MSFT vs. AAPL, AMD, AMZN, GOOG, GOOGL, META, NVDA, TSLA, CRM, and ORCL
Should you be buying Microsoft stock or one of its competitors? The main competitors of Microsoft include Apple (AAPL), Advanced Micro Devices (AMD), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), NVIDIA (NVDA), Tesla (TSLA), Salesforce (CRM), and Oracle (ORCL).
Microsoft vs. Its Competitors
Apple (NASDAQ:AAPL) and Microsoft (NASDAQ:MSFT) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, institutional ownership, risk, earnings, analyst recommendations, dividends, media sentiment and profitability.
Apple pays an annual dividend of $1.04 per share and has a dividend yield of 0.4%. Microsoft pays an annual dividend of $3.32 per share and has a dividend yield of 0.7%. Apple pays out 15.8% of its earnings in the form of a dividend. Microsoft pays out 24.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has raised its dividend for 14 consecutive years and Microsoft has raised its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Apple currently has a consensus price target of $237.37, suggesting a potential upside of 2.25%. Microsoft has a consensus price target of $612.54, suggesting a potential upside of 20.89%. Given Microsoft's stronger consensus rating and higher probable upside, analysts plainly believe Microsoft is more favorable than Apple.
Apple has a beta of 1.11, suggesting that its share price is 11% more volatile than the S&P 500. Comparatively, Microsoft has a beta of 1.04, suggesting that its share price is 4% more volatile than the S&P 500.
Microsoft has lower revenue, but higher earnings than Apple. Apple is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.
Microsoft has a net margin of 36.15% compared to Apple's net margin of 24.30%. Apple's return on equity of 170.91% beat Microsoft's return on equity.
In the previous week, Apple had 58 more articles in the media than Microsoft. MarketBeat recorded 269 mentions for Apple and 211 mentions for Microsoft. Microsoft's average media sentiment score of 1.11 beat Apple's score of 0.92 indicating that Microsoft is being referred to more favorably in the news media.
67.7% of Apple shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 0.1% of Apple shares are owned by insiders. Comparatively, 0.0% of Microsoft shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Summary
Microsoft beats Apple on 12 of the 20 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding MSFT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:MSFT) was last updated on 9/1/2025 by MarketBeat.com Staff