ServiceNow (NOW) Competitors $1,018.70 -3.15 (-0.31%) As of 10:42 AM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock NOW vs. ORCL, FTNT, AXON, CVLT, QLYS, AI, PRGS, MSFT, SAP, and PLTRShould you be buying ServiceNow stock or one of its competitors? The main competitors of ServiceNow include Oracle (ORCL), Fortinet (FTNT), Axon Enterprise (AXON), Commvault Systems (CVLT), Qualys (QLYS), C3.ai (AI), Progress Software (PRGS), Microsoft (MSFT), SAP (SAP), and Palantir Technologies (PLTR). ServiceNow vs. Oracle Fortinet Axon Enterprise Commvault Systems Qualys C3.ai Progress Software Microsoft SAP Palantir Technologies Oracle (NYSE:ORCL) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, earnings, analyst recommendations, valuation, institutional ownership, dividends, community ranking, risk and media sentiment. Do insiders and institutionals have more ownership in ORCL or NOW? 42.4% of Oracle shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 42.2% of Oracle shares are owned by company insiders. Comparatively, 0.4% of ServiceNow shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth. Is ORCL or NOW more profitable? Oracle has a net margin of 21.16% compared to ServiceNow's net margin of 12.97%. Oracle's return on equity of 133.25% beat ServiceNow's return on equity.Company Net Margins Return on Equity Return on Assets Oracle21.16% 133.25% 9.55% ServiceNow 12.97%17.11%8.18% Do analysts recommend ORCL or NOW? Oracle currently has a consensus price target of $174.42, indicating a potential upside of 9.48%. ServiceNow has a consensus price target of $1,062.50, indicating a potential upside of 4.30%. Given Oracle's higher possible upside, research analysts plainly believe Oracle is more favorable than ServiceNow.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Oracle 0 Sell rating(s) 13 Hold rating(s) 15 Buy rating(s) 1 Strong Buy rating(s) 2.59ServiceNow 1 Sell rating(s) 2 Hold rating(s) 29 Buy rating(s) 1 Strong Buy rating(s) 2.91 Which has more volatility and risk, ORCL or NOW? Oracle has a beta of 1.27, indicating that its stock price is 27% more volatile than the S&P 500. Comparatively, ServiceNow has a beta of 0.97, indicating that its stock price is 3% less volatile than the S&P 500. Does the MarketBeat Community prefer ORCL or NOW? Oracle received 705 more outperform votes than ServiceNow when rated by MarketBeat users. However, 75.37% of users gave ServiceNow an outperform vote while only 69.65% of users gave Oracle an outperform vote. CompanyUnderperformOutperformOracleOutperform Votes213769.65% Underperform Votes93130.35% ServiceNowOutperform Votes143275.37% Underperform Votes46824.63% Which has higher earnings and valuation, ORCL or NOW? Oracle has higher revenue and earnings than ServiceNow. Oracle is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioOracle$55.78B7.99$10.47B$4.2637.40ServiceNow$11.47B18.39$1.43B$7.36138.41 Does the media favor ORCL or NOW? In the previous week, Oracle had 16 more articles in the media than ServiceNow. MarketBeat recorded 82 mentions for Oracle and 66 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.11 beat Oracle's score of 0.95 indicating that ServiceNow is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Oracle 48 Very Positive mention(s) 12 Positive mention(s) 16 Neutral mention(s) 5 Negative mention(s) 1 Very Negative mention(s) Positive ServiceNow 45 Very Positive mention(s) 7 Positive mention(s) 10 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive SummaryOracle beats ServiceNow on 10 of the 18 factors compared between the two stocks. Get ServiceNow News Delivered to You Automatically Sign up to receive the latest news and ratings for NOW and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NOW vs. The Competition Export to ExcelMetricServiceNowPrepackaged software IndustryComputer SectorNYSE ExchangeMarket Cap$210.92B$26.53B$25.24B$19.61BDividend YieldN/A1.74%2.89%3.84%P/E Ratio149.19121.2944.8634.84Price / Sales18.3922.622,148.5535.73Price / Cash76.1386.0634.7817.51Price / Book21.849.366.764.75Net Income$1.43B$436.62M$737.99M$1.02B7 Day Performance-1.07%0.10%0.02%0.12%1 Month Performance34.55%23.49%15.77%11.47%1 Year Performance31.16%19.72%52,512.05%4.87% ServiceNow Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NOWServiceNow4.1313 of 5 stars$1,018.70-0.3%$1,062.50+4.3%+31.8%$210.92B$11.47B149.1920,400Positive NewsORCLOracle4.4859 of 5 stars$161.05+0.3%$174.42+8.3%+28.5%$450.45B$55.78B39.38143,000FTNTFortinet4.2785 of 5 stars$104.62+0.0%$104.80+0.2%+68.1%$80.08B$6.14B46.2912,600Positive NewsAnalyst UpgradeAXONAxon Enterprise1.1904 of 5 stars$739.36+0.8%$652.73-11.7%+154.3%$57.56B$2.23B191.052,150Positive NewsInsider TradeCVLTCommvault Systems4.1295 of 5 stars$177.19-0.5%$175.25-1.1%+62.4%$7.82B$995.62M46.512,850Positive NewsQLYSQualys1.7768 of 5 stars$136.80-0.1%$137.50+0.5%-5.7%$4.97B$621.67M29.422,140Positive NewsAIC3.ai4.2303 of 5 stars$23.18-4.1%$29.58+27.6%-12.7%$3.08B$366.92M-10.49700News CoverageUpcoming EarningsInsider TradeGap DownPRGSProgress Software3.9858 of 5 stars$62.94-0.3%$74.33+18.1%+22.3%$2.71B$806.74M40.352,070Positive NewsMSFTMicrosoft4.8805 of 5 stars$458.30+0.9%$510.30+11.3%+7.7%$3.41T$270.01B36.90221,000Trending NewsInsider TradeSAPSAP2.9903 of 5 stars$298.71+0.8%$264.00-11.6%+53.2%$366.97B$35.15B104.08112,000Trending NewsAnalyst ForecastPLTRPalantir Technologies1.6437 of 5 stars$126.13-2.6%$83.95-33.4%+480.9%$295.82B$3.12B663.883,936Trending News Related Companies and Tools Related Companies ORCL Alternatives FTNT Alternatives AXON Alternatives CVLT Alternatives QLYS Alternatives AI Alternatives PRGS Alternatives MSFT Alternatives SAP Alternatives PLTR Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:NOW) was last updated on 5/21/2025 by MarketBeat.com Staff From Our PartnersMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredGold Hits New Highs as Global Markets SpiralWhen Trump took office in 2017, gold was just $1,100 an ounce. 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