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Netflix (NFLX) Competitors

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$1,233.27 +24.03 (+1.99%)
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NFLX vs. AAPL, AMZN, CMCSA, GOOG, GOOGL, PARA, ROKU, TSLA, WBD, and DIS

Should you be buying Netflix stock or one of its competitors? The main competitors of Netflix include Apple (AAPL), Amazon.com (AMZN), Comcast (CMCSA), Alphabet (GOOG), Alphabet (GOOGL), Paramount Global (PARA), Roku (ROKU), Tesla (TSLA), Warner Bros. Discovery (WBD), and Walt Disney (DIS).

Netflix vs. Its Competitors

Netflix (NASDAQ:NFLX) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, valuation, profitability, media sentiment, risk, dividends, earnings and institutional ownership.

Netflix presently has a consensus target price of $1,297.66, indicating a potential upside of 5.22%. Apple has a consensus target price of $235.11, indicating a potential upside of 10.65%. Given Apple's higher probable upside, analysts clearly believe Apple is more favorable than Netflix.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
2 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.61
Apple
2 Sell rating(s)
11 Hold rating(s)
16 Buy rating(s)
2 Strong Buy rating(s)
2.58

Netflix has a beta of 1.59, indicating that its share price is 59% more volatile than the S&P 500. Comparatively, Apple has a beta of 1.2, indicating that its share price is 20% more volatile than the S&P 500.

Apple has higher revenue and earnings than Netflix. Apple is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$41.69B12.59$8.71B$23.4752.55
Apple$391.04B8.12$93.74B$6.4233.10

Netflix has a net margin of 24.58% compared to Apple's net margin of 24.30%. Apple's return on equity of 167.24% beat Netflix's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix24.58% 42.50% 19.42%
Apple 24.30%167.24%31.35%

80.9% of Netflix shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 1.4% of Netflix shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

In the previous week, Apple had 14 more articles in the media than Netflix. MarketBeat recorded 266 mentions for Apple and 252 mentions for Netflix. Apple's average media sentiment score of 0.89 beat Netflix's score of 0.82 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
122 Very Positive mention(s)
36 Positive mention(s)
59 Neutral mention(s)
14 Negative mention(s)
4 Very Negative mention(s)
Positive
Apple
163 Very Positive mention(s)
21 Positive mention(s)
62 Neutral mention(s)
17 Negative mention(s)
2 Very Negative mention(s)
Positive

Summary

Netflix beats Apple on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NFLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NFLX vs. The Competition

MetricNetflixBRDCST IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$524.84B$21.76B$8.30B$9.44B
Dividend YieldN/A5.23%3.17%4.04%
P/E Ratio52.559.0921.1019.78
Price / Sales12.591.423.2889.49
Price / Cash21.259.4814.6328.17
Price / Book21.322.194.815.68
Net Income$8.71B-$19.04M$215.28M$257.60M
7 Day Performance-2.27%-2.76%-0.43%1.84%
1 Month Performance0.14%6.89%53.18%13.26%
1 Year Performance94.72%13.06%15.45%19.14%

Netflix Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NFLX
Netflix
4.3337 of 5 stars
$1,233.27
+2.0%
$1,297.66
+5.2%
+90.9%$524.84B$41.69B52.5514,000Trending News
Earnings Report
Analyst Forecast
Analyst Revision
AAPL
Apple
4.8603 of 5 stars
$210.21
+0.5%
$235.27
+11.9%
-5.9%$3.14T$391.04B32.75164,000Trending News
Analyst Upgrade
AMZN
Amazon.com
4.4238 of 5 stars
$222.91
-1.5%
$249.83
+12.1%
+23.5%$2.37T$637.96B36.281,556,000Trending News
Analyst Forecast
CMCSA
Comcast
4.944 of 5 stars
$34.60
-0.4%
$41.10
+18.8%
-13.8%$129.10B$123.56B8.50182,000Positive News
Upcoming Earnings
Analyst Forecast
GOOG
Alphabet
4.67 of 5 stars
$184.83
+0.9%
$208.40
+12.8%
+3.7%$2.24T$359.71B20.59190,200Trending News
Upcoming Earnings
Analyst Revision
GOOGL
Alphabet
3.8366 of 5 stars
$183.84
+1.0%
$200.86
+9.3%
+4.2%$2.23T$359.71B20.48183,323Trending News
Upcoming Earnings
Analyst Forecast
Analyst Revision
PARA
Paramount Global
1.419 of 5 stars
$12.99
+0.2%
$11.67
-10.2%
+12.8%$8.75B$29.21B-1.5818,600
ROKU
Roku
2.1546 of 5 stars
$90.42
+1.3%
$92.67
+2.5%
+49.1%$13.20B$4.25B-123.913,340Analyst Forecast
TSLA
Tesla
4.6867 of 5 stars
$320.24
+3.0%
$300.19
-6.3%
+37.8%$1.03T$97.69B175.78125,665Trending News
Upcoming Earnings
Analyst Forecast
WBD
Warner Bros. Discovery
2.0804 of 5 stars
$12.56
+4.4%
$12.41
-1.1%
+47.1%$30.89B$39.32B-2.8635,000
DIS
Walt Disney
4.6216 of 5 stars
$119.61
+0.5%
$128.13
+7.1%
+26.8%$214.95B$94.04B24.45233,000Positive News
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This page (NASDAQ:NFLX) was last updated on 7/21/2025 by MarketBeat.com Staff
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