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Comparative Price Performance Over Time

Compare Stocks - Price & Volume

CompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's Volume
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
$34.38
0.0%
$39.70
$25.43
$44.16
$4.62B1.431.81 million shs1.40 million shs
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Price Performance

Company1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year Performance
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
-2.48%-13.48%-21.41%+5.93%-6.67%

MarketRank™

CompanyOverall ScoreAnalyst's OpinionShort Interest ScoreDividend StrengthESG ScoreNews and Social Media SentimentCompany OwnershipEarnings & Valuation
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
4.8127 of 5 stars
4.44.02.50.02.51.72.5

Analyst Ratings

CompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current Price
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
2.71
Moderate Buy$46.4335.05% Upside

Current Analyst Ratings

Latest HOG, AURR, and BAV Analyst Ratings

DateCompanyBrokerageActionRatingPrice TargetDetails
4/26/2024
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
BMO Capital Markets
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Lower Price TargetOutperform ➝ Outperform$50.00 ➝ $45.00
4/23/2024
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
Morgan Stanley
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Initiated CoverageOverweight ➝ Overweight$50.00 ➝ $50.00
4/11/2024
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
DA Davidson
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Boost Price TargetBuy ➝ Buy$42.00 ➝ $49.00
4/3/2024
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
BMO Capital Markets
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price TargetOutperform ➝ Outperform$45.00 ➝ $50.00
3/14/2024
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
Bank of America
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price TargetBuy ➝ Buy$50.00 ➝ $55.00
3/5/2024
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
DA Davidson
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Reiterated RatingBuy ➝ Buy$42.00
2/27/2024
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
Citigroup
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Boost Price TargetNeutral ➝ Neutral$36.00 ➝ $37.00
2/16/2024
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
UBS Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price TargetNeutral ➝ Neutral$29.00 ➝ $39.00
(Data available from 5/1/2021 forward. View 10+ years of historical ratings with our analyst ratings screener.)

Sales & Book Value

CompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/Book
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
$5.84B0.79$6.74 per share5.10$24.80 per share1.39

Profitability & Earnings

CompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings Date
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
$706.59M$4.507.646.991.1311.03%19.48%5.21%7/25/2024 (Estimated)

Latest HOG, AURR, and BAV Earnings

DateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails
4/25/2024Q1 2024
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
$1.48$1.72+$0.24$1.72$1.42 billion$1.48 billion    
2/8/2024Q4 2023
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
$0.04$0.18+$0.14$0.18$875.29 million$791.65 million    

Dividends

CompanyAnnual PayoutDividend Yield3-Year Dividend GrowthPayout RatioYears of Consecutive Growth
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
$0.692.01%+14.47%15.33%4 Years

Latest HOG, AURR, and BAV Dividends

AnnouncementCompanyPeriodAmountYieldEx-Dividend DateRecord DatePayable Date
2/16/2024
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
quarterly$0.17251.82%3/1/20243/4/20243/20/2024
(Data available from 1/1/2013 forward)

Debt

CompanyDebt-to-Equity RatioCurrent RatioQuick Ratio
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
1.50
1.54
1.32

Ownership

Institutional Ownership

CompanyInstitutional Ownership
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
85.10%

Insider Ownership

CompanyInsider Ownership
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
0.87%

Miscellaneous

CompanyEmployeesShares OutstandingFree FloatOptionable
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
6,400134.52 million133.36 millionOptionable

