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Fitbit Stock Forecast, Price & News

-0.01 (-0.14 %)
(As of 11/27/2020 12:00 AM ET)
Today's Range
Now: $7.18
50-Day Range
MA: $7.04
52-Week Range
Now: $7.18
Volume1.97 million shs
Average Volume5.93 million shs
Market Capitalization$1.76 billion
P/E RatioN/A
Dividend YieldN/A
Fitbit, Inc., a technology company, provides health solutions in the United States and internationally. The company offers a line of devices, including Fitbit Charge 3, Fitbit Inspire, Fitbit Inspire HR, and Fitbit Ace 2 activity trackers; Fitbit Ionic and Fitbit Versa family of smartwatches, as well as Fitbit Flyer wireless headphones and the Fitbit Aria family of connected scales; and accessories, such as bands and frames for its devices. It also offers Fitbit online dashboard and mobile apps that sync automatically with and display real-time data from its wearable devices; and Fitbit Care, a connected health platform for health plans, employers, and health systems. In addition, the company provides Fitbit Premium, a paid subscription service that uses the data of users to deliver actionable guidance and coaching to help users achieve their health and fitness goals, as well as includes Fitbit Coach that offers exercise programs through personal trainer and yoga apps. It sells its products through consumer electronics and specialty, e-commerce, mass merchant, department store, club, and sporting goods and outdoors retailers; wireless carriers; distributors; and Fitbit.com, an online store, as well as directly to consumers. Fitbit, Inc. has a collaboration with The Scripps Research Institute and Stanford Medicine to study the role of wearables to detect, track, and contain infectious diseases, such as COVID-19.; and partnership with Solera Health to reduce risk of type 2 diabetes. The company was formerly known as Healthy Metrics Research, Inc. and changed its name to Fitbit, Inc. in October 2007. Fitbit, Inc. was founded in 2007 and is headquartered in San Francisco, California.
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Beat the Market (BTM) Rank

Analyst Opinion: 1.0Community Rank: 2.5Dividend Strength: 0.0Insider Behavior: 1.7Valuation: 0.6 5 -4 -3 -2 -1 -

Overall Beat the Market Rank

1.16 out of 5 stars

Industry, Sector and Symbol

Industry Electronic computers



Sales & Book Value

Annual Sales$1.43 billion
Book Value$2.13 per share


Net Income$-320,710,000.00


Market Cap$1.76 billion
Next Earnings Date2/18/2021 (Estimated)
-0.01 (-0.14 %)
(As of 11/27/2020 12:00 AM ET)
30 days | 90 days | 365 days | Advanced Chart

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Fitbit (NYSE:FIT) Frequently Asked Questions

How has Fitbit's stock price been impacted by COVID-19?

Fitbit's stock was trading at $6.24 on March 11th, 2020 when COVID-19 reached pandemic status according to the World Health Organization. Since then, FIT shares have increased by 15.1% and is now trading at $7.18.
View which stocks have been most impacted by COVID-19

Do Wall Street analysts recommend investors buy shares of Fitbit?

2 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Fitbit in the last year. There are currently 2 hold ratings for the stock, resulting in a consensus recommendation of "Hold."
View analyst ratings for Fitbit

What stocks does MarketBeat like better than Fitbit?

Wall Street analysts have given Fitbit a "Hold" rating, but there may be better short-term opportunities in the market. Some of MarketBeat's winning trading ideas this year have resulted in 5-15% weekly gains. MarketBeat just released five new trading ideas, but Fitbit wasn't one of them. MarketBeat thinks these five stocks may be even better buys.
View MarketBeat's top stock picks here.

When is Fitbit's next earnings date?

Fitbit is scheduled to release its next quarterly earnings announcement on Thursday, February 18th 2021.
View our earnings forecast for Fitbit

How were Fitbit's earnings last quarter?

Fitbit, Inc. (NYSE:FIT) posted its quarterly earnings data on Wednesday, November, 4th. The scientific and technical instruments company reported ($0.03) earnings per share for the quarter, beating the Zacks' consensus estimate of ($0.19) by $0.16. Fitbit had a negative net margin of 19.69% and a negative return on equity of 43.42%.
View Fitbit's earnings history

What price target have analysts set for FIT?

