Free Trial

Netflix (NFLX) Competitors

Netflix logo
$1,211.64 +31.27 (+2.65%)
Closing price 08/8/2025 04:00 PM Eastern
Extended Trading
$1,214.50 +2.86 (+0.24%)
As of 08/8/2025 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

NFLX vs. AAPL, AMZN, CMCSA, GOOG, GOOGL, PARA, ROKU, TSLA, WBD, and DIS

Should you be buying Netflix stock or one of its competitors? The main competitors of Netflix include Apple (AAPL), Amazon.com (AMZN), Comcast (CMCSA), Alphabet (GOOG), Alphabet (GOOGL), Paramount Global (PARA), Roku (ROKU), Tesla (TSLA), Warner Bros. Discovery (WBD), and Walt Disney (DIS).

Netflix vs. Its Competitors

Apple (NASDAQ:AAPL) and Netflix (NASDAQ:NFLX) are related large-cap companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, media sentiment, risk, institutional ownership, analyst recommendations, earnings, valuation and profitability.

67.7% of Apple shares are held by institutional investors. Comparatively, 80.9% of Netflix shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 1.4% of Netflix shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Netflix has a net margin of 24.58% compared to Apple's net margin of 24.30%. Apple's return on equity of 170.91% beat Netflix's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple24.30% 170.91% 31.94%
Netflix 24.58%42.50%19.42%

Apple currently has a consensus target price of $237.60, indicating a potential upside of 3.60%. Netflix has a consensus target price of $1,297.66, indicating a potential upside of 7.10%. Given Netflix's stronger consensus rating and higher probable upside, analysts plainly believe Netflix is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
11 Hold rating(s)
15 Buy rating(s)
2 Strong Buy rating(s)
2.57
Netflix
3 Sell rating(s)
10 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.58

In the previous week, Apple had 268 more articles in the media than Netflix. MarketBeat recorded 389 mentions for Apple and 121 mentions for Netflix. Netflix's average media sentiment score of 1.33 beat Apple's score of 0.90 indicating that Netflix is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
217 Very Positive mention(s)
56 Positive mention(s)
85 Neutral mention(s)
17 Negative mention(s)
6 Very Negative mention(s)
Positive
Netflix
98 Very Positive mention(s)
10 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Apple has a beta of 1.16, meaning that its share price is 16% more volatile than the S&P 500. Comparatively, Netflix has a beta of 1.59, meaning that its share price is 59% more volatile than the S&P 500.

Apple has higher revenue and earnings than Netflix. Apple is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$391.04B8.70$93.74B$6.5934.80
Netflix$39.00B13.20$8.71B$23.4751.63

Summary

Netflix beats Apple on 11 of the 17 factors compared between the two stocks.

Get Netflix News Delivered to You Automatically

Sign up to receive the latest news and ratings for NFLX and its competitors with MarketBeat's FREE daily newsletter.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NFLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

NFLX vs. The Competition

MetricNetflixBRDCST IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$514.86B$21.11B$8.08B$9.72B
Dividend YieldN/A5.63%3.23%4.12%
P/E Ratio51.6310.9718.9524.70
Price / Sales13.201.364.66100.93
Price / Cash21.298.5714.3228.01
Price / Book20.942.114.805.76
Net Income$8.71B$30.12M$227.90M$267.05M
7 Day Performance3.47%-3.86%-0.86%3.13%
1 Month Performance-2.69%-8.91%-2.27%1.27%
1 Year Performance91.13%13.19%20.03%22.83%

Netflix Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NFLX
Netflix
4.4119 of 5 stars
$1,211.64
+2.6%
$1,297.66
+7.1%
+91.1%$514.86B$39.00B51.6314,000Trending News
Analyst Downgrade
Insider Trade
AAPL
Apple
4.7396 of 5 stars
$214.62
+5.8%
$237.25
+10.5%
+6.1%$3.19T$391.04B32.57164,000Trending News
AMZN
Amazon.com
4.8808 of 5 stars
$221.32
+3.5%
$262.45
+18.6%
+33.4%$2.36T$637.96B33.771,556,000Trending News
CMCSA
Comcast
4.991 of 5 stars
$32.38
-0.4%
$40.73
+25.8%
-19.0%$120.88B$123.73B5.35182,000News Coverage
Positive News
Dividend Announcement
GOOG
Alphabet
4.7872 of 5 stars
$196.87
+0.8%
$215.19
+9.3%
+22.2%$2.38T$350.02B21.00190,200Trending News
Insider Trade
GOOGL
Alphabet
4.143 of 5 stars
$196.08
+0.7%
$211.53
+7.9%
+23.1%$2.38T$350.02B20.92183,323Trending News
Analyst Forecast
Insider Trade
Options Volume
PARA
Paramount Global
1.2052 of 5 stars
$11.01
-6.3%
$11.70
+6.3%
N/A$7.43B$29.21B-367.3818,600
ROKU
Roku
3.6214 of 5 stars
$85.15
+1.8%
$98.96
+16.2%
+51.0%$12.45B$4.11B-203.043,340Trending News
TSLA
Tesla
4.3576 of 5 stars
$318.79
+3.3%
$303.31
-4.9%
+64.8%$1.03T$97.69B184.52125,665Trending News
Analyst Revision
WBD
Warner Bros. Discovery
2.9506 of 5 stars
$12.85
+1.0%
$12.81
-0.3%
+55.3%$31.57B$39.32B-2.9235,000Trending News
Earnings Report
Analyst Forecast
DIS
Walt Disney
4.8741 of 5 stars
$115.21
-2.6%
$129.83
+12.7%
+30.4%$207.14B$91.36B23.56233,000Trending News
Earnings Report
Analyst Revision

Related Companies and Tools


This page (NASDAQ:NFLX) was last updated on 8/11/2025 by MarketBeat.com Staff
From Our Partners