NYSE:FIT - Fitbit Stock Price, News, & Analysis

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$4.8950 +0.10 (+2.09 %)
(As of 12/14/2018 03:43 PM ET)
Previous Close$4.79
Today's Range$4.7010 - $4.98
52-Week Range$4.23 - $7.79
Volume4.19 million shs
Average Volume4.09 million shs
Market Capitalization$1.09 billion
P/E Ratio-7.53
Dividend YieldN/A
Fitbit, Inc., a technology company, provides health solutions in the United States and internationally. The company offers a line of devices, including Fitbit Surge, Fitbit Blaze, Fitbit Charge 2, Alta HR, Alta, Fitbit Flex 2, Fitbit One, and Fitbit Zip activity trackers; Fitbit Ionic smartwatches; Fitbit Aria 2 Wi-Fi smart scales; and a range of accessories, such as bands and frames for its devices, as well as Fitbit Flyer, a wireless headphone designed for fitness. It also offers Fitbit online dashboard and mobile apps that sync automatically with and display real-time data from its wearable devices; and Fitbit Coach that offers exercise programs through personal trainer and yoga apps. The company sells its products through consumer electronics and specialty, e-commerce, mass merchant, department store, club, and sporting goods and outdoors retailers; wireless carriers; distributors; and Fitbit.com, an online store, as well as directly to consumers. The company was formerly known as Healthy Metrics Research, Inc. and changed its name to Fitbit, Inc. in October 2007. Fitbit, Inc. was founded in 2007 and is headquartered in San Francisco, California.

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Industry, Sector and Symbol

Stock Exchange NYSE
Industry Electronic computers
SectorComputer and Technology
Current SymbolNYSE:FIT
Previous Symbol


Debt-to-Equity RatioN/A
Current Ratio1.84
Quick Ratio1.54


Trailing P/E Ratio-7.53
Forward P/E Ratio-7.65
P/E GrowthN/A

Sales & Book Value

Annual Sales$1.62 billion
Price / Sales0.66
Cash FlowN/A
Price / Cash FlowN/A
Book Value$4.01 per share
Price / Book1.22


EPS (Most Recent Fiscal Year)($0.65)
Net Income$-277,190,000.00
Net Margins-16.32%
Return on Equity-24.69%
Return on Assets-12.86%


Outstanding Shares217,250,000
Market Cap$1.09 billion

Fitbit (NYSE:FIT) Frequently Asked Questions

What is Fitbit's stock symbol?

Fitbit trades on the New York Stock Exchange (NYSE) under the ticker symbol "FIT."

How were Fitbit's earnings last quarter?

Fitbit Inc (NYSE:FIT) released its earnings results on Wednesday, October, 31st. The scientific and technical instruments company reported $0.04 EPS for the quarter, topping analysts' consensus estimates of ($0.01) by $0.05. The scientific and technical instruments company had revenue of $393.60 million for the quarter, compared to the consensus estimate of $381.25 million. Fitbit had a negative return on equity of 24.69% and a negative net margin of 16.32%. Fitbit's quarterly revenue was up .3% compared to the same quarter last year. During the same quarter last year, the business posted ($0.01) EPS. View Fitbit's Earnings History.

When is Fitbit's next earnings date?

Fitbit is scheduled to release their next quarterly earnings announcement on Monday, February 25th 2019. View Earnings Estimates for Fitbit.

What guidance has Fitbit issued on next quarter's earnings?

Fitbit updated its FY 2018 earnings guidance on Wednesday, October, 31st. The company provided earnings per share guidance of for the period. The company issued revenue guidance of $1.5-1.5 billion, compared to the consensus revenue estimate of $1.49 billion.Fitbit also updated its Q4 2018 guidance to $0.07 EPS.

What price target have analysts set for FIT?

12 analysts have issued 1 year price objectives for Fitbit's stock. Their predictions range from $4.00 to $8.00. On average, they expect Fitbit's stock price to reach $5.75 in the next year. This suggests a possible upside of 17.5% from the stock's current price. View Analyst Price Targets for Fitbit.

What is the consensus analysts' recommendation for Fitbit?

12 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Fitbit in the last year. There are currently 3 sell ratings, 6 hold ratings and 3 buy ratings for the stock, resulting in a consensus recommendation of "Hold." View Analyst Ratings for Fitbit.

Has Fitbit been receiving favorable news coverage?

News stories about FIT stock have trended somewhat positive on Friday, according to InfoTrie. The research firm rates the sentiment of news coverage by monitoring more than six thousand news and blog sources in real-time. The firm ranks coverage of companies on a scale of -5 to 5, with scores nearest to five being the most favorable. Fitbit earned a news sentiment score of 1.1 on InfoTrie's scale. They also gave news stories about the scientific and technical instruments company a news buzz of 4.0 out of 10, meaning that recent news coverage is somewhat unlikely to have an effect on the stock's share price in the near future.

