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Starbucks (SBUX) Stock Forecast & Price Target

Starbucks logo
$95.47 +1.04 (+1.10%)
As of 11:01 AM Eastern
This is a fair market value price provided by Massive. Learn more.

Starbucks - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
4
Hold
11
Buy
19

Based on 34 Wall Street analysts who have issued ratings for Starbucks in the last 12 months, the stock has a consensus rating of "Hold." Out of the 34 analysts, 4 have given a sell rating, 11 have given a hold rating, 18 have given a buy rating, and 1 has given a strong buy rating for SBUX.

Consensus Price Target

$110.48
15.73% Upside
According to the 34 analysts' twelve-month price targets for Starbucks, the average price target is $110.48. The highest price target for SBUX is $130.00, while the lowest price target for SBUX is $84.00. The average price target represents a forecasted upside of 15.73% from the current price of $95.47.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SBUX Analyst Ratings Over Time

TypeCurrent Forecast
10/6/25 to 10/6/26
1 Month Ago
9/6/25 to 9/6/26
3 Months Ago
7/8/25 to 7/8/26
1 Year Ago
10/6/24 to 10/6/25
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
18 Buy rating(s)
18 Buy rating(s)
19 Buy rating(s)
15 Buy rating(s)
Hold
11 Hold rating(s)
11 Hold rating(s)
10 Hold rating(s)
9 Hold rating(s)
Sell
4 Sell rating(s)
4 Sell rating(s)
2 Sell rating(s)
2 Sell rating(s)
Consensus Price Target$110.48$110.30$108.92$104.00
Forecasted Upside15.73% Upside5.58% Upside4.86% Upside26.66% Upside
Consensus RatingHoldHoldModerate BuyModerate Buy

SBUX Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SBUX Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Starbucks Stock vs. The Competition

TypeStarbucksConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.47
2.19
2.53
Consensus RatingHoldHoldModerate Buy
Predicted Upside17.00% Upside239.66% Upside20.68% Upside
News Sentiment Rating
Neutral News

See Recent SBUX News
Neutral News
Neutral News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/29/2026
John Ivankoe
John Ivankoe
2 of 5 stars
Lower TargetOverweight$112.00 ➝ $105.00+9.95%
9/21/2026
TD Cowen logo
TD Cowen
3 of 5 stars
Reiterated RatingBuy
8/24/2026
Robert W. Baird logo
Robert W. Baird
3 of 5 stars
David Tarantino
David Tarantino
1 of 5 stars
UpgradeStrong-Buy
8/18/2026 Set Target$120.00+11.87%
8/3/2026DowngradeOverweight ➝ Underweight
8/3/2026 DowngradeOutperform ➝ Market Perform
8/3/2026 DowngradeOutperform
8/3/2026DowngradeOverweight ➝ Underweight
8/3/2026Initiated CoverageNeutral ➝ Buy
8/3/2026 Initiated CoverageBuy
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8/3/2026 Set Target$110.00+4.65%
7/31/2026Reiterated RatingBuy$115.00+8.64%
7/30/2026Reiterated RatingSector Perform$110.00 ➝ $115.00+6.95%
7/30/2026 Reiterated RatingBuy$126.00+17.18%
7/30/2026 Reiterated RatingOutperform$130.00+24.83%
7/30/2026 Reiterated RatingOutperform
7/30/2026Boost TargetUnderperform$87.00 ➝ $92.00-13.91%
7/30/2026Boost TargetNeutral$102.00 ➝ $110.00+4.16%
7/30/2026Boost TargetNeutral$108.00 ➝ $112.00+7.55%
7/30/2026Boost TargetNeutral$105.00 ➝ $112.00+7.55%
7/20/2026 Reiterated RatingHold (C)
6/29/2026 DowngradeStrong-Buy ➝ Hold
5/14/2026 DowngradeMarket Perform ➝ Underperform
5/14/2026Initiated CoverageHold ➝ Buy
5/14/2026 DowngradeNeutral
5/14/2026 Initiated CoverageEqual Weight ➝ Overweight
5/14/2026 Initiated CoverageNeutral ➝ Outperform
5/6/2026Set TargetBuy$115.00 ➝ $117.00+10.79%
4/29/2026 Reiterated RatingOverweight$110.00+3.75%
4/15/2026Initiated CoverageBuy$136.00 ➝ $122.00+23.53%
3/30/2026 Initiated CoverageUnderperform$84.00-3.24%
3/20/2026 UpgradeStrong Sell ➝ Moderate Sell
3/9/2026 Initiated CoverageStrong-Buy ➝ Peer Perform
1/30/2026Set TargetOverweight$110.00 ➝ $116.00+23.56%
1/27/2026Set Target$90.00-6.66%
1/26/2026Boost TargetNeutral$86.00 ➝ $95.00-2.68%
1/22/2026UpgradeMarket Perform ➝ Outperform
1/21/2026 Set Target$114.00+21.72%
8/12/2025Set Target$165.00+76.72%
6/30/2025Initiated CoverageOutperform$100.00+8.57%
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6/23/2025Reiterated RatingHold$90.00-3.35%
3/18/2025UpgradeHold ➝ Buy$115.00+16.07%
11/13/2024 Reiterated RatingNeutral ➝ Sell$84.00 ➝ $77.00-22.06%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 10:50 AM ET.


