Netflix (NFLX) Competitors

Netflix (NASDAQ:NFLX) and Booking (NASDAQ:BKNG) are both large-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, media sentiment, risk, earnings, analyst recommendations, dividends, community ranking, institutional ownership and profitability.

Do analysts recommend NFLX or BKNG?

Netflix presently has a consensus price target of $1,084.91, indicating a potential downside of 5.97%. Booking has a consensus price target of $5,262.41, indicating a potential upside of 1.96%. Given Booking's higher probable upside, analysts clearly believe Booking is more favorable than Netflix.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Netflix	0 Sell rating(s)	9 Hold rating(s)	26 Buy rating(s)	2 Strong Buy rating(s)	2.81
Booking	0 Sell rating(s)	10 Hold rating(s)	20 Buy rating(s)	2 Strong Buy rating(s)	2.75

Do insiders and institutionals have more ownership in NFLX or BKNG?

80.9% of Netflix shares are held by institutional investors. Comparatively, 92.4% of Booking shares are held by institutional investors. 1.8% of Netflix shares are held by company insiders. Comparatively, 0.1% of Booking shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Which has more risk & volatility, NFLX or BKNG?

Netflix has a beta of 1.55, meaning that its share price is 55% more volatile than the S&P 500. Comparatively, Booking has a beta of 1.37, meaning that its share price is 37% more volatile than the S&P 500.

Which has better earnings & valuation, NFLX or BKNG?

Netflix has higher revenue and earnings than Booking. Booking is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Netflix	$40.17B	12.22	$8.71B	$21.16	54.53
Booking	$23.74B	7.10	$5.88B	$160.74	32.11

Does the MarketBeat Community believe in NFLX or BKNG?

Netflix received 1102 more outperform votes than Booking when rated by MarketBeat users. However, 71.70% of users gave Booking an outperform vote while only 65.02% of users gave Netflix an outperform vote.

Company	Underperform	Outperform
Netflix	Outperform Votes 2969 65.02%	Underperform Votes 1597 34.98%
Booking	Outperform Votes 1867 71.70%	Underperform Votes 737 28.30%

Is NFLX or BKNG more profitable?

Booking has a net margin of 24.78% compared to Netflix's net margin of 22.34%. Netflix's return on equity of 38.32% beat Booking's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Netflix	22.34%	38.32%	17.09%
Booking	24.78%	-159.34%	22.77%

Does the media favor NFLX or BKNG?

In the previous week, Netflix had 16 more articles in the media than Booking. MarketBeat recorded 93 mentions for Netflix and 77 mentions for Booking. Netflix's average media sentiment score of 0.94 beat Booking's score of 0.81 indicating that Netflix is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Netflix	60 Very Positive mention(s)	6 Positive mention(s)	17 Neutral mention(s)	4 Negative mention(s)	2 Very Negative mention(s)	Positive
Booking	27 Very Positive mention(s)	8 Positive mention(s)	18 Neutral mention(s)	2 Negative mention(s)	3 Very Negative mention(s)	Positive

Summary

Netflix beats Booking on 12 of the 18 factors compared between the two stocks.