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Microsoft (MSFT) Competitors

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$506.69 -2.95 (-0.58%)
Closing price 08/29/2025 04:00 PM Eastern
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$506.72 +0.02 (+0.00%)
As of 08/29/2025 07:59 PM Eastern
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MSFT vs. AAPL, AMD, AMZN, GOOG, GOOGL, META, NVDA, TSLA, CRM, and ORCL

Should you be buying Microsoft stock or one of its competitors? The main competitors of Microsoft include Apple (AAPL), Advanced Micro Devices (AMD), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), NVIDIA (NVDA), Tesla (TSLA), Salesforce (CRM), and Oracle (ORCL).

Microsoft vs. Its Competitors

Apple (NASDAQ:AAPL) and Microsoft (NASDAQ:MSFT) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, institutional ownership, risk, earnings, analyst recommendations, dividends, media sentiment and profitability.

Apple pays an annual dividend of $1.04 per share and has a dividend yield of 0.4%. Microsoft pays an annual dividend of $3.32 per share and has a dividend yield of 0.7%. Apple pays out 15.8% of its earnings in the form of a dividend. Microsoft pays out 24.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has raised its dividend for 14 consecutive years and Microsoft has raised its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Apple currently has a consensus price target of $237.37, suggesting a potential upside of 2.25%. Microsoft has a consensus price target of $612.54, suggesting a potential upside of 20.89%. Given Microsoft's stronger consensus rating and higher probable upside, analysts plainly believe Microsoft is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
11 Hold rating(s)
15 Buy rating(s)
2 Strong Buy rating(s)
2.57
Microsoft
0 Sell rating(s)
2 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.97

Apple has a beta of 1.11, suggesting that its share price is 11% more volatile than the S&P 500. Comparatively, Microsoft has a beta of 1.04, suggesting that its share price is 4% more volatile than the S&P 500.

Microsoft has lower revenue, but higher earnings than Apple. Apple is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$391.04B8.81$93.74B$6.5935.23
Microsoft$281.72B13.37$101.83B$13.6437.15

Microsoft has a net margin of 36.15% compared to Apple's net margin of 24.30%. Apple's return on equity of 170.91% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple24.30% 170.91% 31.94%
Microsoft 36.15%32.44%18.20%

In the previous week, Apple had 58 more articles in the media than Microsoft. MarketBeat recorded 269 mentions for Apple and 211 mentions for Microsoft. Microsoft's average media sentiment score of 1.11 beat Apple's score of 0.92 indicating that Microsoft is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
175 Very Positive mention(s)
37 Positive mention(s)
32 Neutral mention(s)
18 Negative mention(s)
6 Very Negative mention(s)
Positive
Microsoft
158 Very Positive mention(s)
14 Positive mention(s)
15 Neutral mention(s)
17 Negative mention(s)
5 Very Negative mention(s)
Positive

67.7% of Apple shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 0.1% of Apple shares are owned by insiders. Comparatively, 0.0% of Microsoft shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Microsoft beats Apple on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MSFT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MSFT vs. The Competition

MetricMicrosoftCOMP IndustryComputer SectorNASDAQ Exchange
Market Cap$3.77T$171.76B$29.79B$9.74B
Dividend Yield0.65%1.26%3.19%4.48%
P/E Ratio37.1537.95419.9326.59
Price / Sales13.3710.261,455.37159.17
Price / Cash27.7027.6434.2828.92
Price / Book10.9610.267.056.08
Net Income$101.83B$4.39B$807.18M$265.93M
7 Day Performance0.48%1.66%0.74%0.36%
1 Month Performance-3.32%4.42%4.42%5.58%
1 Year Performance21.47%14.74%24,221.14%19.67%

Microsoft Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MSFT
Microsoft
4.9605 of 5 stars
$506.69
-0.6%
$612.54
+20.9%
+21.5%$3.77T$281.72B37.15228,000Trending News
Analyst Forecast
AAPL
Apple
4.6378 of 5 stars
$227.26
+0.0%
$237.98
+4.7%
+1.4%$3.37T$391.04B34.47164,000Trending News
AMD
Advanced Micro Devices
4.8322 of 5 stars
$165.62
+1.4%
$181.33
+9.5%
+9.5%$268.79B$25.79B95.1928,000
AMZN
Amazon.com
4.7836 of 5 stars
$228.19
+0.1%
$262.87
+15.2%
+28.3%$2.43T$670.04B34.781,556,000Trending News
GOOG
Alphabet
4.3873 of 5 stars
$207.90
-0.6%
$215.19
+3.5%
+29.3%$2.52T$350.02B22.15190,200Trending News
GOOGL
Alphabet
3.8472 of 5 stars
$207.12
-0.7%
$211.53
+2.1%
+30.3%$2.51T$350.02B22.07183,323Trending News
META
Meta Platforms
4.4086 of 5 stars
$752.58
-0.1%
$822.41
+9.3%
+41.7%$1.89T$164.50B27.2574,067Positive News
NVDA
NVIDIA
4.9157 of 5 stars
$181.75
+1.1%
$194.31
+6.9%
+45.9%$4.43T$148.52B58.5736,000Trending News
Earnings Report
Dividend Announcement
Analyst Revision
TSLA
Tesla
4.3555 of 5 stars
$344.79
-0.5%
$303.31
-12.0%
+55.9%$1.11T$92.72B199.21125,665Trending News
CRM
Salesforce
4.9765 of 5 stars
$244.18
-1.5%
$340.54
+39.5%
+1.4%$233.18B$38.59B38.1776,453Positive News
Upcoming Earnings
ORCL
Oracle
4.7555 of 5 stars
$236.09
+0.3%
$227.04
-3.8%
+59.9%$662.21B$57.40B54.32162,000Trending News
Upcoming Earnings

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This page (NASDAQ:MSFT) was last updated on 9/1/2025 by MarketBeat.com Staff
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