Fitbit, Inc., a technology company, provides health solutions in the United States and internationally. The company offers a line of devices, including Fitbit Surge, Fitbit Blaze, Fitbit Charge 2, Alta HR, Alta, Fitbit Flex 2, Fitbit One, and Fitbit Zip activity trackers; Fitbit Ionic smartwatches; Fitbit Aria 2 Wi-Fi smart scales; and a range of accessories, such as bands and frames for its devices, as well as Fitbit Flyer, a wireless headphone designed for fitness. It also offers Fitbit online dashboard and mobile apps that sync automatically with and display real-time data from its wearable devices; and Fitbit Coach that offers exercise programs through personal trainer and yoga apps. The company sells its products through consumer electronics and specialty, e-commerce, mass merchant, department store, club, and sporting goods and outdoors retailers; wireless carriers; distributors; and Fitbit.com, an online store, as well as directly to consumers. The company was formerly known as Healthy Metrics Research, Inc. and changed its name to Fitbit, Inc. in October 2007. Fitbit, Inc. was founded in 2007 and is headquartered in San Francisco, California.
Industry, Sector and Symbol
Industry Electronic computers
SectorComputer and Technology
Trailing P/E Ratio-7.86
Forward P/E Ratio-9.29
Sales & Book Value
Annual Sales$1.62 billion
Price / Sales0.66
Price / CashN/A
Book Value$4.01 per share
Price / Book1.27
EPS (Most Recent Fiscal Year)($0.65)
Return on Equity-17.11%
Return on Assets-10.06%
Fitbit (NYSE:FIT) Frequently Asked Questions
What is Fitbit's stock symbol?
Fitbit trades on the New York Stock Exchange (NYSE) under the ticker symbol "FIT."
How were Fitbit's earnings last quarter?
Fitbit (NYSE:FIT) announced its quarterly earnings data on Monday, February, 26th. The scientific and technical instruments company reported ($0.12) earnings per share for the quarter, missing analysts' consensus estimates of ($0.06) by $0.06. The scientific and technical instruments company earned $570.76 million during the quarter, compared to analysts' expectations of $587.03 million. Fitbit had a negative return on equity of 17.11% and a negative net margin of 17.16%. View Fitbit's Earnings History.
When is Fitbit's next earnings date?
What guidance has Fitbit issued on next quarter's earnings?
Fitbit issued an update on its first quarter earnings guidance on Monday, February, 26th. The company provided EPS guidance of ($0.21)-($0.18) for the period, compared to the Thomson Reuters consensus earnings per share estimate of ($0.09). The company issued revenue guidance of $240-255 million, compared to the consensus revenue estimate of $340.34 million.
What price target have analysts set for FIT?
16 Wall Street analysts have issued 12-month price targets for Fitbit's stock. Their predictions range from $4.00 to $10.00. On average, they anticipate Fitbit's stock price to reach $6.7727 in the next year. View Analyst Ratings for Fitbit.
Are investors shorting Fitbit?
Fitbit saw a decline in short interest during the month of March. As of March 15th, there was short interest totalling 31,824,918 shares, a decline of 19.1% from the February 28th total of 39,317,505 shares. Based on an average daily trading volume, of 5,237,420 shares, the short-interest ratio is currently 6.1 days. Currently, 16.5% of the shares of the stock are sold short.
Who are some of Fitbit's key competitors?
Some companies that are related to Fitbit include Power Integrations (POWI), Plexus (PLXS), Q2 (QTWO), Cloudera (CLDR), Acxiom (ACXM), Pitney Bowes (PBI), Sanmina (SANM), ConvergeOne (CVON), Netgear (NTGR), SMA Solar Technology (S92), Mindbody (MB), MongoDB (MDB), CyberArk (CYBR), Varonis Systems (VRNS), Dialog Semiconductor (DLGNF), Brooks Automation (BRKS), Criteo (CRTO) and Cheetah Mobile (CMCM).
Who are Fitbit's key executives?
Fitbit's management team includes the folowing people:
- Mr. James Park, Co-Founder, Chairman, Chief Exec. Officer & Pres (Age 42)
- Mr. Eric N. Friedman, Co-Founder, CTO & Director (Age 41)
- Mr. William R. Zerella, Chief Financial Officer (Age 62)
- Mr. Andrew P. Missan Esq., EVP, Gen. Counsel & Sec. (Age 56)
- Mr. Jeffrey P. Devine, Exec. VP of Operations (Age 57)
When did Fitbit IPO?
