DECK vs. CROX, LULU, SHOO, SMCI, OXM, RL, WWW, SKX, NKE, and ONON
Should you be buying Deckers Outdoor stock or one of its competitors? The main competitors of Deckers Outdoor include Crocs (CROX), lululemon athletica (LULU), Steven Madden (SHOO), Super Micro Computer (SMCI), Oxford Industries (OXM), Ralph Lauren (RL), Wolverine World Wide (WWW), Skechers U.S.A. (SKX), NIKE (NKE), and ON (ONON).
Deckers Outdoor vs. Its Competitors
Crocs (NASDAQ:CROX) and Deckers Outdoor (NYSE:DECK) are both footwear companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, analyst recommendations, profitability, dividends, institutional ownership, earnings, media sentiment and valuation.
Deckers Outdoor has a net margin of 19.42% compared to Crocs' net margin of 5.72%. Crocs' return on equity of 44.15% beat Deckers Outdoor's return on equity.
93.4% of Crocs shares are owned by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are owned by institutional investors. 2.7% of Crocs shares are owned by insiders. Comparatively, 0.4% of Deckers Outdoor shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Crocs currently has a consensus price target of $105.33, indicating a potential upside of 16.56%. Deckers Outdoor has a consensus price target of $137.50, indicating a potential upside of 11.96%. Given Crocs' stronger consensus rating and higher possible upside, equities research analysts clearly believe Crocs is more favorable than Deckers Outdoor.
In the previous week, Deckers Outdoor had 12 more articles in the media than Crocs. MarketBeat recorded 32 mentions for Deckers Outdoor and 20 mentions for Crocs. Deckers Outdoor's average media sentiment score of 1.09 beat Crocs' score of 1.06 indicating that Deckers Outdoor is being referred to more favorably in the news media.
Crocs has a beta of 1.4, suggesting that its share price is 40% more volatile than the S&P 500. Comparatively, Deckers Outdoor has a beta of 1.05, suggesting that its share price is 5% more volatile than the S&P 500.
Deckers Outdoor has higher revenue and earnings than Crocs. Deckers Outdoor is trading at a lower price-to-earnings ratio than Crocs, indicating that it is currently the more affordable of the two stocks.
Summary
Deckers Outdoor beats Crocs on 11 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding DECK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Deckers Outdoor Competitors List
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This page (NYSE:DECK) was last updated on 9/2/2025 by MarketBeat.com Staff
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