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Key Financial Inc Top Holdings and 13F Report (2026)

About Key Financial Inc

Investment Activity

  • Key Financial Inc has $610.56 million in total holdings as of June 30, 2026.
  • Key Financial Inc owns shares of 1,356 different stocks, but just 117 companies or ETFs make up 80% of its holdings.
  • Approximately 5.93% of the portfolio was purchased this quarter.
  • About 5.03% of the portfolio was sold this quarter.
  • This quarter, Key Financial Inc has purchased 1,394 new stocks and bought additional shares in 167 stocks.
  • Key Financial Inc sold shares of 243 stocks and completely divested from 115 stocks this quarter.

Largest New Holdings this Quarter

25861R402 - DoubleLine Mortgage ETF
$3,760,747 Holding
884903881 - THOMSON REUTERS CORP
$220,068 Holding
75526L886 - RBB FUND TRUST
$211,824 Holding
72201R775 - PIMCO ETF TR
$192,811 Holding
14020R107 - CAPITAL GROUP GLOBAL EQUITY
$187,160 Holding

Largest Purchases this Quarter

DoubleLine Mortgage ETF
76,610 shares (about $3.76M)
iShares Russell 1000 Growth ETF
30,284 shares (about $3.76M)
ExxonMobil
25,331 shares (about $3.46M)
Vanguard Growth ETF
27,541 shares (about $2.37M)

Largest Sales this Quarter

Caterpillar
2,001 shares (about $2.13M)
JPMorgan Chase & Co.
4,391 shares (about $1.44M)
InterDigital
3,507 shares (about $992.94K)
Invesco BulletShares 2028 Municipal Bond ETF
36,119 shares (about $846.63K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofKey Financial Inc

