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Netflix (NFLX) Competitors

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$1,208.25 -23.20 (-1.88%)
Closing price 08/29/2025 04:00 PM Eastern
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$1,207.10 -1.15 (-0.10%)
As of 08/29/2025 07:59 PM Eastern
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NFLX vs. AAPL, AMZN, CMCSA, GOOG, GOOGL, ROKU, TSLA, WBD, DIS, and T

Should you be buying Netflix stock or one of its competitors? The main competitors of Netflix include Apple (AAPL), Amazon.com (AMZN), Comcast (CMCSA), Alphabet (GOOG), Alphabet (GOOGL), Roku (ROKU), Tesla (TSLA), Warner Bros. Discovery (WBD), Walt Disney (DIS), and AT&T (T).

Netflix vs. Its Competitors

Apple (NASDAQ:AAPL) and Netflix (NASDAQ:NFLX) are related large-cap companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, profitability, analyst recommendations, dividends, earnings, risk, media sentiment and valuation.

Apple has a beta of 1.11, indicating that its stock price is 11% more volatile than the S&P 500. Comparatively, Netflix has a beta of 1.6, indicating that its stock price is 60% more volatile than the S&P 500.

67.7% of Apple shares are held by institutional investors. Comparatively, 80.9% of Netflix shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 1.4% of Netflix shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Apple has higher revenue and earnings than Netflix. Apple is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$391.04B8.81$93.74B$6.5935.23
Netflix$39.00B13.16$8.71B$23.4751.48

Apple currently has a consensus price target of $237.37, suggesting a potential upside of 2.25%. Netflix has a consensus price target of $1,297.66, suggesting a potential upside of 7.40%. Given Netflix's stronger consensus rating and higher possible upside, analysts clearly believe Netflix is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
11 Hold rating(s)
15 Buy rating(s)
2 Strong Buy rating(s)
2.57
Netflix
3 Sell rating(s)
10 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.58

In the previous week, Apple had 193 more articles in the media than Netflix. MarketBeat recorded 300 mentions for Apple and 107 mentions for Netflix. Netflix's average media sentiment score of 1.27 beat Apple's score of 0.92 indicating that Netflix is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
189 Very Positive mention(s)
39 Positive mention(s)
34 Neutral mention(s)
27 Negative mention(s)
9 Very Negative mention(s)
Positive
Netflix
81 Very Positive mention(s)
12 Positive mention(s)
9 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive

Netflix has a net margin of 24.58% compared to Apple's net margin of 24.30%. Apple's return on equity of 170.91% beat Netflix's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple24.30% 170.91% 31.94%
Netflix 24.58%42.50%19.42%

Summary

Netflix beats Apple on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NFLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NFLX vs. The Competition

MetricNetflixBRDCST IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$513.42B$21.45B$8.51B$9.77B
Dividend YieldN/A5.12%3.01%4.48%
P/E Ratio51.4829.2518.2726.60
Price / Sales13.161.485.27112.37
Price / Cash21.239.3715.0328.92
Price / Book20.892.184.966.08
Net Income$8.71B$30.12M$227.67M$265.93M
7 Day Performance0.30%3.32%0.88%0.17%
1 Month Performance4.21%205.41%17.21%3.90%
1 Year Performance72.27%392.41%45.51%19.67%

Netflix Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NFLX
Netflix
4.2154 of 5 stars
$1,208.25
-1.9%
$1,297.66
+7.4%
+72.3%$513.42B$39.00B51.4814,000Trending News
Analyst Downgrade
AAPL
Apple
4.6346 of 5 stars
$230.27
+0.4%
$237.01
+2.9%
+1.4%$3.41T$408.63B34.90164,000Trending News
Analyst Forecast
AMZN
Amazon.com
4.7636 of 5 stars
$229.19
+0.2%
$262.87
+14.7%
+28.3%$2.44T$637.96B34.881,556,000Trending News
CMCSA
Comcast
4.9766 of 5 stars
$33.73
+0.1%
$40.73
+20.8%
-14.2%$124.63B$123.73B5.58182,000Positive News
Analyst Forecast
GOOG
Alphabet
4.4623 of 5 stars
$208.24
+0.1%
$215.19
+3.3%
+29.3%$2.52T$350.02B22.15190,200Trending News
GOOGL
Alphabet
3.8517 of 5 stars
$207.48
+0.2%
$211.53
+1.9%
+30.3%$2.51T$350.02B22.07183,323Trending News
ROKU
Roku
2.5125 of 5 stars
$96.27
+0.7%
$98.96
+2.8%
+42.5%$14.18B$4.11B-229.233,340
TSLA
Tesla
4.4253 of 5 stars
$351.70
+0.0%
$303.31
-13.8%
+55.9%$1.13T$97.69B203.18125,665Trending News
Insider Trade
WBD
Warner Bros. Discovery
3.9789 of 5 stars
$12.04
+2.0%
$13.14
+9.2%
+48.5%$29.75B$38.44B40.0535,000Positive News
DIS
Walt Disney
4.8147 of 5 stars
$117.76
+0.1%
$131.18
+11.4%
+31.0%$211.66B$91.36B18.45233,000Trending News
Analyst Revision
T
AT&T
4.3343 of 5 stars
$28.99
+1.5%
$30.21
+4.2%
+47.2%$207.18B$122.34B16.46140,990Trending News
Analyst Forecast

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This page (NASDAQ:NFLX) was last updated on 8/31/2025 by MarketBeat.com Staff
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