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Berkshire Hathaway (BRK.B) Competitors

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$494.57 +3.72 (+0.76%)
Closing price 07/24/2026 03:59 PM Eastern
Extended Trading
$494.74 +0.17 (+0.03%)
As of 07/24/2026 07:34 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

BRK.B vs. AAPL, AMZN, GOOG, GOOGL, and AXP

Should you buy Berkshire Hathaway stock or one of its competitors? MarketBeat compares Berkshire Hathaway with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Berkshire Hathaway include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), and American Express (AXP).

How does Berkshire Hathaway compare to Apple?

Apple (NASDAQ:AAPL) and Berkshire Hathaway (NYSE:BRK.B) are related large-cap companies, but which is the better business? We will compare the two companies based on the strength of their risk, analyst recommendations, institutional ownership, earnings, valuation, dividends, profitability and media sentiment.

Apple presently has a consensus price target of $327.40, suggesting a potential downside of 1.69%. Berkshire Hathaway has a consensus price target of $524.50, suggesting a potential upside of 6.05%. Given Berkshire Hathaway's higher probable upside, analysts clearly believe Berkshire Hathaway is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
9 Hold rating(s)
23 Buy rating(s)
1 Strong Buy rating(s)
2.66
Berkshire Hathaway
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

67.7% of Apple shares are held by institutional investors. Comparatively, 39.3% of Berkshire Hathaway shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 6.1% of Berkshire Hathaway shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Apple has a net margin of 27.15% compared to Berkshire Hathaway's net margin of 19.31%. Apple's return on equity of 146.69% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Berkshire Hathaway 19.31%6.55%3.80%

Apple has a beta of 1.1, indicating that its share price is 10% more volatile than the broader market. Comparatively, Berkshire Hathaway has a beta of 0.61, indicating that its share price is 39% less volatile than the broader market.

Apple has higher revenue and earnings than Berkshire Hathaway. Berkshire Hathaway is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B11.75$112.01B$8.2740.27
Berkshire Hathaway$371.44B2.87$66.97B$33.5914.72

In the previous week, Apple had 284 more articles in the media than Berkshire Hathaway. MarketBeat recorded 295 mentions for Apple and 11 mentions for Berkshire Hathaway. Apple's average media sentiment score of 0.86 beat Berkshire Hathaway's score of 0.33 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
181 Very Positive mention(s)
37 Positive mention(s)
43 Neutral mention(s)
22 Negative mention(s)
10 Very Negative mention(s)
Positive
Berkshire Hathaway
4 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Apple beats Berkshire Hathaway on 14 of the 17 factors compared between the two stocks.

How does Berkshire Hathaway compare to Amazon.com?

Berkshire Hathaway (NYSE:BRK.B) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, earnings, institutional ownership, profitability, dividends, analyst recommendations, media sentiment and valuation.

Berkshire Hathaway presently has a consensus target price of $524.50, indicating a potential upside of 6.05%. Amazon.com has a consensus target price of $312.91, indicating a potential upside of 34.81%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts plainly believe Amazon.com is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Berkshire Hathaway
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95

In the previous week, Amazon.com had 256 more articles in the media than Berkshire Hathaway. MarketBeat recorded 267 mentions for Amazon.com and 11 mentions for Berkshire Hathaway. Amazon.com's average media sentiment score of 0.73 beat Berkshire Hathaway's score of 0.33 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Berkshire Hathaway
4 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Amazon.com
153 Very Positive mention(s)
40 Positive mention(s)
32 Neutral mention(s)
31 Negative mention(s)
9 Very Negative mention(s)
Positive

39.3% of Berkshire Hathaway shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 6.1% of Berkshire Hathaway shares are owned by insiders. Comparatively, 8.9% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Berkshire Hathaway has a beta of 0.61, indicating that its share price is 39% less volatile than the broader market. Comparatively, Amazon.com has a beta of 1.46, indicating that its share price is 46% more volatile than the broader market.

