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Key Financial Inc Top Holdings and 13F Report (2026)

About Key Financial Inc

Investment Activity

  • Key Financial Inc has $613.72 million in total holdings as of September 30, 2026.
  • Key Financial Inc owns shares of 1,311 different stocks, but just 114 companies or ETFs make up 80% of its holdings.
  • Approximately 4.48% of the portfolio was purchased this quarter.
  • About 3.73% of the portfolio was sold this quarter.
  • This quarter, Key Financial Inc has purchased 1,356 new stocks and bought additional shares in 264 stocks.
  • Key Financial Inc sold shares of 200 stocks and completely divested from 88 stocks this quarter.

Largest New Holdings this Quarter

30233Q108 - EXXONMOBIL HOLDINGS CORP
$11,511,376 Holding
92647X830 - VictoryShares Free Cash Flow ETF
$529,816 Holding
30609A109 - ONEOK INC NEW
$114,091 Holding
46138J346 - INVESCO EXCH TRD SLF IDX FD
$72,384 Holding
46138J296 - INVESCO EXCH TRD SLF IDX FD
$39,354 Holding

Largest Purchases this Quarter

EXXONMOBIL HOLDINGS CORP
70,730 shares (about $11.51M)
JPMorgan Ultra-Short Income ETF
23,373 shares (about $1.18M)
RBB FUND TRUST
17,390 shares (about $872.80K)
United Parcel Service
9,249 shares (about $864.23K)
iShares U.S. Treasury Bond ETF
36,736 shares (about $803.42K)

Largest Sales this Quarter

Marathon Petroleum
4,832 shares (about $1.91M)
SPDR S&P 600 Small Cap Value ETF
5,141 shares (about $525.15K)
SPDR Portfolio S&P 500 Growth ETF
3,406 shares (about $419.21K)
Merck & Co., Inc.
2,882 shares (about $418.79K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofKey Financial Inc