2 equities research analysts have issued 12 month target prices for Fitbit's shares. Their forecasts range from $7.35 to $7.35. On average, they anticipate Fitbit's share price to reach $7.35 in the next year. This suggests a possible upside of 2.4% from the stock's current price.
View analysts' price targets for Fitbit

Who are some of Fitbit's key competitors?

What other stocks do shareholders of Fitbit own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Fitbit investors own include PayPal (PYPL), Netflix (NFLX), Tesla (TSLA), Actinium Pharmaceuticals (ATNM), NVIDIA (NVDA), General Electric (GE), Twitter (TWTR), Alibaba Group (BABA), Micron Technology (MU) and Advanced Micro Devices (AMD).

Who are Fitbit's key executives?

Fitbit's management team includes the following people:
  • Mr. James Park, Co-Founder, Chairman, CEO & Pres (Age 44, Pay $2M)
  • Mr. Eric N. Friedman, Co-Founder, CTO & Director (Age 43, Pay $798.32k)
  • Mr. Ronald W. Kisling, Chief Financial Officer (Age 59, Pay $737.07k)
  • Mr. Jeffrey P. Devine, Exec. VP of Operations (Age 59, Pay $726.8k)
  • Mr. Andrew P. Missan, Exec. VP, Gen. Counsel & Sec. (Age 58, Pay $777.32k)
  • Mr. Thomas G. Hudson, VP of Investor Relations
  • Mr. Timothy Rosa, Chief Marketing Officer
  • Ms. Lisa Gross, Sr. VP of People
  • Mr. Mark Silverio, Sr. VP of Americas Sales
  • Mr. Des Power, Sr. VP & MD of International

When did Fitbit IPO?

(FIT) raised $448 million in an IPO on Thursday, June 18th 2015. The company issued 29,900,000 shares at $14.00-$16.00 per share. Morgan Stanley, Deutsche Bank Securities and BofAMerrill Lynch served as the underwriters for the IPO and Barclays, SunTrust Robinson Humphrey, Piper Jaffray, Raymond James, Stifel and William Blair were co-managers.

What is Fitbit's stock symbol?

Fitbit trades on the New York Stock Exchange (NYSE) under the ticker symbol "FIT."

Who are Fitbit's major shareholders?

Fitbit's stock is owned by a variety of retail and institutional investors. Top institutional investors include BlackRock Inc. (7.55%), Alpine Associates Management Inc. (3.40%), State Street Corp (2.58%), CNH Partners LLC (1.88%), TIG Advisors LLC (1.71%) and Public Sector Pension Investment Board (1.51%). Company insiders that own Fitbit stock include Andy Missan, James Park and Ronald W Kisling.
View institutional ownership trends for Fitbit

Which major investors are selling Fitbit stock?

FIT stock was sold by a variety of institutional investors in the last quarter, including ARP Americas LP, Morgan Stanley, WINTON GROUP Ltd, UBS Asset Management Americas Inc., CNH Partners LLC, Voloridge Investment Management LLC, BlackRock Inc., and Charles Schwab Investment Management Inc.. Company insiders that have sold Fitbit company stock in the last year include Andy Missan, James Park, and Ronald W Kisling.
View insider buying and selling activity for Fitbit

Which major investors are buying Fitbit stock?

FIT stock was acquired by a variety of institutional investors in the last quarter, including TIG Advisors LLC, Alpine Associates Management Inc., Omni Partners LLP, Public Sector Pension Investment Board, Anqa Management LLC, Paloma Partners Management Co, Engineers Gate Manager LP, and Havens Advisors LLC.
View insider buying and selling activity for Fitbit

How do I buy shares of Fitbit?

Shares of FIT can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.

What is Fitbit's stock price today?

One share of FIT stock can currently be purchased for approximately $7.18.

How big of a company is Fitbit?

Fitbit has a market capitalization of $1.76 billion and generates $1.43 billion in revenue each year. The scientific and technical instruments company earns $-320,710,000.00 in net income (profit) each year or ($0.81) on an earnings per share basis. Fitbit employs 1,764 workers across the globe.

What is Fitbit's official website?

The official website for Fitbit is www.fitbit.com.

How can I contact Fitbit?

Fitbit's mailing address is 199 Fremont Street 14th Floor, San Francisco CA, 94105. The scientific and technical instruments company can be reached via phone at 415-513-1000 or via email at [email protected]

This page was last updated on 11/28/2020 by MarketBeat.com Staff

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