Amazon.com has higher revenue and earnings than Berkshire Hathaway. Berkshire Hathaway is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Berkshire Hathaway$371.44B2.87$66.97B$33.5914.72
Amazon.com$716.92B3.48$77.67B$8.3627.76

Berkshire Hathaway has a net margin of 19.31% compared to Amazon.com's net margin of 12.22%. Amazon.com's return on equity of 19.92% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Berkshire Hathaway19.31% 6.55% 3.80%
Amazon.com 12.22%19.92%9.86%

Summary

Amazon.com beats Berkshire Hathaway on 14 of the 16 factors compared between the two stocks.

How does Berkshire Hathaway compare to Alphabet?

Berkshire Hathaway (NYSE:BRK.B) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, analyst recommendations, risk, valuation, institutional ownership, media sentiment, profitability and dividends.

In the previous week, Alphabet had 372 more articles in the media than Berkshire Hathaway. MarketBeat recorded 383 mentions for Alphabet and 11 mentions for Berkshire Hathaway. Alphabet's average media sentiment score of 0.53 beat Berkshire Hathaway's score of 0.33 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Berkshire Hathaway
4 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Alphabet
176 Very Positive mention(s)
39 Positive mention(s)
76 Neutral mention(s)
66 Negative mention(s)
10 Very Negative mention(s)
Positive

Berkshire Hathaway has a beta of 0.61, meaning that its share price is 39% less volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market.

39.3% of Berkshire Hathaway shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 6.1% of Berkshire Hathaway shares are held by company insiders. Comparatively, 13.0% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Alphabet has higher revenue and earnings than Berkshire Hathaway. Berkshire Hathaway is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Berkshire Hathaway$371.44B2.87$66.97B$33.5914.72
Alphabet$402.84B9.60$132.17B$19.9116.03

Alphabet has a net margin of 54.77% compared to Berkshire Hathaway's net margin of 19.31%. Alphabet's return on equity of 51.32% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Berkshire Hathaway19.31% 6.55% 3.80%
Alphabet 54.77%51.32%35.42%

Berkshire Hathaway currently has a consensus price target of $524.50, suggesting a potential upside of 6.05%. Alphabet has a consensus price target of $410.09, suggesting a potential upside of 28.52%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Berkshire Hathaway
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Alphabet
0 Sell rating(s)
3 Hold rating(s)
30 Buy rating(s)
6 Strong Buy rating(s)
3.08

Summary

Alphabet beats Berkshire Hathaway on 15 of the 17 factors compared between the two stocks.

How does Berkshire Hathaway compare to Alphabet?

Berkshire Hathaway (NYSE:BRK.B) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, profitability, media sentiment, analyst recommendations, valuation, dividends, risk and institutional ownership.

In the previous week, Alphabet had 299 more articles in the media than Berkshire Hathaway. MarketBeat recorded 310 mentions for Alphabet and 11 mentions for Berkshire Hathaway. Alphabet's average media sentiment score of 0.58 beat Berkshire Hathaway's score of 0.33 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Berkshire Hathaway
4 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Alphabet
157 Very Positive mention(s)
21 Positive mention(s)
66 Neutral mention(s)
52 Negative mention(s)
5 Very Negative mention(s)
Positive

Berkshire Hathaway presently has a consensus target price of $524.50, suggesting a potential upside of 6.05%. Alphabet has a consensus target price of $419.86, suggesting a potential upside of 31.31%. Given Alphabet's stronger consensus rating and higher possible upside, analysts plainly believe Alphabet is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Berkshire Hathaway
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02

Alphabet has higher revenue and earnings than Berkshire Hathaway. Berkshire Hathaway is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Berkshire Hathaway$371.44B2.87$66.97B$33.5914.72
Alphabet$402.84B9.62$132.17B$19.9116.06

39.3% of Berkshire Hathaway shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 6.1% of Berkshire Hathaway shares are owned by insiders. Comparatively, 11.6% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Alphabet has a net margin of 54.77% compared to Berkshire Hathaway's net margin of 19.31%. Alphabet's return on equity of 51.32% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Berkshire Hathaway19.31% 6.55% 3.80%
Alphabet 54.77%51.32%35.42%

Berkshire Hathaway has a beta of 0.61, meaning that its share price is 39% less volatile than the broader market. Comparatively, Alphabet has a beta of 1.24, meaning that its share price is 24% more volatile than the broader market.

