Southern Capital Advisors, LLC Top Holdings and 13F Report (2024) → These AI trades triggered this morning (545% return) (From Prosper Trading Academy) (Ad) About Southern Capital Advisors, LLCInvestment ActivitySouthern Capital Advisors, LLC has $140.80 million in total holdings as of December 31, 2023.Southern Capital Advisors, LLC owns shares of 68 different stocks, but just 18 companies or ETFs make up 80% of its holdings.Approximately 12.75% of the portfolio was purchased this quarter.About 6.85% of the portfolio was sold this quarter.This quarter, Southern Capital Advisors, LLC has purchased 61 new stocks and bought additional shares in 34 stocks.Southern Capital Advisors, LLC sold shares of 19 stocks and completely divested from 5 stocks this quarter.Largest Holdings iShares Core S&P U.S. Value ETF $21,678,811iShares Core S&P 500 ETF $16,023,944United Parcel Service $15,119,753iShares Russell Mid-Cap Growth ETF $9,153,385iShares Core S&P Small-Cap ETF $6,730,952 Largest New Holdings this Quarter iShares U.S. Financial Services ETF $3,296,360 HoldingIntel $257,496 HoldingiShares U.S. Basic Materials ETF $220,945 HoldingTruist Financial $215,609 HoldingFidelity High Dividend ETF $211,400 Holding Largest Purchases this Quarter iShares U.S. Financial Services ETF 18,394 shares (about $3.30M)iShares Core S&P Small-Cap ETF 28,140 shares (about $3.05M)Fidelity MSCI Consumer Staples Index ETF 35,150 shares (about $1.57M)Fidelity MSCI Information Technology Index ETF 9,695 shares (about $1.39M)iShares U.S. Industrials ETF 12,089 shares (about $1.38M) Largest Sales this Quarter Fidelity MSCI Health Care Index ETF 46,357 shares (about $3.00M)iShares Core S&P U.S. Value ETF 17,918 shares (about $1.51M)Walmart 4,154 shares (about $654.78K)Intuit 370 shares (about $231.27K)iShares Biotechnology ETF 1,421 shares (about $193.05K) Sector Allocation Over TimeMap of 500 Largest Holdings ofSouthern Capital Advisors, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorIUSViShares Core S&P U.S. Value ETF$21,678,811$1,511,026 ▼-6.5%257,07115.4%ManufacturingIVViShares Core S&P 500 ETF$16,023,944$236,904 ▲1.5%33,54911.4%ETFUPSUnited Parcel Service$15,119,753$17,453 ▼-0.1%96,16310.7%TransportationIWPiShares Russell Mid-Cap Growth ETF$9,153,385$82,523 ▲0.9%87,6266.5%ETFIJRiShares Core S&P Small-Cap ETF$6,730,952$3,046,189 ▲82.7%62,1794.8%ETFIJSiShares S&P Small-Cap 600 Value ETF$5,092,431$162,028 ▲3.3%49,4073.6%ETFFTECFidelity MSCI Information Technology Index ETF$4,796,962$1,392,578 ▲40.9%33,3963.4%ETFIEMGiShares Core MSCI Emerging Markets ETF$4,223,873$309,448 ▲7.9%83,5093.0%ETFAAPLApple$3,979,642$65,268 ▼-1.6%20,6702.8%Computer and TechnologyIYJiShares U.S. Industrials ETF$3,487,969$1,382,494 ▲65.7%30,5002.5%ETFPGProcter & Gamble$3,296,645$147,856 ▼-4.3%22,4972.3%Consumer StaplesIYGiShares U.S. Financial Services ETF$3,296,360$3,296,360 ▲New Holding18,3942.3%ETFFSTAFidelity MSCI Consumer Staples Index ETF$3,169,386$1,568,738 ▲98.0%71,0152.3%ETFIYCiShares U.S. Consumer Discretionary ETF$2,910,138$1,052,963 ▲56.7%38,4082.1%ETFMSFTMicrosoft$2,905,949$139,883 ▼-4.6%7,7282.1%Computer and TechnologyIVWiShares S&P 500 Growth ETF$2,634,613$398,936 ▲17.8%35,0811.9%ETFIVEiShares S&P 500 Value ETF$2,415,439$340,989 ▲16.4%13,8911.7%ETFINTUIntuit$2,305,796$231,267 ▼-9.1%3,6891.6%Computer and TechnologyFCOMFidelity MSCI Communication Services Index ETF$2,225,947$534,493 ▲31.6%49,9711.6%ETFMETAMeta Platforms$1,971,562$106,542 ▲5.7%5,5701.4%Computer and