NYSE:FIT - Fitbit Stock Price, Price Target & More Sign in or create an account to add this stock to your watchlist. Get Started $6.65 0.00 (0.00 %) (As of 07/15/2018 03:44 PM ET)Previous Close$6.65Today's Range$6.5750 - $6.7852-Week Range$4.51 - $7.79Volume2.95 million shsAverage Volume5.11 million shsMarket Capitalization$1.40 billionP/E Ratio-10.23Dividend YieldN/ABeta1.85 Company ProfileFinancialsAnalyst RatingsEarnings HistoryInsider TradesHeadlinesOptions ChainSEC FilingsSocial MediaChart Share on FacebookShare on TwitterShare on LinkedInShare on RedditShare on StocktwitsPrint this articleShare by Email Fitbit, Inc., a technology company, provides health solutions in the United States and internationally. The company offers a line of devices, including Fitbit Surge, Fitbit Blaze, Fitbit Charge 2, Alta HR, Alta, Fitbit Flex 2, Fitbit One, and Fitbit Zip activity trackers; Fitbit Ionic smartwatches; Fitbit Aria 2 Wi-Fi smart scales; and a range of accessories, such as bands and frames for its devices, as well as Fitbit Flyer, a wireless headphone designed for fitness. It also offers Fitbit online dashboard and mobile apps that sync automatically with and display real-time data from its wearable devices; and Fitbit Coach that offers exercise programs through personal trainer and yoga apps. The company sells its products through consumer electronics and specialty, e-commerce, mass merchant, department store, club, and sporting goods and outdoors retailers; wireless carriers; distributors; and Fitbit.com, an online store, as well as directly to consumers. The company was formerly known as Healthy Metrics Research, Inc. and changed its name to Fitbit, Inc. in October 2007. Fitbit, Inc. was founded in 2007 and is headquartered in San Francisco, California. Receive FIT News and Ratings via Email Sign-up to receive the latest news and ratings for FIT and its competitors with MarketBeat's FREE daily newsletter. Industry, Sector and Symbol Stock Exchange NYSE Industry Electronic computers Sub-IndustryN/A SectorComputer and Technology SymbolNYSE:FIT CUSIPN/A Webwww.fitbit.com Phone415-513-1000 Debt Debt-to-Equity RatioN/A Current Ratio2.11 Quick Ratio1.84 Price-To-Earnings Trailing P/E Ratio-10.23 Forward P/E Ratio-10.39 P/E GrowthN/A Sales & Book Value Annual Sales$1.62 billion Price / Sales0.86 Cash FlowN/A Price / CashN/A Book Value$4.01 per share Price / Book1.66 Profitability EPS (Most Recent Fiscal Year)($0.65) Net Income$-277,190,000.00 Net Margins-19.05% Return on Equity-19.17% Return on Assets-10.92% Miscellaneous Employees1,749 Outstanding Shares210,010,000Market Cap$1,396.55 Fitbit (NYSE:FIT) Frequently Asked Questions What is Fitbit's stock symbol? Fitbit trades on the New York Stock Exchange (NYSE) under the ticker symbol "FIT." How were Fitbit's earnings last quarter? Fitbit Inc (NYSE:FIT) posted its quarterly earnings results on Wednesday, May, 2nd. The scientific and technical instruments company reported ($0.17) earnings per share (EPS) for the quarter, topping analysts' consensus estimates of ($0.20) by $0.03. The scientific and technical instruments company earned $248 million during the quarter, compared to analyst estimates of $247.35 million. Fitbit had a negative net margin of 19.05% and a negative return on equity of 19.17%. The firm's revenue was down 17.1% compared to the same quarter last year. During the same period in the prior year, the firm earned ($0.15) earnings per share. View Fitbit's Earnings History. What guidance has Fitbit issued on next quarter's earnings? Fitbit issued an update on its second quarter earnings guidance on Wednesday, May, 2nd. The company provided earnings per share (EPS) guidance of ($0.27-0.23) for the period, compared to the Thomson Reuters consensus earnings per share estimate of ($0.11). The company issued revenue guidance of $275-295 million, compared to the consensus revenue estimate of $309.87 million. What price target have analysts set for FIT? 18 analysts have issued 1 year price targets for Fitbit's shares. Their forecasts range from $4.00 to $8.00. On average, they expect Fitbit's share price to reach $5.80 in the next year. This suggests that the stock has a possible downside of 12.8%. View Analyst Ratings for Fitbit. What is the consensus analysts' recommendation for Fitbit? 