Summary

Alphabet beats Berkshire Hathaway on 16 of the 17 factors compared between the two stocks.

How does Berkshire Hathaway compare to American Express?

Berkshire Hathaway (NYSE:BRK.B) and American Express (NYSE:AXP) are both large-cap finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, profitability, dividends, institutional ownership, valuation, analyst recommendations, risk and media sentiment.

Berkshire Hathaway has higher revenue and earnings than American Express. Berkshire Hathaway is trading at a lower price-to-earnings ratio than American Express, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Berkshire Hathaway$371.44B2.87$66.97B$33.5914.72
American Express$72.23B3.08$10.83B$16.0320.33

In the previous week, American Express had 91 more articles in the media than Berkshire Hathaway. MarketBeat recorded 102 mentions for American Express and 11 mentions for Berkshire Hathaway. American Express' average media sentiment score of 0.95 beat Berkshire Hathaway's score of 0.33 indicating that American Express is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Berkshire Hathaway
4 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
American Express
64 Very Positive mention(s)
12 Positive mention(s)
22 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Berkshire Hathaway presently has a consensus target price of $524.50, suggesting a potential upside of 6.05%. American Express has a consensus target price of $374.11, suggesting a potential upside of 14.81%. Given American Express' stronger consensus rating and higher possible upside, analysts plainly believe American Express is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Berkshire Hathaway
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
American Express
1 Sell rating(s)
10 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.54

39.3% of Berkshire Hathaway shares are owned by institutional investors. Comparatively, 84.3% of American Express shares are owned by institutional investors. 6.1% of Berkshire Hathaway shares are owned by insiders. Comparatively, 0.1% of American Express shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Berkshire Hathaway has a net margin of 19.31% compared to American Express' net margin of 15.13%. American Express' return on equity of 33.95% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Berkshire Hathaway19.31% 6.55% 3.80%
American Express 15.13%33.95%3.73%

Berkshire Hathaway has a beta of 0.61, suggesting that its share price is 39% less volatile than the broader market. Comparatively, American Express has a beta of 1.04, suggesting that its share price is 4% more volatile than the broader market.

Summary

American Express beats Berkshire Hathaway on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BRK.B and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BRK.B vs. The Competition

MetricBerkshire HathawayINS IndustryFinance SectorNYSE Exchange
Market Cap$1.07T$60.91B$14.47B$23.58B
Dividend YieldN/A1.71%5.71%4.21%
P/E Ratio14.7211.6720.6630.98
Price / Sales2.871.8144.6919.98
Price / Cash18.4213.4819.2732.09
Price / Book1.482.152.254.73
Net Income$66.97B$4.24B$1.14B$1.07B
7 Day Performance0.72%1.54%-0.48%-0.45%
1 Month Performance-0.61%3.15%0.41%-0.41%
1 Year Performance2.16%18.05%12.27%14.19%

Berkshire Hathaway Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BRK.B
Berkshire Hathaway
1.8877 of 5 stars
$494.57
+0.8%
$524.50
+6.1%
+2.2%$1.07T$371.44B14.72387,800
AAPL
Apple
4.0014 of 5 stars
$328.15
+0.5%
$322.43
-1.7%
+55.7%$4.82T$416.16B39.68166,000
AMZN
Amazon.com
4.7733 of 5 stars
$247.82
-0.9%
$312.91
+26.3%
+0.3%$2.67T$716.92B29.651,576,000
GOOG
Alphabet
4.6875 of 5 stars
$348.48
-0.8%
$383.44
+10.0%
+64.4%$4.22T$402.84B26.59190,200
GOOGL
Alphabet
4.7883 of 5 stars
$349.04
-0.8%
$414.11
+18.6%
+65.5%$4.23T$402.84B26.63190,820

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This page (NYSE:BRK.B) was last updated on 7/26/2026 by MarketBeat.com Staff.
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