NYSE:FIT - Fitbit Stock Price, News, & Analysis Sign in or create an account to add this stock to your watchlist. Get Started $6.54 +0.16 (+2.51 %) (As of 02/20/2019 12:21 PM ET)Previous Close$6.38Today's Range$6.39 - $6.6152-Week Range$4.23 - $7.79Volume124,818 shsAverage Volume3.58 million shsMarket Capitalization$1.42 billionP/E Ratio-10.14Dividend YieldN/ABeta1.72 ProfileDiscussionAnalyst RatingsChartEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesOptions ChainSEC FilingsSocial Media Share on FacebookShare on TwitterShare on LinkedInShare on RedditShare on StocktwitsPrint this articleShare by Email Fitbit, Inc., a technology company, provides health solutions in the United States and internationally. The company offers a line of devices, including Fitbit Surge, Fitbit Blaze, Fitbit Charge 2, Alta HR, Alta, Fitbit Flex 2, Fitbit One, and Fitbit Zip activity trackers; Fitbit Ionic smartwatches; Fitbit Aria 2 Wi-Fi smart scales; and a range of accessories, such as bands and frames for its devices, as well as Fitbit Flyer, a wireless headphone designed for fitness. It also offers Fitbit online dashboard and mobile apps that sync automatically with and display real-time data from its wearable devices; and Fitbit Coach that offers exercise programs through personal trainer and yoga apps. The company sells its products through consumer electronics and specialty, e-commerce, mass merchant, department store, club, and sporting goods and outdoors retailers; wireless carriers; distributors; and Fitbit.com, an online store, as well as directly to consumers. The company was formerly known as Healthy Metrics Research, Inc. and changed its name to Fitbit, Inc. in October 2007. Fitbit, Inc. was founded in 2007 and is headquartered in San Francisco, California. Receive FIT News and Ratings via Email Sign-up to receive the latest news and ratings for FIT and its competitors with MarketBeat's FREE daily newsletter. Industry, Sector and Symbol Stock Exchange NYSE Industry Electronic computers Sub-IndustryN/A SectorComputer and Technology Current SymbolNYSE:FIT Previous Symbol CUSIPN/A Webwww.fitbit.com Phone415-513-1000Debt Debt-to-Equity RatioN/A Current Ratio1.84 Quick Ratio1.54Price-To-Earnings Trailing P/E Ratio-10.14 Forward P/E Ratio-10.22 P/E GrowthN/A Sales & Book Value Annual Sales$1.62 billion Price / Sales0.88 Cash FlowN/A Price / Cash FlowN/A Book Value$4.01 per share Price / Book1.63Profitability EPS (Most Recent Fiscal Year)($0.65) Net Income$-277,190,000.00 Net Margins-16.32% Return on Equity-24.69% Return on Assets-12.86%Miscellaneous Employees1,749 Outstanding Shares217,250,000Market Cap$1.42 billion OptionableOptionable Fitbit (NYSE:FIT) Frequently Asked Questions What is Fitbit's stock symbol? Fitbit trades on the New York Stock Exchange (NYSE) under the ticker symbol "FIT." How were Fitbit's earnings last quarter? Fitbit Inc (NYSE:FIT) announced its quarterly earnings data on Wednesday, October, 31st. The scientific and technical instruments company reported $0.04 EPS for the quarter, beating the Zacks' consensus estimate of ($0.01) by $0.05. The scientific and technical instruments company had revenue of $393.60 million for the quarter, compared to analyst estimates of $381.25 million. Fitbit had a negative return on equity of 24.69% and a negative net margin of 16.32%. The business's quarterly revenue was up .3% compared to the same quarter last year. During the same period last year, the company earned ($0.01) EPS. View Fitbit's Earnings History. When is Fitbit's next earnings date? Fitbit is scheduled to release their next quarterly earnings announcement on Wednesday, February 27th 2019. View Earnings Estimates for Fitbit. What price target have analysts set for FIT? 11 brokerages have issued twelve-month price targets for Fitbit's shares. Their predictions range from $4.00 to $8.00. On average, they expect Fitbit's share price to reach $5.75 in the next twelve months. This suggests that the stock has a possible downside of 12.6%. View Analyst Price Targets for Fitbit. What is the consensus analysts' recommendation for Fitbit? 