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Apple Inc. stock logo
AAPL
Apple
$33,894,176$338,016 ▼-1.0%101,7785.5%Technology
WisdomTree International LargeCap Dividend Fund stock logo
DOL
WisdomTree International LargeCap Dividend Fund
$22,115,562$646,185 ▼-2.8%297,6193.6%ETF
WisdomTree Global ex U.S. Quality Dividend Growth Fund stock logo
DNL
WisdomTree Global ex U.S. Quality Dividend Growth Fund
$19,846,319$347,194 ▼-1.7%444,4923.2%ETF
iShares U.S. Treasury Bond ETF stock logo
GOVT
iShares U.S. Treasury Bond ETF
$19,640,332$803,416 ▲4.3%898,0493.2%ETF
WisdomTree U.S. SmallCap Fund stock logo
EES
WisdomTree U.S. SmallCap Fund
$19,171,803$186,958 ▲1.0%296,8703.1%ETF
SPDR S&P 600 Small Cap Value ETF stock logo
SLYV
SPDR S&P 600 Small Cap Value ETF
$17,935,773$525,152 ▼-2.8%175,5832.9%ETF
Microsoft Corporation stock logo
MSFT
Microsoft
$15,017,712$189,773 ▲1.3%29,2802.4%Technology
FT Vest Laddered Buffer ETF stock logo
BUFR
FT Vest Laddered Buffer ETF
$14,766,178$313,736 ▼-2.1%394,0802.4%ETF
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$12,583,588$577,820 ▲4.8%105,0122.1%ETF
EXXONMOBIL HOLDINGS CORP
$11,511,376$11,511,376 ▲New Holding70,7301.9%COM SHS
First Trust International Developed Capital Strength ETF stock logo
FICS
First Trust International Developed Capital Strength ETF
$9,963,542$34,110 ▲0.3%249,4541.6%ETF
SPDR Portfolio S&P 500 Value ETF stock logo
SPYV
SPDR Portfolio S&P 500 Value ETF
$9,214,553$81,425 ▼-0.9%150,7371.5%ETF
Invesco BulletShares 2027 Municipal Bond ETF stock logo
BSMR
Invesco BulletShares 2027 Municipal Bond ETF
$9,050,834$499,243 ▲5.8%389,0691.5%ETF
WisdomTree U.S. LargeCap Dividend Fund stock logo
DLN
WisdomTree U.S. LargeCap Dividend Fund
$9,035,161$297,530 ▼-3.2%92,9541.5%ETF
SPDR Portfolio S&P 500 Growth ETF stock logo
SPYG
SPDR Portfolio S&P 500 Growth ETF
$8,874,376$419,208 ▼-4.5%72,1031.4%ETF
JPMorgan International Growth ETF stock logo
JIG
JPMorgan International Growth ETF
$8,443,692$178,788 ▼-2.1%100,7361.4%ETF
SPDR S&P 600 Small Cap Growth ETF stock logo
SLYG
SPDR S&P 600 Small Cap Growth ETF
$8,326,010$266,355 ▼-3.1%77,8351.4%ETF
NVIDIA Corporation stock logo
NVDA
NVIDIA
$7,862,438$340,971 ▲4.5%34,4271.3%Technology
Broadcom Inc. stock logo
AVGO
Broadcom
$6,952,157$126,077 ▲1.8%19,7961.1%Technology
Invesco BulletShares 2026 Municipal Bond ETF stock logo
BSMQ
Invesco BulletShares 2026 Municipal Bond ETF
$6,800,768$56,802 ▼-0.8%290,3421.1%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$6,558,625$747 ▲0.0%26,3241.1%Consumer Discretionary
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$6,549,636$94,247 ▼-1.4%24,7401.1%Healthcare
First Trust Institutional Preferred Securities and Income ETF stock logo
FPEI
First Trust Institutional Preferred Securities and Income ETF
$6,511,016$279,864 ▼-4.1%353,0921.1%ETF
SPDR Portfolio Intermediate Term Treasury ETF stock logo
SPTI
SPDR Portfolio Intermediate Term Treasury ETF
$6,271,706$22,015 ▲0.4%229,9011.0%ETF
Alphabet Inc. stock logo
GOOGL
Alphabet
$5,919,552$32,688 ▲0.6%17,2041.0%Communication Services
SPDR Portfolio Short Term Treasury ETF stock logo
SPTS
SPDR Portfolio Short Term Treasury ETF
$5,910,665$56,423 ▼-0.9%206,1621.0%ETF
iShares MSCI EAFE Value ETF stock logo
EFV
iShares MSCI EAFE Value ETF
$5,811,567$502,697 ▲9.5%73,4340.9%ETF
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$5,770,668$74,106 ▼-1.3%17,4430.9%Finance
WisdomTree U.S. SmallCap Dividend Fund stock logo
DES
WisdomTree U.S. SmallCap Dividend Fund
$5,666,774$223,572 ▼-3.8%149,5190.9%ETF
EFAD
ProShares MSCI EAFE Dividend Growers ETF
$5,368,867$655,068 ▲13.9%124,9300.9%ETF
iShares Russell 1000 Growth ETF stock logo
IWF
