eBay (EBAY) Competitors $89.89 -0.72 (-0.79%) Closing price 09/2/2025 04:00 PM EasternExtended Trading$90.00 +0.11 (+0.12%) As of 04:10 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock EBAY vs. AMZN, ETSY, GOOG, GOOGL, MELI, PYPL, TSLA, PINS, SHOP, and WMTShould you be buying eBay stock or one of its competitors? The main competitors of eBay include Amazon.com (AMZN), Etsy (ETSY), Alphabet (GOOG), Alphabet (GOOGL), MercadoLibre (MELI), PayPal (PYPL), Tesla (TSLA), Pinterest (PINS), Shopify (SHOP), and Walmart (WMT). eBay vs. Its Competitors Amazon.com Etsy Alphabet Alphabet MercadoLibre PayPal Tesla Pinterest Shopify Walmart Amazon.com (NASDAQ:AMZN) and eBay (NASDAQ:EBAY) are both large-cap retail/wholesale companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, profitability, institutional ownership, valuation, risk, dividends and media sentiment. Is AMZN or EBAY more profitable? eBay has a net margin of 20.86% compared to Amazon.com's net margin of 10.54%. eBay's return on equity of 38.97% beat Amazon.com's return on equity.Company Net Margins Return on Equity Return on Assets Amazon.com10.54% 23.84% 11.14% eBay 20.86%38.97%10.37% Which has more risk and volatility, AMZN or EBAY? Amazon.com has a beta of 1.3, suggesting that its stock price is 30% more volatile than the S&P 500. Comparatively, eBay has a beta of 1.32, suggesting that its stock price is 32% more volatile than the S&P 500. Do institutionals & insiders hold more shares of AMZN or EBAY? 72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 87.5% of eBay shares are owned by institutional investors. 10.8% of Amazon.com shares are owned by company insiders. Comparatively, 0.6% of eBay shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth. Do analysts rate AMZN or EBAY? Amazon.com currently has a consensus target price of $262.87, suggesting a potential upside of 16.66%. eBay has a consensus target price of $78.89, suggesting a potential downside of 12.24%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts clearly believe Amazon.com is more favorable than eBay.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Amazon.com 0 Sell rating(s) 2 Hold rating(s) 46 Buy rating(s) 2 Strong Buy rating(s) 3.00eBay 2 Sell rating(s) 20 Hold rating(s) 10 Buy rating(s) 1 Strong Buy rating(s) 2.30 Which has higher earnings and valuation, AMZN or EBAY? Amazon.com has higher revenue and earnings than eBay. eBay is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAmazon.com$637.96B3.77$59.25B$6.5634.35eBay$10.28B3.99$1.98B$4.5419.80 Does the media prefer AMZN or EBAY? In the previous week, Amazon.com had 206 more articles in the media than eBay. MarketBeat recorded 236 mentions for Amazon.com and 30 mentions for eBay. Amazon.com's average media sentiment score of 1.09 beat eBay's score of 0.80 indicating that Amazon.com is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Amazon.com 174 Very Positive mention(s) 18 Positive mention(s) 23 Neutral mention(s) 17 Negative mention(s) 4 Very Negative mention(s) Positive eBay 18 Very Positive mention(s) 3 Positive mention(s) 2 Neutral mention(s) 6 Negative mention(s) 1 Very Negative mention(s) Positive SummaryAmazon.com beats eBay on 12 of the 17 factors compared between the two stocks. Get eBay News Delivered to You Automatically Sign up to receive the latest news and ratings for EBAY and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding EBAY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart EBAY vs. The Competition Export to ExcelMetriceBayINTERNET COMMERCE IndustryRetail SectorNASDAQ ExchangeMarket Cap$41.41B$73.80B$27.25B$9.77BDividend Yield1.28%1.16%173.93%4.50%P/E Ratio19.8027.0727.1026.39Price / Sales3.9925.847.78110.52Price / Cash18.9232.2217.3028.92Price / Book8.657.014.656.58Net Income$1.98B$2.26B$872.94M$265.84M7 Day Performance-4.04%-1.65%-0.89%-0.26%1 Month Performance-2.02%3.75%5.09%5.82%1 Year Performance52.87%53.13%17.94%22.47% eBay Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)EBAYeBay4.4461 of 5 stars$89.89-0.8%$78.89-12.2%+52.1%$41.41B$10.28B19.8011,500AMZNAmazon.com4.7389 of 5 stars$227.94-0.4%$262.87+15.3%+26.2%$2.43T$637.96B34.751,556,000Trending NewsETSYEtsy4.5488 of 5 stars$57.39-8.4%$57.80+0.7%-6.2%$5.69B$2.84B46.282,400GOOGAlphabet4.5072 of 5 stars$209.16+1.2%$215.19+2.9%+28.4%$2.53T$371.40B22.27190,200Trending NewsGap DownGOOGLAlphabet3.7213 of 5 stars$208.49+1.2%$211.53+1.5%+29.4%$2.52T$371.40B22.20183,323Trending NewsAnalyst ForecastMELIMercadoLibre4.4735 of 5 stars$2,407.74-0.9%$2,817.22+17.0%+15.4%$122.07B$20.78B59.4718,282Positive NewsPYPLPayPal4.6033 of 5 stars$69.48-0.6%$85.00+22.3%-4.4%$66.38B$32.29B14.8524,400Trending NewsTSLATesla4.4211 of 5 stars$346.60+1.9%$303.31-12.5%+53.8%$1.12T$97.69B200.35125,665Trending NewsPINSPinterest4.2746 of 5 stars$35.54-0.2%$42.40+19.3%+14.7%$24.16B$3.91B12.744,666Positive NewsAnalyst ForecastSHOPShopify4.3828 of 5 stars$140.53-1.1%$148.51+5.7%+87.7%$182.64B$10.01B90.6711,600Positive NewsGap DownWMTWalmart4.8189 of 5 stars$96.18-0.7%$110.07+14.4%+26.6%$767.56B$680.99B36.162,100,000Positive NewsInsider Trade Related Companies and Tools Related Companies Amazon.com Competitors Etsy Competitors Alphabet Competitors Alphabet Competitors MercadoLibre Competitors PayPal Competitors Tesla Competitors Pinterest Competitors Shopify Competitors Walmart Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:EBAY) was last updated on 9/3/2025 by MarketBeat.com Staff From Our PartnersHow “Trump’s New Dollar” Could Impact Your WealthPresident Trump just signed a game-changing law… That could soon upgrade the U.S. dollar in your checking a...Brownstone Research | SponsoredForget Tesla — This Tiny AI Stock Is Musk’s Real PlayWhile Wall Street focused on Tesla’s earnings, Elon Musk was quietly building a supercomputer so powerful it c...Behind the Markets | SponsoredWhat's the Best Way to Lower RMD Taxes?Turning 73 triggers a key IRS rule: you must begin taking required minimum distributions (RMDs) from certain r...SmartAsset | SponsoredWhat Steve Bannon revealed about Trump’s gold playA Trump advisor just said 3 words that could reset the dollar. 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