Netflix, Inc. $NFLX Position Boosted by Capital Advisory Group Advisory Services LLC

Key Points

• Institutional buying: Capital Advisory Group boosted its Netflix stake by 885.8% to 13,170 shares (worth $1.235M), and several other advisors similarly enlarged positions, leaving institutions owning about 80.93% of the stock.
• Insider selling: CEO Gregory Peters and CFO Spencer Neumann sold sizable blocks (27,312 and 28,630 shares, respectively), and insiders have offloaded about 1,543,023 shares worth ~$141.1M in the past three months (insider ownership ~1.37%).
• Wall Street and fundamentals: Analysts have turned more bullish (Oppenheimer, Goldman, Jefferies upgrades) giving a MarketBeat consensus of "Moderate Buy" with an average target of $115.10, after Netflix beat quarterly EPS/revenue and posts a market cap of roughly $420B (P/E ~39).

Capital Advisory Group Advisory Services LLC increased its holdings in Netflix, Inc. (NASDAQ:NFLX - Free Report) by 885.8% in the fourth quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 13,170 shares of the Internet television network's stock after buying an additional 11,834 shares during the quarter. Capital Advisory Group Advisory Services LLC's holdings in Netflix were worth $1,235,000 at the end of the most recent reporting period.

A number of other institutional investors and hedge funds have also added to or reduced their stakes in the business. Greenleaf Trust grew its holdings in Netflix by 871.2% in the 4th quarter. Greenleaf Trust now owns 85,727 shares of the Internet television network's stock worth $8,038,000 after buying an additional 76,900 shares in the last quarter. C2C Wealth Management LLC grew its holdings in Netflix by 900.0% in the 4th quarter. C2C Wealth Management LLC now owns 2,820 shares of the Internet television network's stock worth $264,000 after buying an additional 2,538 shares in the last quarter. 4WEALTH Advisors Inc. grew its holdings in Netflix by 1,566.3% in the 4th quarter. 4WEALTH Advisors Inc. now owns 4,349 shares of the Internet television network's stock worth $408,000 after buying an additional 4,088 shares in the last quarter. Palumbo Wealth Management LLC grew its holdings in Netflix by 877.6% in the 4th quarter. Palumbo Wealth Management LLC now owns 4,790 shares of the Internet television network's stock worth $449,000 after buying an additional 4,300 shares in the last quarter. Finally, ProCore Advisors LLC bought a new position in Netflix in the 4th quarter worth approximately $301,000. 80.93% of the stock is owned by institutional investors.

Insider Activity at Netflix

In other news, CEO Gregory K. Peters sold 27,312 shares of the stock in a transaction on Tuesday, February 10th. The stock was sold at an average price of $83.24, for a total transaction of $2,273,450.88. Following the completion of the sale, the chief executive officer owned 122,140 shares in the company, valued at approximately $10,166,933.60. This represents a 18.27% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, CFO Spencer Adam Neumann sold 28,630 shares of the stock in a transaction on Thursday, April 2nd. The shares were sold at an average price of $98.00, for a total value of $2,805,740.00. Following the sale, the chief financial officer owned 73,787 shares of the company's stock, valued at $7,231,126. This trade represents a 27.95% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last three months, insiders have sold 1,543,023 shares of company stock worth $141,145,842. 1.37% of the stock is owned by corporate insiders.

Netflix News Roundup

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Oppenheimer kept an “Outperform” on NFLX and raised its price target to $135, citing better revenue visibility as price hikes roll through and stronger margin prospects. Oppenheimer Bullish on Netflix
• Positive Sentiment: Goldman Sachs upgraded Netflix on improved growth outlook and raised its target (coverage highlighted by media), signaling renewed sell‑side confidence that supports the rally. Netflix Wins Goldman Upgrade
• Positive Sentiment: Jefferies reiterated a Buy and analysts (and other shops) expect recent subscription price increases to lift full‑year guidance and margins — a core reason funds are rotating back into the name. Netflix price increases expected to lift full-year guidance
• Positive Sentiment: Product/market expansion: Netflix launched “Playground,” an ad‑free kids’ gaming app, and is pushing partnerships (sports/dining, Argentina focus) that expand engagement and monetization levers beyond streaming. These initiatives support longer‑term ARPU and retention narratives. Netflix (NFLX) Kicks Off ‘Playground’ App for Ad-Free Kids Gaming
• Neutral Sentiment: Rosenblatt raised a price target to $96 — a modest call (below some other targets) that reflects mixed valuation views and keeps debate alive about fair value amid faster profitability. Rosenblatt Securities Raises Netflix Price Target to $96
• Neutral Sentiment: Investors are watching April 16 (next earnings/updates) as estimates and guidance will determine whether price increases and new products translate into sustained revenue/margin beats. Dear Netflix Stock Fans, Mark Your Calendars for April 16
• Negative Sentiment: Regulatory/legal risk: An Italian court ordered Netflix to refund subscribers over repeated price hikes, potentially meaning hundreds of euros per customer if the ruling stands — an appeal is pending but the headline raises consumer‑backlash and regulatory risk concerns. Netflix told by court to refund customers over repeated price hikes

Wall Street Analyst Weigh In

A number of equities analysts recently issued reports on the company. Guggenheim decreased their price objective on Netflix from $145.00 to $130.00 and set a "buy" rating for the company in a report on Wednesday, January 21st. Rosenblatt Securities increased their price objective on Netflix from $95.00 to $96.00 and gave the stock a "neutral" rating in a report on Monday. Needham & Company LLC decreased their price objective on Netflix from $150.00 to $120.00 and set a "buy" rating for the company in a report on Wednesday, January 21st. New Street Research decreased their price objective on Netflix from $100.00 to $96.00 and set a "neutral" rating for the company in a report on Thursday, January 22nd. Finally, Citigroup started coverage on Netflix in a research note on Wednesday, March 18th. They set a "buy" rating and a $115.00 price target for the company. Two analysts have rated the stock with a Strong Buy rating, thirty-six have assigned a Buy rating and twelve have assigned a Hold rating to the company. According to MarketBeat, the stock currently has an average rating of "Moderate Buy" and an average target price of $115.10.

Netflix Stock Performance

Shares of NASDAQ NFLX opened at $99.39 on Thursday. The stock has a fifty day moving average price of $89.11 and a two-hundred day moving average price of $99.25. The company has a debt-to-equity ratio of 0.51, a quick ratio of 1.19 and a current ratio of 1.19. The firm has a market cap of $419.64 billion, a P/E ratio of 39.33, a PEG ratio of 1.50 and a beta of 1.67. Netflix, Inc. has a 1 year low of $75.01 and a 1 year high of $134.12.

Netflix (NASDAQ:NFLX - Get Free Report) last issued its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $0.55 by $0.01. The firm had revenue of $12.05 billion during the quarter, compared to analyst estimates of $11.97 billion. Netflix had a return on equity of 43.26% and a net margin of 24.30%.The firm's quarterly revenue was up 17.6% on a year-over-year basis. During the same period last year, the company posted $0.43 EPS. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Research analysts forecast that Netflix, Inc. will post 24.58 EPS for the current fiscal year.

About Netflix

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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