iShares Russell 1000 Growth ETF
$5,204,553$106,471 ▲2.1%41,5500.8%ETF
SPDR Portfolio Emerging Markets ETF stock logo
SPEM
SPDR Portfolio Emerging Markets ETF
$4,877,293$169,669 ▼-3.4%94,2290.8%ETF
QGRO
American Century U.S. Quality Growth ETF
$4,631,288$298,936 ▲6.9%39,5060.8%ETF
WisdomTree International Equity Fund stock logo
DWM
WisdomTree International Equity Fund
$4,421,174$198,177 ▼-4.3%60,0340.7%ETF
AbbVie Inc. stock logo
ABBV
AbbVie
$4,286,520$12,557 ▼-0.3%16,3860.7%Healthcare
JPMorgan Ultra-Short Income ETF stock logo
JPST
JPMorgan Ultra-Short Income ETF
$4,127,405$1,177,294 ▲39.9%81,9420.7%ETF
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$3,627,3450.0%25,4980.6%ETF
DMBS
DoubleLine Mortgage ETF
$3,559,850$12,041 ▲0.3%76,8700.6%ETF
PALANTIR TECHNOLOGIES INC
$3,279,361$59,295 ▼-1.8%17,5320.5%CL A
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$2,948,607$31,178 ▼-1.0%32,7220.5%ETF
Invesco BulletShares 2028 Municipal Bond ETF stock logo
BSMS
Invesco BulletShares 2028 Municipal Bond ETF
$2,907,652$385,839 ▲15.3%127,5230.5%ETF
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$2,876,330$418,793 ▼-12.7%19,7940.5%Healthcare
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$2,855,429$107,998 ▼-3.6%3,7280.5%ETF
Invesco BulletShares 2026 Corporate Bond ETF stock logo
BSCQ
Invesco BulletShares 2026 Corporate Bond ETF
$2,820,991$193,463 ▼-6.4%144,5180.5%ETF
Cigna Group stock logo
CI
Cigna Group
$2,815,9010.0%10,3590.5%Healthcare
Alphabet Inc. stock logo
GOOG
Alphabet
$2,782,483$7,837 ▲0.3%8,1660.5%Communication Services
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$2,541,537$8,465 ▼-0.3%5,1040.4%Finance
iShares Morningstar Small-Cap Growth ETF stock logo
ISCG
iShares Morningstar Small-Cap Growth ETF
$2,351,843$133,798 ▲6.0%38,4420.4%ETF
S&T Bancorp, Inc. stock logo
STBA
S&T Bancorp
$2,331,6760.0%48,2050.4%Finance
J P MORGAN EXCHANGE TRADED F
$2,281,434$606,552 ▲36.2%32,9830.4%HEDG EQU LAD ETF
Invesco BulletShares 2027 Corporate Bond ETF stock logo
BSCR
Invesco BulletShares 2027 Corporate Bond ETF
$2,169,495$66,355 ▼-3.0%111,0000.4%ETF
Automatic Data Processing, Inc. stock logo
ADP
Automatic Data Processing
$2,155,317$33,290 ▼-1.5%8,3520.4%Industrials
Procter & Gamble Company (The) stock logo
PG
Procter & Gamble
$2,054,840$26,150 ▼-1.3%14,1440.3%Consumer Staples
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$2,039,7760.0%9,4400.3%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$1,975,023$302,771 ▼-13.3%2,8180.3%ETF
iShares Morningstar Growth ETF stock logo
ILCG
iShares Morningstar Growth ETF
$1,964,862$12,633 ▲0.6%16,7980.3%ETF
Oracle Corporation stock logo
ORCL
Oracle
$1,961,605$9,199 ▲0.5%14,2870.3%Technology
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$1,948,404$265,379 ▲15.8%2,5550.3%ETF
iShares Russell 1000 Value ETF stock logo
IWD
iShares Russell 1000 Value ETF
$1,917,144$54,790 ▲2.9%7,7330.3%ETF
Vanguard Information Technology ETF stock logo
VGT
Vanguard Information Technology ETF
$1,897,114$112,600 ▼-5.6%15,0960.3%ETF
Invesco BulletShares 2029 Municipal Bond ETF stock logo
BSMT
Invesco BulletShares 2029 Municipal Bond ETF
$1,871,052$96,712 ▲5.5%84,0420.3%ETF
McDonald's Corporation stock logo
MCD
McDonald's
$1,865,995$12,471 ▲0.7%8,0800.3%Consumer Discretionary
Abbott Laboratories stock logo
ABT
Abbott Laboratories
$1,854,053$14,330 ▲0.8%18,7600.3%Healthcare
SPDR Portfolio S&P 400 Mid Cap ETF stock logo
SPMD
SPDR Portfolio S&P 400 Mid Cap ETF
$1,813,787$13,175 ▲0.7%28,7720.3%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$1,809,487$72,498 ▼-3.9%2,4460.3%ETF
Invesco BulletShares 2030 Municipal Bond ETF stock logo
BSMU
Invesco BulletShares 2030 Municipal Bond ETF
