NFLX - Get Free Report) last announced its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, beating the consensus estimate of $0.55 by $0.01. The business had revenue of $12.05 billion during the quarter, compared to analysts' expectations of $11.97 billion. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The firm's revenue for the quarter was up 17.6% compared to the same quarter last year. During the same quarter in the prior year, the company posted $0.43 EPS. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, research analysts anticipate that Netflix, Inc. will post 24.58 EPS for the current year.

Wall Street Analysts Forecast Growth

A number of equities research analysts have recently issued reports on NFLX shares. Barclays started coverage on shares of Netflix in a research note on Monday, March 2nd. They issued an "equal weight" rating and a $115.00 price objective for the company. KeyCorp reaffirmed an "overweight" rating and issued a $115.00 price objective (up from $108.00) on shares of Netflix in a research note on Tuesday. Wells Fargo & Company started coverage on shares of Netflix in a research note on Monday, March 9th. They issued an "equal weight" rating and a $105.00 price objective for the company. Pivotal Research dropped their price target on shares of Netflix from $105.00 to $95.00 and set a "hold" rating for the company in a research report on Wednesday, January 21st. Finally, Canaccord Genuity Group set a $125.00 price target on shares of Netflix and gave the company a "buy" rating in a research report on Wednesday, January 21st. Two research analysts have rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating and twelve have given a Hold rating to the company. According to data from MarketBeat.com, the company currently has a consensus rating of "Moderate Buy" and an average price target of $115.80.

Netflix Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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