ServiceNow (NOW) Competitors

ServiceNow (NYSE:NOW) and Oracle (NYSE:ORCL) are both large-cap computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, community ranking, valuation, profitability, risk, dividends, earnings and analyst recommendations.

Do analysts prefer NOW or ORCL?

ServiceNow presently has a consensus price target of $1,032.94, suggesting a potential upside of 8.16%. Oracle has a consensus price target of $174.42, suggesting a potential upside of 23.91%. Given Oracle's higher possible upside, analysts plainly believe Oracle is more favorable than ServiceNow.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ServiceNow	1 Sell rating(s)	3 Hold rating(s)	29 Buy rating(s)	0 Strong Buy rating(s)	2.85
Oracle	0 Sell rating(s)	13 Hold rating(s)	15 Buy rating(s)	1 Strong Buy rating(s)	2.59

Does the MarketBeat Community believe in NOW or ORCL?

Oracle received 714 more outperform votes than ServiceNow when rated by MarketBeat users. However, 75.33% of users gave ServiceNow an outperform vote while only 69.65% of users gave Oracle an outperform vote.

Company	Underperform	Outperform
ServiceNow	Outperform Votes 1423 75.33%	Underperform Votes 466 24.67%
Oracle	Outperform Votes 2137 69.65%	Underperform Votes 931 30.35%

Do institutionals & insiders hold more shares of NOW or ORCL?

87.2% of ServiceNow shares are owned by institutional investors. Comparatively, 42.4% of Oracle shares are owned by institutional investors. 0.4% of ServiceNow shares are owned by insiders. Comparatively, 42.2% of Oracle shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Which has more volatility & risk, NOW or ORCL?

ServiceNow has a beta of 1.08, meaning that its stock price is 8% more volatile than the S&P 500. Comparatively, Oracle has a beta of 1.22, meaning that its stock price is 22% more volatile than the S&P 500.

Does the media favor NOW or ORCL?

In the previous week, ServiceNow had 70 more articles in the media than Oracle. MarketBeat recorded 139 mentions for ServiceNow and 69 mentions for Oracle. Oracle's average media sentiment score of 0.74 beat ServiceNow's score of 0.58 indicating that Oracle is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ServiceNow	50 Very Positive mention(s)	28 Positive mention(s)	19 Neutral mention(s)	7 Negative mention(s)	12 Very Negative mention(s)	Positive
Oracle	37 Very Positive mention(s)	8 Positive mention(s)	12 Neutral mention(s)	6 Negative mention(s)	6 Very Negative mention(s)	Positive

Is NOW or ORCL more profitable?

Oracle has a net margin of 21.16% compared to ServiceNow's net margin of 12.97%. Oracle's return on equity of 133.25% beat ServiceNow's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ServiceNow	12.97%	17.11%	8.18%
Oracle	21.16%	133.25%	9.55%

Which has stronger valuation and earnings, NOW or ORCL?

Oracle has higher revenue and earnings than ServiceNow. Oracle is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ServiceNow	$11.47B	17.24	$1.43B	$7.36	129.76
Oracle	$55.78B	7.06	$10.47B	$4.26	33.04

Summary

Oracle beats ServiceNow on 11 of the 19 factors compared between the two stocks.