Apple (AAPL) Competitors $258.06 +1.58 (+0.62%) Closing price 10/8/2025 04:00 PM EasternExtended Trading$257.43 -0.63 (-0.24%) As of 06:34 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock AAPL vs. AMZN, GOOG, GOOGL, META, MSFT, NFLX, NVDA, TSLA, BRK.B, and DISShould you be buying Apple stock or one of its competitors? The main competitors of Apple include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Berkshire Hathaway (BRK.B), and Walt Disney (DIS). Apple vs. Its Competitors Amazon.com Alphabet Alphabet Meta Platforms Microsoft Netflix NVIDIA Tesla Berkshire Hathaway Walt Disney Apple (NASDAQ:AAPL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, analyst recommendations, dividends, earnings, profitability, valuation, institutional ownership and risk. Do insiders & institutionals have more ownership in AAPL or AMZN? 67.7% of Apple shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 9.7% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term. Does the media refer more to AAPL or AMZN? In the previous week, Amazon.com had 22 more articles in the media than Apple. MarketBeat recorded 234 mentions for Amazon.com and 212 mentions for Apple. Apple's average media sentiment score of 1.05 beat Amazon.com's score of 0.94 indicating that Apple is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Apple 130 Very Positive mention(s) 23 Positive mention(s) 25 Neutral mention(s) 10 Negative mention(s) 2 Very Negative mention(s) Positive Amazon.com 148 Very Positive mention(s) 37 Positive mention(s) 24 Neutral mention(s) 18 Negative mention(s) 4 Very Negative mention(s) Positive Do analysts prefer AAPL or AMZN? Apple presently has a consensus target price of $248.29, indicating a potential downside of 3.79%. Amazon.com has a consensus target price of $266.26, indicating a potential upside of 18.22%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts clearly believe Amazon.com is more favorable than Apple.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Apple 2 Sell rating(s) 12 Hold rating(s) 15 Buy rating(s) 4 Strong Buy rating(s) 2.64Amazon.com 0 Sell rating(s) 1 Hold rating(s) 47 Buy rating(s) 3 Strong Buy rating(s) 3.04 Which has stronger valuation and earnings, AAPL or AMZN? Apple has higher earnings, but lower revenue than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioApple$408.63B9.37$93.74B$6.5939.16Amazon.com$637.96B3.77$59.25B$6.5634.33 Which has more risk & volatility, AAPL or AMZN? Apple has a beta of 1.09, indicating that its share price is 9% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.28, indicating that its share price is 28% more volatile than the S&P 500. Is AAPL or AMZN more profitable? Apple has a net margin of 24.30% compared to Amazon.com's net margin of 10.54%. Apple's return on equity of 170.91% beat Amazon.com's return on equity.Company Net Margins Return on Equity Return on Assets Apple24.30% 170.91% 31.94% Amazon.com 10.54%23.84%11.14% SummaryApple beats Amazon.com on 9 of the 17 factors compared between the two stocks. Get Apple News Delivered to You Automatically Sign up to receive the latest news and ratings for AAPL and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AAPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AAPL vs. The Competition Export to ExcelMetricAppleCOMP IndustryComputer SectorNASDAQ ExchangeMarket Cap$3.81T$987.76B$33.02B$10.54BDividend Yield0.41%2.79%3.17%4.71%P/E Ratio39.1621.36496.1927.60Price / Sales9.372.801,906.04201.45Price / Cash33.5914.6337.7361.55Price / Book68.4535.647.706.76Net Income$93.74B$25.62B$820.34M$275.88M7 Day Performance0.36%3.79%1.82%2.81%1 Month Performance10.12%11.92%9.23%9.24%1 Year Performance12.42%8.10%24,029.38%35.42% Apple Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AAPLApple4.6059 of 5 stars$258.06+0.6%$248.29-3.8%+14.3%$3.81T$408.63B39.16164,000Trending NewsAnalyst ForecastAnalyst RevisionAMZNAmazon.com4.7611 of 5 stars$220.90+0.6%$266.26+20.5%+23.3%$2.36T$637.96B33.671,556,000Trending NewsAnalyst ForecastGOOGAlphabet4.5302 of 5 stars$251.51+2.1%$235.33-6.4%+48.1%$3.04T$350.02B26.78190,200Trending NewsAnalyst UpgradeGOOGLAlphabet3.6596 of 5 stars$250.43+2.1%$240.76-3.9%+48.8%$3.03T$350.02B26.67183,323Trending NewsAnalyst ForecastMETAMeta Platforms4.4218 of 5 stars$715.66+0.7%$830.02+16.0%+21.1%$1.80T$164.50B25.9174,067Trending NewsAnalyst ForecastInsider TradeMSFTMicrosoft4.947 of 5 stars$528.57+2.2%$618.47+17.0%+26.6%$3.93T$281.72B38.75228,000Trending NewsAnalyst ForecastAnalyst RevisionNFLXNetflix4.5045 of 5 stars$1,163.31+0.9%$1,335.00+14.8%+68.2%$494.32B$41.69B49.5714,000Trending NewsAnalyst UpgradeAnalyst RevisionNVDANVIDIA4.8598 of 5 stars$185.54-1.1%$211.26+13.9%+42.3%$4.51T$130.50B52.8636,000Trending NewsAnalyst ForecastInsider TradeTSLATesla4.0354 of 5 stars$453.25+5.4%$344.40-24.0%+79.4%$1.51T$97.69B261.99125,665Trending NewsAnalyst ForecastBRK.BBerkshire Hathaway2.8858 of 5 stars$500.18+0.3%$367,787.50+73,431.0%+10.2%$1.08T$371.43B17.15392,400Analyst ForecastDISWalt Disney4.8375 of 5 stars$112.83+0.3%$131.18+16.3%+20.9%$202.86B$91.36B17.68233,000Trending NewsAnalyst ForecastAnalyst Revision Related Companies and Tools Related Companies Amazon.com Competitors Alphabet Competitors Alphabet Competitors Meta Platforms Competitors Microsoft Competitors Netflix Competitors NVIDIA Competitors Tesla Competitors Berkshire Hathaway Competitors Walt Disney Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AAPL) was last updated on 10/9/2025 by MarketBeat.com Staff From Our PartnersMagnificent 7 being replaced by the “Hidden 7”?BULLISH: It's time to buy this 'hidden' AI stock An award-winning stock-rating system has turned BULLISH on...Chaikin Analytics | SponsoredAn $8 trillion-dollar discovery 17,000 ft underwater A strange rock pulled from the ocean floor may hold the key to a $16 trillion resource boom. 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