ServiceNow (NOW) Competitors $935.18 -4.15 (-0.44%) As of 03:56 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock NOW vs. DDOG, GOOGL, INTU, META, TEAM, ZS, CRM, DT, HUBS, and NETShould you be buying ServiceNow stock or one of its competitors? The main competitors of ServiceNow include Datadog (DDOG), Alphabet (GOOGL), Intuit (INTU), Meta Platforms (META), Atlassian (TEAM), Zscaler (ZS), Salesforce (CRM), Dynatrace (DT), HubSpot (HUBS), and Cloudflare (NET). These companies are all part of the "computer and technology" sector. ServiceNow vs. Its Competitors Datadog Alphabet Intuit Meta Platforms Atlassian Zscaler Salesforce Dynatrace HubSpot Cloudflare Datadog (NASDAQ:DDOG) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, media sentiment, valuation, risk, profitability, analyst recommendations, earnings and institutional ownership. Which has more risk & volatility, DDOG or NOW? Datadog has a beta of 1.11, suggesting that its stock price is 11% more volatile than the S&P 500. Comparatively, ServiceNow has a beta of 0.91, suggesting that its stock price is 9% less volatile than the S&P 500. Which has preferable earnings and valuation, DDOG or NOW? ServiceNow has higher revenue and earnings than Datadog. ServiceNow is trading at a lower price-to-earnings ratio than Datadog, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDatadog$2.68B18.23$183.75M$0.35400.89ServiceNow$12.06B16.13$1.43B$7.94117.78 Does the media prefer DDOG or NOW? In the previous week, ServiceNow had 16 more articles in the media than Datadog. MarketBeat recorded 63 mentions for ServiceNow and 47 mentions for Datadog. ServiceNow's average media sentiment score of 1.10 beat Datadog's score of 0.82 indicating that ServiceNow is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Datadog 34 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive ServiceNow 46 Very Positive mention(s) 4 Positive mention(s) 7 Neutral mention(s) 3 Negative mention(s) 1 Very Negative mention(s) Positive Is DDOG or NOW more profitable? ServiceNow has a net margin of 13.78% compared to Datadog's net margin of 4.13%. ServiceNow's return on equity of 18.04% beat Datadog's return on equity.Company Net Margins Return on Equity Return on Assets Datadog4.13% 5.04% 2.59% ServiceNow 13.78%18.04%8.81% Do institutionals and insiders have more ownership in DDOG or NOW? 78.3% of Datadog shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 8.7% of Datadog shares are owned by insiders. Comparatively, 0.4% of ServiceNow shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth. Do analysts rate DDOG or NOW? Datadog currently has a consensus price target of $153.10, indicating a potential upside of 9.12%. ServiceNow has a consensus price target of $1,115.20, indicating a potential upside of 19.25%. Given ServiceNow's stronger consensus rating and higher probable upside, analysts plainly believe ServiceNow is more favorable than Datadog.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Datadog 1 Sell rating(s) 5 Hold rating(s) 24 Buy rating(s) 0 Strong Buy rating(s) 2.77ServiceNow 1 Sell rating(s) 3 Hold rating(s) 29 Buy rating(s) 1 Strong Buy rating(s) 2.88 SummaryServiceNow beats Datadog on 13 of the 17 factors compared between the two stocks. Get ServiceNow News Delivered to You Automatically Sign up to receive the latest news and ratings for NOW and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NOW and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NOW vs. The Competition Export to ExcelMetricServiceNowIT Services IndustryComputer SectorNYSE ExchangeMarket Cap$194.30B$221.47B$30.66B$21.35BDividend YieldN/A1.72%3.16%3.49%P/E Ratio117.6535.28442.2429.47Price / Sales16.1333.601,792.9948.91Price / Cash71.8723.9833.8518.12Price / Book20.057.437.164.59Net Income$1.43B$364.92M$806.93M$1.00B7 Day Performance2.44%0.83%144.01%0.89%1 Month Performance7.28%6.46%146.95%5.31%1 Year Performance9.30%188.02%24,160.36%16.76% ServiceNow Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NOWServiceNow4.8232 of 5 stars$935.18-0.4%$1,115.20+19.2%+13.9%$194.30B$12.06B117.6526,293Positive NewsDDOGDatadog4.5553 of 5 stars$136.68-3.0%$153.10+12.0%+27.3%$47.67B$3.02B390.536,500GOOGLAlphabet3.3732 of 5 stars$212.91+0.6%$211.53-0.6%+55.1%$2.57T$350.02B22.67183,323Trending NewsAnalyst DowngradeINTUIntuit4.9515 of 5 stars$667.00-0.2%$797.62+19.6%+9.2%$186.06B$18.83B48.5418,800Positive NewsMETAMeta Platforms4.0389 of 5 stars$738.70-1.7%$822.41+11.3%+50.4%$1.86T$164.50B26.7574,067Trending NewsTEAMAtlassian4.6808 of 5 stars$177.78+0.6%$256.90+44.5%+7.1%$46.64B$5.22B-179.5713,813Insider TradeGap UpZSZscaler4.1538 of 5 stars$277.05-1.2%$296.49+7.0%+79.6%$43.14B$2.17B-1,065.587,348Trending NewsEarnings ReportAnalyst UpgradeAnalyst RevisionCRMSalesforce4.9002 of 5 stars$256.37+0.7%$341.47+33.2%+3.2%$245.09B$38.59B40.1276,453Trending NewsEarnings ReportDividend AnnouncementAnalyst ForecastAnalyst RevisionDTDynatrace4.9393 of 5 stars$50.59-0.6%$62.72+24.0%-0.7%$15.25B$1.78B31.045,200Positive NewsHUBSHubSpot4.744 of 5 stars$483.11+1.4%$726.04+50.3%+0.5%$25.45B$2.63B-2,100.468,246Positive NewsAnalyst RevisionNETCloudflare3.6824 of 5 stars$208.96-2.1%$191.28-8.5%+186.6%$72.82B$1.88B-614.604,263Positive News Related Companies and Tools Related Companies DDOG Alternatives GOOGL Alternatives INTU Alternatives META Alternatives TEAM Alternatives ZS Alternatives CRM Alternatives DT Alternatives HUBS Alternatives NET Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:NOW) was last updated on 9/9/2025 by MarketBeat.com Staff From Our PartnersWhy Trump’s “Smart Dollar” could rewrite the rulesMUST SEE: Donald Trump's Radical Overhaul of the U.S. Dollar Congress just approved President Trump's lates...Stansberry Research | SponsoredBuffett, Gates and Bezos Dumping StocksThe world's wealthiest individuals are making huge moves with their money. 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