NYSE:FIT - Fitbit Stock Price, News, & Analysis Sign in or create an account to add this stock to your watchlist. Get Started $6.06 +0.15 (+2.54 %) (As of 01/15/2019 04:00 PM ET)Previous Close$5.91Today's Range$5.87 - $6.0752-Week Range$4.23 - $7.79Volume3.92 million shsAverage Volume4.60 million shsMarket Capitalization$1.30 billionP/E Ratio-9.32Dividend YieldN/ABeta1.5 ProfileDiscussionAnalyst RatingsChartEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesOptions ChainSEC FilingsSocial Media Share on FacebookShare on TwitterShare on LinkedInShare on RedditShare on StocktwitsPrint this articleShare by Email Fitbit, Inc., a technology company, provides health solutions in the United States and internationally. The company offers a line of devices, including Fitbit Surge, Fitbit Blaze, Fitbit Charge 2, Alta HR, Alta, Fitbit Flex 2, Fitbit One, and Fitbit Zip activity trackers; Fitbit Ionic smartwatches; Fitbit Aria 2 Wi-Fi smart scales; and a range of accessories, such as bands and frames for its devices, as well as Fitbit Flyer, a wireless headphone designed for fitness. It also offers Fitbit online dashboard and mobile apps that sync automatically with and display real-time data from its wearable devices; and Fitbit Coach that offers exercise programs through personal trainer and yoga apps. The company sells its products through consumer electronics and specialty, e-commerce, mass merchant, department store, club, and sporting goods and outdoors retailers; wireless carriers; distributors; and Fitbit.com, an online store, as well as directly to consumers. The company was formerly known as Healthy Metrics Research, Inc. and changed its name to Fitbit, Inc. in October 2007. Fitbit, Inc. was founded in 2007 and is headquartered in San Francisco, California. Receive FIT News and Ratings via Email Sign-up to receive the latest news and ratings for FIT and its competitors with MarketBeat's FREE daily newsletter. Industry, Sector and Symbol Stock Exchange NYSE Industry Electronic computers Sub-IndustryN/A SectorComputer and Technology Current SymbolNYSE:FIT Previous Symbol CUSIPN/A Webwww.fitbit.com Phone415-513-1000Debt Debt-to-Equity RatioN/A Current Ratio1.84 Quick Ratio1.54Price-To-Earnings Trailing P/E Ratio-9.32 Forward P/E Ratio-9.47 P/E GrowthN/A Sales & Book Value Annual Sales$1.62 billion Price / Sales0.81 Cash FlowN/A Price / Cash FlowN/A Book Value$4.01 per share Price / Book1.51Profitability EPS (Most Recent Fiscal Year)($0.65) Net Income$-277,190,000.00 Net Margins-16.32% Return on Equity-24.69% Return on Assets-12.86%Miscellaneous Employees1,749 Outstanding Shares217,250,000Market Cap$1.30 billion OptionableOptionable Fitbit (NYSE:FIT) Frequently Asked Questions What is Fitbit's stock symbol? Fitbit trades on the New York Stock Exchange (NYSE) under the ticker symbol "FIT." How were Fitbit's earnings last quarter? Fitbit Inc (NYSE:FIT) issued its earnings results on Wednesday, October, 31st. The scientific and technical instruments company reported $0.04 earnings per share (EPS) for the quarter, beating the Zacks' consensus estimate of ($0.01) by $0.05. The scientific and technical instruments company earned $393.60 million during the quarter, compared to analysts' expectations of $381.25 million. Fitbit had a negative net margin of 16.32% and a negative return on equity of 24.69%. The firm's quarterly revenue was up .3% compared to the same quarter last year. During the same period last year, the company posted ($0.01) earnings per share. View Fitbit's Earnings History. When is Fitbit's next earnings date? Fitbit is scheduled to release their next quarterly earnings announcement on Monday, February 25th 2019. View Earnings Estimates for Fitbit. What guidance has Fitbit issued on next quarter's earnings? Fitbit updated its FY 2018 earnings guidance on Wednesday, October, 31st. The company provided EPS guidance of for the period. The company issued revenue guidance of $1.5-1.5 billion, compared to the consensus revenue estimate of $1.49 billion.Fitbit also updated its Q4 2018 guidance to $0.07 EPS. What price target have analysts set for FIT? 11 analysts have issued 1 year price objectives for Fitbit's stock. Their predictions range from $4.00 to $8.00. On average, they expect Fitbit's stock price to reach $5.75 in the next year. This suggests that the stock has a possible downside of 5.1%. View Analyst Price Targets for Fitbit. What is the consensus analysts' recommendation for Fitbit? 