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Apple Inc. stock logo
AAPL
Apple
$29,744,313$196,476 â–¼-0.7%102,7934.9%Computer and Technology
WisdomTree International LargeCap Dividend Fund stock logo
DOL
WisdomTree International LargeCap Dividend Fund
$22,778,931$1,116,953 â–¼-4.7%306,3153.7%Finance
WisdomTree Global ex U.S. Quality Dividend Growth Fund stock logo
DNL
WisdomTree Global ex U.S. Quality Dividend Growth Fund
$20,885,754$487,846 â–¼-2.3%452,2683.4%Finance
WisdomTree U.S. SmallCap Fund stock logo
EES
WisdomTree U.S. SmallCap Fund
$19,928,531$402,401 â–²2.1%293,9753.3%Finance
SPDR S&P 600 Small Cap Value ETF stock logo
SLYV
SPDR S&P 600 Small Cap Value ETF
$19,718,763$252,589 â–¼-1.3%180,7243.2%ETF
iShares U.S. Treasury Bond ETF stock logo
GOVT
iShares U.S. Treasury Bond ETF
$19,620,710$2,004,253 â–²11.4%861,3133.2%ETF
FT Vest Laddered Buffer ETF stock logo
BUFR
FT Vest Laddered Buffer ETF
$14,701,608$288,697 â–¼-1.9%402,4532.4%ETF
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$12,465,640$1,270,328 â–²11.3%100,1902.0%ETF
Microsoft Corporation stock logo
MSFT
Microsoft
$10,784,008$89,152 â–²0.8%28,9101.8%Computer and Technology
First Trust International Developed Capital Strength ETF stock logo
FICS
First Trust International Developed Capital Strength ETF
$10,385,762$45,537 â–¼-0.4%248,6001.7%ETF
ExxonMobil Corporation stock logo
XOM
ExxonMobil
$9,940,422$3,463,274 â–²53.5%72,7061.6%Energy
SPDR S&P 600 Small Cap Growth ETF stock logo
SLYG
SPDR S&P 600 Small Cap Growth ETF
$9,569,117$333,802 â–¼-3.4%80,3251.6%ETF
WisdomTree U.S. LargeCap Dividend Fund stock logo
DLN
WisdomTree U.S. LargeCap Dividend Fund
$9,248,197$46,041 â–²0.5%96,0151.5%Finance
SPDR Portfolio S&P 500 Value ETF stock logo
SPYV
SPDR Portfolio S&P 500 Value ETF
$9,244,275$4,742 â–²0.1%152,0691.5%ETF
SPDR Portfolio S&P 500 Growth ETF stock logo
SPYG
SPDR Portfolio S&P 500 Growth ETF
$8,984,756$839,231 â–¼-8.5%75,5091.5%ETF
JPMorgan International Growth ETF stock logo
JIG
JPMorgan International Growth ETF
$8,967,605$87,698 â–²1.0%102,8691.5%ETF
Invesco BulletShares 2027 Municipal Bond ETF stock logo
BSMR
Invesco BulletShares 2027 Municipal Bond ETF
$8,690,253$604,049 â–²7.5%367,6081.4%ETF
Broadcom Inc. stock logo
AVGO
Broadcom
$7,342,327$392,105 â–¼-5.1%19,4371.2%Computer and Technology
First Trust Institutional Preferred Securities and Income ETF stock logo
FPEI
First Trust Institutional Preferred Securities and Income ETF
$7,103,909$526,193 â–¼-6.9%368,2691.2%ETF
Invesco BulletShares 2026 Municipal Bond ETF stock logo
BSMQ
Invesco BulletShares 2026 Municipal Bond ETF
$6,893,199$2,334,463 â–²51.2%292,7671.1%ETF
NVIDIA Corporation stock logo
NVDA
NVIDIA
$6,589,764$148,067 â–¼-2.2%32,9341.1%Computer and Technology
SPDR Portfolio Intermediate Term Treasury ETF stock logo
SPTI
SPDR Portfolio Intermediate Term Treasury ETF
$6,503,986$245,489 â–¼-3.6%229,0941.1%ETF
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$6,373,584$194,794 â–¼-3.0%25,0961.0%Medical
WisdomTree U.S. SmallCap Dividend Fund stock logo
DES
WisdomTree U.S. SmallCap Dividend Fund
$6,322,416$133,553 â–¼-2.1%155,4181.0%Finance
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$6,273,347$309,604 â–¼-4.7%26,3211.0%Retail/Wholesale
Alphabet Inc. stock logo
GOOGL
Alphabet
$6,114,243$91,844 â–¼-1.5%17,1091.0%Computer and Technology
SPDR Portfolio Short Term Treasury ETF stock logo
SPTS
SPDR Portfolio Short Term Treasury ETF
$6,037,851$10,299 â–¼-0.2%208,1301.0%ETF
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$5,782,939$1,437,306 â–¼-19.9%17,6670.9%Finance
iShares MSCI EAFE Value ETF stock logo
EFV
iShares MSCI EAFE Value ETF
$5,135,127$651,287 â–²14.5%67,0820.8%ETF
iShares Russell 1000 Growth ETF stock logo
IWF
iShares Russell 1000 Growth ETF
$5,053,719$3,760,364 â–²290.7%40,7000.8%ETF
