Horizon Investments LLC Grows Stake in ServiceNow, Inc. $NOW

Key Points

• Horizon Investments boosted its stake in ServiceNow by 395.1% in Q4, buying 37,777 shares to hold 47,338 shares worth about $7.25 million.
• ServiceNow reported Q1 revenue of $3.77 billion (+22.1% YoY) and EPS of $0.97 in line with estimates, but the stock faces near‑term pressure from analyst target cuts and notable insider selling despite a consensus Moderate Buy rating and a $146.75 price target.

Horizon Investments LLC increased its stake in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) by 395.1% in the 4th quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The fund owned 47,338 shares of the information technology services provider's stock after purchasing an additional 37,777 shares during the period. Horizon Investments LLC's holdings in ServiceNow were worth $7,252,000 as of its most recent filing with the Securities & Exchange Commission.

Several other institutional investors also recently bought and sold shares of the company. Magnus Financial Group LLC lifted its position in shares of ServiceNow by 1.9% in the third quarter. Magnus Financial Group LLC now owns 589 shares of the information technology services provider's stock valued at $542,000 after acquiring an additional 11 shares in the last quarter. Avidian Wealth Enterprises LLC raised its stake in ServiceNow by 2.5% in the 3rd quarter. Avidian Wealth Enterprises LLC now owns 453 shares of the information technology services provider's stock valued at $417,000 after purchasing an additional 11 shares during the last quarter. Yoder Wealth Management Inc. lifted its holdings in ServiceNow by 4.6% in the 3rd quarter. Yoder Wealth Management Inc. now owns 272 shares of the information technology services provider's stock valued at $250,000 after purchasing an additional 12 shares in the last quarter. Meridian Wealth Advisors LLC boosted its stake in ServiceNow by 2.2% during the 3rd quarter. Meridian Wealth Advisors LLC now owns 552 shares of the information technology services provider's stock worth $508,000 after purchasing an additional 12 shares during the last quarter. Finally, True Wealth Design LLC grew its holdings in shares of ServiceNow by 52.0% during the third quarter. True Wealth Design LLC now owns 38 shares of the information technology services provider's stock worth $35,000 after buying an additional 13 shares in the last quarter. 87.18% of the stock is currently owned by institutional investors and hedge funds.

ServiceNow Stock Performance

NYSE:NOW opened at $91.23 on Friday. The company has a debt-to-equity ratio of 0.13, a current ratio of 0.84 and a quick ratio of 0.84. The firm has a market capitalization of $94.06 billion, a price-to-earnings ratio of 54.37, a PEG ratio of 1.61 and a beta of 0.82. The company's 50-day moving average is $103.45 and its two-hundred day moving average is $134.92. ServiceNow, Inc. has a 1-year low of $81.24 and a 1-year high of $211.48.

ServiceNow (NYSE:NOW - Get Free Report) last announced its quarterly earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share (EPS) for the quarter, hitting analysts' consensus estimates of $0.97. The business had revenue of $3.77 billion during the quarter, compared to the consensus estimate of $3.75 billion. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The business's revenue was up 22.1% compared to the same quarter last year. During the same quarter last year, the firm earned $0.81 EPS. Analysts forecast that ServiceNow, Inc. will post 2.35 EPS for the current year.

Analyst Ratings Changes

Several equities analysts have recently weighed in on NOW shares. Barclays started coverage on shares of ServiceNow in a research note on Thursday, April 23rd. They issued an "overweight" rating and a $132.00 price target on the stock. HSBC dropped their price objective on shares of ServiceNow from $226.00 to $171.00 and set a "buy" rating for the company in a research note on Thursday, April 16th. Macquarie Infrastructure decreased their target price on shares of ServiceNow from $172.00 to $140.00 and set a "neutral" rating on the stock in a research note on Thursday, January 29th. Morgan Stanley lowered their target price on ServiceNow from $210.00 to $180.00 and set an "overweight" rating on the stock in a report on Thursday, April 23rd. Finally, BNP Paribas Exane upgraded ServiceNow from a "neutral" rating to an "outperform" rating and set a $140.00 price target for the company in a research report on Monday, March 16th. Two research analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating, six have issued a Hold rating and one has given a Sell rating to the company. According to MarketBeat, the stock has a consensus rating of "Moderate Buy" and a consensus target price of $146.75.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Q1 results and guidance support the growth story: ServiceNow reported strong subscription revenue growth (~22% YoY) and provided forward metrics that underpin its AI and workflow transition — a clear fundamental reason some investors remain bullish. ServiceNow (NOW) Announces Financial Results for Q1 2026
• Positive Sentiment: Analyst backing and higher targets: Major brokers continue to rate NOW as a Buy (high proportion of analysts bullish); Evercore ISI maintained a buy and Citi raised its price target to $158, supporting upside narratives versus current pricing. Evercore ISI Maintains Buy Rating on ServiceNow Inc. (NOW) Citigroup Raises Price Target
• Positive Sentiment: Partnerships and partner ecosystem expansion: New collaborations (Simplify Alpha for health plans, Brightfin and partner activity highlighted at Knowledge 2026) and third‑party recognition (Atos/partner rankings) strengthen ServiceNow’s go‑to‑market for AI-native workflow products. These help support long‑term revenue expansion opportunities. ServiceNow And Simplify Alpha Target Health Plan Costs With AI Workflows
• Neutral Sentiment: Insider sale disclosed: An insider sold about $799,859 of stock — a data point to monitor, though single insider transactions aren’t decisive without context on timing and reason. ServiceNow NYSE: NOW Insider Sells $799,859.20 in Stock
• Negative Sentiment: Near‑term execution concerns and sell‑side/media narrative: Coverage highlights delayed Middle East deals and intensifying SaaS competition as reasons for a month‑long ~13% slide, which has amplified investor anxiety and pressured the stock despite healthy fundamentals. ServiceNow Drops 13.4% in a Month: Buy, Sell or Hold the Stock?
• Negative Sentiment: Sentiment headwinds from “SaaSpocalypse” debate: Media and some traders have punished the stock after the earnings reaction; commentators and analysts are publicly pushing back, but short‑term sentiment risk remains elevated. Analysts Push Back on SaaSpocalypse: Is ServiceNow a Screaming Buy?

Insiders Place Their Bets

In other ServiceNow news, insider Paul Fipps sold 9,641 shares of the firm's stock in a transaction on Wednesday, February 18th. The stock was sold at an average price of $105.93, for a total transaction of $1,021,271.13. Following the completion of the sale, the insider owned 11,757 shares of the company's stock, valued at $1,245,419.01. This trade represents a 45.06% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, insider Jacqueline P. Canney sold 8,927 shares of ServiceNow stock in a transaction on Friday, April 24th. The shares were sold at an average price of $89.60, for a total value of $799,859.20. Following the completion of the sale, the insider owned 29,531 shares in the company, valued at $2,645,977.60. This represents a 23.21% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders have sold 25,164 shares of company stock valued at $2,497,021. 0.34% of the stock is currently owned by insiders.

About ServiceNow

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.