Proffitt & Goodson Inc Top Holdings and 13F Report (2026) About Proffitt & Goodson IncInvestment ActivityProffitt & Goodson Inc has $728.11 million in total holdings as of June 30, 2026.Proffitt & Goodson Inc owns shares of 298 different stocks, but just 19 companies or ETFs make up 80% of its holdings.Approximately 7.06% of the portfolio was purchased this quarter.About 3.46% of the portfolio was sold this quarter.This quarter, Proffitt & Goodson Inc has purchased 287 new stocks and bought additional shares in 71 stocks.Proffitt & Goodson Inc sold shares of 64 stocks and completely divested from 13 stocks this quarter.Largest Holdings Vanguard S&P 500 ETF $118,804,581Vanguard FTSE Developed Markets ETF $83,496,339Vanguard Total Stock Market ETF $61,872,597Vanguard Short-Term Corporate Bond ETF $48,680,979SPDR S&P 500 ETF Trust $40,502,565 Largest New Holdings this Quarter 921937793 - Vanguard Long-Term Bond ETF $2,067,900 Holding92203J407 - Vanguard Total International Bond ETF $1,937,200 Holding79466L302 - Salesforce $507,422 Holding464288414 - iShares National Muni Bond ETF $348,689 Holding84615Q103 - SPACE EXPLORATION TECHN CORP $106,959 Holding Largest Purchases this Quarter Vanguard Total World Stock ETF 85,131 shares (about $13.36M)Vanguard Intermediate-Term Treasury ETF 100,440 shares (about $5.92M)NVIDIA 29,421 shares (about $5.89M)Amazon.com 14,281 shares (about $3.40M)Vanguard Short-Term Corporate Bond ETF 42,279 shares (about $3.34M) Largest Sales this Quarter iShares 5-10 Year Investment Grade Corporate Bond ETF 136,490 shares (about $7.26M)Vanguard S&P 500 ETF 3,717 shares (about $2.55M)Vanguard Total Stock Market ETF 6,200 shares (about $2.29M)Utilities Select Sector SPDR Fund 39,128 shares (about $1.77M)SPDR Portfolio Intermediate Term Corporate Bond ETF 33,029 shares (about $1.11M) Sector Allocation Over TimeMap of 500 Largest Holdings ofProffitt & Goodson Inc Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorVOOVanguard S&P 500 ETF$118,804,581$2,552,877 â–¼-2.1%172,98016.3%ETFVEAVanguard FTSE Developed Markets ETF$83,496,339$194,299 â–¼-0.2%1,171,87811.5%ETFVTIVanguard Total Stock Market ETF$61,872,597$2,294,250 â–¼-3.6%167,2058.5%ETFVCSHVanguard Short-Term Corporate Bond ETF$48,680,979$3,341,309 â–²7.4%615,9816.7%ETFSPYSPDR S&P 500 ETF Trust$40,502,565$952,132 â–¼-2.3%54,2375.6%FinanceVWOVanguard FTSE Emerging Markets ETF$32,520,575$593,199 â–¼-1.8%544,8254.5%ETFVGITVanguard Intermediate-Term Treasury ETF$31,237,224$5,923,951 â–²23.4%529,6244.3%ETFSPDWSPDR Portfolio Developed World ex-US ETF$22,684,873$117,207 â–¼-0.5%450,1863.1%ETFVMBSVanguard Mortgage-Backed Securities ETF$21,794,643$1,641,159 â–²8.1%465,5983.0%ETFVVVanguard Large-Cap ETF$19,017,880$1,978,514 â–²11.6%55,2992.6%ETFIJRiShares Core S&P Small-Cap ETF$15,477,187$95,215 â–¼-0.6%104,3572.1%ETFIJHiShares Core S&P Mid-Cap ETF$15,465,182$141,651 â–²0.9%200,5602.1%ETFVTVanguard Total World Stock ETF$14,090,815$13,361,311 â–²1,831.6%89,7791.9%ETFIWRiShares Russell Mid-Cap ETF$11,750,515$167,686 