Brand Asset Management Group, Inc. Top Holdings and 13F Report (2024)

About Brand Asset Management Group, Inc.

Investment Activity

  • Brand Asset Management Group, Inc. has $218.71 million in total holdings as of December 31, 2023.
  • Brand Asset Management Group, Inc. owns shares of 76 different stocks, but just 20 companies or ETFs make up 80% of its holdings.
  • Approximately 3.40% of the portfolio was purchased this quarter.
  • About 1.39% of the portfolio was sold this quarter.
  • This quarter, Brand Asset Management Group, Inc. has purchased 73 new stocks and bought additional shares in 38 stocks.
  • Brand Asset Management Group, Inc. sold shares of 21 stocks and completely divested from 2 stocks this quarter.

Largest New Holdings this Quarter

U.S. Bancorp
$333,733 Holding
Amazon.com
$233,076 Holding
Vanguard Russell 2000 ETF
$204,372 Holding
Invesco NASDAQ 100 ETF
$204,133 Holding

Largest Purchases this Quarter

Schwab US Large-Cap ETF
14,398 shares (about $812.05K)
Schwab International Equity ETF
20,279 shares (about $749.51K)
Schwab International Small-Cap Equity ETF
15,322 shares (about $534.59K)
Schwab U.S. Large-Cap Value ETF
7,193 shares (about $504.23K)