SPDR Portfolio Emerging Markets ETF stock logo
SPEM
SPDR Portfolio Emerging Markets ETF
$5,048,912$18,951 â–²0.4%97,5070.8%ETF
EFAD
ProShares MSCI EAFE Dividend Growers ETF
$4,699,112$728,984 â–²18.4%109,6870.8%ETF
WisdomTree International Equity Fund stock logo
DWM
WisdomTree International Equity Fund
$4,592,367$79,291 â–¼-1.7%62,7250.8%Finance
QGRO
American Century U.S. Quality Growth ETF
$4,362,656$950,421 â–²27.9%36,9560.7%ETF
AbbVie Inc. stock logo
ABBV
AbbVie
$4,135,425$29,945 â–¼-0.7%16,4340.7%Medical
DMBS
DoubleLine Mortgage ETF
$3,760,747$3,760,747 â–²New Holding76,6100.6%ETF
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$3,506,740$5,226 â–¼-0.1%25,4980.6%ETF
Invesco BulletShares 2026 Corporate Bond ETF stock logo
BSCQ
Invesco BulletShares 2026 Corporate Bond ETF
$3,015,226$448,763 â–¼-13.0%154,4290.5%ETF
JPMorgan Ultra-Short Income ETF stock logo
JPST
JPMorgan Ultra-Short Income ETF
$2,961,834$1,668,962 â–²129.1%58,5690.5%ETF
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$2,913,923$325,882 â–¼-10.1%22,6760.5%Medical
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$2,897,385$749 â–²0.0%3,8690.5%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$2,877,166$163,592 â–²6.0%8,1430.5%Computer and Technology
Cigna Group stock logo
CI
Cigna Group
$2,855,7830.0%10,3590.5%Medical
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$2,848,504$2,372,404 â–²498.3%33,0680.5%ETF
Invesco BulletShares 2028 Municipal Bond ETF stock logo
BSMS
Invesco BulletShares 2028 Municipal Bond ETF
$2,592,487$846,629 â–¼-24.6%110,6010.4%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$2,562,497$19,015 â–²0.7%5,1210.4%Finance
iShares Morningstar Small-Cap Growth ETF stock logo
ISCG
iShares Morningstar Small-Cap Growth ETF
$2,376,153$13,894 â–¼-0.6%36,2550.4%ETF
S&T Bancorp, Inc. stock logo
STBA
S&T Bancorp
$2,365,901$92,123 â–¼-3.7%48,2050.4%Finance
Invesco BulletShares 2027 Corporate Bond ETF stock logo
BSCR
Invesco BulletShares 2027 Corporate Bond ETF
$2,243,858$434,394 â–¼-16.2%114,3950.4%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$2,232,132$19,917 â–²0.9%3,2500.4%ETF
McDonald's Corporation stock logo
MCD
McDonald's
$2,169,508$20,273 â–¼-0.9%8,0260.4%Retail/Wholesale
Procter & Gamble Company (The) stock logo
PG
Procter & Gamble
$2,100,460$286,680 â–¼-12.0%14,3240.3%Consumer Staples
Oracle Corporation stock logo
ORCL
Oracle
$2,083,941$2,491 â–²0.1%14,2200.3%Computer and Technology
PALANTIR TECHNOLOGIES INC
$2,082,443$225,523 â–¼-9.8%17,8490.3%CL A
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$2,057,2400.0%9,4400.3%ETF
iShares Morningstar Growth ETF stock logo
ILCG
iShares Morningstar Growth ETF
$1,953,064$193,317 â–²11.0%16,6900.3%ETF
SPDR Portfolio S&P 400 Mid Cap ETF stock logo
SPMD
SPDR Portfolio S&P 400 Mid Cap ETF
$1,929,716$63,979 â–¼-3.2%28,5630.3%ETF
Vanguard Information Technology ETF stock logo
VGT
Vanguard Information Technology ETF
$1,911,364$1,672,444 â–²700.0%15,9920.3%ETF
Automatic Data Processing, Inc. stock logo
ADP
Automatic Data Processing
$1,899,320$515,085 â–¼-21.3%8,4810.3%Computer and Technology
Invesco QQQ stock logo
QQQ
Invesco QQQ
$1,873,310$16,936 â–¼-0.9%2,5440.3%Finance
Invesco BulletShares 2029 Municipal Bond ETF stock logo
BSMT
Invesco BulletShares 2029 Municipal Bond ETF
$1,835,445$715,726 â–¼-28.1%79,6980.3%ETF
iShares Russell 1000 Value ETF stock logo
IWD
iShares Russell 1000 Value ETF
$1,821,158$36,365 â–¼-2.0%7,5120.3%ETF
Invesco BulletShares 2030 Municipal Bond ETF stock logo
BSMU
Invesco BulletShares 2030 Municipal Bond ETF
$1,777,766$718,204 â–¼-28.8%81,1080.3%Manufacturing
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$1,694,4130.0%4,5790.3%ETF
Abbott Laboratories stock logo
ABT
Abbott Laboratories
$1,689,148$24,682 â–¼-1.4%18,6150.3%Medical
