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ServiceNow (NOW) Competitors

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$1,029.17 +6.75 (+0.66%)
As of 06/30/2025 03:58 PM Eastern

NOW vs. ORCL, FTNT, AXON, CVLT, QLYS, AI, PRGS, MSFT, ACN, and INFY

Should you be buying ServiceNow stock or one of its competitors? The main competitors of ServiceNow include Oracle (ORCL), Fortinet (FTNT), Axon Enterprise (AXON), CommVault Systems (CVLT), Qualys (QLYS), C3.ai (AI), Progress Software (PRGS), Microsoft (MSFT), Accenture (ACN), and American Noble Gas (INFY).

ServiceNow vs. Its Competitors

ServiceNow (NYSE:NOW) and Oracle (NYSE:ORCL) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, valuation, dividends, earnings, risk, media sentiment, analyst recommendations and institutional ownership.

87.2% of ServiceNow shares are held by institutional investors. Comparatively, 42.4% of Oracle shares are held by institutional investors. 0.4% of ServiceNow shares are held by company insiders. Comparatively, 42.2% of Oracle shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Oracle has higher revenue and earnings than ServiceNow. Oracle is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$10.98B19.39$1.43B$7.36139.83
Oracle$57.40B10.72$12.44B$4.3450.46

In the previous week, Oracle had 78 more articles in the media than ServiceNow. MarketBeat recorded 151 mentions for Oracle and 73 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.32 beat Oracle's score of 1.19 indicating that ServiceNow is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
57 Very Positive mention(s)
4 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Oracle
95 Very Positive mention(s)
25 Positive mention(s)
23 Neutral mention(s)
6 Negative mention(s)
0 Very Negative mention(s)
Positive

ServiceNow has a beta of 0.96, suggesting that its stock price is 4% less volatile than the S&P 500. Comparatively, Oracle has a beta of 1.32, suggesting that its stock price is 32% more volatile than the S&P 500.

ServiceNow presently has a consensus target price of $1,065.32, suggesting a potential upside of 3.51%. Oracle has a consensus target price of $200.26, suggesting a potential downside of 8.55%. Given ServiceNow's stronger consensus rating and higher possible upside, research analysts clearly believe ServiceNow is more favorable than Oracle.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
1 Sell rating(s)
2 Hold rating(s)
30 Buy rating(s)
2 Strong Buy rating(s)
2.94
Oracle
0 Sell rating(s)
9 Hold rating(s)
22 Buy rating(s)
2 Strong Buy rating(s)
2.79

Oracle has a net margin of 21.68% compared to ServiceNow's net margin of 13.41%. Oracle's return on equity of 87.34% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow13.41% 17.34% 8.38%
Oracle 21.68%87.34%8.94%

Summary

ServiceNow and Oracle tied by winning 8 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NOW and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NOW vs. The Competition

MetricServiceNowIT Services IndustryComputer SectorNYSE Exchange
Market Cap$211.62B$17.41B$27.29B$20.29B
Dividend YieldN/A1.52%2.94%3.76%
P/E Ratio139.8340.0135.8427.49
Price / Sales19.3913.012,199.2538.27
Price / Cash80.4125.7733.8917.85
Price / Book22.064.897.044.54
Net Income$1.43B$434.18M$762.33M$985.09M
7 Day Performance3.34%2.71%1.83%0.86%
1 Month Performance1.72%2.54%6.11%4.02%
1 Year Performance30.45%28.76%52,172.44%13.26%

ServiceNow Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NOW
ServiceNow
4.4232 of 5 stars
$1,029.17
+0.7%
$1,065.32
+3.5%
+30.8%$211.62B$10.98B139.8326,293Positive News
ORCL
Oracle
4.4914 of 5 stars
$205.66
+0.2%
$196.74
-4.3%
+55.1%$578.32B$57.40B47.44162,000Trending News
Analyst Upgrade
Gap Up
FTNT
Fortinet
4.2241 of 5 stars
$102.71
+2.9%
$104.80
+2.0%
+75.4%$78.61B$5.96B42.2714,138Positive News
Analyst Downgrade
AXON
Axon Enterprise
1.1979 of 5 stars
$778.95
+0.2%
$699.55
-10.2%
+181.4%$60.64B$2.08B188.154,970Positive News
CVLT
CommVault Systems
4.4745 of 5 stars
$171.70
+0.7%
$175.25
+2.1%
+43.4%$7.58B$995.62M101.603,300
QLYS
Qualys
1.6943 of 5 stars
$139.59
+2.8%
$137.50
-1.5%
+0.2%$5.07B$607.57M28.552,400
AI
C3.ai
3.8085 of 5 stars
$23.37
-1.0%
$29.46
+26.1%
-15.0%$3.11B$389.06M-10.46700Trending News
Insider Trade
PRGS
Progress Software
4.0561 of 5 stars
$63.11
+0.9%
$74.33
+17.8%
+17.7%$2.71B$753.41M48.912,815Trending News
Earnings Report
Gap Up
MSFT
Microsoft
4.6775 of 5 stars
$485.58
+1.7%
$515.68
+6.2%
+11.3%$3.61T$245.12B37.57228,000Trending News
Analyst Downgrade
ACN
Accenture
4.9734 of 5 stars
$293.26
+2.8%
$374.00
+27.5%
-1.5%$183.76B$64.90B23.36774,000
INFY
American Noble Gas
3.2725 of 5 stars
$18.06
+2.1%
$17.48
-3.2%
-0.5%$74.77B$19.28B23.74317,240

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This page (NYSE:NOW) was last updated on 7/1/2025 by MarketBeat.com Staff
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