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Purple Innovation (PRPL) Stock Forecast & Price Target

$1.18
-0.10 (-7.81%)
(As of 04:00 PM ET)

Purple Innovation - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy
Based on 6 Analyst Ratings

Consensus Price Target

$3.95
234.75% Upside
High Forecast$8.00
Average Forecast$3.95
Low Forecast$2.00
TypeCurrent Forecast
5/29/23 to 5/28/24
1 Month Ago
4/29/23 to 4/28/24
3 Months Ago
2/28/23 to 2/28/24
1 Year Ago
5/29/22 to 5/29/23
Consensus Rating
Moderate Buy
Moderate Buy
Hold
Hold
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
4 Buy rating(s)
4 Buy rating(s)
2 Buy rating(s)
3 Buy rating(s)
Hold
2 Hold rating(s)
2 Hold rating(s)
3 Hold rating(s)
1 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$3.95$3.95$4.00$5.46
Forecasted Upside234.75% Upside170.52% Upside142.92% Upside58.44% Upside
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PRPL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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PRPL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Purple Innovation Stock vs. The Competition

TypePurple InnovationConsumer Staples CompaniesS&P 500
Consensus Rating Score
2.67
2.45
2.49
Consensus RatingModerate BuyHoldHold
Predicted Upside219.84% Upside673.55% Upside11.05% Upside
News Sentiment RatingPositive News
Positive News
Positive News

Recent Analyst Forecasts and Stock Ratings

DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
5/8/2024Wedbush
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 Reiterated RatingOutperform ➝ Outperform$2.25+48.03%
3/21/2024Roth Mkm
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 Reiterated RatingBuy ➝ Buy$2.50+50.60%
3/13/2024Craig Hallum
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 Boost TargetHold ➝ Hold$1.00 ➝ $2.00+30.29%
3/13/2024Roth Capital
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M. Koranda
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UpgradeNeutral ➝ Buy
1/24/2024KeyCorp
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 Lower TargetOverweight ➝ Overweight$6.00 ➝ $5.00+509.23%
11/13/2023Oppenheimer
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 Reiterated RatingOutperform ➝ Market Perform
3/21/2023UBS Group
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 Lower TargetNeutral$6.00 ➝ $2.75+5.77%
3/17/2023Bank of America
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 Lower Target$3.60 ➝ $3.00+13.21%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 04:39 PM ET.

PRPL Frequently Asked Questions

What is Purple Innovation's stock forecast and purchase recommendation?

According to the research reports of 6 Wall Street equities research analysts, the average twelve-month stock price forecast for Purple Innovation is $3.95, with a high forecast of $8.00 and a low forecast of $2.00. The consensus rating for Purple Innovation stock is Moderate Buy based on the current 2 hold ratings and 4 buy ratings for PRPL. Learn more on PRPL's analyst rating history.

Do Wall Street analysts like Purple Innovation more than its competitors?

Analysts like Purple Innovation more than other "consumer staples" companies. The consensus rating for Purple Innovation is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how PRPL compares to other companies.

Is Purple Innovation being upgraded by Wall Street analysts?

Over the previous 90 days, Purple Innovation's stock had 2 upgrades by analysts.

Does Purple Innovation's stock price have much upside?

According to analysts, Purple Innovation's stock has a predicted upside of 171.14% based on their 12-month stock forecasts.

What analysts cover Purple Innovation?

Purple Innovation has been rated by research analysts at Craig Hallum, Roth Capital, Roth Mkm, and Wedbush in the past 90 days.


Stock Forecasts and Research Tools

This page (NASDAQ:PRPL) was last updated on 5/28/2024 by MarketBeat.com Staff

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