(FIT) raised $448 million in an initial public offering on Thursday, June 18th 2015. The company issued 29,900,000 shares at $14.00-$16.00 per share. Morgan Stanley, Deutsche Bank Securities and BofAMerrill Lynch served as the underwriters for the IPO and Barclays, SunTrust Robinson Humphrey, Piper Jaffray, Raymond James, Stifel and William Blair were co-managers.
Has Fitbit been receiving favorable news coverage?
News coverage about FIT stock has trended somewhat positive recently, according to Accern. The research firm rates the sentiment of news coverage by monitoring more than 20 million news and blog sources in real-time. Accern ranks coverage of publicly-traded companies on a scale of -1 to 1, with scores closest to one being the most favorable. Fitbit earned a news impact score of 0.05 on Accern's scale. They also assigned news articles about the scientific and technical instruments company an impact score of 46.85 out of 100, meaning that recent news coverage is somewhat unlikely to have an effect on the company's share price in the immediate future.
How do I buy shares of Fitbit?
Shares of FIT can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab.
What is Fitbit's stock price today?
One share of FIT stock can currently be purchased for approximately $5.11.
How big of a company is Fitbit?
Fitbit has a market capitalization of $1.06 billion and generates $1.62 billion in revenue each year. The scientific and technical instruments company earns $-277,190,000.00 in net income (profit) each year or ($0.65) on an earnings per share basis. Fitbit employs 1,749 workers across the globe.
How can I contact Fitbit?
Fitbit's mailing address is 199 Fremont Street 14th Floor, San Francisco CA, 94105. The scientific and technical instruments company can be reached via phone at 415-513-1000 or via email at [email protected]
MarketBeat Community Rating for Fitbit (FIT)MarketBeat's community ratings are surveys of what our community members think about Fitbit and other stocks. Vote "Outperform" if you believe FIT will outperform the S&P 500 over the long term. Vote "Underperform" if you believe FIT will underperform the S&P 500 over the long term. You may vote once every thirty days.
Fitbit (NYSE:FIT) Price Target and Consensus Rating (How are Consensus Ratings Calculated?)
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0-1.5 = Sell, 1.5-2.5 = Hold, 2.5-3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
16 Wall Street analysts have issued ratings and price targets for Fitbit in the last 12 months. Their average twelve-month price target is $6.7727, suggesting that the stock has a possible upside of 32.54%. The high price target for FIT is $10.00 and the low price target for FIT is $4.00. There are currently 3 sell ratings, 8 hold ratings and 5 buy ratings for the stock, resulting in a consensus rating of "Hold."
|Today||30 Days Ago||90 Days Ago||180 Days Ago|
|Consensus Rating: ||Hold||Hold||Hold||Hold|
|Consensus Rating Score: ||2.13||2.24||2.20||2.14|
|Ratings Breakdown: ||3 Sell Rating(s)|
8 Hold Rating(s)
5 Buy Rating(s)
0 Strong Buy Rating(s)
|2 Sell Rating(s)|
9 Hold Rating(s)
6 Buy Rating(s)
0 Strong Buy Rating(s)
|3 Sell Rating(s)|
10 Hold Rating(s)
7 Buy Rating(s)
0 Strong Buy Rating(s)
|3 Sell Rating(s)|
13 Hold Rating(s)
6 Buy Rating(s)
0 Strong Buy Rating(s)