Largest Sales this Quarter

Vanguard Russell 1000 Growth ETF
9,466 shares (about $738.54K)
iShares Russell 1000 Growth ETF
1,143 shares (about $346.52K)
Vanguard Russell 1000 Value
2,300 shares (about $166.84K)
iShares Core S&P 500 ETF
286 shares (about $136.61K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofBrand Asset Management Group, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$22,217,700$50,164 -0.2%80,16510.2%ETF
iShares Core MSCI Emerging Markets ETF stock logo
IEMG
iShares Core MSCI Emerging Markets ETF
$21,475,207$311,927 1.5%424,5799.8%ETF
iShares MSCI EAFE Small-Cap ETF stock logo
SCZ
iShares MSCI EAFE Small-Cap ETF
$17,737,970$225,626 1.3%286,5588.1%ETF
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$11,876,858$169,360 1.4%51,0535.4%ETF
Vanguard Russell 1000 Growth ETF stock logo
VONG
Vanguard Russell 1000 Growth ETF
$11,587,537$738,538 -6.0%148,5205.3%ETF
iShares Russell 1000 Growth ETF stock logo
IWF
iShares Russell 1000 Growth ETF
$11,147,166$346,520 -3.0%36,7695.1%ETF
Schwab International Equity ETF stock logo
SCHF
Schwab International Equity ETF
$10,070,666$749,511 8.0%272,4754.6%ETF
Vanguard Russell 1000 Value stock logo
VONV
Vanguard Russell 1000 Value
$7,586,221$166,842 -2.2%104,5803.5%ETF
Schwab US Large-Cap ETF stock logo
SCHX
Schwab US Large-Cap ETF
$7,428,938$812,046 12.3%131,7193.4%ETF
Schwab Emerging Markets Equity ETF stock logo
SCHE
Schwab Emerging Markets Equity ETF
$7,357,812$323,881 4.6%296,8063.4%ETF
Schwab U.S. Mid-Cap ETF stock logo
SCHM
Schwab U.S. Mid-Cap ETF
$7,047,921$99,046 1.4%93,5733.2%ETF
Schwab U.S. Large-Cap Value ETF stock logo
SCHV
Schwab U.S. Large-Cap Value ETF
$7,010,465$504,227 7.7%100,0073.2%ETF
Schwab International Small-Cap Equity ETF stock logo
SCHC
Schwab International Small-Cap Equity ETF
$6,292,912$534,586 9.3%180,3642.9%ETF
iShares Russell 1000 Value ETF stock logo
IWD
iShares Russell 1000 Value ETF
$4,905,532$17,351 -0.4%29,6862.2%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$4,801,314$136,607 -2.8%10,0522.2%ETF
Schwab US Small-Cap ETF stock logo
SCHA
Schwab US Small-Cap ETF
$4,776,522$319,436 7.2%101,1122.2%ETF
iShares Morningstar U.S. Equity ETF stock logo
ILCB
iShares Morningstar U.S. Equity ETF
$3,779,010$42,283 -1.1%57,4671.7%ETF
Palantir Technologies Inc. stock logo
PLTR
Palantir Technologies
$3,115,8750.0%181,4721.4%Business Services
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$2,739,996$47,572 -1.7%12,8441.3%ETF
Schwab U.S. Large-Cap Growth ETF stock logo
SCHG
Schwab U.S. Large-Cap Growth ETF
$2,656,655$359,386 15.6%32,0231.2%ETF
iShares Morningstar Mid-Cap ETF stock logo
IMCB
iShares Morningstar Mid-Cap ETF
$2,538,371$470 0.0%37,8131.2%ETF
iShares Morningstar Growth ETF stock logo
ILCG
iShares Morningstar Growth ETF
$2,475,111$72,975 -2.9%36,4951.1%ETF
Vanguard Mega Cap ETF stock logo
MGC
Vanguard Mega Cap ETF
$2,358,748$26,238 -1.1%13,9341.1%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$2,158,383$5,704 -0.3%4,5411.0%Finance
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$2,013,542$7,521 0.4%48,9910.9%ETF
iShares Russell 1000 ETF stock logo
IWB
iShares Russell 1000 ETF
$1,979,861$96,777 5.1%7,5490.9%ETF
iShares Morningstar Small-Cap ETF stock logo
ISCB
iShares Morningstar Small-Cap ETF
$1,823,887$99,707 5.8%34,0240.8%ETF
UnitedHealth Group Incorporated stock logo
UNH
UnitedHealth Group
$1,664,804$57,389 3.6%3,1620.8%Medical
iShares Short-Term National Muni Bond ETF stock logo
SUB
iShares Short-Term National Muni Bond ETF
$1,429,6310.0%13,5600.7%ETF
iShares Russell 2000 ETF stock logo
IWM
iShares Russell 2000 ETF
$1,371,447$45,160 3.4%6,8330.6%Finance
Apple Inc. stock logo
AAPL
Apple
$1,319,611$120,525 10.1%6,8540.6%Computer and Technology
Microsoft Co. stock logo
MSFT
Microsoft
$1,221,318$235,766 23.9%3,2480.6%Computer and Technology
Vanguard FTSE All-World ex-US ETF stock logo
VEU
Vanguard FTSE All-World ex-US ETF
$1,171,0300.0%20,8590.5%ETF
Vanguard Total World Stock ETF stock logo
VT
Vanguard Total World Stock ETF
$1,044,853$39,403 -3.6%10,1560.5%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$1,040,402$79,930 -7.1%2,3820.5%ETF
iShares Morningstar Value ETF stock logo
ILCV
iShares Morningstar Value ETF
$973,285$131,424 15.6%13,7820.4%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$863,856$79,727 10.2%4,8000.4%ETF
iShares MSCI Emerging Markets ETF stock logo
EEM