â–¼-1.4%106,5131.6%ETFSCHPSchwab U.S. TIPS ETF$10,553,625$1,372,064 â–²14.9%398,2501.4%ETFXLREReal Estate Select Sector SPDR Fund$10,467,671$242,165 â–²2.4%237,7401.4%ETFIGIBiShares 5-10 Year Investment Grade Corporate Bond ETF$9,028,905$7,257,174 â–¼-44.6%169,8121.2%ManufacturingBNDVanguard Total Bond Market ETF$7,807,374$187,342 â–²2.5%106,3531.1%ETFIGSBiShares 1-5 Year Investment Grade Corporate Bond ETF$7,548,560$320,697 â–¼-4.1%144,0291.0%ManufacturingNVDANVIDIA$6,407,082$5,886,848 â–²1,131.6%32,0210.9%Computer and TechnologyAAPLApple$6,087,158$92,015 â–²1.5%21,0370.8%Computer and TechnologySPEMSPDR Portfolio Emerging Markets ETF$5,217,405$104,803 â–²2.0%100,7610.7%ETFVXUSVanguard Total International Stock ETF$4,731,017$123,191 â–¼-2.5%55,3400.6%ETFGOOGLAlphabet$4,528,236$72,903 â–²1.6%12,6710.6%Computer and TechnologyAMZNAmazon.com$4,500,098$3,403,734 â–²310.5%18,8810.6%Retail/WholesaleMUMicron Technology$4,373,605$278,184 â–¼-6.0%3,7890.6%Computer and TechnologyMSFTMicrosoft$4,221,468$76,842 â–²1.9%11,3170.6%Computer and TechnologyMBBiShares MBS ETF$3,888,553$9,641 â–¼-0.2%41,1400.5%ETFVNQVanguard Real Estate ETF$3,852,958$50,915 â–¼-1.3%39,9560.5%ETFESGVVanguard ESG U.S. Stock ETF$2,944,721$53,028 â–²1.8%22,2680.4%ETFAVGOBroadcom$2,701,291$73,661 â–²2.8%7,1510.4%Computer and TechnologyBSVVanguard Short-Term Bond ETF$2,587,392$65,990 â–²2.6%33,2100.4%ETFXLYConsumer Discretionary Select Sector SPDR Fund$2,317,688$112,120 â–¼-4.6%19,7620.3%FinanceBLVVanguard Long-Term Bond ETF$2,067,900$2,067,900 â–²New Holding30,0000.3%ETFCSCOCisco Systems$2,067,884$33,828 â–¼-1.6%17,6050.3%Computer and TechnologyVTEBVanguard Tax-Exempt Bond ETF$2,067,306$485,973 â–¼-19.0%40,8720.3%ETFBNDXVanguard Total International Bond ETF$1,937,200$1,937,200 â–²New Holding40,0000.3%ETFIEIiShares 3-7 Year Treasury Bond ETF$1,882,489$598,056 â–²46.6%16,0280.3%ETFMINTPIMCO Enhanced Short Maturity Exchange-Traded Fund$1,880,712$9,577 â–¼-0.5%18,6560.3%ETFJPMJPMorgan Chase & Co.$1,846,796$74,631 â–¼-3.9%5,6420.3%FinanceBRK.BBerkshire Hathaway$1,800,904$19,015 â–²1.1%3,5990.2%FinanceXLIIndustrial Select Sector SPDR Fund$1,770,614$62,423 â–¼-3.4%9,5590.2%ETFVOVanguard Mid-Cap ETF$1,641,534$1,271,073 â–²343.1%20,3740.2%ETFIXUSiShares Core MSCI Total International Stock ETF$1,577,5280.0%16,5290.2%ManufacturingEMREmerson Electric$1,435,222$5,153 â–²0.4%10,0260.2%IndustrialsJNJJohnson & Johnson$1,425,026$167,112 â–¼-10.5%5,6110.2%MedicalKRESPDR S&P Regional Banking ETF$1,424,546$131,362 â–¼-8.4%19,0320.2%ETFIWMiShares Russell 2000 ETF$1,352,626$140,310 â–¼-9.4%4,5020.2%FinanceNLYAnnaly Capital Management$1,334,289$37,565 â–²2.9%59,6730.2%FinanceXOMExxonMobil$1,205,187$27,754 â–¼-2.3%8,8150.2%EnergyCVSCVS Health$1,180,055$75,519 â–¼-6.0%11,4070.2%MedicalSCHWCharles Schwab$1,167,677$11,441 â–²1.0%12,6550.2%FinanceIBBiShares Biotechnology ETF$1,163,773$40,130 â–¼-3.3%6,1190.2%FinanceXLVHealth Care Select Sector SPDR Fund$1,144,415$12,534 â–²1.1%7,2130.2%ETFMETAMeta Platforms$1,130,524$32,108 