18 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Fitbit in the last year. There are currently 3 sell ratings, 11 hold ratings and 4 buy ratings for the stock, resulting in a consensus recommendation of "Hold." Are investors shorting Fitbit? Fitbit saw a increase in short interest during the month of June. As of June 29th, there was short interest totalling 32,619,232 shares, an increase of 19.8% from the June 15th total of 27,236,008 shares. Based on an average trading volume of 6,255,574 shares, the short-interest ratio is presently 5.2 days. Currently, 16.4% of the company's shares are short sold. View Fitbit's Current Options Chain. Who are some of Fitbit's key competitors? Some companies that are related to Fitbit include Teradata (TDC), CAPCOM Co Ltd/ADR (CCOEY), Omnicell (OMCL), Super Micro Computer (SMCI), Cray (CRAY), Huami (HMI), One Stop Systems (OSS) and Socket Mobile (SCKT). Who are Fitbit's key executives? Fitbit's management team includes the folowing people: Mr. James Park, Co-Founder, Chairman, Chief Exec. Officer & Pres (Age 42)Mr. Eric N. Friedman, Co-Founder, CTO & Director (Age 41)Mr. William R. Zerella, Chief Financial Officer (Age 62)Mr. Andrew P. Missan Esq., EVP, Gen. Counsel & Sec. (Age 56)Mr. Jeffrey P. Devine, Exec. VP of Operations (Age 57) When did Fitbit IPO? (FIT) raised $448 million in an initial public offering (IPO) on Thursday, June 18th 2015. The company issued 29,900,000 shares at $14.00-$16.00 per share. Morgan Stanley, Deutsche Bank Securities and BofAMerrill Lynch acted as the underwriters for the IPO and Barclays, SunTrust Robinson Humphrey, Piper Jaffray, Raymond James, Stifel and William Blair were co-managers. Has Fitbit been receiving favorable news coverage? News coverage about FIT stock has trended somewhat positive recently, Accern reports. The research group identifies negative and positive media coverage by analyzing more than 20 million blog and news sources in real time. Accern ranks coverage of publicly-traded companies on a scale of -1 to 1, with scores closest to one being the most favorable. Fitbit earned a news sentiment score of 0.13 on Accern's scale. They also assigned news articles about the scientific and technical instruments company an impact score of 46.76 out of 100, meaning that recent media coverage is somewhat unlikely to have an effect on the company's share price in the immediate future. Who are Fitbit's major shareholders? Fitbit's stock is owned by many different of institutional and retail investors. Top institutional investors include DnB Asset Management AS (8.15%) and Xact Kapitalforvaltning AB (0.02%). Company insiders that own Fitbit stock include Andy Missan, Christopher B Paisley, Glenda J Flanagan, Jon Callaghan, Philip Douglas Black, Steven Joseph Murray, Timothy M Roberts and True Venture Partners Ii, LL. View Institutional Ownership Trends for Fitbit. Which institutional investors are selling Fitbit stock? FIT stock was sold by a variety of institutional investors in the last quarter, including DnB Asset Management AS. Company insiders that have sold Fitbit company stock in the last year include Andy Missan, Jon Callaghan and Steven Joseph Murray. View Insider Buying and Selling for Fitbit. Which institutional investors are buying Fitbit stock? FIT stock was purchased by a variety of institutional investors in the last quarter, including Xact Kapitalforvaltning AB. Company insiders that have bought Fitbit stock in the last two years include Christopher B Paisley and Glenda J Flanagan. View Insider Buying and Selling for Fitbit. How do I buy shares of Fitbit? Shares of FIT can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab. What is Fitbit's stock price today? One share of FIT stock can currently be purchased for approximately $6.65. How big of a company is Fitbit? Fitbit has a market capitalization of $1.40 billion and generates $1.62 billion in revenue each year. The scientific and technical instruments company earns $-277,190,000.00 in net income (profit) each year or ($0.65) on an earnings per share basis. Fitbit employs 1,749 workers across the globe. How can I contact Fitbit? Fitbit's mailing address is 199 Fremont Street 14th Floor, San Francisco CA, 94105. The scientific and technical instruments company can be reached via phone at 415-513-1000 or via email at [email protected] MarketBeat Community Rating for Fitbit (NYSE FIT)Community Ranking: 2.5 out of 5 ( )Outperform Votes: 652 (Vote Outperform)Underperform Votes: 639 (Vote Underperform)Total Votes: 1,291MarketBeat's community ratings are surveys of what our community members think about Fitbit and other stocks. Vote "Outperform" if you believe FIT will outperform the S&P 500 over the long term. Vote "Underperform" if you believe FIT will underperform the S&P 500 over the long term. You may vote once every thirty days. This page was last updated on 7/15/2018 by MarketBeat.com StaffFeatured Article: What does RSI mean?