NYSE:FIT - Fitbit Stock Price, Price Target & More

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$7.01 -0.11 (-1.54 %)
(As of 06/22/2018 04:00 PM ET)
Previous Close$7.12
Today's Range$6.90 - $7.2250
52-Week Range$4.51 - $7.79
Volume10.04 million shs
Average Volume6.38 million shs
Market Capitalization$1.56 billion
P/E Ratio-10.78
Dividend YieldN/A
Fitbit logoFitbit, Inc., a technology company, provides health solutions in the United States and internationally. The company offers a line of devices, including Fitbit Surge, Fitbit Blaze, Fitbit Charge 2, Alta HR, Alta, Fitbit Flex 2, Fitbit One, and Fitbit Zip activity trackers; Fitbit Ionic smartwatches; Fitbit Aria 2 Wi-Fi smart scales; and a range of accessories, such as bands and frames for its devices, as well as Fitbit Flyer, a wireless headphone designed for fitness. It also offers Fitbit online dashboard and mobile apps that sync automatically with and display real-time data from its wearable devices; and Fitbit Coach that offers exercise programs through personal trainer and yoga apps. The company sells its products through consumer electronics and specialty, e-commerce, mass merchant, department store, club, and sporting goods and outdoors retailers; wireless carriers; distributors; and Fitbit.com, an online store, as well as directly to consumers. The company was formerly known as Healthy Metrics Research, Inc. and changed its name to Fitbit, Inc. in October 2007. Fitbit, Inc. was founded in 2007 and is headquartered in San Francisco, California.

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Industry, Sector and Symbol

Industry Electronic computers
SectorComputer and Technology


Debt-to-Equity RatioN/A
Current Ratio2.11
Quick Ratio1.84


Trailing P/E Ratio-10.78
Forward P/E Ratio-10.78
P/E GrowthN/A

Sales & Book Value

Annual Sales$1.62 billion
Price / Sales0.91
Cash FlowN/A
Price / CashN/A
Book Value$4.01 per share
Price / Book1.75


EPS (Most Recent Fiscal Year)($0.65)
Net Income$-277,190,000.00
Net Margins-19.05%
Return on Equity-19.17%
Return on Assets-10.92%


Outstanding Shares210,010,000

Fitbit (NYSE:FIT) Frequently Asked Questions

What is Fitbit's stock symbol?

Fitbit trades on the New York Stock Exchange (NYSE) under the ticker symbol "FIT."

How were Fitbit's earnings last quarter?

Fitbit Inc (NYSE:FIT) issued its quarterly earnings results on Wednesday, May, 2nd. The scientific and technical instruments company reported ($0.17) EPS for the quarter, beating analysts' consensus estimates of ($0.20) by $0.03. The scientific and technical instruments company earned $248 million during the quarter, compared to the consensus estimate of $247.35 million. Fitbit had a negative return on equity of 19.17% and a negative net margin of 19.05%. Fitbit's revenue for the quarter was down 17.1% on a year-over-year basis. During the same quarter in the prior year, the business posted ($0.15) earnings per share. View Fitbit's Earnings History.

What guidance has Fitbit issued on next quarter's earnings?

Fitbit updated its second quarter earnings guidance on Wednesday, May, 2nd. The company provided earnings per share guidance of ($0.27-0.23) for the period, compared to the Thomson Reuters consensus earnings per share estimate of ($0.11). The company issued revenue guidance of $275-295 million, compared to the consensus revenue estimate of $309.87 million.

What price target have analysts set for FIT?

18 Wall Street analysts have issued 12 month target prices for Fitbit's stock. Their predictions range from $4.00 to $8.00. On average, they expect Fitbit's share price to reach $5.80 in the next year. View Analyst Ratings for Fitbit.

Are investors shorting Fitbit?

Fitbit saw a drop in short interest in the month of May. As of May 15th, there was short interest totalling 28,496,258 shares, a drop of 11.1% from the April 30th total of 32,061,702 shares. Based on an average daily volume of 5,336,987 shares, the short-interest ratio is currently 5.3 days. Approximately 14.3% of the company's stock are short sold. View Fitbit's Current Options Chain.

Who are some of Fitbit's key competitors?

Who are Fitbit's key executives?