â–²2.9%2,0070.2%Computer and TechnologyEFAXSPDR MSCI EAFE Fossil Fuel Reserves Free ETF$1,126,479$45,462 â–²4.2%20,8140.2%ETFVTIPVanguard Short-Term Inflation-Protected Securities ETF$1,095,818$610,596 â–²125.8%21,8160.2%ManufacturingXLCCommunication Services Select Sector SPDR Fund$1,093,369$271,575 â–¼-19.9%10,2060.2%ETFETNEaton$1,084,902$22,584 â–²2.1%2,5460.1%IndustrialsICEIntercontinental Exchange$1,072,535$13,911 â–²1.3%8,7120.1%FinanceVUGVanguard Growth ETF$1,041,950$865,880 â–²491.8%12,0960.1%ETFPGProcter & Gamble$1,029,120$3,519 â–²0.3%7,0180.1%Consumer StaplesDISWalt Disney$1,015,823$22,811 â–²2.3%10,5540.1%Consumer DiscretionaryQQQInvesco QQQ$1,008,132$25,774 â–¼-2.5%1,3690.1%FinanceTGTTarget$997,647$325,234 â–²48.4%7,6380.1%Retail/WholesaleINTCIntel$958,142$923,234 â–²2,644.8%6,8620.1%Computer and TechnologyTJXTJX Companies$923,241$33,936 â–¼-3.5%6,0940.1%Retail/WholesaleRTXRTX$921,140$12,902 â–²1.4%4,8550.1%AerospaceVLOValero Energy$913,884$50,004 â–¼-5.2%3,5090.1%EnergyVGSHVanguard Short-Term Treasury ETF$911,238$39,285 â–²4.5%15,6570.1%ETFTSLATesla$903,029$10,936 â–¼-1.2%2,1470.1%Auto/Tires/TrucksNYFiShares New York Muni Bond ETF$890,673$152,390 â–¼-14.6%16,5230.1%ETFWALMART INC$836,765$26,616 â–¼-3.1%7,3880.1%COMAMZNAmazon.com$834,190$262,174 â–¼-23.9%3,5000.1%Retail/WholesaleXLEEnergy Select Sector SPDR Fund$833,137$29,742 â–¼-3.4%15,6870.1%ETFORCLOracle$831,232$21,543 â–¼-2.5%5,6720.1%Computer and TechnologyNEENextEra Energy$829,954$797,216 â–²2,435.1%9,4560.1%UtilitiesBACBank of America$827,464$83,362 â–¼-9.2%14,5220.1%FinanceLLYEli Lilly and Company$826,4080.0%6890.1%MedicalCARRCarrier Global$822,547$56,700 â–²7.4%11,2140.1%ConstructionPEPPepsiCo$810,640$16,383 â–²2.1%5,9870.1%Consumer StaplesPFEPfizer$796,251$57,840 â–¼-6.8%33,0670.1%MedicalVTVVanguard Value ETF$767,3320.0%3,5210.1%ETFCEGConstellation Energy$725,241$710,090 â–²4,686.9%2,9200.1%EnergyMMM3M$712,404$11,981 â–¼-1.7%4,4000.1%Multi-Sector ConglomeratesDXCMDexCom$710,543$25,728 â–¼-3.5%10,5500.1%MedicalNUENucor$682,952$52,569 â–¼-7.1%3,0660.1%Basic MaterialsSCHFSchwab International Equity ETF$682,6120.0%24,6430.1%ETFCTVACorteva$634,159$26,593 â–¼-4.0%7,4880.1%Consumer StaplesNOWServiceNow$633,010$54,902 â–²9.5%6,3760.1%Computer and TechnologyLINDE PLC$586,922$18,682 â–¼-3.1%1,1310.1%SHSHCAHCA Healthcare$581,716$18,325 â–¼-3.1%1,4920.1%MedicalQCOMQualcomm$571,926$527,576 â–¼-48.0%3,0950.1%Computer and TechnologyEEMXSPDR MSCI Emerging Markets Fossil Fuel Reserves Free ETF$545,932$9,909 â–¼-1.8%10,0820.1%ETFNFLXNetflix$544,711$380,491 â–²231.7%7,6290.1%Consumer DiscretionaryMAMastercard$521,304$131,995 â–²33.9%1,0150.1%Business ServicesAGGiShares Core U.S. Aggregate Bond ETF$519,448$594 â–¼-0.1%5,2480.1%FinanceCRMSalesforce$507,422$507,422 â–²New Holding3,2390.1%Computer and TechnologyNVDANVIDIA$500,225$20,009 â–¼-3.8%2,5000.1%Computer and TechnologyJPSTJPMorgan Ultra-Short Income ETF$471,414$25,588 â–²5.7%9,3220.1%ETFShowing largest 100 holdings. 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