Apple (AAPL) Competitors $232.14 -0.42 (-0.18%) Closing price 08/29/2025 04:00 PM EasternExtended Trading$232.04 -0.10 (-0.04%) As of 08/29/2025 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock AAPL vs. AMZN, GOOG, GOOGL, META, MSFT, NFLX, NVDA, TSLA, BRK.B, and DISShould you be buying Apple stock or one of its competitors? The main competitors of Apple include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Berkshire Hathaway (BRK.B), and Walt Disney (DIS). Apple vs. Its Competitors Amazon.com Alphabet Alphabet Meta Platforms Microsoft Netflix NVIDIA Tesla Berkshire Hathaway Walt Disney Apple (NASDAQ:AAPL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, valuation, institutional ownership, risk, profitability, earnings, media sentiment and analyst recommendations. Does the media refer more to AAPL or AMZN? In the previous week, Apple had 40 more articles in the media than Amazon.com. MarketBeat recorded 263 mentions for Apple and 223 mentions for Amazon.com. Amazon.com's average media sentiment score of 1.06 beat Apple's score of 0.92 indicating that Amazon.com is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Apple 173 Very Positive mention(s) 36 Positive mention(s) 30 Neutral mention(s) 18 Negative mention(s) 5 Very Negative mention(s) Positive Amazon.com 169 Very Positive mention(s) 18 Positive mention(s) 17 Neutral mention(s) 14 Negative mention(s) 2 Very Negative mention(s) Positive Do analysts prefer AAPL or AMZN? Apple presently has a consensus price target of $237.37, indicating a potential upside of 2.25%. Amazon.com has a consensus price target of $262.87, indicating a potential upside of 14.79%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts plainly believe Amazon.com is more favorable than Apple.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Apple 2 Sell rating(s) 11 Hold rating(s) 15 Buy rating(s) 2 Strong Buy rating(s) 2.57Amazon.com 0 Sell rating(s) 2 Hold rating(s) 46 Buy rating(s) 2 Strong Buy rating(s) 3.00 Is AAPL or AMZN a better dividend stock? Apple pays an annual dividend of $1.04 per share and has a dividend yield of 0.4%. Amazon.com pays an annual dividend of $0.20 per share and has a dividend yield of 0.1%. Apple pays out 15.8% of its earnings in the form of a dividend. Amazon.com pays out 3.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has raised its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Which has higher valuation and earnings, AAPL or AMZN? Apple has higher earnings, but lower revenue than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioApple$391.04B8.81$93.74B$6.5935.23Amazon.com$670.04B3.64$59.25B$6.5634.91 Which has more volatility & risk, AAPL or AMZN? Apple has a beta of 1.11, indicating that its stock price is 11% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.31, indicating that its stock price is 31% more volatile than the S&P 500. Do insiders & institutionals have more ownership in AAPL or AMZN? 67.7% of Apple shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 0.1% of Apple shares are held by insiders. Comparatively, 9.7% of Amazon.com shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth. Is AAPL or AMZN more profitable? Apple has a net margin of 24.30% compared to Amazon.com's net margin of 10.54%. Apple's return on equity of 170.91% beat Amazon.com's return on equity.Company Net Margins Return on Equity Return on Assets Apple24.30% 170.91% 31.94% Amazon.com 10.54%23.84%11.14% SummaryApple beats Amazon.com on 10 of the 19 factors compared between the two stocks. Get Apple News Delivered to You Automatically Sign up to receive the latest news and ratings for AAPL and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AAPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AAPL vs. The Competition Export to ExcelMetricAppleCOMP IndustryComputer SectorNASDAQ ExchangeMarket Cap$3.45T$893.11B$29.79B$9.74BDividend Yield0.45%2.88%3.19%4.48%P/E Ratio35.2318.77419.8226.59Price / Sales8.812.611,455.37159.07Price / Cash30.4013.3034.2828.92Price / Book61.5832.127.056.08Net Income$93.74B$25.62B$807.18M$265.93M7 Day Performance2.19%0.05%0.74%0.36%1 Month Performance14.71%9.89%4.42%5.58%1 Year Performance1.37%0.85%24,221.14%19.67% Apple Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AAPLApple4.6367 of 5 stars$232.14-0.2%$237.37+2.3%+1.4%$3.45T$391.04B35.23164,000Trending NewsAMZNAmazon.com4.7834 of 5 stars$227.920.0%$262.87+15.3%+28.3%$2.43T$670.04B34.741,556,000Trending NewsGOOGAlphabet4.3881 of 5 stars$207.73-0.7%$215.19+3.6%+29.3%$2.51T$350.02B22.11190,200Trending NewsGOOGLAlphabet3.8462 of 5 stars$206.94-0.7%$211.53+2.2%+30.3%$2.50T$350.02B22.03183,323Trending NewsMETAMeta Platforms4.4095 of 5 stars$752.59-0.1%$822.41+9.3%+41.7%$1.89T$164.50B27.2474,067Positive NewsMSFTMicrosoft4.9605 of 5 stars$499.27-1.0%$612.54+22.7%+21.5%$3.71T$281.72B36.60228,000Trending NewsAnalyst ForecastNFLXNetflix4.2145 of 5 stars$1,224.48+0.5%$1,297.66+6.0%+72.3%$520.48B$39.00B52.1914,000Positive NewsAnalyst DowngradeNVDANVIDIA4.9141 of 5 stars$181.84+1.1%$194.31+6.9%+45.9%$4.44T$148.52B58.6936,000Trending NewsEarnings ReportDividend AnnouncementAnalyst RevisionTSLATesla4.3554 of 5 stars$348.47+0.5%$303.31-13.0%+55.9%$1.12T$92.72B201.61125,665Trending NewsBRK.BBerkshire Hathaway1.6322 of 5 stars$488.17+0.4%$575.00+17.8%+5.7%$1.05T$397.15B16.73392,400DISWalt Disney4.8153 of 5 stars$117.29-0.4%$131.18+11.8%+31.0%$210.98B$91.36B18.39233,000Trending NewsAnalyst Revision Related Companies and Tools Related Companies Amazon.com Competitors Alphabet Competitors Alphabet Competitors Meta Platforms Competitors Microsoft Competitors Netflix Competitors NVIDIA Competitors Tesla Competitors Berkshire Hathaway Competitors Walt Disney Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AAPL) was last updated on 9/1/2025 by MarketBeat.com Staff From Our PartnersRetire Comfortably with These New Monthly Income ETFs?Too many retirees lie awake at night, worried their savings won’t last. 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