Financial Plan Inc. Makes New Investment in Amazon.com, Inc. $AMZN

Key Points

• Financial Plan Inc. opened a new position in Amazon, buying 2,085 shares valued at roughly $481,000, while institutional investors now own about 72.2% of the company and several large funds (Norges Bank, Nuveen, Goldman, Capital Research) materially increased or hold large stakes.
• Amazon beat Q1 expectations — reporting $2.78 EPS vs. $1.63 expected and $181.52B revenue vs. $177.28B — with AWS reaccelerating, prompting widespread analyst price‑target raises and a consensus target near $310.25.
• Near‑term risks include a sizable AI capex program and rising chip/memory costs that pressure free cash flow, and insiders have sold stock recently (about 128,035 shares in the last 90 days), which some investors cited when trimming positions despite the earnings beat.

Financial Plan Inc. bought a new stake in Amazon.com, Inc. (NASDAQ:AMZN) during the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The institutional investor bought 2,085 shares of the e-commerce giant's stock, valued at approximately $481,000.

A number of other large investors also recently made changes to their positions in AMZN. Norges Bank acquired a new position in shares of Amazon.com in the second quarter worth $27,438,011,000. Nuveen LLC acquired a new position in shares of Amazon.com in the first quarter worth $11,674,091,000. Laurel Wealth Advisors LLC increased its stake in shares of Amazon.com by 22,085.8% in the second quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant's stock worth $2,671,634,000 after acquiring an additional 12,122,668 shares during the last quarter. Goldman Sachs Group Inc. increased its stake in shares of Amazon.com by 21.3% in the first quarter. Goldman Sachs Group Inc. now owns 57,908,424 shares of the e-commerce giant's stock worth $11,017,657,000 after acquiring an additional 10,176,835 shares during the last quarter. Finally, Capital Research Global Investors increased its stake in shares of Amazon.com by 11.3% in the third quarter. Capital Research Global Investors now owns 94,284,962 shares of the e-commerce giant's stock worth $20,702,362,000 after acquiring an additional 9,583,217 shares during the last quarter. Institutional investors and hedge funds own 72.20% of the company's stock.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Q1 beat: Amazon reported a double‑beat on revenue and EPS, with AWS reaccelerating (large YoY cloud growth and record margins) — this is the core bullish driver for the rally. Amazon Q1 2026 earnings results beat EPS and revenue expectations
• Positive Sentiment: Pentagon AI deals: The U.S. DoD signed agreements that include Amazon Web Services to run AI tools on classified networks — a strategic endorsement for AWS as a secure enterprise AI supplier. Pentagon signs new military AI deals with Nvidia, Microsoft and Amazon
• Positive Sentiment: Analyst upgrades and target hikes: Dozens of firms raised price targets (Morgan Stanley, JPMorgan, Canaccord, Bank of America, etc.), with several new $300+ targets — supporting bullish sentiment and pushing buy ratings. Cluster of price‑target raises and buy ratings for AMZN
• Positive Sentiment: Trainium / in‑house chips: Amazon’s Trainium business shows meaningful revenue commitments and a path to become a standalone AI‑hardware revenue stream, which repositions AMZN as a “picks‑and‑shovels” AI supplier. How the Trainium chip business could move the needle for Amazon
• Neutral Sentiment: Partnerships and product rollout: AWS expanded Bedrock/OpenAI integrations and new agentic AI tools (Rufus, Quick, Connect apps), which add long‑term optionality but will require execution. AWS, OpenAI partner to integrate frontier models into Bedrock
• Negative Sentiment: CapEx and chip costs: Management flagged rising memory/chip prices and a large AI capex program that is eating into free cash flow; Goldman and others warned the hyperscaler spending binge increases near‑term cash burn risk. Jassy: soaring chip prices could pressure Amazon's capex
• Negative Sentiment: Market reaction nuance: Despite the beat, some investors sold on the size/timing of AI investments and softer near‑term guidance, which previously produced intraday dips after earnings. Why AMZN dipped after strong Q1 — capex concerns

Analyst Ratings Changes

A number of equities analysts recently commented on the company. UBS Group restated a "buy" rating and issued a $333.00 price objective (up from $304.00) on shares of Amazon.com in a report on Wednesday. Roth Mkm increased their price objective on Amazon.com from $285.00 to $300.00 and gave the stock a "buy" rating in a report on Thursday. Rosenblatt Securities increased their target price on shares of Amazon.com from $296.00 to $332.00 and gave the stock a "buy" rating in a research report on Thursday. Cantor Fitzgerald reissued an "overweight" rating and set a $330.00 target price (up from $280.00) on shares of Amazon.com in a research report on Thursday. Finally, Monness Crespi & Hardt increased their target price on shares of Amazon.com from $280.00 to $315.00 and gave the stock a "buy" rating in a research report on Thursday. One analyst has rated the stock with a Strong Buy rating, fifty-five have given a Buy rating and three have given a Hold rating to the company's stock. According to data from MarketBeat, the company presently has a consensus rating of "Moderate Buy" and a consensus price target of $310.25.

Amazon.com Trading Up 1.3%

Shares of Amazon.com stock opened at $268.38 on Friday. The company's fifty day simple moving average is $223.63 and its 200-day simple moving average is $227.40. The company has a market cap of $2.89 trillion, a price-to-earnings ratio of 32.10, a PEG ratio of 2.01 and a beta of 1.46. The company has a current ratio of 1.18, a quick ratio of 0.88 and a debt-to-equity ratio of 0.27. Amazon.com, Inc. has a 1 year low of $183.85 and a 1 year high of $273.88.

Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, topping analysts' consensus estimates of $1.63 by $1.15. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The firm had revenue of $181.52 billion for the quarter, compared to the consensus estimate of $177.28 billion. During the same quarter in the previous year, the company earned $1.59 earnings per share. The business's revenue was up 16.6% compared to the same quarter last year. As a group, sell-side analysts expect that Amazon.com, Inc. will post 7.71 EPS for the current year.

Insider Activity at Amazon.com

In other news, CEO Douglas J. Herrington sold 20,500 shares of the business's stock in a transaction on Tuesday, April 14th. The shares were sold at an average price of $245.00, for a total value of $5,022,500.00. Following the sale, the chief executive officer owned 499,861 shares in the company, valued at approximately $122,465,945. The trade was a 3.94% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 31,000 shares of the business's stock in a transaction on Friday, April 17th. The shares were sold at an average price of $255.00, for a total transaction of $7,905,000.00. Following the completion of the sale, the chief executive officer owned 2,207,118 shares in the company, valued at $562,815,090. This represents a 1.39% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders sold 128,035 shares of company stock valued at $28,827,479. Corporate insiders own 8.90% of the company's stock.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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