Are investors shorting Fitbit?

Fitbit saw a increase in short interest during the month of November. As of November 30th, there was short interest totalling 44,270,332 shares, an increase of 5.9% from the November 15th total of 41,823,327 shares. Based on an average daily volume of 3,687,777 shares, the days-to-cover ratio is currently 12.0 days. Currently, 20.6% of the shares of the stock are short sold. View Fitbit's Current Options Chain.

Who are some of Fitbit's key competitors?

Who are Fitbit's key executives?

Fitbit's management team includes the folowing people:
  • Mr. James Park, Co-Founder, Chairman, CEO & Pres (Age 42)
  • Mr. Eric N. Friedman, Co-Founder, CTO & Director (Age 41)
  • Mr. Jeffrey P. Devine, Exec. VP of Operations (Age 57)
  • Mr. Andrew P. Missan, Exec. VP, Gen. Counsel & Sec. (Age 56)
  • Mr. Ronald W. Kisling, Chief Financial Officer (Age 57)

When did Fitbit IPO?

(FIT) raised $448 million in an IPO on Thursday, June 18th 2015. The company issued 29,900,000 shares at $14.00-$16.00 per share. Morgan Stanley, Deutsche Bank Securities and BofAMerrill Lynch acted as the underwriters for the IPO and Barclays, SunTrust Robinson Humphrey, Piper Jaffray, Raymond James, Stifel and William Blair were co-managers.

Who are Fitbit's major shareholders?

Fitbit's stock is owned by a number of of institutional and retail investors. Top institutional shareholders include DNB Asset Management AS (9.95%), Vanguard Group Inc. (9.12%), Vanguard Group Inc (9.12%), BlackRock Inc. (7.24%), Credit Suisse AG (2.55%) and Dimensional Fund Advisors LP (1.94%). Company insiders that own Fitbit stock include Andy Missan, Christopher B Paisley, Glenda J Flanagan, Jon Callaghan, Steven Joseph Murray and Timothy M Roberts. View Institutional Ownership Trends for Fitbit.

Which major investors are selling Fitbit stock?

FIT stock was sold by a variety of institutional investors in the last quarter, including Renaissance Technologies LLC, Allianz Asset Management GmbH, Sumitomo Mitsui Asset Management Company LTD, Morgan Stanley, Point72 Asset Management L.P., Bank of New York Mellon Corp, ING Groep NV and Intellectus Partners LLC. Company insiders that have sold Fitbit company stock in the last year include Andy Missan, Jon Callaghan and Steven Joseph Murray. View Insider Buying and Selling for Fitbit.

Which major investors are buying Fitbit stock?

FIT stock was bought by a variety of institutional investors in the last quarter, including DNB Asset Management AS, Credit Suisse AG, Vanguard Group Inc, Vanguard Group Inc., Dimensional Fund Advisors LP, JPMorgan Chase & Co., JPMorgan Chase & Co. and Canada Pension Plan Investment Board. Company insiders that have bought Fitbit stock in the last two years include Christopher B Paisley and Glenda J Flanagan. View Insider Buying and Selling for Fitbit.

How do I buy shares of Fitbit?

Shares of FIT can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab.

What is Fitbit's stock price today?

One share of FIT stock can currently be purchased for approximately $4.8950.

How big of a company is Fitbit?

Fitbit has a market capitalization of $1.09 billion and generates $1.62 billion in revenue each year. The scientific and technical instruments company earns $-277,190,000.00 in net income (profit) each year or ($0.65) on an earnings per share basis. Fitbit employs 1,749 workers across the globe.

What is Fitbit's official website?

The official website for Fitbit is http://www.fitbit.com.

How can I contact Fitbit?

Fitbit's mailing address is 199 Fremont Street 14th Floor, San Francisco CA, 94105. The scientific and technical instruments company can be reached via phone at 415-513-1000 or via email at [email protected]

MarketBeat Community Rating for Fitbit (NYSE FIT)

Community Ranking:  2.5 out of 5 (star star half star)
Outperform Votes:  702 (Vote Outperform)
Underperform Votes:  699 (Vote Underperform)
Total Votes:  1,401
MarketBeat's community ratings are surveys of what our community members think about Fitbit and other stocks. Vote "Outperform" if you believe FIT will outperform the S&P 500 over the long term. Vote "Underperform" if you believe FIT will underperform the S&P 500 over the long term. You may vote once every thirty days.
This page was last updated on 12/14/2018 by MarketBeat.com Staff

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