Proffitt & Goodson Inc Top Holdings and 13F Report (2026) About Proffitt & Goodson IncInvestment ActivityProffitt & Goodson Inc has $648.79 million in total holdings as of March 31, 2026.Proffitt & Goodson Inc owns shares of 287 different stocks, but just 19 companies or ETFs make up 80% of its holdings.Approximately 3.64% of the portfolio was purchased this quarter.About 11.35% of the portfolio was sold this quarter.This quarter, Proffitt & Goodson Inc has purchased 296 new stocks and bought additional shares in 64 stocks.Proffitt & Goodson Inc sold shares of 79 stocks and completely divested from 25 stocks this quarter.Largest Holdings Vanguard S&P 500 ETF $105,585,455Vanguard FTSE Developed Markets ETF $75,268,717Vanguard Total Stock Market ETF $55,630,090Vanguard Short-Term Corporate Bond ETF $45,477,358SPDR S&P 500 ETF Trust $36,101,675 Largest New Holdings this Quarter G29183103 - Eaton $891,672 Holding81762P102 - ServiceNow $608,795 Holding109194100 - Bright Horizons Family Solutions $161,879 Holding464287408 - iShares S&P 500 Value ETF $122,467 Holding500754106 - Kraft Heinz $96,707 Holding Largest Purchases this Quarter Vanguard S&P 500 ETF 9,521 shares (about $5.69M)NVIDIA 29,020 shares (about $5.06M)Amazon.com 15,416 shares (about $3.21M)Real Estate Select Sector SPDR Fund 46,265 shares (about $1.89M)Eaton 2,493 shares (about $891.67K) Largest Sales this Quarter Vanguard Intermediate-Term Treasury ETF 661,327 shares (about $39.38M)iShares 3-7 Year Treasury Bond ETF 49,994 shares (about $5.93M)Schwab U.S. TIPS ETF 211,011 shares (about $5.62M)Vanguard FTSE Developed Markets ETF 81,825 shares (about $5.24M)SPDR Portfolio Developed World ex-US ETF 75,112 shares (about $3.43M) Sector Allocation Over TimeMap of 500 Largest Holdings ofProffitt & Goodson Inc Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorVOOVanguard S&P 500 ETF$105,585,455$5,689,282 â–²5.7%176,69716.3%ETFVEAVanguard FTSE Developed Markets ETF$75,268,717$5,243,348 â–¼-6.5%1,174,60511.6%ETFVTIVanguard Total Stock Market ETF$55,630,090$94,960 â–¼-0.2%173,4058.6%ETFVCSHVanguard Short-Term Corporate Bond ETF$45,477,358$1,598,083 â–¼-3.4%573,7027.0%ETFSPYSPDR S&P 500 ETF Trust$36,101,675$273,143 â–¼-0.8%55,5125.6%FinanceVWOVanguard FTSE Emerging Markets ETF$29,984,914$152,583 â–²0.5%554,7634.6%ETFVGITVanguard Intermediate-Term Treasury ETF$25,557,908$39,382,024 â–¼-60.6%429,1843.9%ETFSPDWSPDR Portfolio Developed World ex-US ETF$20,657,173$3,428,863 â–¼-14.2%452,5123.2%ETFVMBSVanguard Mortgage-Backed Securities ETF$20,213,760$771,905 â–²4.0%430,5383.1%ETFIGIBiShares 5-10 Year Investment Grade Corporate Bond ETF$16,301,393$2,678,669 â–¼-14.1%306,3022.5%ManufacturingVVVanguard Large-Cap ETF$14,806,823$8,368 â–¼-0.1%49,5462.3%ETFIJHiShares Core S&P Mid-Cap ETF$13,419,765$445,630 â–²3.4%198,7232.1%ETFIJRiShares Core S&P Small-Cap ETF$13,052,426$1,068,569 â–¼-7.6%104,9992.0%ETFIWRiShares Russell Mid-Cap ETF$10,504,049$393,004 â–¼-3.6%108,0331.6%ETFXLREReal Estate