Netflix (NFLX) Competitors $1,200.51 -1.75 (-0.15%) Closing price 09/16/2025 04:00 PM EasternExtended Trading$1,201.95 +1.44 (+0.12%) As of 05:19 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock NFLX vs. AAPL, AMZN, CMCSA, GOOG, GOOGL, ROKU, TSLA, WBD, DIS, and TShould you be buying Netflix stock or one of its competitors? The main competitors of Netflix include Apple (AAPL), Amazon.com (AMZN), Comcast (CMCSA), Alphabet (GOOG), Alphabet (GOOGL), Roku (ROKU), Tesla (TSLA), Warner Bros. Discovery (WBD), Walt Disney (DIS), and AT&T (T). Netflix vs. Its Competitors Apple Amazon.com Comcast Alphabet Alphabet Roku Tesla Warner Bros. Discovery Walt Disney AT&T Apple (NASDAQ:AAPL) and Netflix (NASDAQ:NFLX) are related large-cap companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, media sentiment, earnings, institutional ownership, profitability, valuation, dividends and risk. Do insiders and institutionals believe in AAPL or NFLX? 67.7% of Apple shares are held by institutional investors. Comparatively, 80.9% of Netflix shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 1.4% of Netflix shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. Do analysts rate AAPL or NFLX? Apple currently has a consensus target price of $241.77, indicating a potential upside of 1.52%. Netflix has a consensus target price of $1,317.58, indicating a potential upside of 9.75%. Given Netflix's stronger consensus rating and higher probable upside, analysts plainly believe Netflix is more favorable than Apple.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Apple 1 Sell rating(s) 14 Hold rating(s) 15 Buy rating(s) 2 Strong Buy rating(s) 2.56Netflix 3 Sell rating(s) 10 Hold rating(s) 22 Buy rating(s) 1 Strong Buy rating(s) 2.58 Which has more volatility and risk, AAPL or NFLX? Apple has a beta of 1.11, meaning that its share price is 11% more volatile than the S&P 500. Comparatively, Netflix has a beta of 1.6, meaning that its share price is 60% more volatile than the S&P 500. Which has higher valuation and earnings, AAPL or NFLX? Apple has higher revenue and earnings than Netflix. Apple is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioApple$391.04B9.04$93.74B$6.5936.14Netflix$39.00B13.08$8.71B$23.4751.15 Does the media favor AAPL or NFLX? In the previous week, Apple had 184 more articles in the media than Netflix. MarketBeat recorded 312 mentions for Apple and 128 mentions for Netflix. Netflix's average media sentiment score of 1.16 beat Apple's score of 0.91 indicating that Netflix is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Apple 200 Very Positive mention(s) 33 Positive mention(s) 51 Neutral mention(s) 19 Negative mention(s) 3 Very Negative mention(s) Positive Netflix 90 Very Positive mention(s) 8 Positive mention(s) 17 Neutral mention(s) 10 Negative mention(s) 1 Very Negative mention(s) Positive Is AAPL or NFLX more profitable? Netflix has a net margin of 24.58% compared to Apple's net margin of 24.30%. Apple's return on equity of 170.91% beat Netflix's return on equity.Company Net Margins Return on Equity Return on Assets Apple24.30% 170.91% 31.94% Netflix 24.58%42.50%19.42% SummaryNetflix beats Apple on 11 of the 17 factors compared between the two stocks. Get Netflix News Delivered to You Automatically Sign up to receive the latest news and ratings for NFLX and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NFLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NFLX vs. The Competition Export to ExcelMetricNetflixBRDCST IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$510.87B$22.01B$8.41B$10.31BDividend YieldN/A5.23%2.97%4.63%P/E Ratio51.1533.8318.5226.51Price / Sales13.081.485.69123.58Price / Cash21.1335.3317.2060.46Price / Book20.752.295.086.29Net Income$8.71B$30.12M$255.59M$270.51M7 Day Performance-3.78%4.49%1.91%1.95%1 Month Performance-3.10%206.57%18.39%6.33%1 Year Performance69.83%418.85%50.61%25.62% Netflix Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NFLXNetflix4.535 of 5 stars$1,200.51-0.1%$1,317.58+9.8%+72.4%$510.87B$39.00B51.1514,000Trending NewsAAPLApple4.7067 of 5 stars$226.87-3.2%$242.16+6.7%+10.1%$3.37T$391.04B34.42164,000Trending NewsAnalyst ForecastAMZNAmazon.com4.8288 of 5 stars$230.99-3.0%$262.87+13.8%+26.6%$2.46T$670.04B35.201,556,000Trending NewsAnalyst ForecastCMCSAComcast4.9923 of 5 stars$33.28-1.2%$40.56+21.9%-18.0%$122.80B$123.73B5.50182,000Positive NewsGOOGAlphabet4.6385 of 5 stars$240.43+0.2%$227.56-5.4%+58.1%$2.91T$350.02B25.63190,200Trending NewsInsider TradeShort Interest ↓GOOGLAlphabet3.8881 of 5 stars$240.10+0.2%$221.44-7.8%+58.9%$2.91T$350.02B25.60183,323Trending NewsAnalyst ForecastInsider TradeROKURoku2.3958 of 5 stars$94.75-2.3%$100.36+5.9%+31.7%$13.96B$4.11B-225.673,340Trending NewsShort Interest ↓Gap UpTSLATesla4.2593 of 5 stars$354.06+2.0%$303.00-14.4%+85.9%$1.14T$92.72B204.76125,665Trending NewsAnalyst ForecastWBDWarner Bros. Discovery2.4709 of 5 stars$12.31+0.4%$13.14+6.8%+113.2%$30.46B$39.32B41.0135,000Trending NewsAnalyst ForecastInsider TradeGap DownDISWalt Disney4.779 of 5 stars$116.18-1.0%$131.18+12.9%+25.5%$208.68B$94.54B18.19233,000Trending NewsTAT&T4.5244 of 5 stars$29.13-1.0%$30.60+5.0%+31.9%$208.18B$123.98B16.54140,990Trending News Related Companies and Tools Related Companies Apple Competitors Amazon.com Competitors Comcast Competitors Alphabet Competitors Alphabet Competitors Roku Competitors Tesla Competitors Warner Bros. 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