Apple (AAPL) Competitors $214.40 +1.92 (+0.90%) Closing price 07/22/2025 04:00 PM EasternExtended Trading$214.91 +0.51 (+0.24%) As of 07/22/2025 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock AAPL vs. AMZN, GOOG, GOOGL, META, MSFT, NFLX, NVDA, TSLA, BRK.B, and DISShould you be buying Apple stock or one of its competitors? The main competitors of Apple include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Berkshire Hathaway (BRK.B), and Walt Disney (DIS). Apple vs. Its Competitors Amazon.com Alphabet Alphabet Meta Platforms Microsoft Netflix NVIDIA Tesla Berkshire Hathaway Walt Disney Amazon.com (NASDAQ:AMZN) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, profitability, valuation, analyst recommendations, dividends, media sentiment, earnings and institutional ownership. Do institutionals & insiders have more ownership in AMZN or AAPL? 72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 10.8% of Amazon.com shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth. Which has more volatility & risk, AMZN or AAPL? Amazon.com has a beta of 1.33, suggesting that its stock price is 33% more volatile than the S&P 500. Comparatively, Apple has a beta of 1.2, suggesting that its stock price is 20% more volatile than the S&P 500. Is AMZN or AAPL more profitable? Apple has a net margin of 24.30% compared to Amazon.com's net margin of 10.14%. Apple's return on equity of 167.24% beat Amazon.com's return on equity.Company Net Margins Return on Equity Return on Assets Amazon.com10.14% 24.14% 10.90% Apple 24.30%167.24%31.35% Do analysts rate AMZN or AAPL? Amazon.com presently has a consensus target price of $253.98, indicating a potential upside of 11.65%. Apple has a consensus target price of $235.11, indicating a potential upside of 9.66%. Given Amazon.com's stronger consensus rating and higher probable upside, equities analysts plainly believe Amazon.com is more favorable than Apple.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Amazon.com 0 Sell rating(s) 2 Hold rating(s) 45 Buy rating(s) 2 Strong Buy rating(s) 3.00Apple 2 Sell rating(s) 11 Hold rating(s) 16 Buy rating(s) 2 Strong Buy rating(s) 2.58 Does the media favor AMZN or AAPL? In the previous week, Apple had 2 more articles in the media than Amazon.com. MarketBeat recorded 274 mentions for Apple and 272 mentions for Amazon.com. Amazon.com's average media sentiment score of 0.97 beat Apple's score of 0.91 indicating that Amazon.com is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Amazon.com 177 Very Positive mention(s) 36 Positive mention(s) 29 Neutral mention(s) 16 Negative mention(s) 4 Very Negative mention(s) Positive Apple 175 Very Positive mention(s) 20 Positive mention(s) 57 Neutral mention(s) 17 Negative mention(s) 4 Very Negative mention(s) Positive Which has stronger valuation and earnings, AMZN or AAPL? Apple has lower revenue, but higher earnings than Amazon.com. Apple is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAmazon.com$637.96B3.79$59.25B$6.1437.05Apple$391.04B8.19$93.74B$6.4233.40 SummaryAmazon.com beats Apple on 9 of the 16 factors compared between the two stocks. Get Apple News Delivered to You Automatically Sign up to receive the latest news and ratings for AAPL and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AAPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AAPL vs. The Competition Export to ExcelMetricAppleCOMP IndustryComputer SectorNASDAQ ExchangeMarket Cap$3.17T$825.16B$28.88B$9.45BDividend Yield0.49%2.08%3.02%4.03%P/E Ratio33.4018.7833.9219.90Price / Sales8.192.441,766.0985.24Price / Cash27.8312.4438.1358.29Price / Book56.8729.647.605.67Net Income$93.74B$25.62B$781.12M$258.18M7 Day Performance2.02%1.95%2.17%2.81%1 Month Performance6.40%7.48%8.54%13.53%1 Year Performance-4.72%-10.39%52,878.52%17.68% Apple Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AAPLApple4.6452 of 5 stars$214.40+0.9%$235.11+9.7%-4.3%$3.17T$391.04B33.40164,000Trending NewsAMZNAmazon.com4.7669 of 5 stars$227.74-0.7%$253.98+11.5%+24.6%$2.42T$637.96B37.111,556,000Trending NewsAnalyst ForecastGOOGAlphabet4.6917 of 5 stars$192.41+0.7%$211.07+9.7%+4.8%$2.34T$359.71B21.46190,200Trending NewsAnalyst ForecastInsider TradeAnalyst RevisionGOOGLAlphabet3.8513 of 5 stars$191.49+0.7%$203.19+6.1%+5.3%$2.32T$359.71B21.36183,323Trending NewsAnalyst ForecastInsider TradeAnalyst RevisionMETAMeta Platforms3.6585 of 5 stars$706.66-0.9%$748.60+5.9%+44.6%$1.78T$170.36B27.5674,067Trending NewsUpcoming EarningsAnalyst ForecastMSFTMicrosoft4.5736 of 5 stars$505.90-0.8%$544.07+7.5%+14.1%$3.76T$245.12B39.12228,000Trending NewsUpcoming EarningsAnalyst ForecastNFLXNetflix4.2432 of 5 stars$1,194.45-3.1%$1,297.66+8.6%+83.8%$509.64B$39.00B51.0214,000Trending NewsEarnings ReportAnalyst ForecastAnalyst RevisionNVDANVIDIA4.5231 of 5 stars$167.94-2.0%$181.22+7.9%+35.2%$4.10T$130.50B54.1436,000Trending NewsTSLATesla4.7077 of 5 stars$334.95+2.0%$298.97-10.7%+32.0%$1.08T$97.69B183.98125,665Trending NewsAnalyst ForecastBRK.BBerkshire Hathaway0.5951 of 5 stars$478.13+0.8%$575.00+20.3%+9.8%$1.03T$371.43B12.75392,400DISWalt Disney4.6373 of 5 stars$121.33+0.4%$128.13+5.6%+28.8%$218.09B$91.36B24.81233,000Positive NewsAnalyst Downgrade Related Companies and Tools Related Companies Amazon.com Competitors Alphabet Competitors Alphabet Competitors Meta Platforms Competitors Microsoft Competitors Netflix Competitors NVIDIA Competitors Tesla Competitors Berkshire Hathaway Competitors Walt Disney Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AAPL) was last updated on 7/23/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredGoogle did what!?!?A new technology has sparked a modern-day gold rush in Silicon Valley. OpenAI’s Sam Altman invested $375M. Bil...Stansberry Research | SponsoredTrump’s betrayal exposed Trump’s Final Reset Inside the shocking plot to re-engineer America’s financial system…and why you need to ...Porter & Company | SponsoredAltucher: Turn $900 into $108,000 in just 12 months?Bitcoin is breaking out — and one state just created a Strategic Crypto Reserve. James Altucher says this m...Paradigm Press | SponsoredTurn $1K into $50K with This DeFi GemI've never been more confident about a DeFi opportunity. This isn't about complex trading or risky bets. Th...Crypto 101 Media | SponsoredSpecial gold investment soars 2,300% ... 5,090% ... 9,850%In my 54 years as an investor, I’ve seen my share of gold bull markets. But nothing comes close to the rall...Weiss Ratings | SponsoredHedge fund legend humiliates Bitcoin tradersLarry Benedict made $274 million trading on Wall Street… Barron’s ranked his hedge fund in the top 1% world...Brownstone Research | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Apple Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Apple With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Free AAPL Stock Alerts