ServiceNow (NOW) Competitors $954.19 +3.82 (+0.40%) As of 10:30 AM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock NOW vs. DDOG, GOOGL, INTU, META, TEAM, ZS, CRM, DT, HUBS, and NETShould you be buying ServiceNow stock or one of its competitors? The main competitors of ServiceNow include Datadog (DDOG), Alphabet (GOOGL), Intuit (INTU), Meta Platforms (META), Atlassian (TEAM), Zscaler (ZS), Salesforce (CRM), Dynatrace (DT), HubSpot (HUBS), and Cloudflare (NET). These companies are all part of the "computer and technology" sector. ServiceNow vs. Its Competitors Datadog Alphabet Intuit Meta Platforms Atlassian Zscaler Salesforce Dynatrace HubSpot Cloudflare ServiceNow (NYSE:NOW) and Datadog (NASDAQ:DDOG) are both large-cap computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, earnings, media sentiment, valuation, dividends, profitability, risk and analyst recommendations. Which has more volatility and risk, NOW or DDOG? ServiceNow has a beta of 0.91, indicating that its share price is 9% less volatile than the S&P 500. Comparatively, Datadog has a beta of 1.1, indicating that its share price is 10% more volatile than the S&P 500. Do institutionals and insiders have more ownership in NOW or DDOG? 87.2% of ServiceNow shares are held by institutional investors. Comparatively, 78.3% of Datadog shares are held by institutional investors. 0.4% of ServiceNow shares are held by company insiders. Comparatively, 8.7% of Datadog shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term. Do analysts rate NOW or DDOG? ServiceNow currently has a consensus target price of $1,115.20, suggesting a potential upside of 16.87%. Datadog has a consensus target price of $153.10, suggesting a potential upside of 12.23%. Given ServiceNow's stronger consensus rating and higher probable upside, equities research analysts plainly believe ServiceNow is more favorable than Datadog.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ServiceNow 1 Sell rating(s) 3 Hold rating(s) 29 Buy rating(s) 1 Strong Buy rating(s) 2.88Datadog 1 Sell rating(s) 5 Hold rating(s) 24 Buy rating(s) 0 Strong Buy rating(s) 2.77 Is NOW or DDOG more profitable? ServiceNow has a net margin of 13.78% compared to Datadog's net margin of 4.13%. ServiceNow's return on equity of 18.04% beat Datadog's return on equity.Company Net Margins Return on Equity Return on Assets ServiceNow13.78% 18.04% 8.81% Datadog 4.13%5.04%2.59% Which has better valuation and earnings, NOW or DDOG? ServiceNow has higher revenue and earnings than Datadog. ServiceNow is trading at a lower price-to-earnings ratio than Datadog, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioServiceNow$12.06B16.46$1.43B$7.94120.18Datadog$2.68B17.72$183.75M$0.35389.76 Does the media prefer NOW or DDOG? In the previous week, ServiceNow had 35 more articles in the media than Datadog. MarketBeat recorded 70 mentions for ServiceNow and 35 mentions for Datadog. ServiceNow's average media sentiment score of 1.35 beat Datadog's score of 1.00 indicating that ServiceNow is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment ServiceNow 57 Very Positive mention(s) 3 Positive mention(s) 9 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Datadog 23 Very Positive mention(s) 6 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryServiceNow beats Datadog on 13 of the 17 factors compared between the two stocks. Get ServiceNow News Delivered to You Automatically Sign up to receive the latest news and ratings for NOW and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NOW and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NOW vs. The Competition