Compare Stocks

Comparative Price Performance Over Time

Compare Stocks - Price & Volume

CompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's Volume
Apple Inc. stock logo
AAPL
Apple
$169.89
+0.5%
$173.30
$162.80
$199.62
$2.62T1.2760.61 million shs50.11 million shs
Alphabet Inc. stock logo
GOOGL
Alphabet
$156.00
-2.0%
$147.22
$102.63
$160.22
$1.94T1.0530.21 million shs55.60 million shs
Microsoft Co. stock logo
MSFT
Microsoft
$399.04
-2.4%
$414.44
$292.73
$430.82
$2.97T0.8922.01 million shs38.89 million shs
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Price Performance

Company1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year Performance
Apple Inc. stock logo
AAPL
Apple
+1.27%+0.61%-1.07%-12.95%+3.21%
Alphabet Inc. stock logo
GOOGL
Alphabet
+0.55%+2.35%+6.04%+4.78%+53.23%
Microsoft Co. stock logo
MSFT
Microsoft
+0.37%-0.68%-3.26%+1.03%+48.52%

MarketRank™

CompanyOverall ScoreAnalyst's OpinionShort Interest ScoreDividend StrengthESG ScoreNews and Social Media SentimentCompany OwnershipEarnings & Valuation
Apple Inc. stock logo
AAPL
Apple
4.9248 of 5 stars
3.35.03.32.81.82.52.5
Alphabet Inc. stock logo
GOOGL
Alphabet
2.4451 of 5 stars
2.43.00.00.01.91.72.5
Microsoft Co. stock logo
MSFT
Microsoft
4.7147 of 5 stars
2.53.03.32.93.12.52.5

Analyst Ratings

CompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current Price
Apple Inc. stock logo
AAPL
Apple
2.63
Moderate Buy$203.0519.52% Upside
Alphabet Inc. stock logo
GOOGL
Alphabet
2.88
Moderate Buy$158.711.73% Upside
Microsoft Co. stock logo
MSFT
Microsoft
2.92
Moderate Buy$434.058.77% Upside

Current Analyst Ratings

Latest MSFT, AAPL, and GOOGL Analyst Ratings

DateCompanyBrokerageActionRatingPrice TargetDetails
4/23/2024
Apple Inc. stock logo
AAPL
Apple
Barclays
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Reiterated RatingUnderweight$158.00
4/22/2024
Apple Inc. stock logo
AAPL
Apple
Morgan Stanley
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Lower Price TargetOverweight ➝ Overweight$220.00 ➝ $210.00
4/22/2024
Alphabet Inc. stock logo
GOOGL
Alphabet
KeyCorp
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Boost Price TargetOverweight ➝ Overweight$165.00 ➝ $175.00
4/22/2024
Microsoft Co. stock logo
MSFT
Microsoft
Stifel Nicolaus
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Reiterated RatingBuy ➝ Buy$455.00
4/19/2024
Alphabet Inc. stock logo
GOOGL
Alphabet
Jefferies Financial Group
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Boost Price TargetBuy ➝ Buy$175.00 ➝ $180.00
4/18/2024
Microsoft Co. stock logo
MSFT
Microsoft
Citigroup
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Lower Price TargetBuy ➝ Buy$480.00 ➝ $475.00
4/17/2024
Apple Inc. stock logo
AAPL
Apple
Maxim Group
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Initiated CoverageHold$178.00
4/17/2024
Alphabet Inc. stock logo
GOOGL
Alphabet
Canaccord Genuity Group
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Boost Price TargetBuy ➝ Buy$180.00 ➝ $190.00
4/17/2024
Alphabet Inc. stock logo
GOOGL
Alphabet
Truist Financial
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Boost Price TargetBuy ➝ Buy$158.00 ➝ $170.00
4/17/2024
Microsoft Co. stock logo
MSFT
Microsoft
Wells Fargo & Company
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Boost Price TargetOverweight ➝ Overweight$460.00 ➝ $480.00
4/16/2024
Apple Inc. stock logo
AAPL
Apple
Needham & Company LLC
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingBuy ➝ Buy$220.00
(Data available from 4/25/2021 forward. View 10+ years of historical ratings with our analyst ratings screener.)

