Apple (AAPL) Competitors $229.52 +2.34 (+1.03%) As of 03:34 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock AAPL vs. AMZN, GOOG, GOOGL, META, MSFT, NFLX, NVDA, TSLA, BRK.B, and DISShould you be buying Apple stock or one of its competitors? The main competitors of Apple include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Berkshire Hathaway (BRK.B), and Walt Disney (DIS). Apple vs. Its Competitors Amazon.com Alphabet Alphabet Meta Platforms Microsoft Netflix NVIDIA Tesla Berkshire Hathaway Walt Disney Apple (NASDAQ:AAPL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, profitability, analyst recommendations, dividends, valuation, earnings and risk. Do analysts rate AAPL or AMZN? Apple presently has a consensus target price of $237.60, indicating a potential upside of 3.68%. Amazon.com has a consensus target price of $262.45, indicating a potential upside of 18.37%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts plainly believe Amazon.com is more favorable than Apple.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Apple 2 Sell rating(s) 11 Hold rating(s) 15 Buy rating(s) 2 Strong Buy rating(s) 2.57Amazon.com 0 Sell rating(s) 1 Hold rating(s) 46 Buy rating(s) 2 Strong Buy rating(s) 3.02 Is AAPL or AMZN more profitable? Apple has a net margin of 24.30% compared to Amazon.com's net margin of 10.54%. Apple's return on equity of 170.91% beat Amazon.com's return on equity.Company Net Margins Return on Equity Return on Assets Apple24.30% 170.91% 31.94% Amazon.com 10.54%23.84%11.14% Which has more volatility and risk, AAPL or AMZN? Apple has a beta of 1.16, meaning that its stock price is 16% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.31, meaning that its stock price is 31% more volatile than the S&P 500. Does the media refer more to AAPL or AMZN? In the previous week, Apple had 209 more articles in the media than Amazon.com. MarketBeat recorded 397 mentions for Apple and 188 mentions for Amazon.com. Amazon.com's average media sentiment score of 1.07 beat Apple's score of 0.84 indicating that Amazon.com is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Apple 214 Very Positive mention(s) 54 Positive mention(s) 85 Neutral mention(s) 31 Negative mention(s) 8 Very Negative mention(s) Positive Amazon.com 142 Very Positive mention(s) 16 Positive mention(s) 11 Neutral mention(s) 12 Negative mention(s) 3 Very Negative mention(s) Positive Do insiders & institutionals believe in AAPL or AMZN? 67.7% of Apple shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 0.1% of Apple shares are owned by insiders. Comparatively, 10.8% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth. Which has stronger earnings & valuation, AAPL or AMZN? Apple has higher earnings, but lower revenue than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioApple$391.04B8.70$93.74B$6.5934.77Amazon.com$637.96B3.71$59.25B$6.5633.80 SummaryApple and Amazon.com tied by winning 8 of the 16 factors compared between the two stocks. Get Apple News Delivered to You Automatically Sign up to receive the latest news and ratings for AAPL and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AAPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AAPL vs. The Competition Export to ExcelMetricAppleCOMP IndustryComputer SectorNASDAQ ExchangeMarket Cap$3.40T$885.58B$29.91B$9.81BDividend Yield0.45%2.95%3.11%4.13%P/E Ratio34.7720.2651.1825.23Price / Sales8.702.611,452.44103.14Price / Cash30.0313.3633.5728.01Price / Book60.7831.767.245.83Net Income$93.74B$25.62B$803.97M$265.22M7 Day Performance12.93%7.33%0.48%0.82%1 Month Performance8.52%10.19%0.30%2.10%1 Year Performance5.34%10.41%24,060.43%27.52% Apple Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AAPLApple4.6536 of 5 stars$229.15+0.9%$237.60+3.7%+5.1%$3.40T$391.04B34.79164,000Trending NewsAMZNAmazon.com4.8069 of 5 stars$213.89+1.1%$262.45+22.7%+32.6%$2.28T$637.96B32.721,556,000Trending NewsGOOGAlphabet4.7831 of 5 stars$196.87+0.6%$215.19+9.3%+21.9%$2.39T$350.02B21.07190,200Trending NewsInsider TradeOptions VolumeGOOGLAlphabet4.1915 of 5 stars$196.01+0.5%$211.39+7.8%+22.8%$2.38T$350.02B20.98183,323Trending NewsInsider TradeMETAMeta Platforms4.0192 of 5 stars$771.92-0.6%$820.32+6.3%+47.9%$1.95T$164.50B28.0274,067Trending NewsInsider TradeMSFTMicrosoft4.9388 of 5 stars$533.61-0.4%$609.86+14.3%+28.5%$3.97T$281.72B39.15228,000Trending NewsNFLXNetflix4.4369 of 5 stars$1,165.42-0.5%$1,297.66+11.3%+92.2%$496.10B$41.69B49.7414,000Trending NewsAnalyst DowngradeNVDANVIDIA4.6764 of 5 stars$177.96-1.1%$182.03+2.3%+73.8%$4.35T$130.50B57.5036,000Trending NewsTSLATesla4.3789 of 5 stars$307.72-0.5%$303.31-1.4%+69.5%$993.28B$97.69B178.01125,665Trending NewsAnalyst RevisionBRK.BBerkshire Hathaway1.82 of 5 stars$462.99+0.8%$575.00+24.2%+7.8%$999.40B$371.43B12.35392,400DISWalt Disney4.8489 of 5 stars$117.81-1.3%$129.83+10.2%+30.6%$212.09B$91.36B24.13233,000Trending NewsEarnings ReportAnalyst ForecastAnalyst Revision Related Companies and Tools Related Companies Amazon.com Competitors Alphabet Competitors Alphabet Competitors Meta Platforms Competitors Microsoft Competitors Netflix Competitors NVIDIA Competitors Tesla Competitors Berkshire Hathaway Competitors Walt Disney Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AAPL) was last updated on 8/12/2025 by MarketBeat.com Staff From Our PartnersWhen the levee breaksThe U.S. Treasury just confirmed it plans to borrow $1.01 trillion this quarter—nearly double what was project...Porter & Company | SponsoredTurn your "dead money" into $306+ monthly (starting this month)Turn your "dead money" into $306+ monthly (starting this month) I've been tracking a financial revolution t...Investors Alley | SponsoredGenesis 14:13-17 [HIDDEN MEANING?]A mysterious Bible verse from Genesis may hold the key to unlocking what one expert calls an “American birthri...Paradigm Press | SponsoredWhy Elon put $51 million into thisChris Rowe has made legendary calls—Tesla at $13, Nvidia at $40, Bitcoin under $1,000, Amazon at 12 cents. 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