ServiceNow (NOW) Competitors $914.03 -29.09 (-3.08%) Closing price 08/1/2025 03:59 PM EasternExtended Trading$913.01 -1.02 (-0.11%) As of 08/1/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock NOW vs. DDOG, GOOGL, INTU, META, MSFT, TEAM, CRM, DT, HUBS, and NETShould you be buying ServiceNow stock or one of its competitors? The main competitors of ServiceNow include Datadog (DDOG), Alphabet (GOOGL), Intuit (INTU), Meta Platforms (META), Microsoft (MSFT), Atlassian (TEAM), Salesforce (CRM), Dynatrace (DT), HubSpot (HUBS), and Cloudflare (NET). These companies are all part of the "computer and technology" sector. ServiceNow vs. Its Competitors Datadog Alphabet Intuit Meta Platforms Microsoft Atlassian Salesforce Dynatrace HubSpot Cloudflare Datadog (NASDAQ:DDOG) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, institutional ownership, dividends, media sentiment, risk, valuation, profitability and analyst recommendations. Do institutionals & insiders have more ownership in DDOG or NOW? 78.3% of Datadog shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 8.7% of Datadog shares are owned by company insiders. Comparatively, 0.4% of ServiceNow shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term. Which has more risk & volatility, DDOG or NOW? Datadog has a beta of 1.02, suggesting that its share price is 2% more volatile than the S&P 500. Comparatively, ServiceNow has a beta of 0.93, suggesting that its share price is 7% less volatile than the S&P 500. Does the media refer more to DDOG or NOW? In the previous week, ServiceNow had 34 more articles in the media than Datadog. MarketBeat recorded 72 mentions for ServiceNow and 38 mentions for Datadog. ServiceNow's average media sentiment score of 1.27 beat Datadog's score of 1.22 indicating that ServiceNow is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Datadog 30 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive ServiceNow 51 Very Positive mention(s) 5 Positive mention(s) 9 Neutral mention(s) 3 Negative mention(s) 1 Very Negative mention(s) Positive Do analysts rate DDOG or NOW? Datadog currently has a consensus target price of $146.79, indicating a potential upside of 8.25%. ServiceNow has a consensus target price of $1,115.20, indicating a potential upside of 22.01%. Given ServiceNow's stronger consensus rating and higher probable upside, analysts clearly believe ServiceNow is more favorable than Datadog.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Datadog 1 Sell rating(s) 5 Hold rating(s) 24 Buy rating(s) 0 Strong Buy rating(s) 2.77ServiceNow 1 Sell rating(s) 3 Hold rating(s) 29 Buy rating(s) 1 Strong Buy rating(s) 2.88 Is DDOG or NOW more profitable? ServiceNow has a net margin of 13.78% compared to Datadog's net margin of 5.85%. ServiceNow's return on equity of 18.04% beat Datadog's return on equity.Company Net Margins Return on Equity Return on Assets Datadog5.85% 6.39% 3.27% ServiceNow 13.78%18.04%8.81% Which has better earnings & valuation, DDOG or NOW? ServiceNow has higher revenue and earnings than Datadog. ServiceNow is trading at a lower price-to-earnings ratio than Datadog, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDatadog$2.68B17.45$183.75M$0.46294.78ServiceNow$12.06B15.77$1.43B$7.94115.12 SummaryServiceNow beats Datadog on 13 of the 17 factors compared between the two stocks. Get ServiceNow News Delivered to You Automatically Sign up to receive the latest news and ratings for NOW and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NOW and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NOW vs. The Competition Export to ExcelMetricServiceNowIT Services IndustryComputer SectorNYSE ExchangeMarket Cap$190.19B$16.23B$29.03B$20.63BDividend