11 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Fitbit in the last year. There are currently 3 sell ratings, 5 hold ratings and 3 buy ratings for the stock, resulting in a consensus recommendation of "Hold." View Analyst Ratings for Fitbit. Has Fitbit been receiving favorable news coverage? Headlines about FIT stock have trended somewhat positive on Tuesday, InfoTrie Sentiment Analysis reports. The research firm identifies negative and positive press coverage by analyzing more than six thousand news and blog sources in real-time. The firm ranks coverage of publicly-traded companies on a scale of negative five to five, with scores nearest to five being the most favorable. Fitbit earned a daily sentiment score of 0.6 on InfoTrie's scale. They also gave news headlines about the scientific and technical instruments company a news buzz of 2.0 out of 10, meaning that recent press coverage is very unlikely to have an impact on the stock's share price in the near future. Are investors shorting Fitbit? Fitbit saw a decline in short interest during the month of December. As of December 31st, there was short interest totalling 34,907,377 shares, a decline of 18.3% from the December 14th total of 42,738,243 shares. Based on an average trading volume of 5,268,652 shares, the days-to-cover ratio is presently 6.6 days. Currently, 16.2% of the company's shares are sold short. View Fitbit's Current Options Chain. Who are some of Fitbit's key competitors? Some companies that are related to Fitbit include Teradata (TDC), CAPCOM CO LTD/ADR (CCOEY), Omnicell (OMCL), Cray (CRAY), Huami (HMI), One Stop Systems (OSS), Socket Mobile (SCKT) and Super Micro Computer (SMCI). Who are Fitbit's key executives? Fitbit's management team includes the folowing people: Mr. James Park, Co-Founder, Chairman, CEO & Pres (Age 42)Mr. Eric N. Friedman, Co-Founder, CTO & Director (Age 41)Mr. Jeffrey P. Devine, Exec. VP of Operations (Age 57)Mr. Andrew P. Missan, Exec. VP, Gen. Counsel & Sec. (Age 56)Mr. Ronald W. Kisling, Chief Financial Officer (Age 57) When did Fitbit IPO? (FIT) raised $448 million in an IPO on Thursday, June 18th 2015. The company issued 29,900,000 shares at $14.00-$16.00 per share. Morgan Stanley, Deutsche Bank Securities and BofAMerrill Lynch acted as the underwriters for the IPO and Barclays, SunTrust Robinson Humphrey, Piper Jaffray, Raymond James, Stifel and William Blair were co-managers. Who are Fitbit's major shareholders? Fitbit's stock is owned by a variety of of retail and institutional investors. Top institutional shareholders include DNB Asset Management AS (9.58%). Company insiders that own Fitbit stock include Andy Missan, Christopher B Paisley, Glenda J Flanagan, Jon Callaghan, Steven Joseph Murray and Timothy M Roberts. View Institutional Ownership Trends for Fitbit. Which major investors are selling Fitbit stock? FIT stock was sold by a variety of institutional investors in the last quarter, including DNB Asset Management AS. Company insiders that have sold Fitbit company stock in the last year include Andy Missan, Jon Callaghan and Steven Joseph Murray. View Insider Buying and Selling for Fitbit. How do I buy shares of Fitbit? Shares of FIT can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab. What is Fitbit's stock price today? One share of FIT stock can currently be purchased for approximately $6.06. How big of a company is Fitbit? Fitbit has a market capitalization of $1.30 billion and generates $1.62 billion in revenue each year. The scientific and technical instruments company earns $-277,190,000.00 in net income (profit) each year or ($0.65) on an earnings per share basis. Fitbit employs 1,749 workers across the globe. What is Fitbit's official website? The official website for Fitbit is http://www.fitbit.com. How can I contact Fitbit? Fitbit's mailing address is 199 Fremont Street 14th Floor, San Francisco CA, 94105. The scientific and technical instruments company can be reached via phone at 415-513-1000 or via email at [email protected] MarketBeat Community Rating for Fitbit (NYSE FIT)Community Ranking: 2.5 out of 5 ( )Outperform Votes: 709 (Vote Outperform)Underperform Votes: 704 (Vote Underperform)Total Votes: 1,413MarketBeat's community ratings are surveys of what our community members think about Fitbit and other stocks. Vote "Outperform" if you believe FIT will outperform the S&P 500 over the long term. Vote "Underperform" if you believe FIT will underperform the S&P 500 over the long term. You may vote once every thirty days. This page was last updated on 1/15/2019 by MarketBeat.com StaffFeatured Article: What is Compound Interest?