Netflix (NFLX) Competitors $1,187.97 -6.66 (-0.56%) Closing price 04:00 PM EasternExtended Trading$1,190.82 +2.86 (+0.24%) As of 06:33 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock NFLX vs. BKNG, EXPE, TRIP, GRPN, FLWS, PETS, PRTS, AMZN, IQ, and CNVSShould you be buying Netflix stock or one of its competitors? The main competitors of Netflix include Booking (BKNG), Expedia Group (EXPE), Tripadvisor (TRIP), Groupon (GRPN), 1-800-FLOWERS.COM (FLWS), PetMed Express (PETS), CarParts.com (PRTS), Amazon.com (AMZN), iQIYI (IQ), and Cineverse (CNVS). Netflix vs. Booking Expedia Group Tripadvisor Groupon 1-800-FLOWERS.COM PetMed Express CarParts.com Amazon.com iQIYI Cineverse Netflix (NASDAQ:NFLX) and Booking (NASDAQ:BKNG) are both large-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, valuation, dividends, earnings, institutional ownership, analyst recommendations, media sentiment, risk and community ranking. Does the MarketBeat Community favor NFLX or BKNG? Netflix received 1107 more outperform votes than Booking when rated by MarketBeat users. However, 71.70% of users gave Booking an outperform vote while only 65.02% of users gave Netflix an outperform vote. CompanyUnderperformOutperformNetflixOutperform Votes297465.02% Underperform Votes160034.98% BookingOutperform Votes186771.70% Underperform Votes73728.30% Does the media favor NFLX or BKNG? In the previous week, Netflix had 115 more articles in the media than Booking. MarketBeat recorded 156 mentions for Netflix and 41 mentions for Booking. Booking's average media sentiment score of 1.38 beat Netflix's score of 0.79 indicating that Booking is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Netflix 79 Very Positive mention(s) 20 Positive mention(s) 41 Neutral mention(s) 9 Negative mention(s) 1 Very Negative mention(s) Positive Booking 28 Very Positive mention(s) 1 Positive mention(s) 11 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Which has stronger valuation and earnings, NFLX or BKNG? Netflix has higher revenue and earnings than Booking. Booking is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNetflix$40.17B12.65$8.71B$21.1656.42Booking$24.09B7.16$5.88B$160.7432.98 Which has more volatility & risk, NFLX or BKNG? Netflix has a beta of 1.58, indicating that its stock price is 58% more volatile than the S&P 500. Comparatively, Booking has a beta of 1.42, indicating that its stock price is 42% more volatile than the S&P 500. Do analysts rate NFLX or BKNG? Netflix presently has a consensus price target of $1,102.79, suggesting a potential downside of 7.63%. Booking has a consensus price target of $5,299.29, suggesting a potential downside of 0.03%. Given Booking's higher possible upside, analysts plainly believe Booking is more favorable than Netflix.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Netflix 0 Sell rating(s) 10 Hold rating(s) 25 Buy rating(s) 2 Strong Buy rating(s) 2.78Booking 0 Sell rating(s) 10 Hold rating(s) 19 Buy rating(s) 2 Strong Buy rating(s) 2.74 Is NFLX or BKNG more profitable? Booking has a net margin of 24.78% compared to Netflix's net margin of 22.34%. Netflix's return on equity of 38.32% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Netflix22.34% 38.32% 17.09% Booking 24.78%-159.34%22.77% Do institutionals & insiders believe in NFLX or BKNG? 80.9% of Netflix shares are held by institutional investors. Comparatively, 92.4% of Booking shares are held by institutional investors. 1.8% of Netflix shares are held by insiders. Comparatively, 0.1% of Booking shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth. SummaryNetflix beats Booking on 11 of the 18 factors compared between the two stocks. Get Netflix News Delivered to You Automatically Sign up to receive the latest news and ratings for NFLX and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NFLX vs. The Competition Export to ExcelMetricNetflixVideo tape rental IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$507.66B$169.78B$7.89B$8.44BDividend YieldN/AN/A3.24%4.11%P/E Ratio60.1619.2315.1419.78Price / Sales12.654.487.94118.50Price / Cash18.0012.5716.3734.62Price / Book20.647.714.784.52Net Income$8.71B$2.99B$257.85M$248.32M7 Day Performance1.35%-2.50%-0.68%0.58%1 Month Performance14.76%8.43%8.07%13.09%1 Year Performance86.41%81.69%-3.30%7.74% Netflix Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NFLXNetflix3.8322 of 5 stars$1,187.97-0.6%$1,102.79-7.2%+83.6%$505.57B$40.17B59.9112,800Trending NewsAnalyst ForecastAnalyst RevisionBKNGBooking4.3375 of 5 stars$5,341.96+0.5%$5,299.29-0.8%+38.5%$173.78B$24.09B30.8624,300Positive NewsEXPEExpedia Group4.7642 of 5 stars$165.42-0.7%$186.35+12.6%+42.6%$21.28B$13.79B18.2516,500TRIPTripadvisor3.6703 of 5 stars$15.00-2.0%$17.25+15.0%-25.6%$2.11B$1.84B750.883,100Insider TradeGRPNGroupon3.2658 of 5 stars$26.54+2.1%$18.75-29.3%+55.5%$1.06B$486.66M51.983,680Analyst DowngradeFLWS1-800-FLOWERS.COM2.5934 of 5 stars$4.57-1.6%$7.50+64.0%-53.4%$291.61M$1.71B-41.684,700Insider TradePETSPetMed Express1.0021 of 5 stars$3.88+0.4%$3.35-13.5%-12.8%$80.04M$247.01M387.89210Positive NewsPRTSCarParts.com3.5297 of 5 stars$0.83+5.2%$1.93+131.8%-23.0%$48.77M$569.94M-1.541,530Analyst UpgradeGap DownAMZNAmazon.com4.8676 of 5 stars$206.03+0.2%$244.09+18.5%+9.8%$2.19T$650.31B37.271,541,000Trending NewsInsider TradeIQiQIYI3.8384 of 5 stars$1.90-1.8%$2.91+53.6%-65.2%$1.82B$29.23B18.955,860Trending NewsEarnings ReportAnalyst DowngradeCNVSCineverse1.5076 of 5 stars$3.39+0.4%$7.25+114.2%+229.4%$54.09M$72.47M-3.22134 Related Companies and Tools Related Companies Booking Competitors Expedia Group Competitors Tripadvisor Competitors Groupon Competitors 1-800-FLOWERS.COM Competitors PetMed Express Competitors CarParts.com Competitors Amazon.com Competitors iQIYI Competitors Cineverse Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:NFLX) was last updated on 5/22/2025 by MarketBeat.com Staff From Our PartnersWhite House to reset Social Security?Elon Musk's parting DOGE gift looks set to shock America... 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