Shopify Inc. $SHOP Holdings Raised by Farther Finance Advisors LLC

Key Points

• Farther Finance Advisors LLC increased its stake in Shopify by 68.5%, buying an additional 18,672 shares to hold 45,924 shares valued at about $7.39 million, and institutional investors now own roughly 69.27% of the company.
• Analyst sentiment is broadly positive with a consensus rating of "Moderate Buy" and a consensus price target of $162.70, supported by multiple upgrades and target revisions from firms like Wolfe Research, KeyCorp and ATB Cormark.
• Market activity shows heavy bullish options flow (around 102,799 calls traded), but some unusual activity suggests a large holder may be rolling covered calls—an action that can generate income while potentially capping upside.

Farther Finance Advisors LLC raised its position in shares of Shopify Inc. (NASDAQ:SHOP - Free Report) TSE: SHOP by 68.5% in the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission. The institutional investor owned 45,924 shares of the software maker's stock after buying an additional 18,672 shares during the quarter. Farther Finance Advisors LLC's holdings in Shopify were worth $7,392,000 at the end of the most recent quarter.

A number of other large investors have also made changes to their positions in the company. Stonehaven Wealth & Tax Solutions LLC acquired a new stake in shares of Shopify during the fourth quarter valued at approximately $413,000. LOM Asset Management Ltd acquired a new position in Shopify in the 4th quarter valued at approximately $80,000. Oak Ridge Investments LLC acquired a new position in Shopify in the 4th quarter valued at approximately $6,909,000. Assetmark Inc. increased its stake in Shopify by 6.7% in the 4th quarter. Assetmark Inc. now owns 213,583 shares of the software maker's stock valued at $34,380,000 after buying an additional 13,415 shares during the period. Finally, Rede Wealth LLC acquired a new position in Shopify in the 4th quarter valued at approximately $847,000. Institutional investors and hedge funds own 69.27% of the company's stock.

Shopify Trading Down 0.4%

NASDAQ SHOP opened at $126.94 on Friday. The company has a fifty day simple moving average of $120.56 and a 200 day simple moving average of $144.22. The company has a market cap of $165.54 billion, a P/E ratio of 136.49, a P/E/G ratio of 4.55 and a beta of 2.82. Shopify Inc. has a 1 year low of $80.35 and a 1 year high of $182.19.

Key Headlines Impacting Shopify

Here are the key news stories impacting Shopify this week:

• Positive Sentiment: CIBC reiterated an Outperform rating and kept a US$185 price target, signaling analyst confidence in Shopify’s Q1 and 2026 outlook, which supports upside vs. the current price. CIBC Provides Q1 Preview for Shopify; Says Strong Quarter And 2026 Outlook Expected
• Positive Sentiment: Celebrity bullish commentary: Jim Cramer argued Shopify is unlikely to be displaced by AI, which can bolster investor confidence in the company’s long-term TAM and defend its premium multiple. Jim Cramer Explains Why Shopify Is Not a Victim of AI Displacement
• Positive Sentiment: Heavy call buying persisted this week — one report showed ~102,799 calls traded (well above average), indicating significant bullish option activity that can presage upside or speculative positioning.
• Positive Sentiment: Partnership/AI product momentum: Avenue Z was named a Shopify Platinum Partner for AI Search Optimization and agentic commerce work, reinforcing Shopify’s AI commerce ecosystem and merchant-facing capabilities. Avenue Z Platinum Partner Status Tests Shopify AI Commerce Expectations
• Neutral Sentiment: Benzinga and other outlets noted recent sector-wide tech strength and macro optimism drove a short-term surge in SHOP; that tailwind may be transient and tied to broader market moves rather than company-specific catalysts. Why Shopify Stock Is Surging On Wednesday?
• Neutral Sentiment: Broader comparative pieces (e.g., Amazon vs Shopify, and ServiceNow vs Shopify short debates) keep narrative attention on relative positioning and risk/reward but don’t provide new near-term financial data. Amazon vs. Shopify: Which E-Commerce Giant Will Make You Richer? ServiceNow vs Shopify: Which Is the Better Short Candidate Right Now?
• Negative Sentiment: Options positioning ambiguity: analysis of unusually active calls suggests a “big fish” may be rolling covered calls on SHOP — a strategy that generates income but can cap upside and signals a large holder is hedging or monetizing gains. That introduces downside risk if bullish momentum fades. Unusual Options Activity Hints That a Big Fish Is Rolling Covered Calls on Shopify Stock

Analysts Set New Price Targets

Several research analysts have weighed in on SHOP shares. Wolfe Research upgraded shares of Shopify from a "hold" rating to an "outperform" rating in a research note on Tuesday, January 6th. KeyCorp reissued an "overweight" rating and issued a $160.00 target price on shares of Shopify in a research report on Wednesday, February 11th. ATB Cormark Capital Markets raised shares of Shopify from a "sector perform" rating to an "outperform" rating in a research report on Tuesday, February 10th. Barclays set a $130.00 target price on shares of Shopify and gave the stock an "equal weight" rating in a research report on Thursday, February 12th. Finally, Citizens Jmp decreased their target price on shares of Shopify from $200.00 to $160.00 and set a "market outperform" rating for the company in a research report on Thursday, February 12th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-one have given a Buy rating and ten have given a Hold rating to the company's stock. According to MarketBeat.com, the stock currently has a consensus rating of "Moderate Buy" and a consensus price target of $162.70.

Shopify Profile

Shopify is a Canadian commerce technology company that provides a cloud-based platform for businesses to create, manage and scale online and physical retail stores. Its core offering is a software-as-a-service e-commerce platform that enables merchants to build customizable storefronts, manage product catalogs, process orders, and handle inventory. Shopify also supports omnichannel selling through integrated point-of-sale (POS) systems for in-person transactions.

Beyond storefront software, Shopify offers a range of merchant services and tools designed to simplify commerce operations.

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