NOW vs. ORCL, FTNT, AXON, CVLT, QLYS, AI, PRGS, MSFT, ACN, and INFY
Should you be buying ServiceNow stock or one of its competitors? The main competitors of ServiceNow include Oracle (ORCL), Fortinet (FTNT), Axon Enterprise (AXON), CommVault Systems (CVLT), Qualys (QLYS), C3.ai (AI), Progress Software (PRGS), Microsoft (MSFT), Accenture (ACN), and American Noble Gas (INFY).
ServiceNow vs. Its Competitors
ServiceNow (NYSE:NOW) and Oracle (NYSE:ORCL) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, valuation, dividends, earnings, risk, media sentiment, analyst recommendations and institutional ownership.
87.2% of ServiceNow shares are held by institutional investors. Comparatively, 42.4% of Oracle shares are held by institutional investors. 0.4% of ServiceNow shares are held by company insiders. Comparatively, 42.2% of Oracle shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Oracle has higher revenue and earnings than ServiceNow. Oracle is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.
In the previous week, Oracle had 78 more articles in the media than ServiceNow. MarketBeat recorded 151 mentions for Oracle and 73 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.32 beat Oracle's score of 1.19 indicating that ServiceNow is being referred to more favorably in the media.
ServiceNow has a beta of 0.96, suggesting that its stock price is 4% less volatile than the S&P 500. Comparatively, Oracle has a beta of 1.32, suggesting that its stock price is 32% more volatile than the S&P 500.
ServiceNow presently has a consensus target price of $1,065.32, suggesting a potential upside of 3.51%. Oracle has a consensus target price of $200.26, suggesting a potential downside of 8.55%. Given ServiceNow's stronger consensus rating and higher possible upside, research analysts clearly believe ServiceNow is more favorable than Oracle.
Oracle has a net margin of 21.68% compared to ServiceNow's net margin of 13.41%. Oracle's return on equity of 87.34% beat ServiceNow's return on equity.
Summary
ServiceNow and Oracle tied by winning 8 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding NOW and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:NOW) was last updated on 7/1/2025 by MarketBeat.com Staff