Should I Buy Starbucks Stock? SBUX Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, October 5, 2026. Please send any questions or comments about these Starbucks pros and cons to contact@marketbeat.com.

Starbucks
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Starbucks Co.:

  • Starbucks Co. is currently trading at $94.43, which is significantly below the consensus price target of $110.48, suggesting potential upside of over 16% for investors who believe in the company's recovery trajectory.
  • The company recently beat earnings expectations, reporting $0.85 in earnings per share for the quarter compared to the consensus estimate of $0.66, demonstrating strong operational execution and profitability despite broader market challenges.
  • Starbucks Co. has raised its fiscal 2026 earnings per share guidance to a range of $2.55 to $2.65, indicating management confidence in future performance and a commitment to delivering value to shareholders through improved financial results.
  • With a dividend yield of 2.62%, Starbucks Co. offers a relatively attractive income stream for investors, providing a steady return on investment while they wait for the company's turnaround strategy to fully materialize.
  • The company is actively reshaping its store footprint by closing underperforming locations and redirecting capital toward higher-performing stores and retrofits, a strategic move that could enhance overall efficiency and customer experience in the long term.

Starbucks
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Starbucks Co. for these reasons:

  • Starbucks Co. is facing a class action lawsuit alleging that eight of its beverages labeled as "Sugar-Free" actually contain substantial amounts of sugar, which could lead to reputational damage, regulatory scrutiny, and potential financial liabilities.
  • The company is closing approximately 250 underperforming North American stores, a move that, while strategic, signals ongoing challenges in maintaining profitability and customer traffic in key markets, potentially weighing on near-term growth prospects.
  • Starbucks Co. has a high P/E ratio of 54.27, indicating that investors are paying a premium for its earnings, which may limit upside potential if the company fails to meet elevated expectations or if economic conditions worsen.
  • Recent insider selling by CEO Brady Brewer, who sold 2,229 shares in September 2026, could be interpreted as a lack of confidence in the company's short-term outlook, potentially dampening investor sentiment.
  • Starbucks Co. is under pressure from a U.S. lawmaker to close its retail stores in Xinjiang, China, which could create geopolitical risks and complicate the company's international expansion strategy, particularly in a key market like China.

SBUX Forecast - Frequently Asked Questions

According to the research reports of 34 Wall Street equities research analysts, the average twelve-month stock price forecast for Starbucks is $110.48, with a high forecast of $130.00 and a low forecast of $84.00.

34 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Starbucks in the last year. There are currently 4 sell ratings, 11 hold ratings, 18 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" SBUX shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SBUX, but not buy additional shares or sell existing shares.

According to analysts, Starbucks's stock has a predicted upside of 15.73% based on their 12-month stock forecasts.

Over the previous 90 days, Starbucks's stock had 4 downgrades and 2 upgrades by analysts.

Analysts like Starbucks more than other "consumer discretionary" companies. The consensus rating score for Starbucks is 2.47 while the average consensus rating score for "consumer discretionary" companies is 2.19. Learn more on how SBUX compares to other companies.


MarketBeat monitors more than a dozen sources for Starbucks analyst ratings, with the most recent rating issued on 9/29/2026.
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