Adobe (ADBE) Competitors

Salesforce (NYSE:CRM) and Adobe (NASDAQ:ADBE) are both large-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, risk, institutional ownership, community ranking, dividends, profitability, valuation, media sentiment and analyst recommendations.

Does the MarketBeat Community believe in CRM or ADBE?

Salesforce received 1563 more outperform votes than Adobe when rated by MarketBeat users. Likewise, 82.26% of users gave Salesforce an outperform vote while only 70.74% of users gave Adobe an outperform vote.

Company	Underperform	Outperform
Salesforce	Outperform Votes 3265 82.26%	Underperform Votes 704 17.74%
Adobe	Outperform Votes 1702 70.74%	Underperform Votes 704 29.26%

Which has more risk and volatility, CRM or ADBE?

Salesforce has a beta of 1.38, indicating that its stock price is 38% more volatile than the S&P 500. Comparatively, Adobe has a beta of 1.49, indicating that its stock price is 49% more volatile than the S&P 500.

Is CRM or ADBE more profitable?

Adobe has a net margin of 25.85% compared to Salesforce's net margin of 15.96%. Adobe's return on equity of 45.87% beat Salesforce's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Salesforce	15.96%	12.34%	7.65%
Adobe	25.85%	45.87%	22.76%

Do analysts recommend CRM or ADBE?

Salesforce presently has a consensus target price of $350.56, indicating a potential upside of 30.58%. Adobe has a consensus target price of $502.88, indicating a potential upside of 34.11%. Given Adobe's higher probable upside, analysts plainly believe Adobe is more favorable than Salesforce.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Salesforce	1 Sell rating(s)	5 Hold rating(s)	32 Buy rating(s)	5 Strong Buy rating(s)	2.95
Adobe	0 Sell rating(s)	11 Hold rating(s)	16 Buy rating(s)	1 Strong Buy rating(s)	2.64

Which has higher earnings & valuation, CRM or ADBE?

Adobe has lower revenue, but higher earnings than Salesforce. Adobe is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Salesforce	$37.90B	6.81	$4.14B	$6.36	42.21
Adobe	$22.04B	7.25	$5.56B	$15.18	24.70

Do institutionals & insiders have more ownership in CRM or ADBE?

80.4% of Salesforce shares are owned by institutional investors. Comparatively, 81.8% of Adobe shares are owned by institutional investors. 3.2% of Salesforce shares are owned by insiders. Comparatively, 0.2% of Adobe shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Does the media favor CRM or ADBE?

In the previous week, Salesforce and Salesforce both had 77 articles in the media. Adobe's average media sentiment score of 1.05 beat Salesforce's score of 0.97 indicating that Adobe is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Salesforce	50 Very Positive mention(s)	10 Positive mention(s)	8 Neutral mention(s)	3 Negative mention(s)	1 Very Negative mention(s)	Positive
Adobe	53 Very Positive mention(s)	10 Positive mention(s)	8 Neutral mention(s)	4 Negative mention(s)	1 Very Negative mention(s)	Positive

Summary

Adobe beats Salesforce on 10 of the 18 factors compared between the two stocks.