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eBay (EBAY) Competitors

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$81.93 +0.17 (+0.21%)
Closing price 07/23/2025 04:00 PM Eastern
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$81.90 -0.03 (-0.03%)
As of 06:16 AM Eastern
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EBAY vs. AMZN, ETSY, GOOG, GOOGL, MELI, PYPL, TSLA, SHOP, WMT, and SE

Should you be buying eBay stock or one of its competitors? The main competitors of eBay include Amazon.com (AMZN), Etsy (ETSY), Alphabet (GOOG), Alphabet (GOOGL), MercadoLibre (MELI), PayPal (PYPL), Tesla (TSLA), Shopify (SHOP), Walmart (WMT), and SEA (SE).

eBay vs. Its Competitors

Amazon.com (NASDAQ:AMZN) and eBay (NASDAQ:EBAY) are both large-cap retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, institutional ownership, media sentiment, dividends, risk, analyst recommendations, earnings and valuation.

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 87.5% of eBay shares are held by institutional investors. 9.7% of Amazon.com shares are held by insiders. Comparatively, 0.6% of eBay shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Amazon.com currently has a consensus price target of $254.33, indicating a potential upside of 11.41%. eBay has a consensus price target of $69.42, indicating a potential downside of 15.27%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts clearly believe Amazon.com is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
45 Buy rating(s)
2 Strong Buy rating(s)
3.00
eBay
2 Sell rating(s)
18 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.30

Amazon.com has higher revenue and earnings than eBay. eBay is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$637.96B3.80$59.25B$6.1437.18
eBay$10.28B3.67$1.98B$4.2019.51

In the previous week, Amazon.com had 246 more articles in the media than eBay. MarketBeat recorded 282 mentions for Amazon.com and 36 mentions for eBay. Amazon.com's average media sentiment score of 0.99 beat eBay's score of 0.83 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
178 Very Positive mention(s)
45 Positive mention(s)
29 Neutral mention(s)
18 Negative mention(s)
1 Very Negative mention(s)
Positive
eBay
21 Very Positive mention(s)
3 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

eBay has a net margin of 19.78% compared to Amazon.com's net margin of 10.14%. eBay's return on equity of 36.60% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com10.14% 24.14% 10.90%
eBay 19.78%36.60%9.80%

Amazon.com has a beta of 1.33, indicating that its stock price is 33% more volatile than the S&P 500. Comparatively, eBay has a beta of 1.26, indicating that its stock price is 26% more volatile than the S&P 500.

Summary

Amazon.com beats eBay on 14 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding EBAY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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EBAY vs. The Competition

MetriceBayINTERNET COMMERCE IndustryRetail SectorNASDAQ Exchange
Market Cap$37.69B$73.62B$26.89B$9.42B
Dividend Yield1.42%2.31%177.04%3.99%
P/E Ratio19.5135.6831.2420.08
Price / Sales3.6724.636.2884.07
Price / Cash17.08269.6450.8958.45
Price / Book7.618.065.815.83
Net Income$1.98B$2.26B$880.44M$258.27M
7 Day Performance6.69%4.05%4.78%2.69%
1 Month Performance10.20%14.55%8.82%12.91%
1 Year Performance52.68%104.64%30.13%21.81%

eBay Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
EBAY
eBay
4.6863 of 5 stars
$81.93
+0.2%
$69.42
-15.3%
+53.9%$37.69B$10.28B19.5111,500Upcoming Earnings
Analyst Forecast
AMZN
Amazon.com
4.7032 of 5 stars
$225.69
+0.3%
$249.42
+10.5%
+22.5%$2.40T$637.96B36.761,556,000Trending News
Upcoming Earnings
Analyst Forecast
Insider Trade
ETSY
Etsy
3.6087 of 5 stars
$57.71
-0.3%
$49.91
-13.5%
+3.4%$6.02B$2.81B41.222,400Trending News
Upcoming Earnings
Analyst Upgrade
GOOG
Alphabet
4.6984 of 5 stars
$182.81
+0.8%
$207.13
+13.3%
+4.3%$2.22T$350.02B20.38190,200Trending News
Earnings Report
Analyst Forecast
Insider Trade
Analyst Revision
GOOGL
Alphabet
3.8412 of 5 stars
$181.56
+0.8%
$199.61
+9.9%
+4.6%$2.20T$350.02B20.24183,323Trending News
Analyst Forecast
Insider Trade
Analyst Revision
MELI
MercadoLibre
4.7923 of 5 stars
$2,380.25
-0.3%
$2,645.94
+11.2%
+41.5%$120.67B$22.38B58.5418,282Positive News
Upcoming Earnings
Analyst Forecast
PYPL
PayPal
4.5514 of 5 stars
$73.89
+3.5%
$83.42
+12.9%
+28.4%$71.86B$31.80B16.5324,400Trending News
Upcoming Earnings
TSLA
Tesla
4.7198 of 5 stars
$316.90
+1.1%
$300.19
-5.3%
+35.0%$1.02T$97.69B174.12125,665Trending News
Earnings Report
Analyst Forecast
SHOP
Shopify
4.2369 of 5 stars
$116.74
+4.1%
$115.77
-0.8%
+95.0%$151.46B$9.38B75.3211,600Trending News
Analyst Forecast
WMT
Walmart
4.9115 of 5 stars
$95.83
+1.5%
$106.67
+11.3%
+35.3%$764.75B$680.99B40.952,100,000Trending News
Insider Trade
SE
SEA
2.5085 of 5 stars
$151.00
+1.9%
$153.17
+1.4%
+136.9%$88.96B$16.82B106.3480,700Positive News

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This page (NASDAQ:EBAY) was last updated on 7/24/2025 by MarketBeat.com Staff
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