eBay (EBAY) Competitors $92.17 +3.77 (+4.26%) Closing price 10/3/2025 04:00 PM EasternExtended Trading$92.80 +0.64 (+0.69%) As of 04:56 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock EBAY vs. AMZN, ETSY, GOOG, GOOGL, MELI, PYPL, TSLA, PINS, WMT, and SEShould you be buying eBay stock or one of its competitors? The main competitors of eBay include Amazon.com (AMZN), Etsy (ETSY), Alphabet (GOOG), Alphabet (GOOGL), MercadoLibre (MELI), PayPal (PYPL), Tesla (TSLA), Pinterest (PINS), Walmart (WMT), and SEA (SE). eBay vs. Its Competitors Amazon.com Etsy Alphabet Alphabet MercadoLibre PayPal Tesla Pinterest Walmart SEA eBay (NASDAQ:EBAY) and Amazon.com (NASDAQ:AMZN) are both large-cap retail/wholesale companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, risk, profitability, earnings, analyst recommendations, media sentiment, institutional ownership and valuation. Is EBAY or AMZN more profitable? eBay has a net margin of 20.86% compared to Amazon.com's net margin of 10.54%. eBay's return on equity of 38.97% beat Amazon.com's return on equity.Company Net Margins Return on Equity Return on Assets eBay20.86% 38.97% 10.37% Amazon.com 10.54%23.84%11.14% Which has stronger earnings and valuation, EBAY or AMZN? Amazon.com has higher revenue and earnings than eBay. eBay is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioeBay$10.28B4.10$1.98B$4.5420.30Amazon.com$637.96B3.67$59.25B$6.5633.46 Do analysts rate EBAY or AMZN? eBay presently has a consensus target price of $81.11, indicating a potential downside of 12.00%. Amazon.com has a consensus target price of $266.26, indicating a potential upside of 21.30%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts plainly believe Amazon.com is more favorable than eBay.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score eBay 2 Sell rating(s) 20 Hold rating(s) 12 Buy rating(s) 1 Strong Buy rating(s) 2.34Amazon.com 0 Sell rating(s) 1 Hold rating(s) 47 Buy rating(s) 3 Strong Buy rating(s) 3.04 Do institutionals & insiders believe in EBAY or AMZN? 87.5% of eBay shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 0.6% of eBay shares are owned by company insiders. Comparatively, 10.8% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term. Does the media prefer EBAY or AMZN? In the previous week, Amazon.com had 236 more articles in the media than eBay. MarketBeat recorded 269 mentions for Amazon.com and 33 mentions for eBay. Amazon.com's average media sentiment score of 0.92 beat eBay's score of 0.81 indicating that Amazon.com is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment eBay 18 Very Positive mention(s) 2 Positive mention(s) 10 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Amazon.com 162 Very Positive mention(s) 42 Positive mention(s) 34 Neutral mention(s) 22 Negative mention(s) 4 Very Negative mention(s) Positive Which has more volatility & risk, EBAY or AMZN? eBay has a beta of 1.31, suggesting that its share price is 31% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.28, suggesting that its share price is 28% more volatile than the S&P 500. SummaryAmazon.com beats eBay on 12 of the 17 factors compared between the two stocks. Get eBay News Delivered to You Automatically Sign up to receive the latest news and ratings for EBAY and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding EBAY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart EBAY vs. The Competition Export to ExcelMetriceBayINTERNET COMMERCE IndustryRetail SectorNASDAQ ExchangeMarket Cap$42.12B$75.70B$27.36B$10.54BDividend Yield1.26%1.17%172.45%4.69%P/E Ratio20.3029.7520.3326.71Price / Sales4.1032.518.98204.35Price / Cash19.2538.5917.6331.09Price / Book8.569.475.186.57Net Income$1.98B$2.25B$908.96M$276.78M7 Day Performance1.10%0.19%0.38%1.96%1 Month Performance-0.53%5.28%2.73%9.11%1 Year Performance39.04%54.85%15.91%31.60% eBay Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)EBAYeBay4.513 of 5 stars$92.17+4.3%$81.11-12.0%+39.0%$42.12B$10.28B20.3011,500AMZNAmazon.com4.8822 of 5 stars$227.63-1.7%$263.30+15.7%+17.7%$2.43T$670.04B34.701,556,000Trending NewsAnalyst ForecastInsider TradeETSYEtsy3.6712 of 5 stars$61.67-5.1%$57.80-6.3%+37.1%$6.11B$2.84B49.732,400Trending NewsInsider TradeGOOGAlphabet4.5367 of 5 stars$252.88-0.9%$230.35-8.9%+46.2%$3.06T$350.02B26.93190,200Trending NewsGOOGLAlphabet3.7032 of 5 stars$252.53-0.9%$231.31-8.4%+46.9%$3.05T$350.02B26.89183,323Trending NewsMELIMercadoLibre4.7523 of 5 stars$2,460.66+0.3%$2,817.22+14.5%+10.9%$124.76B$20.78B60.7718,282Trending NewsAnalyst ForecastPYPLPayPal4.8636 of 5 stars$67.68-0.8%$84.50+24.9%-12.7%$64.66B$32.29B14.4624,400Trending NewsAnalyst DowngradeTSLATesla4.1512 of 5 stars$434.21+1.9%$324.53-25.3%+71.9%$1.44T$92.72B250.99125,665Trending NewsAnalyst ForecastAnalyst RevisionPINSPinterest4.7013 of 5 stars$35.32-1.4%$42.40+20.0%-4.0%$24.02B$3.91B12.664,666Positive NewsAnalyst DowngradeWMTWalmart4.5921 of 5 stars$102.79+0.4%$112.03+9.0%+26.2%$819.53B$693.15B38.642,100,000Trending NewsSESEA2.8312 of 5 stars$193.26+0.3%$176.85-8.5%+93.0%$113.85B$19.38B100.1380,700 Related Companies and Tools Related Companies Amazon.com Competitors Etsy Competitors Alphabet Competitors Alphabet Competitors MercadoLibre Competitors PayPal Competitors Tesla Competitors Pinterest Competitors Walmart Competitors SEA Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:EBAY) was last updated on 10/6/2025 by MarketBeat.com Staff From Our PartnersThis soon could be the most precious company in AmericaCurrently, a brand-new, all-American factory outside San Antonio is becoming the most significant site in the ...True Market Insiders | SponsoredForget AI Stocks — This Device Will REPLACE the MicrochipWhile everyone's chasing the same AI plays, George Gilder is focused on something completely different. 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