ServiceNow (NOW) Competitors $885.79 +8.82 (+1.01%) Closing price 08/22/2025 03:59 PM EasternExtended Trading$887.93 +2.14 (+0.24%) As of 08/22/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock NOW vs. DDOG, GOOGL, INTU, META, TEAM, ZS, CRM, DT, HUBS, and NETShould you be buying ServiceNow stock or one of its competitors? The main competitors of ServiceNow include Datadog (DDOG), Alphabet (GOOGL), Intuit (INTU), Meta Platforms (META), Atlassian (TEAM), Zscaler (ZS), Salesforce (CRM), Dynatrace (DT), HubSpot (HUBS), and Cloudflare (NET). These companies are all part of the "computer and technology" sector. ServiceNow vs. Its Competitors Datadog Alphabet Intuit Meta Platforms Atlassian Zscaler Salesforce Dynatrace HubSpot Cloudflare ServiceNow (NYSE:NOW) and Datadog (NASDAQ:DDOG) are both large-cap computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their valuation, media sentiment, risk, analyst recommendations, profitability, institutional ownership, dividends and earnings. Is NOW or DDOG more profitable? ServiceNow has a net margin of 13.78% compared to Datadog's net margin of 4.13%. ServiceNow's return on equity of 18.04% beat Datadog's return on equity.Company Net Margins Return on Equity Return on Assets ServiceNow13.78% 18.04% 8.81% Datadog 4.13%5.04%2.59% Do insiders & institutionals hold more shares of NOW or DDOG? 87.2% of ServiceNow shares are owned by institutional investors. Comparatively, 78.3% of Datadog shares are owned by institutional investors. 0.4% of ServiceNow shares are owned by insiders. Comparatively, 8.7% of Datadog shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth. Which has more volatility and risk, NOW or DDOG? ServiceNow has a beta of 0.93, suggesting that its share price is 7% less volatile than the S&P 500. Comparatively, Datadog has a beta of 1.02, suggesting that its share price is 2% more volatile than the S&P 500. Does the media refer more to NOW or DDOG? In the previous week, ServiceNow had 67 more articles in the media than Datadog. MarketBeat recorded 91 mentions for ServiceNow and 24 mentions for Datadog. Datadog's average media sentiment score of 1.48 beat ServiceNow's score of 1.12 indicating that Datadog is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment ServiceNow 68 Very Positive mention(s) 6 Positive mention(s) 9 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Datadog 21 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts rate NOW or DDOG? ServiceNow currently has a consensus target price of $1,115.20, suggesting a potential upside of 25.90%. Datadog has a consensus target price of $153.10, suggesting a potential upside of 16.68%. Given ServiceNow's stronger consensus rating and higher possible upside, analysts plainly believe ServiceNow is more favorable than Datadog.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ServiceNow 1 Sell rating(s) 3 Hold rating(s) 29 Buy rating(s) 1 Strong Buy rating(s) 2.88Datadog 1 Sell rating(s) 5 Hold rating(s) 24 Buy rating(s) 0 Strong Buy rating(s) 2.77 Which has better valuation & earnings, NOW or DDOG? ServiceNow has higher revenue and earnings than Datadog. ServiceNow is trading at a lower price-to-earnings ratio than Datadog, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioServiceNow$10.98B16.77$1.43B$7.94111.56Datadog$3.02B15.17$183.75M$0.35374.91 SummaryServiceNow beats Datadog on 13 of the 17 factors compared between the two stocks. Get ServiceNow News Delivered to You Automatically Sign up to receive the latest news and ratings for NOW and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NOW and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NOW vs. The Competition Export to