NIKE (NKE) Competitors

Deckers Outdoor (NYSE:DECK) and NIKE (NYSE:NKE) are both large-cap retail/wholesale companies, but which is the superior investment? We will contrast the two companies based on the strength of their community ranking, profitability, analyst recommendations, media sentiment, earnings, institutional ownership, dividends, valuation and risk.

Do analysts prefer DECK or NKE?

Deckers Outdoor presently has a consensus price target of $162.84, suggesting a potential upside of 26.20%. NIKE has a consensus price target of $80.26, suggesting a potential upside of 27.65%. Given NIKE's higher probable upside, analysts plainly believe NIKE is more favorable than Deckers Outdoor.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Deckers Outdoor	0 Sell rating(s)	8 Hold rating(s)	12 Buy rating(s)	1 Strong Buy rating(s)	2.67
NIKE	0 Sell rating(s)	16 Hold rating(s)	15 Buy rating(s)	2 Strong Buy rating(s)	2.58

Which has better earnings and valuation, DECK or NKE?

NIKE has higher revenue and earnings than Deckers Outdoor. NIKE is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Deckers Outdoor	$4.92B	3.98	$759.56M	$6.17	20.91
NIKE	$47.82B	1.94	$5.70B	$3.01	20.89

Which has more volatility & risk, DECK or NKE?

Deckers Outdoor has a beta of 1.11, suggesting that its share price is 11% more volatile than the S&P 500. Comparatively, NIKE has a beta of 1.23, suggesting that its share price is 23% more volatile than the S&P 500.

Is DECK or NKE more profitable?

Deckers Outdoor has a net margin of 19.14% compared to NIKE's net margin of 9.98%. Deckers Outdoor's return on equity of 41.71% beat NIKE's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Deckers Outdoor	19.14%	41.71%	27.30%
NIKE	9.98%	36.99%	13.85%

Does the media refer more to DECK or NKE?

In the previous week, NIKE had 15 more articles in the media than Deckers Outdoor. MarketBeat recorded 51 mentions for NIKE and 36 mentions for Deckers Outdoor. Deckers Outdoor's average media sentiment score of 1.11 beat NIKE's score of 0.94 indicating that Deckers Outdoor is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Deckers Outdoor	24 Very Positive mention(s)	3 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive
NIKE	28 Very Positive mention(s)	5 Positive mention(s)	12 Neutral mention(s)	3 Negative mention(s)	1 Very Negative mention(s)	Positive

Does the MarketBeat Community favor DECK or NKE?

NIKE received 1163 more outperform votes than Deckers Outdoor when rated by MarketBeat users. Likewise, 70.24% of users gave NIKE an outperform vote while only 69.30% of users gave Deckers Outdoor an outperform vote.

Company	Underperform	Outperform
Deckers Outdoor	Outperform Votes 1226 69.30%	Underperform Votes 543 30.70%
NIKE	Outperform Votes 2389 70.24%	Underperform Votes 1012 29.76%

Do insiders and institutionals have more ownership in DECK or NKE?

97.8% of Deckers Outdoor shares are owned by institutional investors. Comparatively, 64.3% of NIKE shares are owned by institutional investors. 0.4% of Deckers Outdoor shares are owned by company insiders. Comparatively, 1.1% of NIKE shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

NIKE beats Deckers Outdoor on 10 of the 19 factors compared between the two stocks.