eBay (EBAY) Competitors $81.93 +0.17 (+0.21%) Closing price 07/23/2025 04:00 PM EasternExtended Trading$81.90 -0.03 (-0.03%) As of 06:16 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock EBAY vs. AMZN, ETSY, GOOG, GOOGL, MELI, PYPL, TSLA, SHOP, WMT, and SEShould you be buying eBay stock or one of its competitors? The main competitors of eBay include Amazon.com (AMZN), Etsy (ETSY), Alphabet (GOOG), Alphabet (GOOGL), MercadoLibre (MELI), PayPal (PYPL), Tesla (TSLA), Shopify (SHOP), Walmart (WMT), and SEA (SE). eBay vs. Its Competitors Amazon.com Etsy Alphabet Alphabet MercadoLibre PayPal Tesla Shopify Walmart SEA Amazon.com (NASDAQ:AMZN) and eBay (NASDAQ:EBAY) are both large-cap retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, institutional ownership, media sentiment, dividends, risk, analyst recommendations, earnings and valuation. Do institutionals and insiders believe in AMZN or EBAY? 72.2% of Amazon.com shares are held by institutional investors. Comparatively, 87.5% of eBay shares are held by institutional investors. 9.7% of Amazon.com shares are held by insiders. Comparatively, 0.6% of eBay shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term. Do analysts rate AMZN or EBAY? Amazon.com currently has a consensus price target of $254.33, indicating a potential upside of 11.41%. eBay has a consensus price target of $69.42, indicating a potential downside of 15.27%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts clearly believe Amazon.com is more favorable than eBay.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Amazon.com 0 Sell rating(s) 2 Hold rating(s) 45 Buy rating(s) 2 Strong Buy rating(s) 3.00eBay 2 Sell rating(s) 18 Hold rating(s) 9 Buy rating(s) 1 Strong Buy rating(s) 2.30 Which has stronger earnings and valuation, AMZN or EBAY? Amazon.com has higher revenue and earnings than eBay. eBay is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAmazon.com$637.96B3.80$59.25B$6.1437.18eBay$10.28B3.67$1.98B$4.2019.51 Does the media favor AMZN or EBAY? In the previous week, Amazon.com had 246 more articles in the media than eBay. MarketBeat recorded 282 mentions for Amazon.com and 36 mentions for eBay. Amazon.com's average media sentiment score of 0.99 beat eBay's score of 0.83 indicating that Amazon.com is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Amazon.com 178 Very Positive mention(s) 45 Positive mention(s) 29 Neutral mention(s) 18 Negative mention(s) 1 Very Negative mention(s) Positive eBay 21 Very Positive mention(s) 3 Positive mention(s) 8 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Positive Is AMZN or EBAY more profitable? eBay has a net margin of 19.78% compared to Amazon.com's net margin of 10.14%. eBay's return on equity of 36.60% beat Amazon.com's return on equity.Company Net Margins Return on Equity Return on Assets Amazon.com10.14% 24.14% 10.90% eBay 19.78%36.60%9.80% Which has more volatility & risk, AMZN or EBAY? Amazon.com has a beta of 1.33, indicating that its stock price is 33% more volatile than the S&P 500. Comparatively, eBay has a beta of 1.26, indicating that its stock price is 26% more volatile than the S&P 500. SummaryAmazon.com beats eBay on 14 of the 17 factors compared between the two stocks. Get eBay News Delivered to You Automatically Sign up to receive the latest news and ratings for EBAY and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding EBAY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart EBAY vs. The Competition Export to ExcelMetriceBayINTERNET COMMERCE IndustryRetail SectorNASDAQ ExchangeMarket Cap$37.69B$73.62B$26.89B$9.42BDividend Yield1.42%2.31%177.04%3.99%P/E Ratio19.5135.6831.2420.08Price / Sales3.6724.636.2884.07Price / Cash17.08269.6450.8958.45Price / Book7.618.065.815.83Net Income$1.98B$2.26B$880.44M$258.27M7 Day Performance6.69%4.05%4.78%2.69%1 Month Performance10.20%14.55%8.82%12.91%1 Year Performance52.68%104.64%30.13%21.81% eBay Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)EBAYeBay4.6863 of 5 stars$81.93+0.2%$69.42-15.3%+53.9%$37.69B$10.28B19.5111,500Upcoming EarningsAnalyst ForecastAMZNAmazon.com4.7032 of 5 stars$225.69+0.3%$249.42+10.5%+22.5%$2.40T$637.96B36.761,556,000Trending NewsUpcoming EarningsAnalyst ForecastInsider TradeETSYEtsy3.6087 of 5 stars$57.71-0.3%$49.91-13.5%+3.4%$6.02B$2.81B41.222,400Trending NewsUpcoming EarningsAnalyst UpgradeGOOGAlphabet4.6984 of 5 stars$182.81+0.8%$207.13+13.3%+4.3%$2.22T$350.02B20.38190,200Trending NewsEarnings ReportAnalyst ForecastInsider TradeAnalyst RevisionGOOGLAlphabet3.8412 of 5 stars$181.56+0.8%$199.61+9.9%+4.6%$2.20T$350.02B20.24183,323Trending NewsAnalyst ForecastInsider TradeAnalyst RevisionMELIMercadoLibre4.7923 of 5 stars$2,380.25-0.3%$2,645.94+11.2%+41.5%$120.67B$22.38B58.5418,282Positive NewsUpcoming EarningsAnalyst ForecastPYPLPayPal4.5514 of 5 stars$73.89+3.5%$83.42+12.9%+28.4%$71.86B$31.80B16.5324,400Trending NewsUpcoming EarningsTSLATesla4.7198 of 5 stars$316.90+1.1%$300.19-5.3%+35.0%$1.02T$97.69B174.12125,665Trending NewsEarnings ReportAnalyst ForecastSHOPShopify4.2369 of 5 stars$116.74+4.1%$115.77-0.8%+95.0%$151.46B$9.38B75.3211,600Trending NewsAnalyst ForecastWMTWalmart4.9115 of 5 stars$95.83+1.5%$106.67+11.3%+35.3%$764.75B$680.99B40.952,100,000Trending NewsInsider TradeSESEA2.5085 of 5 stars$151.00+1.9%$153.17+1.4%+136.9%$88.96B$16.82B106.3480,700Positive News Related Companies and Tools Related Companies Amazon.com Competitors Etsy Competitors Alphabet Competitors Alphabet Competitors MercadoLibre Competitors PayPal Competitors Tesla Competitors Shopify Competitors Walmart Competitors SEA Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:EBAY) was last updated on 7/24/2025 by MarketBeat.com Staff From Our PartnersA new rule goes live in July — and the banks are quietly cashing inA little-known regulation quietly goes into effect this July. 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