Amazon.com, Inc. $AMZN Stake Increased by NorthCrest Asset Manangement LLC

Key Points

• NorthCrest Asset Manangement LLC raised its AMZN stake by 4.2% to 343,860 shares (about $80.14M), and Amazon is heavily held by institutions (approximately 72.2% ownership) with large positions added by Norges Bank, Nuveen and Vanguard.
• Insiders sold a total of 71,686 shares (~$14.69M) last quarter, even as analysts remain broadly positive—Amazon carries a consensus rating of "Moderate Buy" with a consensus target price of $286.66.

NorthCrest Asset Manangement LLC raised its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 4.2% in the fourth quarter, according to its most recent filing with the Securities & Exchange Commission. The institutional investor owned 343,860 shares of the e-commerce giant's stock after buying an additional 13,879 shares during the quarter. Amazon.com comprises 1.8% of NorthCrest Asset Manangement LLC's portfolio, making the stock its 7th largest holding. NorthCrest Asset Manangement LLC's holdings in Amazon.com were worth $80,140,000 as of its most recent filing with the Securities & Exchange Commission.

Several other hedge funds and other institutional investors have also recently modified their holdings of AMZN. Norges Bank purchased a new position in Amazon.com during the second quarter valued at approximately $27,438,011,000. Nuveen LLC purchased a new stake in Amazon.com in the 1st quarter worth approximately $11,674,091,000. Vanguard Group Inc. boosted its holdings in Amazon.com by 2.1% in the 2nd quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant's stock valued at $186,420,422,000 after purchasing an additional 17,447,045 shares during the period. Laurel Wealth Advisors LLC boosted its holdings in Amazon.com by 22,085.8% in the 2nd quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant's stock valued at $2,671,634,000 after purchasing an additional 12,122,668 shares during the period. Finally, Goldman Sachs Group Inc. grew its position in shares of Amazon.com by 21.3% during the 1st quarter. Goldman Sachs Group Inc. now owns 57,908,424 shares of the e-commerce giant's stock valued at $11,017,657,000 after purchasing an additional 10,176,835 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors.

Wall Street Analyst Weigh In

A number of equities research analysts recently issued reports on AMZN shares. Benchmark reiterated a "buy" rating on shares of Amazon.com in a research report on Thursday, January 29th. Citizens Jmp boosted their target price on Amazon.com from $300.00 to $315.00 and gave the stock an "outperform" rating in a research report on Monday, February 2nd. Rothschild & Co Redburn set a $230.00 target price on Amazon.com in a research note on Wednesday, January 21st. Morgan Stanley reaffirmed an "overweight" rating and issued a $300.00 price target (down from $315.00) on shares of Amazon.com in a report on Friday, February 6th. Finally, Piper Sandler reiterated an "overweight" rating and set a $260.00 price target (down from $300.00) on shares of Amazon.com in a research report on Friday, February 6th. One research analyst has rated the stock with a Strong Buy rating, fifty-three have issued a Buy rating and four have assigned a Hold rating to the company's stock. Based on data from MarketBeat.com, Amazon.com currently has an average rating of "Moderate Buy" and a consensus target price of $286.66.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS / AI momentum and analyst upgrades — Citi, JPMorgan and other firms raised price targets and reiterated buy/overweight calls citing strong demand for AWS AI infrastructure, which supports a higher long‑term earnings trajectory for Amazon. As Demand for AWS’ AI Surges, Citi and JPMorgan Raise Amazon Price Targets
• Positive Sentiment: Acquisition of Fauna Robotics — Amazon bought Fauna to accelerate a consumer/humanoid-robotics push, extending its automation moat (potential long-term revenue streams and cost savings across logistics and new consumer products). Amazon just bought a startup making kid-size humanoid robots
• Positive Sentiment: Logistics automation & last‑mile robotics — coverage highlights Amazon’s continued investment in robotics and pilots to solve post-van delivery bottlenecks, which can lower unit delivery costs over time. Amazon Eyes Delivery Robots as MIT Tackles Warehouse Bottlenecks
• Neutral Sentiment: Operational/customer initiatives — Amazon expanded its FedEx returns network and is testing Prime Shipping pilots and Prime Day timing changes; these can boost convenience and near‑term sales but also raise short-term costs. Amazon Teams With FedEx to Expand Free Returns Program
• Negative Sentiment: Regulatory/antitrust risk — a new Antitrust Accountability and Transparency bill would make consent-judgment processes more transparent and could complicate merger/settlement outcomes for large platforms like Amazon. New Bill: Senator Amy Klobuchar introduces S. 4107
• Negative Sentiment: Insider selling and profit‑taking — recent disclosures show sizeable insider sales and large institutional rebalancings; combined with analyst target dispersion, that can pressure the stock near-term. Amazon Stock Opinions on Prime Shipping Pilot Program (includes insider data)
• Negative Sentiment: AWS resiliency questions & small estimate cuts — reports of AWS disruptions in riskier regions and a minor FY2027 estimate trim from Erste add execution and near-term margin uncertainty. Amazon Balances Home Robotics Ambition With AWS Conflict Zone Risks

Insider Activity at Amazon.com

In related news, CEO Douglas J. Herrington sold 6,835 shares of the business's stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $205.82, for a total value of $1,406,779.70. Following the completion of the sale, the chief executive officer owned 522,361 shares in the company, valued at $107,512,341.02. The trade was a 1.29% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available through the SEC website. Also, CEO Matthew S. Garman sold 17,751 shares of the company's stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $205.22, for a total value of $3,642,860.22. Following the completion of the sale, the chief executive officer directly owned 9,405 shares of the company's stock, valued at approximately $1,930,094.10. This represents a 65.37% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 71,686 shares of company stock worth $14,688,739 in the last quarter. 9.70% of the stock is owned by company insiders.

Amazon.com Stock Down 2.0%

AMZN opened at $207.52 on Friday. The business's fifty day simple moving average is $217.22 and its 200 day simple moving average is $225.46. Amazon.com, Inc. has a 52 week low of $161.38 and a 52 week high of $258.60. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. The stock has a market cap of $2.23 trillion, a PE ratio of 28.94, a P/E/G ratio of 1.59 and a beta of 1.40.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The firm had revenue of $213.39 billion for the quarter, compared to the consensus estimate of $211.02 billion. During the same period last year, the firm earned $1.86 EPS. The company's revenue for the quarter was up 13.6% on a year-over-year basis. As a group, research analysts expect that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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