|Consensus Price Target: ||$6.7727||$6.8750||$7.0938||$7.5250|
|Price Target Upside: ||32.54% upside||26.85% upside||18.62% upside||23.97% upside|
Fitbit (NYSE:FIT) Consensus Price Target History
Fitbit (NYSE:FIT) Analyst Ratings History
(Data available from 4/23/2016 forward)
Fitbit (NYSE:FIT) Dividend History by Quarter
(Data available from 1/1/2013 forward)
|Announced||Period||Amount||Yield||Ex-Dividend Date||Record Date||Payable Date|
Fitbit (NYSE FIT) Insider Trading and Institutional Ownership History
Insider Ownership Percentage: 29.10%
Institutional Ownership Percentage: 61.49%
Fitbit (NYSE FIT) Insider Trading History
(Data available from 1/1/2013 forward)
|Transaction Date||Insider Name||Title||Buy/Sell||Number of Shares||Average Share Price||Total Transaction||Shares Held After Transaction||Details|
|4/2/2018||Andy Missan||EVP||Sell||5,000||$4.62||$23,100.00||139,498|| |
|4/2/2018||Jon Callaghan||Director||Sell||15,000||$4.62||$69,300.00|| |
|3/1/2018||Andy Missan||EVP||Sell||5,000||$4.76||$23,800.00||125,127|| |
|3/1/2018||Jon Callaghan||Director||Sell||15,000||$4.76||$71,400.00|| |
|2/1/2018||Andy Missan||EVP||Sell||5,000||$5.17||$25,850.00||125,127|| |
|2/1/2018||Jon Callaghan||Director||Sell||15,000||$5.17||$77,550.00|| |
|1/2/2018||Andy Missan||EVP||Sell||5,000||$5.90||$29,500.00||119,981|| |
|1/2/2018||Jon Callaghan||Director||Sell||15,000||$5.91||$88,650.00|| |
|12/1/2017||Andy Missan||EVP||Sell||5,000||$6.81||$34,050.00||109,475|| |
|12/1/2017||Jon Callaghan||Director||Sell||15,000||$6.81||$102,150.00|| |
|11/15/2017||Steven Joseph Murray||Director||Sell||966,641||$6.09||$5,886,843.69||11,442|| |
|11/8/2017||Steven Joseph Murray||Director||Sell||200||$6.05||$1,210.00||11,442|| |
|11/1/2017||Andy Missan||EVP||Sell||5,000||$6.29||$31,450.00||109,475|| |
|11/1/2017||Jon Callaghan||Director||Sell||15,000||$6.29||$94,350.00|| |
|10/2/2017||Andy Missan||EVP||Sell||5,000||$6.89||$34,450.00||105,133|| |
|10/2/2017||Jon Callaghan||Director||Sell||15,000||$6.89||$103,350.00|| |
|9/27/2017||Andy Missan||EVP||Sell||25,000||$7.00||$175,000.00||110,133|| |
|9/1/2017||Andy Missan||EVP||Sell||5,000||$5.91||$29,550.00||71,419|| |
|9/1/2017||Jon Callaghan||Director||Sell||15,000||$5.90||$88,500.00|| |
|8/17/2017||Glenda J Flanagan||Director||Buy||18,248||$5.48||$99,999.04||29,753|| |
|8/7/2017||Steven Joseph Murray||Director||Sell||500,000||$5.73||$2,865,000.00||11,442|| |
|8/4/2017||Andy Missan||EVP||Sell||5,000||$5.68||$28,400.00||80,332|| |
|8/1/2017||Jon Callaghan||Director||Sell||15,000||$5.09||$76,350.00|| |
|7/3/2017||Jon Callaghan||Director||Sell||15,000||$5.31||$79,650.00|| |
|6/5/2017||Christopher B Paisley||Director||Buy||25,000||$5.39||$134,750.00||36,442|| |
|6/1/2017||Andy Missan||EVP||Sell||10,000||$5.57||$55,700.00||62,702|| |
|5/26/2017||Steven Joseph Murray||Director||Sell||500,000||$5.33||$2,665,000.00||11,442|| |
|3/7/2017||Andy Missan||EVP||Sell||50,000||$5.91||$295,500.00||105,000|| |
|3/7/2017||Steven Joseph Murray||Director||Sell||173,152||$6.00||$1,038,912.00|| |
|2/24/2017||Timothy M Roberts||EVP||Sell||369,385||$6.01||$2,220,003.85||369,385|| |
|12/5/2016||True Venture Partners Ii, L.L.||Major Shareholder||Sell||860,000||$8.17||$7,026,200.00|| |
|12/1/2016||Jon Callaghan||Director||Sell||15,000||$8.51||$127,650.00|| |
|11/7/2016||Philip Douglas Black||Major Shareholder||Sell||50,000||$8.73||$436,500.00|| |