Sales & Book Value

CompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/Book
Apple Inc. stock logo
AAPL
Apple
$383.29B6.84$7.10 per share23.92$4.00 per share42.47
Alphabet Inc. stock logo
GOOGL
Alphabet
$307.39B6.31$6.80 per share22.95$22.79 per share6.85
Microsoft Co. stock logo
MSFT
Microsoft
$211.92B13.99$11.49 per share34.74$27.76 per share14.37

Profitability & Earnings

CompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings Date
Apple Inc. stock logo
AAPL
Apple
$97.00B$6.4226.4623.932.0126.16%156.04%29.39%5/2/2024 (Confirmed)
Alphabet Inc. stock logo
GOOGL
Alphabet
$73.80B$5.8026.9020.081.4624.01%27.22%19.02%4/25/2024 (Confirmed)
Microsoft Co. stock logo
MSFT
Microsoft
$72.36B$11.0636.0830.352.2036.27%38.40%19.33%4/25/2024 (Confirmed)

Latest MSFT, AAPL, and GOOGL Earnings

DateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails
5/2/2024N/A
Apple Inc. stock logo
AAPL
Apple
$1.50N/A-$1.50N/AN/AN/A  
4/25/2024N/A
Alphabet Inc. stock logo
GOOGL
Alphabet
$1.49$1.52+$0.03N/AN/AN/A  
4/25/2024N/A
Microsoft Co. stock logo
MSFT
Microsoft
$2.81$2.94+$0.13N/A$60.86 billion$61.86 billion    
2/1/2024Q1 24
Apple Inc. stock logo
AAPL
Apple
$2.09$2.18+$0.09$2.18$117.99 billion$119.60 billion    
1/30/2024Q4 23
Alphabet Inc. stock logo
GOOGL
Alphabet
$1.60$1.64+$0.04$1.64$70.77 billion$86.31 billion    
1/30/2024Q2 24
Microsoft Co. stock logo
MSFT
Microsoft
$2.76$2.93+$0.17$2.93$61.14 billion$62.02 billion    

Dividends

CompanyAnnual PayoutDividend Yield3-Year Dividend GrowthPayout RatioYears of Consecutive Growth
Apple Inc. stock logo
AAPL
Apple
$0.960.57%+5.57%14.95%12 Years
Alphabet Inc. stock logo
GOOGL
Alphabet
N/AN/AN/AN/AN/A
Microsoft Co. stock logo
MSFT
Microsoft
$3.000.75%+10.11%27.12%22 Years

Latest MSFT, AAPL, and GOOGL Dividends

AnnouncementCompanyPeriodAmountYieldEx-Dividend DateRecord DatePayable Date
3/12/2024
Microsoft Co. stock logo
MSFT
Microsoft
quarterly$0.750.72%5/15/20245/16/20246/13/2024
2/1/2024
Apple Inc. stock logo
AAPL
Apple
quarterly$0.240.51%2/9/20242/12/20242/15/2024
(Data available from 1/1/2013 forward)

Debt

CompanyDebt-to-Equity RatioCurrent RatioQuick Ratio
Apple Inc. stock logo
AAPL
Apple
1.28
1.07
1.02
Alphabet Inc. stock logo
GOOGL
Alphabet
0.05
2.10
2.10
Microsoft Co. stock logo
MSFT
Microsoft
0.19
1.22
1.20

Ownership

Institutional Ownership

CompanyInstitutional Ownership
Apple Inc. stock logo
AAPL
Apple
60.41%
Alphabet Inc. stock logo
GOOGL
Alphabet
40.03%
Microsoft Co. stock logo
MSFT
Microsoft
71.13%

