NIKE (NKE) Competitors $71.06 -0.98 (-1.36%) As of 03:58 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock NKE vs. DECK, SKX, CROX, SHOO, WWW, BIRK, CRI, CAL, WEYS, and RCKYShould you be buying NIKE stock or one of its competitors? The main competitors of NIKE include Deckers Outdoor (DECK), Skechers U.S.A. (SKX), Crocs (CROX), Steven Madden (SHOO), Wolverine World Wide (WWW), Birkenstock (BIRK), Carter's (CRI), Caleres (CAL), Weyco Group (WEYS), and Rocky Brands (RCKY). NIKE vs. Its Competitors Deckers Outdoor Skechers U.S.A. Crocs Steven Madden Wolverine World Wide Birkenstock Carter's Caleres Weyco Group Rocky Brands Deckers Outdoor (NYSE:DECK) and NIKE (NYSE:NKE) are both large-cap footwear companies, but which is the superior business? We will compare the two businesses based on the strength of their media sentiment, risk, institutional ownership, analyst recommendations, dividends, valuation, earnings and profitability. Does the media refer more to DECK or NKE? In the previous week, NIKE had 204 more articles in the media than Deckers Outdoor. MarketBeat recorded 225 mentions for NIKE and 21 mentions for Deckers Outdoor. Deckers Outdoor's average media sentiment score of 1.09 beat NIKE's score of 0.65 indicating that Deckers Outdoor is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Deckers Outdoor 14 Very Positive mention(s) 0 Positive mention(s) 7 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive NIKE 87 Very Positive mention(s) 40 Positive mention(s) 43 Neutral mention(s) 21 Negative mention(s) 10 Very Negative mention(s) Positive Which has preferable earnings and valuation, DECK or NKE? NIKE has higher revenue and earnings than Deckers Outdoor. Deckers Outdoor is trading at a lower price-to-earnings ratio than NIKE, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDeckers Outdoor$4.99B3.09$966.09M$6.3416.26NIKE$46.31B2.27$3.22B$3.0123.61 Which has more risk and volatility, DECK or NKE? Deckers Outdoor has a beta of 1.02, indicating that its stock price is 2% more volatile than the S&P 500. Comparatively, NIKE has a beta of 1.21, indicating that its stock price is 21% more volatile than the S&P 500. Do institutionals and insiders believe in DECK or NKE? 97.8% of Deckers Outdoor shares are held by institutional investors. Comparatively, 64.3% of NIKE shares are held by institutional investors. 0.4% of Deckers Outdoor shares are held by company insiders. Comparatively, 1.1% of NIKE shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth. Is DECK or NKE more profitable? Deckers Outdoor has a net margin of 19.49% compared to NIKE's net margin of 6.95%. Deckers Outdoor's return on equity of 41.17% beat NIKE's return on equity.Company Net Margins Return on Equity Return on Assets Deckers Outdoor19.49% 41.17% 27.30% NIKE 6.95%23.33%8.57% Do analysts recommend DECK or NKE? Deckers Outdoor currently has a consensus price target of $140.31, suggesting a potential upside of 36.13%. NIKE has a consensus price target of $77.00, suggesting a potential upside of 8.36%. Given Deckers Outdoor's higher possible upside, analysts plainly believe Deckers Outdoor is more favorable than NIKE.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Deckers Outdoor 0 Sell rating(s) 13 Hold rating(s) 10 Buy rating(s) 1 Strong Buy rating(s) 2.50NIKE 0 Sell rating(s) 13 Hold rating(s) 14 Buy rating(s) 3 Strong Buy rating(s) 2.67 SummaryNIKE beats Deckers Outdoor on 9 of the 17 factors compared between the two stocks. Get NIKE News Delivered to You Automatically Sign up to receive the latest news and ratings for NKE and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NKE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NKE vs. The Competition Export to ExcelMetricNIKESHOES&REL APPRL IndustryDiscretionary SectorNYSE ExchangeMarket Cap$105.11B$14.71B$8.18B$20.31BDividend Yield2.22%3.44%3.29%3.79%P/E Ratio32.9015.0720.3227.50Price / Sales2.271.293.4038.39Price / Cash15.7411.2214.4917.85Price / Book7.962.914.554.53Net Income$3.22B$520.98M$212.83M$985.09M7 Day Performance16.86%2.92%2.38%1.67%1 Month Performance17.42%0.45%8.24%4.02%1 Year Performance-5.72%-13.91%7.61%12.10% NIKE Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NKENIKE4.6943 of 5 stars$71.06-1.4%$77.00+8.4%-4.3%$105.11B$46.31B32.9079,400Trending NewsEarnings ReportAnalyst ForecastAnalyst RevisionDECKDeckers Outdoor4.9482 of 5 stars$101.80+0.8%$134.68+32.3%+288.1%$15.20B$4.99B16.055,500Positive NewsSKXSkechers U.S.A.4.0176 of 5 stars$62.53+0.1%$67.69+8.3%-8.7%$9.35B$8.97B15.0320,100Positive NewsCROXCrocs4.0098 of 5 stars$98.52-1.6%$139.79+41.9%-29.4%$5.52B$4.10B6.047,910Trending NewsAnalyst ForecastSHOOSteven Madden4.4001 of 5 stars$23.11-0.6%$28.50+23.3%-41.9%$1.68B$2.28B9.964,800WWWWolverine World Wide3.8519 of 5 stars$17.27-1.9%$19.75+14.3%+37.1%$1.40B$1.76B19.853,100High Trading VolumeBIRKBirkenstock3.2672 of 5 stars$52.13-0.8%$68.08+30.6%-9.2%$9.79B$1.96B36.717,400CRICarter's3.2364 of 5 stars$30.82+3.3%$36.80+19.4%-51.5%$1.12B$2.84B6.8215,350CALCaleres3.6862 of 5 stars$12.63-3.8%$14.00+10.9%-62.6%$425.17M$2.72B5.269,400High Trading VolumeWEYSWeyco Group2.0805 of 5 stars$30.03-2.5%N/A+11.4%$287.65M$290.29M9.88440News CoveragePositive NewsHigh Trading VolumeRCKYRocky Brands2.6673 of 5 stars$20.91-2.4%$20.00-4.4%-39.5%$156.01M$453.77M11.432,535 Related Companies and Tools Related Companies Deckers Outdoor Alternatives Skechers U.S.A. 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