Netflix (NFLX) Competitors $1,219.88 +16.26 (+1.35%) Closing price 04:00 PM EasternExtended Trading$1,217.50 -2.38 (-0.20%) As of 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock NFLX vs. BKNG, EXPE, TRIP, GRPN, FLWS, PETS, PRTS, AMZN, IQ, and CNVSShould you be buying Netflix stock or one of its competitors? The main competitors of Netflix include Booking (BKNG), Expedia Group (EXPE), Tripadvisor (TRIP), Groupon (GRPN), 1-800-FLOWERS.COM (FLWS), PetMed Express (PETS), CarParts.com (PRTS), Amazon.com (AMZN), iQIYI (IQ), and Cineverse (CNVS). Netflix vs. Its Competitors Booking Expedia Group Tripadvisor Groupon 1-800-FLOWERS.COM PetMed Express CarParts.com Amazon.com iQIYI Cineverse Booking (NASDAQ:BKNG) and Netflix (NASDAQ:NFLX) are both large-cap retail/wholesale companies, but which is the better business? We will compare the two businesses based on the strength of their community ranking, risk, analyst recommendations, earnings, media sentiment, dividends, profitability, institutional ownership and valuation. Which has more volatility and risk, BKNG or NFLX? Booking has a beta of 1.41, suggesting that its share price is 41% more volatile than the S&P 500. Comparatively, Netflix has a beta of 1.59, suggesting that its share price is 59% more volatile than the S&P 500. Does the media favor BKNG or NFLX? In the previous week, Netflix had 60 more articles in the media than Booking. MarketBeat recorded 123 mentions for Netflix and 63 mentions for Booking. Booking's average media sentiment score of 1.29 beat Netflix's score of 1.17 indicating that Booking is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Booking 43 Very Positive mention(s) 8 Positive mention(s) 7 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Netflix 99 Very Positive mention(s) 10 Positive mention(s) 9 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Positive Does the MarketBeat Community prefer BKNG or NFLX? Netflix received 1109 more outperform votes than Booking when rated by MarketBeat users. However, 71.68% of users gave Booking an outperform vote while only 65.03% of users gave Netflix an outperform vote. CompanyUnderperformOutperformBookingOutperform Votes186871.68% Underperform Votes73828.32% NetflixOutperform Votes297765.03% Underperform Votes160134.97% Which has stronger valuation and earnings, BKNG or NFLX? Netflix has higher revenue and earnings than Booking. Booking is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBooking$24.09B7.39$5.88B$160.7434.02Netflix$40.17B12.99$8.71B$21.1657.93 Do analysts rate BKNG or NFLX? Booking currently has a consensus price target of $5,388.37, suggesting a potential downside of 1.45%. Netflix has a consensus price target of $1,149.91, suggesting a potential downside of 6.19%. Given Booking's higher probable upside, equities research analysts clearly believe Booking is more favorable than Netflix.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Booking 0 Sell rating(s) 10 Hold rating(s) 19 Buy rating(s) 2 Strong Buy rating(s) 2.74Netflix 0 Sell rating(s) 10 Hold rating(s) 25 Buy rating(s) 2 Strong Buy rating(s) 2.78 Do insiders and institutionals hold more shares of BKNG or NFLX? 92.4% of Booking shares are held by institutional investors. Comparatively, 80.9% of Netflix shares are held by institutional investors. 0.2% of Booking shares are held by company insiders. Comparatively, 1.4% of Netflix shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term. Is BKNG or NFLX more profitable? Booking has a net margin of 24.78% compared to Netflix's net margin of 22.34%. Netflix's return on equity of 38.32% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Booking24.78% -159.34% 22.77% Netflix 22.34%38.32%17.09% SummaryNetflix beats Booking on 11 of the 18 factors compared between the two stocks. Get Netflix News Delivered to You Automatically Sign up to receive the latest news and ratings for NFLX and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NFLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NFLX vs. The Competition Export to ExcelMetricNetflixVideo tape rental IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$522.53B$174.56B$8.02B$8.65BDividend YieldN/AN/A3.19%4.19%P/E Ratio61.9220.0515.2920.13Price / Sales12.994.643.79156.99Price / Cash18.0012.5716.3734.64Price / Book21.198.024.884.74Net Income$8.71B$2.99B$257.27M$247.88M7 Day Performance-1.12%5.59%1.73%2.64%1 Month Performance7.54%16.17%7.51%9.95%1 Year Performance89.01%127.16%2.14%15.33% Netflix Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NFLXNetflix4.1914 of 5 stars$1,219.88+1.4%$1,149.91-5.7%+86.8%$519.15B$40.17B61.5212,800Positive NewsInsider TradeBKNGBooking4.0965 of 5 stars$5,569.97-0.8%$5,388.37-3.3%+44.9%$181.22B$24.09B32.1924,300Trending NewsAnalyst ForecastAnalyst RevisionEXPEExpedia Group4.4229 of 5 stars$176.94+0.2%$186.35+5.3%+41.1%$22.49B$13.79B19.5516,500Positive NewsShort Interest ↑TRIPTripadvisor3.8821 of 5 stars$14.29+1.2%$17.27+20.9%-22.7%$2.02B$1.84B711.613,100Positive NewsGRPNGroupon3.4151 of 5 stars$30.60-7.1%$23.25-24.0%+127.7%$1.21B$486.66M59.753,680Positive NewsFLWS1-800-FLOWERS.COM2.5004 of 5 stars$5.25+4.7%$7.50+43.0%-47.0%$333.39M$1.71B-47.684,700News CoveragePositive NewsInsider TradePETSPetMed Express0.4836 of 5 stars$4.07+2.7%$3.35-17.6%-0.2%$84.09M$247.01M407.51210News CoverageShort Interest ↑Gap DownPRTSCarParts.com3.8891 of 5 stars$0.92-0.2%$1.93+110.8%-12.1%$53.68M$569.94M-1.701,530Positive NewsAMZNAmazon.com4.8392 of 5 stars$216.76+1.5%$244.89+13.0%+16.3%$2.30T$650.31B39.181,541,000Trending NewsIQiQIYI3.9255 of 5 stars$1.79+5.6%$2.91+63.0%-57.0%$1.72B$28.48B17.855,860CNVSCineverse2.3429 of 5 stars$3.69+1.8%$7.25+96.3%+330.2%$58.41M$72.47M-3.48134News Coverage Related Companies and Tools Related Companies Booking Competitors Expedia Group Competitors Tripadvisor Competitors Groupon Competitors 1-800-FLOWERS.COM Competitors PetMed Express Competitors CarParts.com Competitors Amazon.com Competitors iQIYI Competitors Cineverse Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:NFLX) was last updated on 6/11/2025 by MarketBeat.com Staff From Our PartnersUtah’s New Oil FindThe Real Reason 218,000 Acres Just Vanished The government just quietly leased 218,000 acres in the middle ...Stansberry Research | SponsoredTrump wipes out trillions overnight…Is there anybody more powerful than Donald Trump right now? 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