Select Sector SPDR Fund$9,482,339$1,888,996 â–²24.9%232,2401.5%ETFSCHPSchwab U.S. TIPS ETF$9,219,674$5,615,003 â–¼-37.9%346,4741.4%ETFIGSBiShares 1-5 Year Investment Grade Corporate Bond ETF$7,891,779$1,125,940 â–¼-12.5%150,1481.2%ManufacturingBNDVanguard Total Bond Market ETF$7,643,906$191,390 â–¼-2.4%103,8011.2%ETFNVDANVIDIA$5,514,528$5,061,088 â–²1,116.2%31,6200.8%Computer and TechnologyAAPLApple$5,258,180$76,136 â–²1.5%20,7190.8%Computer and TechnologySPEMSPDR Portfolio Emerging Markets ETF$4,631,753$77,402 â–¼-1.6%98,7370.7%ETFVXUSVanguard Total International Stock ETF$4,378,383$129,391 â–²3.0%56,7810.7%ETFAMZNAmazon.com$4,168,733$3,210,691 â–²335.1%20,0160.6%Retail/WholesaleMSFTMicrosoft$4,112,959$17,398 â–¼-0.4%11,1110.6%Computer and TechnologyMBBiShares MBS ETF$3,915,928$75,960 â–¼-1.9%41,2420.6%ETFVNQVanguard Real Estate ETF$3,590,931$2,661 â–¼-0.1%40,4840.6%ETFGOOGLAlphabet$3,585,011$54,636 â–²1.5%12,4670.6%Computer and TechnologyGVIiShares Intermediate Government/Credit Bond ETF$2,597,338$161,514 â–²6.6%24,3470.4%ETFBSVVanguard Short-Term Bond ETF$2,537,583$91,034 â–²3.7%32,3630.4%ETFVTEBVanguard Tax-Exempt Bond ETF$2,518,448$771,848 â–²44.2%50,4800.4%ETFESGVVanguard ESG U.S. Stock ETF$2,455,009$110,137 â–²4.7%21,8670.4%ETFXLYConsumer Discretionary Select Sector SPDR Fund$2,257,848$140,802 â–¼-5.9%20,7180.3%FinanceAVGOBroadcom$2,152,952$152,898 â–²7.6%6,9560.3%Computer and TechnologyMINTPIMCO Enhanced Short Maturity Exchange-Traded Fund$1,885,789$104,090 â–¼-5.2%18,7510.3%ETFXLUUtilities Select Sector SPDR Fund$1,885,253$1,744 â–¼-0.1%41,0820.3%ETFJPMJPMorgan Chase & Co.$1,726,720$75,011 â–¼-4.2%5,8700.3%FinanceBRK.BBerkshire Hathaway$1,706,432$129,384 â–¼-7.0%3,5610.3%FinanceXLIIndustrial Select Sector SPDR Fund$1,600,481$121,783 â–¼-7.1%9,8960.2%ETFSPIBSPDR Portfolio Intermediate Term Corporate Bond ETF$1,548,240$519,065 â–¼-25.1%46,1610.2%ETFJNJJohnson & Johnson$1,532,395$21,022 â–¼-1.4%6,2690.2%MedicalXOMExxonMobil$1,529,994$2,715 â–¼-0.2%9,0180.2%EnergyIXUSiShares Core MSCI Total International Stock ETF$1,432,0730.0%16,5290.2%ManufacturingXLCCommunication Services Select Sector SPDR Fund$1,412,468$190,236 â–²15.6%12,7410.2%ETFCSCOCisco Systems$1,388,318$8,380 â–²0.6%17,8930.2%Computer and TechnologyMUMicron Technology$1,361,496$1,503,389 â–¼-52.5%4,0300.2%Computer and TechnologyKRESPDR S&P Regional Banking ETF$1,354,274$63,912 â–¼-4.5%20,7870.2%ETFICEIntercontinental Exchange$1,352,451$19,188 â–²1.4%8,5990.2%FinanceVOVanguard Mid-Cap ETF$1,320,454$10,051 â–¼-0.8%4,5980.2%ETFEMREmerson Electric$1,308,890$17,819 â–²1.4%9,9900.2%IndustrialsIEIiShares 3-7 Year Treasury Bond ETF$1,297,010$5,929,290 â–¼-82.1%10,9360.2%ETFIWMiShares Russell 2000 ETF$1,232,312$377,208 â–¼-23.4%4,9690.2%FinanceNLYAnnaly Capital Management$1,226,552$22,546 â–²1.9%57,9930.2%FinanceSCHWCharles Schwab$1,177,664$7,236 â–²0.6%12,5310.2%FinanceMETAMeta Platforms$1,115,654$38,333 â–¼-3.3%1,9500.2%Computer and TechnologyIBBiShares Biotechnology