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Deckers Outdoor (DECK) Competitors

Deckers Outdoor logo
$111.30 -0.74 (-0.66%)
Closing price 09/24/2025 03:59 PM Eastern
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$111.48 +0.18 (+0.17%)
As of 04:00 AM Eastern
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DECK vs. CROX, LULU, SHOO, SMCI, OXM, RL, WWW, SKX, NKE, and ONON

Should you be buying Deckers Outdoor stock or one of its competitors? The main competitors of Deckers Outdoor include Crocs (CROX), lululemon athletica (LULU), Steven Madden (SHOO), Super Micro Computer (SMCI), Oxford Industries (OXM), Ralph Lauren (RL), Wolverine World Wide (WWW), Skechers U.S.A. (SKX), NIKE (NKE), and ON (ONON).

Deckers Outdoor vs. Its Competitors

Crocs (NASDAQ:CROX) and Deckers Outdoor (NYSE:DECK) are both footwear companies, but which is the better business? We will compare the two companies based on the strength of their risk, analyst recommendations, institutional ownership, earnings, valuation, dividends, profitability and media sentiment.

Deckers Outdoor has higher revenue and earnings than Crocs. Deckers Outdoor is trading at a lower price-to-earnings ratio than Crocs, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Crocs$4.10B1.03$950.07M$3.7320.77
Deckers Outdoor$4.99B3.31$966.09M$6.5217.07

Deckers Outdoor has a net margin of 19.42% compared to Crocs' net margin of 5.72%. Crocs' return on equity of 44.15% beat Deckers Outdoor's return on equity.

Company Net Margins Return on Equity Return on Assets
Crocs5.72% 44.15% 16.12%
Deckers Outdoor 19.42%40.49%26.95%

Crocs presently has a consensus price target of $102.00, suggesting a potential upside of 31.63%. Deckers Outdoor has a consensus price target of $135.89, suggesting a potential upside of 22.10%. Given Crocs' stronger consensus rating and higher probable upside, equities analysts clearly believe Crocs is more favorable than Deckers Outdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Crocs
1 Sell rating(s)
5 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.46
Deckers Outdoor
2 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.36

Crocs has a beta of 1.4, indicating that its share price is 40% more volatile than the S&P 500. Comparatively, Deckers Outdoor has a beta of 1.05, indicating that its share price is 5% more volatile than the S&P 500.

In the previous week, Deckers Outdoor had 11 more articles in the media than Crocs. MarketBeat recorded 25 mentions for Deckers Outdoor and 14 mentions for Crocs. Deckers Outdoor's average media sentiment score of 1.04 beat Crocs' score of 0.90 indicating that Deckers Outdoor is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Crocs
6 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Deckers Outdoor
18 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

93.4% of Crocs shares are held by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are held by institutional investors. 3.0% of Crocs shares are held by company insiders. Comparatively, 0.4% of Deckers Outdoor shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Deckers Outdoor beats Crocs on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DECK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DECK vs. The Competition

MetricDeckers OutdoorRETAIL IndustryRetail SectorNYSE Exchange
Market Cap$16.62B$8.11B$27.41B$21.69B
Dividend YieldN/A2.86%172.49%3.52%
P/E Ratio17.0722.6920.2829.43
Price / Sales3.311.208.5484.67
Price / Cash16.3818.2262.7024.47
Price / Book6.723.575.054.56
Net Income$966.09M$359.92M$871.31M$1.00B
7 Day Performance-3.68%-3.40%-1.43%-0.51%
1 Month Performance-1.53%5.45%4.42%2.89%
1 Year Performance-27.96%2.13%19.68%14.77%

Deckers Outdoor Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DECK
Deckers Outdoor
4.6055 of 5 stars
$111.30
-0.7%
$135.89
+22.1%
-27.9%$16.62B$4.99B17.075,500Positive News
CROX
Crocs
4.1765 of 5 stars
$77.59
+0.2%
$105.33
+35.8%
-46.5%$4.23B$4.10B20.787,910Analyst Downgrade
LULU
lululemon athletica
4.6825 of 5 stars
$161.53
+1.0%
$242.24
+50.0%
-32.0%$19.13B$10.59B10.9739,000Trending News
Analyst Downgrade
Analyst Revision
SHOO
Steven Madden
3.504 of 5 stars
$31.60
+1.4%
$28.80
-8.9%
-33.0%$2.29B$2.32B24.824,800Positive News
Analyst Upgrade
Gap Up
SMCI
Super Micro Computer
4.2086 of 5 stars
$45.34
+0.7%
$45.31
-0.1%
-0.3%$26.90B$21.97B27.276,238Trending News
OXM
Oxford Industries
4.4462 of 5 stars
$47.01
-0.3%
$54.40
+15.7%
-51.2%$701.95M$1.49B12.706,000
RL
Ralph Lauren
4.4543 of 5 stars
$315.90
+0.2%
$308.76
-2.3%
+63.9%$19.14B$7.29B25.2323,400
WWW
Wolverine World Wide
4.1597 of 5 stars
$30.44
-0.3%
$27.50
-9.7%
+75.9%$2.47B$1.82B29.853,100
SKX
Skechers U.S.A.
4.2982 of 5 stars
$63.13
flat
$66.46
+5.3%
N/A$9.49B$9.41B14.4120,100Positive News
NKE
NIKE
4.8355 of 5 stars
$72.89
-0.2%
$78.67
+7.9%
-18.6%$107.62B$46.31B33.7477,800Trending News
Upcoming Earnings
Analyst Forecast
Analyst Revision
ONON
ON
4.1563 of 5 stars
$42.74
-0.4%
$64.20
+50.2%
-9.6%$26.90B$2.63B94.953,254Positive News
Options Volume

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This page (NYSE:DECK) was last updated on 9/25/2025 by MarketBeat.com Staff
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