$1,790,729$96,050 ▲5.7%85,7050.3%ETF
Chevron Corporation stock logo
CVX
Chevron
$1,767,642$27,773 ▼-1.5%8,6560.3%Energy
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$1,692,313$21,332 ▼-1.2%4,5220.3%ETF
Vanguard Large-Cap ETF stock logo
VV
Vanguard Large-Cap ETF
$1,632,9360.0%4,6410.3%ETF
iShares Russell 1000 ETF stock logo
IWB
iShares Russell 1000 ETF
$1,614,5840.0%3,8800.3%ETF
WisdomTree U.S. Total Dividend Fund stock logo
DTD
WisdomTree U.S. Total Dividend Fund
$1,593,949$49,046 ▼-3.0%17,0620.3%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$1,569,853$1,412 ▲0.1%22,2330.3%ETF
Invesco BulletShares 2028 Corporate Bond ETF stock logo
BSCS
Invesco BulletShares 2028 Corporate Bond ETF
$1,511,770$137,011 ▼-8.3%75,1190.2%ETF
Berkshire Hathaway Inc. stock logo
BRK.A
Berkshire Hathaway
$1,494,0100.0%20.2%Finance
Advanced Micro Devices, Inc. stock logo
AMD
Advanced Micro Devices
$1,473,118$30,588 ▲2.1%2,4080.2%Technology
Coca-Cola Company (The) stock logo
KO
Coca-Cola
$1,471,467$16,786 ▲1.2%17,0940.2%Consumer Staples
Invesco BulletShares 2031 Municipal Bond ETF stock logo
BSMV
Invesco BulletShares 2031 Municipal Bond ETF
$1,431,0810.0%71,9440.2%ETF
Invesco S&P 500 Quality ETF stock logo
SPHQ
Invesco S&P 500 Quality ETF
$1,421,120$59,108 ▼-4.0%16,9020.2%ETF
Pfizer Inc. stock logo
PFE
Pfizer
$1,382,261$112,655 ▼-7.5%48,4660.2%Healthcare
Invesco S&P 500 Revenue ETF stock logo
RWL
Invesco S&P 500 Revenue ETF
$1,375,718$107,963 ▼-7.3%10,6910.2%ETF
SPDR Portfolio S&P 600 Small Cap ETF stock logo
SPSM
SPDR Portfolio S&P 600 Small Cap ETF
$1,369,127$31,452 ▼-2.2%25,9010.2%ETF
Tesla, Inc. stock logo
TSLA
Tesla
$1,358,213$7,451 ▼-0.5%3,8280.2%Consumer Discretionary
GE Aerospace stock logo
GE
GE Aerospace
$1,356,900$2,498 ▼-0.2%4,3450.2%Industrials
Invesco BulletShares 2032 Municipal Bond ETF stock logo
BSMW
Invesco BulletShares 2032 Municipal Bond ETF
$1,334,111$43,085 ▲3.3%56,5100.2%ETF
Invesco RAFI Developed Markets ex-U.S. ETF stock logo
PXF
Invesco RAFI Developed Markets ex-U.S. ETF
$1,332,348$133,555 ▲11.1%17,4780.2%ETF
Cisco Systems, Inc. stock logo
CSCO
Cisco Systems
$1,330,361$6,673 ▲0.5%12,3610.2%Technology
SPDR S&P 400 Mid Cap Growth ETF stock logo
MDYG
SPDR S&P 400 Mid Cap Growth ETF
$1,311,224$57,910 ▼-4.2%12,5440.2%ETF
Invesco BulletShares 2026 High Yield Corporate Bond ETF stock logo
BSJQ
Invesco BulletShares 2026 High Yield Corporate Bond ETF
$1,305,156$147,449 ▼-10.2%57,1810.2%ETF
iShares Convertible Bond ETF stock logo
ICVT
iShares Convertible Bond ETF
$1,279,3340.0%11,3280.2%ETF
PepsiCo, Inc. stock logo
PEP
PepsiCo
$1,265,933$12,925 ▲1.0%9,9900.2%Consumer Staples
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$1,264,880$86,912 ▼-6.4%8,1500.2%ETF
Janus Henderson AAA CLO ETF stock logo
JAAA
Janus Henderson AAA CLO ETF
$1,179,787$294,240 ▲33.2%23,3760.2%ETF
INVESCO EXCH TRD SLF IDX FD
$1,174,489$71,624 ▲6.5%48,7840.2%BULLE MUN ETF
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$1,168,537$15,264 ▼-1.3%23,2730.2%ETF
Moody's Corporation stock logo
MCO
Moody's
$1,164,843$454 ▲0.0%2,5650.2%Finance
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$1,159,453$201,298 ▲21.0%19,5490.2%ETF
iShares Morningstar Value ETF stock logo
ILCV
iShares Morningstar Value ETF
$1,118,395$47,719 ▲4.5%10,6170.2%ETF
Meridian Corp stock logo
MRBK
Meridian
$1,117,2680.0%59,3660.2%Finance
SPDR S&P International Dividend ETF stock logo
DWX
SPDR S&P International Dividend ETF
$1,110,6790.0%24,2800.2%ETF
The TJX Companies, Inc. stock logo
TJX
TJX Companies
$1,108,229$35,724 ▲3.3%8,3760.2%Consumer Discretionary

Showing largest 100 holdings. View all holdings.
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