Insider Ownership

CompanyInsider Ownership
Apple Inc. stock logo
AAPL
Apple
0.06%
Alphabet Inc. stock logo
GOOGL
Alphabet
0.88%
Microsoft Co. stock logo
MSFT
Microsoft
0.03%

Miscellaneous

CompanyEmployeesShares OutstandingFree FloatOptionable
Apple Inc. stock logo
AAPL
Apple
161,00015.44 billion15.43 billionOptionable
Alphabet Inc. stock logo
GOOGL
Alphabet
182,50212.43 billion12.32 billionOptionable
Microsoft Co. stock logo
MSFT
Microsoft
221,0007.43 billion7.43 billionOptionable

MSFT, AAPL, and GOOGL Headlines

SourceHeadline
Microsoft Earnings Rose Last Quarter, Helped by AI DemandMicrosoft Earnings Rose Last Quarter, Helped by AI Demand
msn.com - April 25 at 8:57 PM
Haunted by repeated breaches, Microsoft is ‘putting security above all else, vows CEO Satya NadellaHaunted by repeated breaches, Microsoft is ‘putting security above all else,' vows CEO Satya Nadella
geekwire.com - April 25 at 8:22 PM
Microsoft says cloud AI demand is exceeding supply even after 79% surge in capital spendingMicrosoft says cloud AI demand is exceeding supply even after 79% surge in capital spending
cnbc.com - April 25 at 8:18 PM
MSFT Stock Earnings: Microsoft Beats EPS, Beats Revenue for Q3 2024MSFT Stock Earnings: Microsoft Beats EPS, Beats Revenue for Q3 2024
investorplace.com - April 25 at 8:11 PM
Microsoft Corporation (MSFT) Quarterly Financial Report: What Lies Beneath the Numbers?Microsoft Corporation (MSFT) Quarterly Financial Report: What Lies Beneath the Numbers?
marketbeat.com - April 25 at 8:05 PM
Microsoft: Unlocking AI Benefits Will Require Cultural Changes for EnterprisesMicrosoft: Unlocking AI Benefits Will Require Cultural Changes for Enterprises
pymnts.com - April 25 at 7:47 PM
Markets Fight Back, Stay Red; MSFT, GOOGL, SNAP Beat on Late EarningsMarkets Fight Back, Stay Red; MSFT, GOOGL, SNAP Beat on Late Earnings
zacks.com - April 25 at 7:16 PM
Will AI Deliver? Investors Watch Microsoft, Alphabet Reports CloselyWill AI Deliver? Investors Watch Microsoft, Alphabet Reports Closely
quiverquant.com - April 25 at 7:05 PM
Compared to Estimates, Microsoft (MSFT) Q3 Earnings: A Look at Key MetricsCompared to Estimates, Microsoft (MSFT) Q3 Earnings: A Look at Key Metrics
zacks.com - April 25 at 7:01 PM
Microsoft (NASDAQ:MSFT)  Shares Down 4.2% Microsoft (NASDAQ:MSFT) Shares Down 4.2%
marketbeat.com - April 25 at 6:18 PM
Microsoft Q3 Earnings: Revenue Beat, EPS Beat, New Era Of AI Transformation And MoreMicrosoft Q3 Earnings: Revenue Beat, EPS Beat, 'New Era Of AI Transformation' And More
benzinga.com - April 25 at 6:07 PM
Microsoft Stock Jumps On Earnings Beat Driven By Cloud SegmentMicrosoft Stock Jumps On Earnings Beat Driven By Cloud Segment
investopedia.com - April 25 at 5:20 PM
Microsoft Corp (MSFT) Surpasses Analyst Revenue Forecasts with Strong Q3 PerformanceMicrosoft Corp (MSFT) Surpasses Analyst Revenue Forecasts with Strong Q3 Performance
gurufocus.com - April 25 at 5:04 PM
Microsoft revenue surges 17%, driven by AI gains, ChatGPT partnershipMicrosoft revenue surges 17%, driven by AI gains, ChatGPT partnership
nypost.com - April 25 at 4:43 PM
Microsoft beats on profit, revenue driven by AI and cloud servicesMicrosoft beats on profit, revenue driven by AI and cloud services
proactiveinvestors.com - April 25 at 4:37 PM
Microsoft quarterly profit rises 20% as tech giant pushes to get customers using AI productsMicrosoft quarterly profit rises 20% as tech giant pushes to get customers using AI products
techxplore.com - April 25 at 4:36 PM
Microsoft Reports Rising Revenues as A.I. Investments Bear FruitMicrosoft Reports Rising Revenues as A.I. Investments Bear Fruit
nytimes.com - April 25 at 4:31 PM
Microsoft quarterly profit rises 20% as tech giant pushes to get customers using AI productsMicrosoft quarterly profit rises 20% as tech giant pushes to get customers using AI products
marketbeat.com - April 25 at 4:24 PM
Microsoft results beat expectations as quarterly profits rise 20% to nearly $22BMicrosoft results beat expectations as quarterly profits rise 20% to nearly $22B
geekwire.com - April 25 at 4:14 PM
Microsoft earnings press release available on Investor Relations websiteMicrosoft earnings press release available on Investor Relations website
prnewswire.com - April 25 at 4:10 PM
Microsoft reports another quarter of solid growthMicrosoft reports another quarter of solid growth
invezz.com - April 25 at 4:07 PM
Microsoft beats quarterly revenue estimatesMicrosoft beats quarterly revenue estimates
reuters.com - April 25 at 4:05 PM
If you must own Tech, own Microsoft - Bill GrossIf you must own Tech, own Microsoft - Bill Gross
msn.com - April 25 at 3:56 PM
AI Is Going Well For Microsoft, But Cybersecurity Is NotAI Is Going Well For Microsoft, But Cybersecurity Is Not
msn.com - April 25 at 3:56 PM