Fitbit's management team includes the folowing people:
  • Mr. James Park, Co-Founder, Chairman, Chief Exec. Officer & Pres (Age 42)
  • Mr. Eric N. Friedman, Co-Founder, CTO & Director (Age 41)
  • Mr. William R. Zerella, Chief Financial Officer (Age 62)
  • Mr. Andrew P. Missan Esq., EVP, Gen. Counsel & Sec. (Age 56)
  • Mr. Jeffrey P. Devine, Exec. VP of Operations (Age 57)

When did Fitbit IPO?

(FIT) raised $448 million in an initial public offering on Thursday, June 18th 2015. The company issued 29,900,000 shares at a price of $14.00-$16.00 per share. Morgan Stanley, Deutsche Bank Securities and BofAMerrill Lynch served as the underwriters for the IPO and Barclays, SunTrust Robinson Humphrey, Piper Jaffray, Raymond James, Stifel and William Blair were co-managers.

Has Fitbit been receiving favorable news coverage?

News articles about FIT stock have been trending somewhat positive recently, according to Accern Sentiment. The research group ranks the sentiment of press coverage by reviewing more than 20 million news and blog sources. Accern ranks coverage of public companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. Fitbit earned a coverage optimism score of 0.11 on Accern's scale. They also gave press coverage about the scientific and technical instruments company an impact score of 46.03 out of 100, indicating that recent press coverage is somewhat unlikely to have an impact on the company's share price in the near term.

Who are Fitbit's major shareholders?

Fitbit's stock is owned by a number of of retail and institutional investors. Top institutional investors include BlackRock Inc. (7.62%), Allianz Asset Management GmbH (3.21%), Allianz Asset Management GmbH (3.21%), Bellevue Group AG (1.10%), Northern Trust Corp (1.04%) and JPMorgan Chase & Co. (0.45%). Company insiders that own Fitbit stock include Andy Missan, Christopher B Paisley, Glenda J Flanagan, Jon Callaghan, Philip Douglas Black, Steven Joseph Murray, Timothy M Roberts and True Venture Partners Ii, LL. View Institutional Ownership Trends for Fitbit.

Which institutional investors are selling Fitbit stock?

FIT stock was sold by a variety of institutional investors in the last quarter, including Senvest Management LLC, BNP Paribas Arbitrage SA, Commerzbank Aktiengesellschaft FI, JPMorgan Chase & Co., Royal Bank of Canada, Wells Fargo & Company MN, Teacher Retirement System of Texas and Legal & General Group Plc. Company insiders that have sold Fitbit company stock in the last year include Andy Missan, Jon Callaghan and Steven Joseph Murray. View Insider Buying and Selling for Fitbit.

Which institutional investors are buying Fitbit stock?

FIT stock was acquired by a variety of institutional investors in the last quarter, including BlackRock Inc., Bellevue Group AG, Allianz Asset Management GmbH, Allianz Asset Management GmbH, Matarin Capital Management LLC, Clearline Capital LP, Alambic Investment Management L.P. and Spark Investment Management LLC. Company insiders that have bought Fitbit stock in the last two years include Christopher B Paisley and Glenda J Flanagan. View Insider Buying and Selling for Fitbit.

How do I buy shares of Fitbit?

Shares of FIT can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab.

What is Fitbit's stock price today?

One share of FIT stock can currently be purchased for approximately $7.01.

How big of a company is Fitbit?

Fitbit has a market capitalization of $1.56 billion and generates $1.62 billion in revenue each year. The scientific and technical instruments company earns $-277,190,000.00 in net income (profit) each year or ($0.65) on an earnings per share basis. Fitbit employs 1,749 workers across the globe.

How can I contact Fitbit?

Fitbit's mailing address is 199 Fremont Street 14th Floor, San Francisco CA, 94105. The scientific and technical instruments company can be reached via phone at 415-513-1000 or via email at [email protected]

MarketBeat Community Rating for Fitbit (FIT)

Community Ranking:  2.5 out of 5 (star star half star)
Outperform Votes:  640 (Vote Outperform)
Underperform Votes:  626 (Vote Underperform)
Total Votes:  1,266
MarketBeat's community ratings are surveys of what our community members think about Fitbit and other stocks. Vote "Outperform" if you believe FIT will outperform the S&P 500 over the long term. Vote "Underperform" if you believe FIT will underperform the S&P 500 over the long term. You may vote once every thirty days.
This page was last updated on 6/22/2018 by MarketBeat.com Staff

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