YieldN/A1.68%3.08%3.67%P/E Ratio115.1237.9748.1729.01Price / Sales15.7712.071,545.8465.92Price / Cash74.1824.5438.0722.82Price / Book17.394.568.434.43Net Income$1.43B$434.10M$782.80M$993.74M7 Day Performance-5.58%-9.20%3.33%-3.39%1 Month Performance-9.39%-8.14%-0.17%-2.10%1 Year Performance15.61%12.01%52,721.68%10.09% ServiceNow Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NOWServiceNow4.63 of 5 stars$914.03-3.1%$1,115.20+22.0%+12.7%$190.19B$12.06B115.1226,293Trending NewsAnalyst UpgradeInsider TradeDDOGDatadog4.1771 of 5 stars$151.17+0.9%$146.79-2.9%+19.9%$52.26B$2.68B329.006,500Positive NewsUpcoming EarningsInsider TradeGOOGLAlphabet4.5439 of 5 stars$191.82-0.7%$211.32+10.2%+10.8%$2.33T$371.40B20.41183,323Trending NewsDividend AnnouncementAnalyst ForecastINTUIntuit4.5296 of 5 stars$800.06+1.8%$806.27+0.8%+21.7%$223.24B$16.29B64.9618,800Positive NewsMETAMeta Platforms4.1799 of 5 stars$714.11+0.2%$752.33+5.4%+50.7%$1.80T$170.36B27.8774,067Trending NewsEarnings ReportAnalyst ForecastInsider TradeAnalyst RevisionMSFTMicrosoft4.941 of 5 stars$510.44-0.6%$555.86+8.9%+25.7%$3.79T$245.12B39.46228,000Trending NewsEarnings ReportAnalyst ForecastAnalyst RevisionTEAMAtlassian4.7834 of 5 stars$202.20-0.4%$274.05+35.5%+5.6%$53.04B$4.96B-121.7212,157Trending NewsUpcoming EarningsInsider TradeCRMSalesforce4.9086 of 5 stars$269.33+0.1%$348.16+29.3%-0.9%$257.52B$37.90B42.1676,453Trending NewsInsider TradeDTDynatrace4.5882 of 5 stars$54.89+1.4%$62.35+13.6%+19.0%$16.55B$1.70B34.285,200Positive NewsUpcoming EarningsHUBSHubSpot4.7752 of 5 stars$561.97+0.4%$759.04+35.1%+3.5%$29.66B$2.72B-1,249.668,246Upcoming EarningsNETCloudflare4.2401 of 5 stars$199.71+0.7%$161.72-19.0%+169.5%$69.26B$1.67B-868.834,263Trending NewsEarnings ReportAnalyst ForecastInsider Trade Related Companies and Tools Related Companies DDOG Alternatives GOOGL Alternatives INTU Alternatives META Alternatives MSFT Alternatives TEAM Alternatives CRM Alternatives DT Alternatives HUBS Alternatives NET Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:NOW) was last updated on 8/2/2025 by MarketBeat.com Staff From Our Partners379 passengers walked away from thisWhy Elon Musk Just Invested $51 Million Into Brand New “Miracle Metal” Developed by MIT ScientistsTrue Market Insiders | SponsoredMan Who Called Nvidia at $1.10 Says Buy This Now...In 2004, one man called Nvidia before just about anyone knew it existed. Now, this same guy says a new comp...The Oxford Club | SponsoredWhy AMZN, GOOG, MSFT might destroy NVDAInvesting Legend Hints the End May be Near for These 3 Iconic Stocks Futurist Eric Fry say Amazon, Tesla an...InvestorPlace | SponsoredAlien rocks potentially worth trillions…It might look like just a weird rock—but it’s tied to a discovery 60 Minutes says could be worth up to $16 tri...Porter & Company | SponsoredTrump’s crypto advisor may have revealed the next big crypto opportunityWhile investors chase Bitcoin toward $100K, D.C. insiders are quietly loading up on something else. One of Tru...Weiss Ratings | Sponsored[No Brainer Gold Play]: “Show me a better investment.”A Historic Gold Announcement Is About to Rock Wall Street? For months, sharp-eyed analysts have watched the...Golden Portfolio | SponsoredToo busy to trade? Good.Too busy to trade? That might be your edge. This after-hours strategy is built for people who don’t sit at ...Timothy Sykes | SponsoredThe Trump Dump is starting; Get out of stocks now?The first 365 days of the Trump presidency… Will be the best time to get rich in American history.Paradigm Press | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding ServiceNow, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share ServiceNow With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