ExcelMetricServiceNowIT Services IndustryComputer SectorNYSE ExchangeMarket Cap$182.41B$16.10B$29.23B$20.92BDividend YieldN/A1.68%3.09%3.58%P/E Ratio111.5637.2554.4229.13Price / Sales16.7712.431,252.1652.98Price / Cash68.9723.2135.2023.54Price / Book16.854.449.585.45Net Income$1.43B$443.54M$805.43M$992.10M7 Day Performance2.18%2.20%1.55%2.61%1 Month Performance-7.50%-3.42%-0.64%1.46%1 Year Performance6.94%11.49%24,052.27%10.72% ServiceNow Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NOWServiceNow4.9218 of 5 stars$885.79+1.0%$1,115.20+25.9%+7.9%$182.41B$10.98B111.5626,293Trending NewsInsider TradeDDOGDatadog4.754 of 5 stars$129.08+1.4%$153.10+18.6%+13.5%$45.04B$2.68B368.996,500Positive NewsGOOGLAlphabet3.954 of 5 stars$203.34-0.3%$211.53+4.0%+25.8%$2.46T$350.02B21.64183,323Trending NewsAnalyst ForecastInsider TradeOptions VolumeINTUIntuit4.8555 of 5 stars$716.79+0.0%$809.86+13.0%-0.4%$200.00B$18.18B58.2018,800Trending NewsEarnings ReportAnalyst ForecastGap DownMETAMeta Platforms4.2289 of 5 stars$769.70-2.0%$822.41+6.8%+41.9%$1.93T$164.50B27.8674,067Trending NewsAnalyst DowngradeInsider TradeAnalyst RevisionTEAMAtlassian4.9046 of 5 stars$169.19+1.3%$256.90+51.8%+9.6%$44.44B$5.22B-171.0012,157Analyst UpgradeInsider TradeZSZscaler3.5435 of 5 stars$276.80+0.7%$296.82+7.2%+37.8%$43.16B$2.17B-1,066.077,348News CoveragePositive NewsCRMSalesforce4.9661 of 5 stars$243.08+0.3%$342.89+41.1%-4.1%$232.41B$37.90B38.0576,453Trending NewsInsider TradeDTDynatrace4.9256 of 5 stars$48.60+0.8%$62.63+28.9%-1.5%$14.65B$1.70B29.815,200Positive NewsHUBSHubSpot4.8783 of 5 stars$446.64+1.7%$726.04+62.6%-4.6%$23.53B$2.63B-1,941.358,246News CoverageInsider TradeNETCloudflare3.877 of 5 stars$202.90+1.0%$191.28-5.7%+142.9%$70.79B$1.67B-597.494,263Positive NewsInsider Trade Related Companies and Tools Related Companies DDOG Alternatives GOOGL Alternatives INTU Alternatives META Alternatives TEAM Alternatives ZS Alternatives CRM Alternatives DT Alternatives HUBS Alternatives NET Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:NOW) was last updated on 8/23/2025 by MarketBeat.com Staff From Our PartnersBONUS GUIDE - Ben Stein Prepares For the Next Financial CrisisWith inflation high, debt soaring, and global tensions rising, a financial storm may be brewing. Economist ...Goldco Precious Metals | SponsoredAlex’s “Next Magnificent Seven” stocksThe original “Magnificent Seven” turned $7K into $1.18 million. Now, Alex Green has identified AI’s Next Ma...The Oxford Club | SponsoredGENIUS Act: Cancel Your Money?A new law called the GENIUS Act could quietly trigger the most radical shift in American finance in decades. B...Priority Gold | SponsoredElon’s Secret Social Security BombshellTo All Americans Born Before April 16th, 1963: Did Trump Just Give The Green Light To Radically RE-DO Social S...Banyan Hill Publishing | SponsoredThe $7 company helping Nvidia build the world’s first trillion-dollar robot …Michael Robinson has been at the forefront of the technology market for over 40 years. Spotting some profit...Weiss Ratings | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredOut of 18,347 Cryptocurrencies... This is the ONLY OneThe Single Most Undervalued DeFi Protocol You've Never Heard Of If there's one cryptocurrency you should b...Crypto 101 Media | SponsoredTrump set to Boost Social Security Checks by 400%?If you're collecting or planning to collect social security... You should see this presentation about Presi...InvestorPlace | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding ServiceNow, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share ServiceNow With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
MarketBeat All Access