DECK vs. CROX, LULU, SHOO, SMCI, OXM, RL, WWW, SKX, NKE, and ONON
Should you be buying Deckers Outdoor stock or one of its competitors? The main competitors of Deckers Outdoor include Crocs (CROX), lululemon athletica (LULU), Steven Madden (SHOO), Super Micro Computer (SMCI), Oxford Industries (OXM), Ralph Lauren (RL), Wolverine World Wide (WWW), Skechers U.S.A. (SKX), NIKE (NKE), and ON (ONON).
Deckers Outdoor vs. Its Competitors
Crocs (NASDAQ:CROX) and Deckers Outdoor (NYSE:DECK) are both footwear companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, media sentiment, institutional ownership, analyst recommendations, profitability, valuation, earnings and risk.
Deckers Outdoor has a net margin of 19.42% compared to Crocs' net margin of 5.72%. Crocs' return on equity of 44.15% beat Deckers Outdoor's return on equity.
Crocs currently has a consensus target price of $102.00, suggesting a potential upside of 22.67%. Deckers Outdoor has a consensus target price of $136.26, suggesting a potential upside of 37.42%. Given Deckers Outdoor's stronger consensus rating and higher possible upside, analysts plainly believe Deckers Outdoor is more favorable than Crocs.
Crocs has a beta of 1.43, meaning that its stock price is 43% more volatile than the S&P 500. Comparatively, Deckers Outdoor has a beta of 1.05, meaning that its stock price is 5% more volatile than the S&P 500.
In the previous week, Deckers Outdoor had 28 more articles in the media than Crocs. MarketBeat recorded 32 mentions for Deckers Outdoor and 4 mentions for Crocs. Deckers Outdoor's average media sentiment score of 0.87 beat Crocs' score of 0.26 indicating that Deckers Outdoor is being referred to more favorably in the news media.
Deckers Outdoor has higher revenue and earnings than Crocs. Deckers Outdoor is trading at a lower price-to-earnings ratio than Crocs, indicating that it is currently the more affordable of the two stocks.
93.4% of Crocs shares are held by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are held by institutional investors. 3.0% of Crocs shares are held by company insiders. Comparatively, 0.4% of Deckers Outdoor shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Summary
Deckers Outdoor beats Crocs on 13 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding DECK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Deckers Outdoor Competitors List
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This page (NYSE:DECK) was last updated on 10/16/2025 by MarketBeat.com Staff
