eBay (EBAY) Competitors $90.80 -1.66 (-1.80%) Closing price 09/12/2025 04:00 PM EasternExtended Trading$90.44 -0.36 (-0.40%) As of 09/12/2025 07:54 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock EBAY vs. AMZN, ETSY, GOOG, GOOGL, MELI, PYPL, TSLA, PINS, SHOP, and WMTShould you be buying eBay stock or one of its competitors? The main competitors of eBay include Amazon.com (AMZN), Etsy (ETSY), Alphabet (GOOG), Alphabet (GOOGL), MercadoLibre (MELI), PayPal (PYPL), Tesla (TSLA), Pinterest (PINS), Shopify (SHOP), and Walmart (WMT). eBay vs. Its Competitors Amazon.com Etsy Alphabet Alphabet MercadoLibre PayPal Tesla Pinterest Shopify Walmart eBay (NASDAQ:EBAY) and Amazon.com (NASDAQ:AMZN) are both large-cap retail/wholesale companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, risk, institutional ownership, valuation, dividends, media sentiment and earnings. Do analysts rate EBAY or AMZN? eBay currently has a consensus price target of $78.89, suggesting a potential downside of 13.12%. Amazon.com has a consensus price target of $262.87, suggesting a potential upside of 15.22%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts plainly believe Amazon.com is more favorable than eBay.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score eBay 2 Sell rating(s) 20 Hold rating(s) 10 Buy rating(s) 1 Strong Buy rating(s) 2.30Amazon.com 0 Sell rating(s) 2 Hold rating(s) 46 Buy rating(s) 2 Strong Buy rating(s) 3.00 Do insiders & institutionals have more ownership in EBAY or AMZN? 87.5% of eBay shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 0.6% of eBay shares are held by insiders. Comparatively, 10.8% of Amazon.com shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term. Which has better earnings & valuation, EBAY or AMZN? Amazon.com has higher revenue and earnings than eBay. eBay is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioeBay$10.28B4.04$1.98B$4.5420.00Amazon.com$637.96B3.81$59.25B$6.5634.78 Does the media prefer EBAY or AMZN? In the previous week, Amazon.com had 221 more articles in the media than eBay. MarketBeat recorded 262 mentions for Amazon.com and 41 mentions for eBay. Amazon.com's average media sentiment score of 1.17 beat eBay's score of 1.02 indicating that Amazon.com is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment eBay 26 Very Positive mention(s) 2 Positive mention(s) 9 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Amazon.com 194 Very Positive mention(s) 29 Positive mention(s) 24 Neutral mention(s) 13 Negative mention(s) 1 Very Negative mention(s) Positive Which has more volatility & risk, EBAY or AMZN? eBay has a beta of 1.32, meaning that its share price is 32% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.31, meaning that its share price is 31% more volatile than the S&P 500. Is EBAY or AMZN more profitable? eBay has a net margin of 20.86% compared to Amazon.com's net margin of 10.54%. eBay's return on equity of 38.97% beat Amazon.com's return on equity.Company Net Margins Return on Equity Return on Assets eBay20.86% 38.97% 10.37% Amazon.com 10.54%23.84%11.14% SummaryAmazon.com beats eBay on 12 of the 17 factors compared between the two stocks. Get eBay News Delivered to You Automatically Sign up to receive the latest news and ratings for EBAY and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding EBAY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart EBAY vs. The Competition Export to ExcelMetriceBayINTERNET COMMERCE IndustryRetail SectorNASDAQ ExchangeMarket Cap$41.50B$76.37B$27.81B$10.19BDividend Yield1.28%1.18%173.90%4.60%P/E Ratio20.0029.8120.6226.02Price / Sales4.0430.628.54113.09Price / Cash18.9634.9717.5129.91Price / Book8.438.235.026.25Net Income$1.98B$2.26B$872.22M$270.76M7 Day Performance-2.01%5.01%1.40%3.87%1 Month Performance-7.80%6.66%5.12%5.49%1 Year Performance43.13%64.31%19.36%25.86% eBay Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)EBAYeBay4.2181 of 5 stars$90.80-1.8%$78.89-13.1%+43.1%$41.50B$10.28B20.0011,500News CoveragePositive NewsAMZNAmazon.com4.8756 of 5 stars$229.00-1.1%$262.87+14.8%+22.3%$2.44T$670.04B34.911,556,000Trending NewsAnalyst ForecastETSYEtsy3.6213 of 5 stars$53.01-1.6%$57.80+9.0%+5.9%$5.25B$2.81B42.752,400Trending NewsInsider TradeOptions VolumeGOOGAlphabet4.5932 of 5 stars$213.53+0.5%$215.19+0.8%+52.4%$2.58T$350.02B22.74190,200Trending NewsShort Interest ↓GOOGLAlphabet3.879 of 5 stars$212.91+0.6%$211.53-0.6%+52.9%$2.57T$350.02B22.67183,323Trending NewsAnalyst UpgradeMELIMercadoLibre4.7136 of 5 stars$2,472.91+0.0%$2,817.22+13.9%+10.2%$125.38B$20.78B61.0718,282Positive NewsPYPLPayPal4.8305 of 5 stars$70.19+0.2%$85.00+21.1%-4.6%$67.06B$31.80B15.0024,400Positive NewsTSLATesla4.1707 of 5 stars$333.87-3.5%$303.31-9.2%+71.9%$1.08T$92.72B192.99125,665Trending NewsInsider TradePINSPinterest4.1655 of 5 stars$36.680.0%$42.40+15.6%+21.4%$24.94B$3.65B13.154,666News CoveragePositive NewsInsider TradeSHOPShopifyN/A$141.28-0.2%$150.27+6.4%N/A$183.62B$10.01B91.1511,600Trending NewsWMTWalmart4.6659 of 5 stars$96.97+0.9%$110.59+14.0%+28.4%$773.85B$693.15B36.452,100,000Trending News Related Companies and Tools Related Companies Amazon.com Competitors Etsy Competitors Alphabet Competitors Alphabet Competitors MercadoLibre Competitors PayPal Competitors Tesla Competitors Pinterest Competitors Shopify Competitors Walmart Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:EBAY) was last updated on 9/14/2025 by MarketBeat.com Staff From Our PartnersCollege grad makes $64,000 a monthA Wall Street legend just helped train our own proprietary AI system in the stock market (a project that took ...Stansberry Research | SponsoredCrypto Gets Official Government Backing—Here's the WinnerTrump Just Signed the GENIUS Act—One Coin is About to Explode We're at the BEGINNING of smart money really ...Crypto 101 Media | SponsoredElon’s Secret Social Security BombshellTo All Americans Born Before April 16th, 1963: Did Trump Just Give The Green Light To Radically RE-DO Social S...Banyan Hill Publishing | SponsoredTrump’s right about Epstein.A crisis that could devastate your wealth, upend the dollar, and accelerate the collapse of America’s economy....Porter & Company | SponsoredForget NVDA. 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