Invesco BulletShares 2028 Corporate Bond ETF stock logo
BSCS
Invesco BulletShares 2028 Corporate Bond ETF
$1,668,443$476,643 â–¼-22.2%81,9270.3%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$1,648,008$2,240 â–²0.1%2,2070.3%Finance
WisdomTree U.S. Total Dividend Fund stock logo
DTD
WisdomTree U.S. Total Dividend Fund
$1,639,948$65,273 â–²4.1%17,5870.3%Finance
J P MORGAN EXCHANGE TRADED F
$1,636,382$602,340 â–²58.3%24,2140.3%HEDG EQU LAD ETF
GE Aerospace stock logo
GE
GE Aerospace
$1,626,847$133,795 â–²9.0%4,3530.3%Aerospace
Tesla, Inc. stock logo
TSLA
Tesla
$1,618,889$63,090 â–¼-3.8%3,8490.3%Auto/Tires/Trucks
Vanguard Large-Cap ETF stock logo
VV
Vanguard Large-Cap ETF
$1,596,0860.0%4,6410.3%ETF
iShares Russell 1000 ETF stock logo
IWB
iShares Russell 1000 ETF
$1,588,860$92,138 â–²6.2%3,8800.3%ETF
Invesco S&P 500 Quality ETF stock logo
SPHQ
Invesco S&P 500 Quality ETF
$1,586,210$91,722 â–²6.1%17,6050.3%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$1,582,657$6,127 â–²0.4%22,2130.3%ETF
SPDR Portfolio S&P 600 Small Cap ETF stock logo
SPSM
SPDR Portfolio S&P 600 Small Cap ETF
$1,528,024$4,671 â–¼-0.3%26,4960.3%ETF
Invesco BulletShares 2031 Municipal Bond ETF stock logo
BSMV
Invesco BulletShares 2031 Municipal Bond ETF
$1,509,745$708,664 â–¼-31.9%71,9440.2%ETF
Berkshire Hathaway Inc. stock logo
BRK.A
Berkshire Hathaway
$1,497,7000.0%20.2%Finance
Invesco S&P 500 Revenue ETF stock logo
RWL
Invesco S&P 500 Revenue ETF
$1,473,073$350,829 â–²31.3%11,5300.2%ETF
SPDR S&P 400 Mid Cap Growth ETF stock logo
MDYG
SPDR S&P 400 Mid Cap Growth ETF
$1,468,155$307,015 â–¼-17.3%13,0980.2%ETF
Invesco BulletShares 2026 High Yield Corporate Bond ETF stock logo
BSJQ
Invesco BulletShares 2026 High Yield Corporate Bond ETF
$1,460,879$17,951 â–¼-1.2%63,6410.2%ETF
Chevron Corporation stock logo
CVX
Chevron
$1,457,362$165,926 â–¼-10.2%8,7920.2%Energy
Cisco Systems, Inc. stock logo
CSCO
Cisco Systems
$1,444,637$792,853 â–¼-35.4%12,2990.2%Computer and Technology
Corning Incorporated stock logo
GLW
Corning
$1,443,9460.0%5,6530.2%Computer and Technology
iShares Convertible Bond ETF stock logo
ICVT
iShares Convertible Bond ETF
$1,379,0770.0%11,3280.2%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$1,376,4410.0%8,7100.2%Financial Services
Marathon Petroleum Corporation stock logo
MPC
Marathon Petroleum
$1,374,9930.0%5,3780.2%Energy
Invesco BulletShares 2032 Municipal Bond ETF stock logo
BSMW
Invesco BulletShares 2032 Municipal Bond ETF
$1,374,781$132,789 â–²10.7%54,6850.2%ETF
CocaCola Company (The) stock logo
KO
CocaCola
$1,373,366$399,844 â–¼-22.5%16,8990.2%Consumer Staples
Advanced Micro Devices, Inc. stock logo
AMD
Advanced Micro Devices
$1,369,786$55,186 â–¼-3.9%2,3580.2%Computer and Technology
PepsiCo, Inc. stock logo
PEP
PepsiCo
$1,338,835$5,010 â–¼-0.4%9,8880.2%Consumer Staples
GE VERNOVA INC
$1,262,974$111,612 â–²9.7%1,0750.2%COM
Pfizer Inc. stock logo
PFE
Pfizer
$1,262,178$191,243 â–¼-13.2%52,4160.2%Medical
iShares Russell 2000 ETF stock logo
IWM
iShares Russell 2000 ETF
$1,249,572$36,354 â–¼-2.8%4,1590.2%Finance
iShares S&P Small-Cap 600 Growth ETF stock logo
IJT
iShares S&P Small-Cap 600 Growth ETF
$1,231,6260.0%6,8960.2%ETF
The TJX Companies, Inc. stock logo
TJX
TJX Companies
$1,228,059$3,030 â–²0.2%8,1060.2%Retail/Wholesale
UnitedHealth Group Incorporated stock logo
UNH
UnitedHealth Group
$1,224,446$10,806 â–¼-0.9%2,9460.2%Medical
Invesco RAFI Developed Markets ex-U.S. ETF stock logo
PXF
Invesco RAFI Developed Markets ex-U.S. ETF
$1,189,515$5,976 â–²0.5%15,7260.2%ETF
Meridian Bank stock logo
MRBK
Meridian Bank
$1,189,1010.0%59,3660.2%Finance
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$1,188,045$15,772 â–²1.3%23,5770.2%ETF

Showing largest 100 holdings. View all holdings.
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