|11/1/2016||Jon Callaghan||Director||Sell||15,000||$13.07||$196,050.00|| |
|10/6/2016||Andy Missan||EVP||Sell||10,000||$14.60||$146,000.00||45,000|| |
|10/3/2016||Jon Callaghan||Director||Sell||15,000||$14.84||$222,600.00|| |
|9/6/2016||Andy Missan||EVP||Sell||15,000||$15.14||$227,100.00||50,000|| |
|9/1/2016||Jon Callaghan||Director||Sell||15,000||$14.91||$223,650.00|| |
|8/30/2016||Steven Joseph Murray||Director||Sell||151,912||$15.07||$2,289,313.84|| |
|8/24/2016||Steven Joseph Murray||Director||Sell||848,088||$15.14||$12,840,052.32|| |
|8/8/2016||Andy Missan||EVP||Sell||15,000||$15.61||$234,150.00||50,000|| |
|8/4/2016||Jon Callaghan||Director||Sell||15,000||$15.44||$231,600.00|| |
|8/4/2016||Philip Douglas Black||Major Shareholder||Sell||50,000||$15.62||$781,000.00|| |
|8/3/2016||Andy Missan||EVP||Sell||15,000||$15.00||$225,000.00||50,000|| |
|7/6/2016||Andy Missan||EVP||Sell||10,000||$12.35||$123,500.00||45,000|| |
|6/6/2016||Andy Missan||EVP||Sell||10,000||$14.35||$143,500.00||45,000|| |
|5/31/2016||Steven Joseph Murray||Major Shareholder||Sell||1,000,000||$14.21||$14,210,000.00|| |
|5/25/2016||Philip Douglas Black||Major Shareholder||Sell||25,000||$14.01||$350,250.00|| |
|5/16/2016||Andy Missan||EVP||Sell||2,500||$13.87||$34,675.00||37,500|| |
|5/6/2016||Andy Missan||EVP||Sell||10,000||$13.32||$133,200.00||35,000|| |
|5/3/2016||Group Select Fund L.P Foundry||Major Shareholder||Sell||640,032||$17.27||$11,053,352.64|| |
|5/2/2016||Timothy M Roberts||EVP||Sell||47,470||$18.10||$859,207.00||47,470|| |
|4/18/2016||Hansgregory C Hartmann||COO||Sell||150,000||$17.19||$2,578,500.00||150,000|| |
|4/6/2016||Andy Missan||EVP||Sell||15,000||$15.36||$230,400.00||35,000|| |
|4/4/2016||Timothy M Roberts||EVP||Sell||47,470||$15.00||$712,050.00||47,470|| |
|3/29/2016||Group Select Fund L.P Foundry||Major Shareholder||Sell||1,203,932||$13.20||$15,891,902.40|| |
|3/7/2016||Steven Joseph Murray||Major Shareholder||Sell||1,000,000||$13.07||$13,070,000.00|| |
|2/24/2016||Hansgregory C Hartmann||COO||Sell||70,000||$12.31||$861,700.00||70,000|| |
|2/11/2016||Group Select Fund L.P Foundry||Major Shareholder||Sell||1,111,850||$13.46||$14,965,501.00|| |
|12/9/2015||Steven Joseph Murray||Director||Sell||266,938||$28.13||$7,508,965.94|| |
|12/9/2015||True Venture Partners Ii, L.L.||Major Shareholder||Sell||1,077,957||$28.13||$30,322,930.41|| |
|11/18/2015||Andy Missan||EVP||Sell||88,500||$28.13||$2,489,505.00|| |
|11/18/2015||Edward M. Scal||insider||Sell||707,400||$28.13||$19,899,162.00|| |
|11/18/2015||Eric N. Friedman||major shareholder||Sell||1,113,490||$28.13||$31,322,473.70|| |
|11/18/2015||Hansgregory C. Hartmann||COO||Sell||336,649||$28.13||$9,469,936.37|| |
|11/18/2015||James Park||CEO||Sell||2,226,980||$28.13||$62,644,947.40|| |
|11/18/2015||Steven Joseph Murray||Director||Sell||936,641||$28.13||$26,347,711.33|| |
|11/18/2015||William Zerella||CFO||Sell||216,000||$28.13||$6,076,080.00|| |
|6/23/2015||Eric N Friedman||Major Shareholder||Sell||1,095,817||$18.80||$20,601,359.60|| |
|6/23/2015||Jon Callaghan||Director||Sell||3,133,707||$18.80||$58,913,691.60|| |
Fitbit (NYSE FIT) News Headlines
Fitbit (NYSE:FIT) SEC Filings
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Fitbit (NYSE:FIT) Income Statement, Balance Sheet and Cash Flow Statement
Fitbit (NYSE FIT) Stock Chart for Monday, April, 23, 2018