TechnologyNVDANVIDIA$1,850,802$409,088 ▲28.4%3,7371.3%Computer and TechnologyAFLAflac$1,402,105$79,943 ▼-5.4%16,9951.0%FinanceIWRiShares Russell Mid-Cap ETF$1,238,621$212,979 ▲20.8%15,9350.9%ETFBLKBlackRock$1,234,659$5,682 ▲0.5%1,5210.9%FinanceVUGVanguard Growth ETF$1,220,161$12,435 ▼-1.0%3,9250.9%ETFIEFAiShares Core MSCI EAFE ETF$1,134,013$159,690 ▲16.4%16,1200.8%ETFFDISFidelity MSCI Consumer Discretionary Index ETF$902,501$137,984 ▲18.0%11,4330.6%ETFIWMiShares Russell 2000 ETF$819,652$379,320 ▲86.1%4,0840.6%FinanceIWNiShares Russell 2000 Value ETF$755,591$113,556 ▲17.7%4,8640.5%ETFVGTVanguard Information Technology ETF$683,826$1,452 ▲0.2%1,4130.5%ETFDJDInvesco Dow Jones Industrial Average Dividend ETF$612,666$304,009 ▲98.5%13,3130.4%ETFORCLOracle$582,054$23,194 ▲4.2%5,5210.4%Computer and TechnologyFHLCFidelity MSCI Health Care Index ETF$571,052$2,998,670 ▼-84.0%8,8280.4%ETFAMZNAmazon.com$565,2170.0%3,7200.4%Retail/WholesaleXOMExxon Mobil$527,582$3,899 ▲0.7%5,2770.4%Oils/EnergyMRKMerck & Co., Inc.$479,468$15,699 ▲3.4%4,3980.3%MedicalTSCOTractor Supply$479,248$16,985 ▲3.7%2,2290.3%Retail/WholesaleWMTWalmart$445,607$654,776 ▼-59.5%2,8270.3%Retail/WholesaleJPMJPMorgan Chase & Co.$439,643$8,844 ▲2.1%2,5850.3%FinanceSFLRInnovator Equity Managed Floor ETF$409,762$2,596 ▼-0.6%14,9930.3%ETFIBMInternational Business Machines$400,653$327 ▲0.1%2,4500.3%Computer and TechnologyPSTPInnovator Power Buffer Step-Up Strategy ETF$393,7180.0%13,9590.3%ETFBUFFInnovator Laddered Fund of U.S. Equity Power Buffer ETFs$392,123$3,407 ▼-0.9%9,7840.3%ETFCVXChevron$342,358$149 ▼0.0%2,2950.2%Oils/EnergyUSMViShares MSCI USA Min Vol Factor ETF$327,974$27,546 ▲9.2%4,2030.2%ETFHDHome Depot$326,351$75,179 ▼-18.7%9420.2%Retail/WholesaleIBBiShares Biotechnology ETF$297,658$193,050 ▼-39.3%2,1910.2%FinanceKMIKinder Morgan$268,381$9,649 ▼-3.5%15,2140.2%Oils/EnergyAZOAutoZone$258,5610.0%1000.2%Retail/WholesaleINTCIntel$257,496$257,496 ▲New Holding5,1240.2%Computer and TechnologyNXPNuveen Select Tax-Free Income Portfolio$236,690$2,867 ▲1.2%16,0140.2%FinanceLOWLowe's Companies$236,382$1,335 ▲0.6%1,0620.2%Retail/WholesaleVZVerizon Communications$236,126$16,853 ▼-6.7%6,2630.2%Computer and TechnologyRFRegions Financial$230,421$116 ▲0.1%11,8900.2%FinanceARM HOLDINGS PLC$229,193$75,145 ▼-24.7%3,0500.2%SPONSORED ADRUNHUnitedHealth Group$224,294$180,067 ▼-44.5%4260.2%MedicalIYMiShares U.S. Basic Materials ETF$220,945$220,945 ▲New Holding1,5990.2%ETFTFCTruist Financial$215,609$215,609 ▲New Holding5,8400.2%FinanceFDVVFidelity High Dividend ETF$211,400$211,400 ▲New Holding5,0000.2%ETFJNJJohnson & Johnson$208,274$2,507 ▲1.2%1,3290.1%MedicalBACBank of America$205,833$205,833 ▲New Holding6,1130.1%FinanceSPYSPDR S&P 500 ETF Trust$205,572$205,572 ▲New Holding4330.1%FinanceRTXRTX$205,204$205,204 ▲New Holding2,4390.1%AerospaceACNAccenture$204,747$204,747 ▲New Holding5830.1%Business ServicesFHNFirst Horizon$202,548$2,620 ▲1.3%14,3040.1%FinanceISRGIntuitive Surgical$202,416$202,416 ▲New Holding6000.1%MedicalAMGNAmgen$200,600$200,600 ▲New Holding6960.1%MedicalRIGTransocean$82,556$82,556 ▲New Holding13,0010.1%Oils/EnergySOXXiShares Semiconductor ETF$0$847,490 ▼-100.0%00.0%ETFFMATFidelity MSCI Materials Index ETF$0$831,993 ▼-100.0%00.0%ETFITAiShares U.S. Aerospace & Defense ETF$0$749,895 ▼-100.0%00.0%ETFIHIiShares U.S. Medical Devices ETF$0$585,679 ▼-100.0%00.0%ETFCSCOCisco Systems$0$214,878 ▼-100.0%00.0%Computer and TechnologyShowing largest 100 holdings. 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