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United Rentals (URI) Stock Forecast & Price Target

United Rentals logo
$1,045.70 -1.36 (-0.13%)
Closing price 03:59 PM Eastern
Extended Trading
$1,043.49 -2.21 (-0.21%)
As of 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

United Rentals - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
2
Buy
15

Based on 18 Wall Street analysts who have issued ratings for United Rentals in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 18 analysts, 1 has given a sell rating, 2 have given a hold rating, and 15 have given a buy rating for URI.

Consensus Price Target

$1,243.63
18.93% Upside
According to the 18 analysts' twelve-month price targets for United Rentals, the average price target is $1,243.63. The highest price target for URI is $1,466.00, while the lowest price target for URI is $903.00. The average price target represents a forecasted upside of 18.93% from the current price of $1,045.70.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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URI Analyst Ratings Over Time

TypeCurrent Forecast
9/28/25 to 9/28/26
1 Month Ago
8/29/25 to 8/29/26
3 Months Ago
6/30/25 to 6/30/26
1 Year Ago
9/28/24 to 9/28/25
Strong Buy
0 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
15 Buy rating(s)
16 Buy rating(s)
15 Buy rating(s)
10 Buy rating(s)
Hold
2 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
5 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$1,243.63$1,246.19$1,096.75$911.80
Forecasted Upside18.93% Upside20.91% Upside-3.25% Downside-3.76% Downside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

URI Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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URI Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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United Rentals Stock vs. The Competition

TypeUnited RentalsIndustrials CompaniesBroader Market
Consensus Rating Score
2.78
2.30
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside18.93% Upside107.36% Upside19.96% Upside
News Sentiment Rating
Positive News

See Recent URI News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/24/2026
Sabahat Khan
Sabahat Khan
2 of 5 stars
Reiterated RatingOutperform$1,323.00+30.35%
9/21/2026
Zacks Research logo
Zacks Research
4 of 5 stars
 DowngradeStrong-Buy ➝ Hold
9/14/2026
Citigroup Inc. logo
Citigroup
4 of 5 stars
Kyle Menges
5 of 5 stars
Reiterated RatingBuy
9/10/2026Set Target$1,170.00+13.35%
9/10/2026Reiterated RatingOverweight ➝ Neutral$1,235.00 ➝ $1,170.00+13.35%
8/4/2026Reiterated RatingBuy$1,250.00+10.08%
7/24/2026Set TargetOverweight$1,335.00+17.30%
7/24/2026Reiterated RatingOverweight$1,350.00+18.15%
7/24/2026Set Target$1,300.00+14.00%
7/24/2026Boost TargetOverweight$1,245.00 ➝ $1,355.00+18.59%
7/24/2026Boost TargetUnderweight$715.00 ➝ $950.00-16.85%
7/24/2026Boost TargetBuy$1,421.00 ➝ $1,466.00+28.59%
7/23/2026 UpgradeHold (C+) ➝ Buy (B-)
7/23/2026Boost TargetBuy$1,195.00 ➝ $1,300.00+13.59%
6/29/2026UpgradeNeutral ➝ Outperform$1,320.00+17.54%
6/10/2026 Reiterated RatingOutperform$1,275.00+16.55%
5/11/2026 Reiterated RatingOutperform$1,101.00+16.81%
4/9/2026Set TargetOutperform$903.00+16.92%
6/13/2025DowngradeBuy ➝ Neutral$760.00+6.10%
5/27/2025Boost TargetBuy$770.00 ➝ $850.00+18.12%
4/25/2025UpgradeStrong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 10:55 PM ET.


Should I Buy United Rentals Stock? URI Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, September 24, 2026. Please send any questions or comments about these United Rentals pros and cons to contact@marketbeat.com.

United Rentals
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in United Rentals, Inc.:

  • United Rentals, Inc. recently reported strong second-quarter results, beating analyst expectations with earnings per share of $12.76 compared to a consensus estimate of $11.53, while revenue of $4.41 billion also exceeded the projected $4.22 billion, demonstrating robust operational performance and demand for its equipment rental services.
  • The company has received significant institutional support, with State Street Corp increasing its holdings by 1.1% in the second quarter and Bank of America Corp DE acquiring a new position of 833,440 shares, indicating that major financial institutions are confident in the long-term trajectory of United Rentals, Inc.
  • Analyst sentiment remains largely positive, with Royal Bank Of Canada reaffirming an "outperform" rating and setting a price target of $1,323.00, which suggests a potential upside of approximately 29.4% from the current stock price of $1,022.03, reflecting strong market confidence in the company's growth potential.
  • United Rentals, Inc. has lifted its guidance due to stronger demand, with executives noting that construction-equipment rental demand has exceeded expectations, driven by an accelerating pipeline of large projects and continued strength in specialty rental operations, which supports future revenue growth.
  • The stock is currently trading at $1,022.03, which is below the average analyst target price of $1,243.63, suggesting that the market may be undervaluing the company relative to its fundamental performance and future earnings potential, offering an attractive entry point for investors.

United Rentals
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in United Rentals, Inc. for these reasons:

  • United Rentals, Inc. has a high beta of 1.79, indicating that its stock price is significantly more volatile than the overall market, which could lead to larger price swings and higher risk for investors during periods of market uncertainty or economic downturns.
  • The company has a debt-to-equity ratio of 1.38, which is relatively high and suggests that United Rentals, Inc. relies heavily on debt financing, potentially increasing financial risk and interest expense obligations, especially if interest rates remain elevated or economic conditions worsen.
  • Recent insider selling activity, including a sale of 1,500 shares by EVP William Grace in July 2026 and a larger sale of 22,768 shares by CEO Matthew Flannery in April 2026, may signal that company executives are taking profits or are less confident in the short-term outlook, which could weigh on investor sentiment.
  • Some analysts have recently downgraded their ratings, with Zacks Research lowering its rating from "strong-buy" to "hold" and Wall Street Zen cutting its rating from "buy" to "hold," reflecting concerns about valuation, margin pressure, or higher fleet spending that could impact future profitability.
  • United Rentals, Inc. has a current ratio of 0.76 and a quick ratio of 0.70, both below 1.0, indicating that the company may face short-term liquidity challenges in meeting its immediate financial obligations, which could be a concern for risk-averse investors.

URI Forecast - Frequently Asked Questions

According to the research reports of 18 Wall Street equities research analysts, the average twelve-month stock price forecast for United Rentals is $1,243.63, with a high forecast of $1,466.00 and a low forecast of $903.00.

18 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for United Rentals in the last twelve months. There is currently 1 sell rating, 2 hold ratings and 15 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" URI shares.

According to analysts, United Rentals's stock has a predicted upside of 18.93% based on their 12-month stock forecasts.

Over the previous 90 days, United Rentals's stock had 2 upgrades and 2 downgrades by analysts.

Analysts like United Rentals more than other "industrials" companies. The consensus rating for United Rentals is Moderate Buy while the average consensus rating for "industrials" companies is Hold. Learn more on how URI compares to other companies.


MarketBeat monitors more than a dozen sources for United Rentals analyst ratings, with the most recent rating issued on 9/24/2026.
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