ETF$1,068,821$4,559 â–¼-0.4%6,3300.2%FinanceXLVHealth Care Select Sector SPDR Fund$1,045,916$6,744 â–²0.6%7,1340.2%ETFNYFiShares New York Muni Bond ETF$1,027,872$36,122 â–²3.6%19,3500.2%ETFPGProcter & Gamble$1,010,214$9,677 â–²1.0%6,9940.2%Consumer StaplesTJXTJX Companies$1,008,985$42,321 â–¼-4.0%6,3180.2%Retail/WholesalePFEPfizer$995,974$3,089 â–¼-0.3%35,4690.2%MedicalXLEEnergy Select Sector SPDR Fund$995,292$35,531 â–²3.7%16,2470.2%ETFDISWalt Disney$994,353$8,385 â–¼-0.8%10,3170.2%Consumer DiscretionaryEFAXSPDR MSCI EAFE Fossil Fuel Reserves Free ETF$994,027$29,412 â–¼-2.9%19,9740.2%ETFAMZNAmazon.com$958,0420.0%4,6000.1%Retail/WholesaleWALMART INC$947,387$45,735 â–¼-4.6%7,6230.1%COMRTXRTX$923,413$15,818 â–²1.7%4,7870.1%AerospaceVLOValero Energy$914,444$4,447 â–¼-0.5%3,7010.1%EnergyPEPPepsiCo$910,932$10,715 â–²1.2%5,8660.1%Consumer StaplesVUGVanguard Growth ETF$892,799$11,793 â–¼-1.3%2,0440.1%ETFETNEaton$891,672$891,672 â–²New Holding2,4930.1%IndustrialsVGSHVanguard Short-Term Treasury ETF$877,047$29,446 â–²3.5%14,9820.1%ETFCVSCVS Health$871,680$18,386 â–²2.2%12,1370.1%MedicalORCLOracle$856,034$39,867 â–¼-4.4%5,8190.1%Computer and TechnologyQQQInvesco QQQ$810,361$808,052 â–²35,000.0%1,4040.1%FinanceTSLATesla$807,813$2,974 â–¼-0.4%2,1730.1%Auto/Tires/TrucksBACBank of America$779,269$19,305 â–¼-2.4%15,9850.1%FinanceQCOMQualcomm$766,241$12,234 â–²1.6%5,9500.1%Computer and TechnologyHCAHCA Healthcare$728,317$3,313 â–²0.5%1,5390.1%MedicalVTVVanguard Value ETF$690,8210.0%3,5210.1%ETFDXCMDexCom$686,530$2,575 â–²0.4%10,9320.1%MedicalCTVACorteva$653,106$586 â–²0.1%7,8020.1%Consumer StaplesMMM3M$649,760$635,963 â–¼-49.5%4,4740.1%Multi-Sector ConglomeratesVTVanguard Total World Stock ETF$642,912$5,533 â–¼-0.9%4,6480.1%ETFLLYEli Lilly and Company$633,722$10,117 â–¼-1.6%6890.1%MedicalTGTTarget$623,982$3,030 â–²0.5%5,1480.1%Retail/WholesaleSCHFSchwab International Equity ETF$609,9150.0%24,6430.1%ETFNOWServiceNow$608,795$608,795 â–²New Holding5,8230.1%Computer and TechnologyCARRCarrier Global$587,933$17,231 â–²3.0%10,4410.1%ConstructionLINDE PLC$578,552$2,975 â–²0.5%1,1670.1%SHSNUENucor$558,369$338 â–²0.1%3,3020.1%Basic MaterialsVGTVanguard Information Technology ETF$537,245$205,130 â–²61.8%7700.1%ETFAGGiShares Core U.S. Aggregate Bond ETF$521,565$298 â–²0.1%5,2540.1%FinanceKVUEKenvue$514,408$810 â–¼-0.2%29,8380.1%Consumer StaplesSUSCiShares ESG Aware USD Corporate Bond ETF$499,2430.0%21,5770.1%ManufacturingNFLXNetflix$484,500$263,355 â–²119.1%5,0390.1%Consumer DiscretionaryVTIPVanguard Short-Term Inflation-Protected Securities ETF$482,517$72,777 â–²17.8%9,6600.1%ManufacturingEEMXSPDR MSCI Emerging Markets Fossil Fuel Reserves Free ETF$453,674$663 â–¼-0.1%10,2650.1%ETFNVDANVIDIA$453,4400.0%2,6000.1%Computer and TechnologyJPSTJPMorgan Ultra-Short Income ETF$446,178$23,787 â–²5.6%8,8160.1%ETFCBChubb$412,954$8,474 â–²2.1%1,2670.1%FinanceShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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