HOG, AURR, and BAV Headlines

SourceHeadline
HOG Rally Aims to Be Harley -Davidsons European SturgisHOG Rally Aims to Be Harley -Davidson's European Sturgis
msn.com - May 1 at 2:54 PM
What To Expect From Malibu Boatss (MBUU) Q1 EarningsWhat To Expect From Malibu Boats's (MBUU) Q1 Earnings
finance.yahoo.com - May 1 at 9:53 AM
Harley-Davidsons Sales Drop Is a Warning to InvestorsHarley-Davidson's Sales Drop Is a Warning to Investors
fool.com - May 1 at 9:53 AM
Classic Harley Davidson to host Undy 500 for colon cancer awarenessClassic Harley Davidson to host 'Undy 500' for colon cancer awareness
wfmz.com - May 1 at 1:24 AM
These Two Harley-Davidson Motorcycles Will Go Where Other Models WontThese Two Harley-Davidson Motorcycles Will Go Where Other Models Won't
msn.com - May 1 at 1:24 AM
Harley-Davidson, Inc. (NYSE:HOG) Q1 2024 Earnings Call TranscriptHarley-Davidson, Inc. (NYSE:HOG) Q1 2024 Earnings Call Transcript
finance.yahoo.com - April 30 at 3:22 PM
Harley-Davidson First Quarter 2024 Earnings: Beats ExpectationsHarley-Davidson First Quarter 2024 Earnings: Beats Expectations
finance.yahoo.com - April 30 at 10:22 AM
LiveWire Group will move into historic Harley-Davidson HQ in MilwaukeeLiveWire Group will move into historic Harley-Davidson HQ in Milwaukee
bizjournals.com - April 29 at 7:29 PM
Harley-Davidson, Inc. (NYSE:HOG) Expected to Post Q2 2024 Earnings of $1.50 Per ShareHarley-Davidson, Inc. (NYSE:HOG) Expected to Post Q2 2024 Earnings of $1.50 Per Share
americanbankingnews.com - April 29 at 1:56 AM
Harley-Davidson (HOG) Q1 2024 Earnings Call TranscriptHarley-Davidson (HOG) Q1 2024 Earnings Call Transcript
msn.com - April 28 at 2:21 PM
Harley-Davidson (NYSE:HOG) Price Target Cut to $45.00Harley-Davidson (NYSE:HOG) Price Target Cut to $45.00
americanbankingnews.com - April 28 at 5:02 AM
KeyBanc Keeps Their Hold Rating on Harley-Davidson (HOG)KeyBanc Keeps Their Hold Rating on Harley-Davidson (HOG)
markets.businessinsider.com - April 27 at 2:00 PM
Harley-Davidson, Inc.s (NYSE:HOG) latest 12% decline adds to one-year losses, institutional investors may consider drastic measuresHarley-Davidson, Inc.'s (NYSE:HOG) latest 12% decline adds to one-year losses, institutional investors may consider drastic measures
finance.yahoo.com - April 26 at 9:48 PM
Harley Davidson (HOG) Q1 Earnings Top Estimates, Fall Y/YHarley Davidson (HOG) Q1 Earnings Top Estimates, Fall Y/Y
zacks.com - April 26 at 12:40 PM
Harley-Davidsons profit beats estimates as launch of new models drives salesHarley-Davidson's profit beats estimates as launch of new models drives sales
msn.com - April 26 at 8:26 AM
Harley-Davidson GAAP EPS of $1.72 beats by $0.20, revenue of $1.73B beats by $380MHarley-Davidson GAAP EPS of $1.72 beats by $0.20, revenue of $1.73B beats by $380M
msn.com - April 26 at 8:26 AM
Harley-Davidson: The Earnings Plunge Is A Chance To Buy This American Legend For Pig FeedHarley-Davidson: The Earnings Plunge Is A Chance To Buy This American Legend For Pig Feed
seekingalpha.com - April 26 at 8:26 AM
Q1 2024 Harley-Davidson Inc and LiveWire Group Inc Earnings CallQ1 2024 Harley-Davidson Inc and LiveWire Group Inc Earnings Call
finance.yahoo.com - April 26 at 3:25 AM
Harley-Davidson Inc (HOG) Q1 2024 Earnings Call Transcript Highlights: Navigating Challenges ...Harley-Davidson Inc (HOG) Q1 2024 Earnings Call Transcript Highlights: Navigating Challenges ...
finance.yahoo.com - April 26 at 3:25 AM
LiveWire Group Inc (LVWR) Q1 2024 Earnings Call Transcript Highlights: Navigating Challenges ...LiveWire Group Inc (LVWR) Q1 2024 Earnings Call Transcript Highlights: Navigating Challenges ...
finance.yahoo.com - April 26 at 3:25 AM
Harley-Davidson, Inc. (NYSE:HOG) Receives Consensus Rating of "Moderate Buy" from BrokeragesHarley-Davidson, Inc. (NYSE:HOG) Receives Consensus Rating of "Moderate Buy" from Brokerages
americanbankingnews.com - April 26 at 1:26 AM
Whats Going On With Harley-Davidson Shares After Q1 Results?What's Going On With Harley-Davidson Shares After Q1 Results?
msn.com - April 25 at 10:24 PM
Harley-Davidson (NYSE:HOG) Sees Strong Trading VolumeHarley-Davidson (NYSE:HOG) Sees Strong Trading Volume
marketbeat.com - April 25 at 5:35 PM
Analysts review Harley-Davidson stock price target ahead of earningsAnalysts review Harley-Davidson stock price target ahead of earnings
msn.com - April 25 at 5:24 PM

New MarketBeat Followers Over Time

Media Sentiment Over Time

Company Descriptions

Harley-Davidson logo

Harley-Davidson

NYSE:HOG
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.