Export to ExcelMetricServiceNowIT Services IndustryComputer SectorNYSE ExchangeMarket Cap$198.47B$221.58B$31.95B$21.53BDividend YieldN/A1.74%3.18%3.50%P/E Ratio120.1834.70452.3429.96Price / Sales16.4633.381,809.2953.52Price / Cash73.3024.6437.2924.68Price / Book20.457.657.544.57Net Income$1.43B$364.92M$809.77M$999.97M7 Day Performance1.49%3.97%3.00%0.32%1 Month Performance7.12%8.54%7.33%4.90%1 Year Performance7.02%211.68%24,200.85%15.11% ServiceNow Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NOWServiceNow4.761 of 5 stars$954.19+0.4%$1,115.20+16.9%+7.2%$198.47B$12.06B120.1826,293Positive NewsDDOGDatadog4.5914 of 5 stars$138.26+1.3%$153.10+10.7%+19.9%$48.26B$2.68B395.406,500Insider TradeShort Interest ↑GOOGLAlphabet3.9 of 5 stars$250.75+4.1%$222.85-11.1%+56.6%$3.03T$350.02B26.66183,323Trending NewsAnalyst ForecastInsider TradeINTUIntuit4.9607 of 5 stars$650.11+0.6%$797.62+22.7%+2.8%$181.23B$18.83B47.3118,200Positive NewsMETAMeta Platforms4.2712 of 5 stars$764.87+1.2%$822.41+7.5%+44.6%$1.92T$178.80B27.7074,067Trending NewsDividend AnnouncementAnalyst ForecastInsider TradeTEAMAtlassian4.7656 of 5 stars$173.98-0.5%$255.45+46.8%+10.5%$45.69B$5.22B-175.9413,813Insider TradeGap UpZSZscaler4.224 of 5 stars$284.88+0.6%$307.00+7.8%+64.1%$45.11B$2.67B-1,055.337,923Insider TradeCRMSalesforce4.981 of 5 stars$241.72-0.4%$332.58+37.6%-5.2%$230.08B$37.90B35.1376,453Positive NewsInsider TradeDTDynatrace4.9248 of 5 stars$48.57-0.9%$62.72+29.1%-7.7%$14.64B$1.70B29.805,200Positive NewsHUBSHubSpot4.7572 of 5 stars$505.05+2.8%$722.93+43.1%+3.2%$26.57B$2.85B-2,192.578,246Positive NewsNETCloudflare3.8451 of 5 stars$225.89+2.1%$191.28-15.3%+170.2%$78.71B$1.67B-664.294,263Positive News Related Companies and Tools Related Companies DDOG Alternatives GOOGL Alternatives INTU Alternatives META Alternatives TEAM Alternatives ZS Alternatives CRM Alternatives DT Alternatives HUBS Alternatives NET Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:NOW) was last updated on 9/18/2025 by MarketBeat.com Staff From Our PartnersREVEALED: Something Big Happening Behind White House Doorswhat I just learned about what’s unfolding in the White House is truly stunning… And you need to see it for...Paradigm Press | SponsoredCrypto Gets Official Government Backing—Here's the WinnerTrump Just Signed the GENIUS Act—One Coin is About to Explode We're at the BEGINNING of smart money really ...Crypto 101 Media | SponsoredTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredWhat a Former CIA Agent Knows About the Coming Collapse This isn’t just another gold investing book—it’s a survival playbook written by a former CIA officer trained...Advantage Gold | SponsoredWarren Buffett’s #1 AI Stock: Not Mag 7, And NOT on the NasdaqNew Amazon Crisis Could Tank U.S. Stock Market A new panic is halting AI projects at Amazon and could split...Altimetry | SponsoredTrump’s Plan May Undo 1933’s Biggest Financial InjusticeTrump's Reset Can Give Birth To America's Greatest Era Yet A 90-Year cycle may end soon, creating real weal...American Hartford Gold | SponsoredWhy More Investors Are Using Family Trusts to Protect Their WealthFor many investors, a family trust can be an essential tool for protecting assets, avoiding probate, and ensur...SmartAsset | SponsoredNVIDIA's Worst Nightmare?$2 TRILLION Quantum Gold Rush While everyone fights over expensive AI stocks... McKinsey just revealed the ...The Oxford Club | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding ServiceNow, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share ServiceNow With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Free NOW Stock Alerts