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

All Headlines

Company Descriptions

Apple logo

Apple

NASDAQ:AAPL
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. In addition, the company offers various services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
Alphabet logo

Alphabet

NASDAQ:GOOGL
Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.
Microsoft logo

Microsoft

NASDAQ:MSFT
Microsoft Corporation develops and supports software, services, devices and solutions worldwide. The Productivity and Business Processes segment offers office, exchange, SharePoint, Microsoft Teams, office 365 Security and Compliance, Microsoft viva, and Microsoft 365 copilot; and office consumer services, such as Microsoft 365 consumer subscriptions, Office licensed on-premises, and other office services. This segment also provides LinkedIn; and dynamics business solutions, including Dynamics 365, a set of intelligent, cloud-based applications across ERP, CRM, power apps, and power automate; and on-premises ERP and CRM applications. The Intelligent Cloud segment offers server products and cloud services, such as azure and other cloud services; SQL and windows server, visual studio, system center, and related client access licenses, as well as nuance and GitHub; and enterprise services including enterprise support services, industry solutions, and nuance professional services. The More Personal Computing segment offers Windows, including windows OEM licensing and other non-volume licensing of the Windows operating system; Windows commercial comprising volume licensing of the Windows operating system, windows cloud services, and other Windows commercial offerings; patent licensing; and windows Internet of Things; and devices, such as surface, HoloLens, and PC accessories. Additionally, this segment provides gaming, which includes Xbox hardware and content, and first- and third-party content; Xbox game pass and other subscriptions, cloud gaming, advertising, third-party disc royalties, and other cloud services; and search and news advertising, which includes Bing, Microsoft News and Edge, and third-party affiliates. The company sells its products through OEMs, distributors, and resellers; and directly through digital marketplaces, online, and retail stores. The company was founded in 1975 and is headquartered in Redmond, Washington.