11 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Fitbit in the last year. There are currently 3 sell ratings, 5 hold ratings and 3 buy ratings for the stock, resulting in a consensus recommendation of "Hold." View Analyst Ratings for Fitbit. Has Fitbit been receiving favorable news coverage? Media stories about FIT stock have trended somewhat negative on Wednesday, according to InfoTrie. The research group scores the sentiment of media coverage by reviewing more than six thousand news and blog sources. The firm ranks coverage of public companies on a scale of negative five to positive five, with scores closest to five being the most favorable. Fitbit earned a news sentiment score of -1.1 on InfoTrie's scale. They also gave media coverage about the scientific and technical instruments company a news buzz of 10.0 out of 10, meaning that recent media coverage is extremely likely to have an impact on the stock's share price in the near future. Who are some of Fitbit's key competitors? Some companies that are related to Fitbit include Teradata (TDC), CAPCOM CO LTD/ADR (CCOEY), Omnicell (OMCL), Super Micro Computer (SMCI), Cray (CRAY), Huami (HMI), One Stop Systems (OSS) and Socket Mobile (SCKT). Who are Fitbit's key executives? Fitbit's management team includes the folowing people: Mr. James Park, Co-Founder, Chairman, CEO & Pres (Age 43)Mr. Eric N. Friedman, Co-Founder, CTO & Director (Age 42)Mr. Jeffrey P. Devine, Exec. VP of Operations (Age 58)Mr. Andrew P. Missan, Exec. VP, Gen. Counsel & Sec. (Age 57)Mr. Ronald W. Kisling, Chief Financial Officer (Age 58) When did Fitbit IPO? (FIT) raised $448 million in an initial public offering (IPO) on Thursday, June 18th 2015. The company issued 29,900,000 shares at a price of $14.00-$16.00 per share. Morgan Stanley, Deutsche Bank Securities and BofAMerrill Lynch served as the underwriters for the IPO and Barclays, SunTrust Robinson Humphrey, Piper Jaffray, Raymond James, Stifel and William Blair were co-managers. Who are Fitbit's major shareholders? Fitbit's stock is owned by many different of institutional and retail investors. Top institutional investors include DNB Asset Management AS (9.58%), BlackRock Inc. (7.69%), Dimensional Fund Advisors LP (2.15%), Bellevue Group AG (1.48%), Canada Pension Plan Investment Board (1.46%) and Geode Capital Management LLC (1.20%). Company insiders that own Fitbit stock include Andy Missan, Christopher B Paisley, Glenda J Flanagan, Jon Callaghan, Steven Joseph Murray and Timothy M Roberts. View Institutional Ownership Trends for Fitbit. Which institutional investors are selling Fitbit stock? FIT stock was sold by a variety of institutional investors in the last quarter, including DNB Asset Management AS, Quinn Opportunity Partners LLC, Bank of America Corp DE, Commerzbank Aktiengesellschaft FI, California Public Employees Retirement System, MetLife Investment Advisors LLC, New York State Common Retirement Fund and Harel Insurance Investments & Financial Services Ltd.. Company insiders that have sold Fitbit company stock in the last year include Andy Missan, Jon Callaghan and Steven Joseph Murray. View Insider Buying and Selling for Fitbit. Which institutional investors are buying Fitbit stock? FIT stock was bought by a variety of institutional investors in the last quarter, including BlackRock Inc., Squarepoint Ops LLC, Bellevue Group AG, Intellectus Partners LLC, Geode Capital Management LLC, Dimensional Fund Advisors LP, Blueshift Asset Management LLC and Canada Pension Plan Investment Board. Company insiders that have bought Fitbit stock in the last two years include Christopher B Paisley and Glenda J Flanagan. View Insider Buying and Selling for Fitbit. How do I buy shares of Fitbit? Shares of FIT can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab. What is Fitbit's stock price today? One share of FIT stock can currently be purchased for approximately $6.58. How big of a company is Fitbit? Fitbit has a market capitalization of $1.43 billion and generates $1.62 billion in revenue each year. The scientific and technical instruments company earns $-277,190,000.00 in net income (profit) each year or ($0.65) on an earnings per share basis. Fitbit employs 1,749 workers across the globe. What is Fitbit's official website? The official website for Fitbit is http://www.fitbit.com. How can I contact Fitbit? Fitbit's mailing address is 199 Fremont Street 14th Floor, San Francisco CA, 94105. The scientific and technical instruments company can be reached via phone at 415-513-1000 or via email at [email protected] MarketBeat Community Rating for Fitbit (NYSE FIT)Community Ranking: 2.5 out of 5 ( )Outperform Votes: 718 (Vote Outperform)Underperform Votes: 712 (Vote Underperform)Total Votes: 1,430MarketBeat's community ratings are surveys of what our community members think about Fitbit and other stocks. Vote "Outperform" if you believe FIT will outperform the S&P 500 over the long term. Vote "Underperform" if you believe FIT will underperform the S&P 500 over the long term. You may vote once every thirty days. This page was last updated on 2/20/2019 by MarketBeat.com StaffFeatured Article: What are different types of coverage ratios?