TSCO vs. COST, FIVE, SFM, ULTA, BOOT, DKS, HD, KR, SIG, and WINA
Should you be buying Tractor Supply stock or one of its competitors? The main competitors of Tractor Supply include Costco Wholesale (COST), Five Below (FIVE), Sprouts Farmers Market (SFM), Ulta Beauty (ULTA), Boot Barn (BOOT), DICK'S Sporting Goods (DKS), Home Depot (HD), Kroger (KR), Signet Jewelers (SIG), and Winmark (WINA). These companies are all part of the "retail/wholesale" sector.
Tractor Supply vs. Its Competitors
Tractor Supply (NASDAQ:TSCO) and Costco Wholesale (NASDAQ:COST) are both large-cap retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, dividends, analyst recommendations, valuation, earnings and media sentiment.
In the previous week, Costco Wholesale had 103 more articles in the media than Tractor Supply. MarketBeat recorded 128 mentions for Costco Wholesale and 25 mentions for Tractor Supply. Costco Wholesale's average media sentiment score of 1.14 beat Tractor Supply's score of 1.03 indicating that Costco Wholesale is being referred to more favorably in the news media.
Tractor Supply pays an annual dividend of $0.92 per share and has a dividend yield of 1.7%. Costco Wholesale pays an annual dividend of $5.20 per share and has a dividend yield of 0.5%. Tractor Supply pays out 45.1% of its earnings in the form of a dividend. Costco Wholesale pays out 28.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Tractor Supply has raised its dividend for 16 consecutive years and Costco Wholesale has raised its dividend for 22 consecutive years.
Tractor Supply has a net margin of 7.18% compared to Costco Wholesale's net margin of 2.94%. Tractor Supply's return on equity of 46.83% beat Costco Wholesale's return on equity.
98.7% of Tractor Supply shares are held by institutional investors. Comparatively, 68.5% of Costco Wholesale shares are held by institutional investors. 0.7% of Tractor Supply shares are held by insiders. Comparatively, 0.2% of Costco Wholesale shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Costco Wholesale has higher revenue and earnings than Tractor Supply. Tractor Supply is trading at a lower price-to-earnings ratio than Costco Wholesale, indicating that it is currently the more affordable of the two stocks.
Tractor Supply has a beta of 0.73, meaning that its stock price is 27% less volatile than the S&P 500. Comparatively, Costco Wholesale has a beta of 0.98, meaning that its stock price is 2% less volatile than the S&P 500.
Tractor Supply presently has a consensus price target of $62.45, suggesting a potential upside of 12.56%. Costco Wholesale has a consensus price target of $1,068.04, suggesting a potential upside of 12.84%. Given Costco Wholesale's higher probable upside, analysts clearly believe Costco Wholesale is more favorable than Tractor Supply.
Summary
Costco Wholesale beats Tractor Supply on 11 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding TSCO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:TSCO) was last updated on 10/15/2025 by MarketBeat.com Staff