iShares MSCI Emerging Markets ETF
$794,128$11,540 1.5%19,7500.4%Finance
SPDR Dow Jones Global Real Estate ETF stock logo
RWO
SPDR Dow Jones Global Real Estate ETF
$759,083$253,960 50.3%17,3660.3%ETF
The Procter & Gamble Company stock logo
PG
Procter & Gamble
$704,519$1,612 0.2%4,8080.3%Consumer Staples
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$693,503$33,735 5.1%9,0040.3%ETF
Schwab U.S. Aggregate Bond ETF stock logo
SCHZ
Schwab U.S. Aggregate Bond ETF
$671,899$79,488 13.4%14,4120.3%ETF
iShares J.P. Morgan USD Emerging Markets Bond ETF stock logo
EMB
iShares J.P. Morgan USD Emerging Markets Bond ETF
$629,205$115,065 -15.5%7,0650.3%ETF
SPDR S&P International Small Cap ETF stock logo
GWX
SPDR S&P International Small Cap ETF
$618,1140.0%19,4620.3%ETF
iShares Micro-Cap ETF stock logo
IWC
iShares Micro-Cap ETF
$578,6420.0%4,9870.3%ETF
Vanguard FTSE Developed Markets Index Fund ETF Shares stock logo
VEA
Vanguard FTSE Developed Markets Index Fund ETF Shares
$512,478$10,346 -2.0%10,6990.2%ETF
iShares MSCI EAFE ETF stock logo
EFA
iShares MSCI EAFE ETF
$507,031$11,604 2.3%6,7290.2%Finance
Vanguard FTSE All-World ex-US Small-Cap ETF stock logo
VSS
Vanguard FTSE All-World ex-US Small-Cap ETF
$504,062$2,531 0.5%4,3820.2%ETF
NVIDIA Co. stock logo
NVDA
NVIDIA
$495,716$136,186 37.9%1,0010.2%Computer and Technology
iShares Russell Mid-Cap ETF stock logo
IWR
iShares Russell Mid-Cap ETF
$454,9780.0%5,8530.2%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$444,517$11,471 -2.5%1,0850.2%Finance
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$405,166$1,070 0.3%1,1360.2%Finance
iShares 10+ Year Investment Grade Corporate Bond ETF stock logo
IGLB
iShares 10+ Year Investment Grade Corporate Bond ETF
$402,921$402,921 New Holding7,6470.2%ETF
PepsiCo, Inc. stock logo
PEP
PepsiCo
$401,332$1,529 0.4%2,3630.2%Consumer Staples
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$385,428$78,056 25.4%7,5500.2%ETF
iShares Core MSCI EAFE ETF stock logo
IEFA
iShares Core MSCI EAFE ETF
$363,780$60,993 20.1%5,1710.2%ETF
SPDR S&P MidCap 400 ETF Trust stock logo
MDY
SPDR S&P MidCap 400 ETF Trust
$357,7030.0%7050.2%ETF
iShares MSCI ACWI ETF stock logo
ACWI
iShares MSCI ACWI ETF
$335,027$28,597 -7.9%3,2920.2%Manufacturing
U.S. Bancorp stock logo
USB
U.S. Bancorp
$333,733$333,733 New Holding7,7110.2%Finance
International Business Machines Co. stock logo
IBM
International Business Machines
$313,853$1,308 0.4%1,9190.1%Computer and Technology
iShares Core S&P Small-Cap ETF stock logo
IJR
iShares Core S&P Small-Cap ETF
$283,940$758 -0.3%2,6230.1%ETF
Dimensional International Value ETF stock logo
DFIV
Dimensional International Value ETF
$277,3890.0%8,0730.1%ETF
Vanguard Short-Term Inflation-Protected Securities ETF stock logo
VTIP
Vanguard Short-Term Inflation-Protected Securities ETF
$274,445$24,077 9.6%5,7790.1%Manufacturing
Pfizer Inc. stock logo
PFE
Pfizer
$273,362$29 0.0%9,4950.1%Medical
XCEM
Columbia EM Core ex-China ETF
$271,2800.0%8,9620.1%ETF
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$268,858$53,697 -16.6%3,5800.1%ETF
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$263,856$29,835 12.7%8490.1%ETF
Vanguard FTSE Europe ETF stock logo
VGK
Vanguard FTSE Europe ETF
$262,0650.0%4,0640.1%ETF
Schwab U.S. REIT ETF stock logo
SCHH
Schwab U.S. REIT ETF
$255,742$35,020 15.9%12,3490.1%ETF
iShares Morningstar Mid-Cap Growth ETF stock logo
IMCG
iShares Morningstar Mid-Cap Growth ETF
$248,9060.0%3,8620.1%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$233,076$233,076 New Holding1,5340.1%Retail/Wholesale
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$222,101$2,821 1.3%1,4170.1%Medical
Ameren Co. stock logo
AEE
Ameren
$218,766$217 -0.1%3,0240.1%Utilities
Consumer Staples Select Sector SPDR Fund stock logo
XLP
Consumer Staples Select Sector SPDR Fund
$216,0900.0%3,0000.1%ETF
Vanguard Russell 2000 ETF stock logo
VTWO
Vanguard Russell 2000 ETF
$204,372$204,372 New Holding2,5200.1%ETF
Invesco NASDAQ 100 ETF stock logo
QQQM
Invesco NASDAQ 100 ETF
$204,133$204,133 New Holding1,2110.1%ETF
Mastercard Incorporated stock logo
MA
Mastercard
$0$834,579 -100.0%00.0%Business Services
Alphabet Inc. stock logo
GOOGL
Alphabet
$0$203,880 -100.0%00.0%Computer and Technology

Showing largest 100 holdings. View all holdings.

More Institutional Buying and Selling Information

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