Curtis Advisory Group LLC Purchases 24,357 Shares of Netflix, Inc. $NFLX

Key Points

• Curtis Advisory Group LLC boosted its Netflix stake by 3,973.4% in Q4, buying 24,357 shares to hold 24,970 shares valued at about $2.34 million.
• Major insider selling has occurred recently: Reed Hastings sold 420,550 shares (~$40.16M) and CEO Gregory K. Peters sold 105,781 shares (~$8.77M), with insiders disposing of 1,543,023 shares totaling ~$141.15M in the past 90 days.
• Analyst sentiment is mostly positive (consensus "Moderate Buy" with a $115.50 target); Netflix trades near $103 with a ~$435B market cap and a P/E around 40.8, while ad-tier growth and margin/buyback potential are cited as key upside drivers.

Curtis Advisory Group LLC grew its position in Netflix, Inc. (NASDAQ:NFLX - Free Report) by 3,973.4% during the fourth quarter, according to its most recent 13F filing with the SEC. The institutional investor owned 24,970 shares of the Internet television network's stock after buying an additional 24,357 shares during the period. Curtis Advisory Group LLC's holdings in Netflix were worth $2,341,000 at the end of the most recent quarter.

A number of other institutional investors have also modified their holdings of the company. Natural Investments LLC boosted its holdings in shares of Netflix by 0.5% in the 3rd quarter. Natural Investments LLC now owns 1,668 shares of the Internet television network's stock valued at $1,999,000 after buying an additional 9 shares in the last quarter. Hengehold Capital Management LLC boosted its holdings in shares of Netflix by 3.3% in the 3rd quarter. Hengehold Capital Management LLC now owns 282 shares of the Internet television network's stock valued at $338,000 after buying an additional 9 shares in the last quarter. Financial Partners Group Inc boosted its holdings in shares of Netflix by 0.9% in the 3rd quarter. Financial Partners Group Inc now owns 969 shares of the Internet television network's stock valued at $1,162,000 after buying an additional 9 shares in the last quarter. Seascape Capital Management boosted its holdings in shares of Netflix by 1.6% in the 3rd quarter. Seascape Capital Management now owns 568 shares of the Internet television network's stock valued at $681,000 after buying an additional 9 shares in the last quarter. Finally, Crews Bank & Trust boosted its holdings in shares of Netflix by 5.8% in the 3rd quarter. Crews Bank & Trust now owns 164 shares of the Internet television network's stock valued at $197,000 after buying an additional 9 shares in the last quarter. 80.93% of the stock is currently owned by institutional investors.

Insider Activity at Netflix

In other Netflix news, Director Reed Hastings sold 420,550 shares of the firm's stock in a transaction that occurred on Wednesday, April 1st. The shares were sold at an average price of $95.49, for a total transaction of $40,158,319.50. Following the completion of the transaction, the director directly owned 3,940 shares of the company's stock, valued at approximately $376,230.60. This trade represents a 99.07% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Gregory K. Peters sold 105,781 shares of the firm's stock in a transaction that occurred on Thursday, January 29th. The stock was sold at an average price of $82.94, for a total transaction of $8,773,476.14. Following the transaction, the chief executive officer directly owned 122,140 shares of the company's stock, valued at $10,130,291.60. This represents a 46.41% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 1,543,023 shares of company stock worth $141,145,842 in the last ninety days. 1.37% of the stock is owned by company insiders.

Netflix Stock Performance

NFLX opened at $103.02 on Friday. Netflix, Inc. has a 12-month low of $75.01 and a 12-month high of $134.12. The company has a current ratio of 1.19, a quick ratio of 1.19 and a debt-to-equity ratio of 0.51. The firm has a market capitalization of $434.96 billion, a PE ratio of 40.77, a P/E/G ratio of 1.56 and a beta of 1.67. The firm has a 50 day moving average of $89.88 and a two-hundred day moving average of $99.14.

Netflix (NASDAQ:NFLX - Get Free Report) last posted its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $0.55 by $0.01. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The company had revenue of $12.05 billion during the quarter, compared to analyst estimates of $11.97 billion. During the same period last year, the firm posted $0.43 EPS. Netflix's revenue for the quarter was up 17.6% compared to the same quarter last year. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, analysts anticipate that Netflix, Inc. will post 24.58 EPS for the current year.

Wall Street Analyst Weigh In

Several equities analysts recently commented on NFLX shares. Barclays started coverage on shares of Netflix in a research report on Monday, March 2nd. They issued an "equal weight" rating and a $115.00 price objective for the company. Weiss Ratings lowered shares of Netflix from a "buy (b-)" rating to a "hold (c+)" rating in a research report on Thursday, January 22nd. The Goldman Sachs Group raised shares of Netflix from a "neutral" rating to a "buy" rating and increased their price objective for the company from $100.00 to $120.00 in a research report on Monday, April 6th. Rosenblatt Securities increased their price objective on shares of Netflix from $95.00 to $96.00 and gave the company a "neutral" rating in a research report on Monday, April 6th. Finally, Evercore started coverage on shares of Netflix in a research report on Friday, February 27th. They issued an "outperform" rating and a $115.00 price objective for the company. Two analysts have rated the stock with a Strong Buy rating, thirty-six have given a Buy rating and twelve have assigned a Hold rating to the stock. Based on data from MarketBeat.com, the company presently has a consensus rating of "Moderate Buy" and a consensus target price of $115.50.

Key Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Multiple analyst upgrades and price-target raises lift sentiment — Wedbush bumped its target and kept an Outperform rating, Morgan Stanley raised its target and maintained Overweight, and HSBC lifted its target while keeping a Buy. These moves point to growing confidence in Netflix’s revenue and margin outlook. Wedbush price-target raise
• Positive Sentiment: Ad-supported tier is scaling and lowering churn, which analysts say boosts advertiser confidence and monetization — a key driver for revenue upside and margin expansion. Ad-tier traction
• Positive Sentiment: Analysts expect stronger operating margins and more buybacks — one analyst notes Netflix could lift its 2026 operating-margin guide toward ~32% while sustaining mid-teens revenue growth, supporting higher EPS and potential share repurchases. Margin/ buyback outlook
• Positive Sentiment: Institutional buying: several high-profile funds increased Netflix positions after the Warner Bros. deal fell through, signaling conviction from big investors. That institutional demand is propping up the stock into earnings. Hedge funds adding
• Neutral Sentiment: Upcoming catalyst: Q1 earnings on April 16 is the immediate event — positive prints on ad revenue, pricing, or margins could extend the rally; a miss could reverse gains. Earnings catalyst
• Neutral Sentiment: Media/market commentary highlights Netflix’s steady revenue growth versus peers and frames the stock as a durable streaming leader; useful context but not immediate price drivers. Industry comparisons
• Negative Sentiment: Balance-sheet nuance: coverage points to roughly $7.4B in stock-option obligations that can act like hidden leverage — a reminder for investors watching capital allocation and net-debt metrics. Hidden option liability
• Negative Sentiment: Post-earnings volatility risk — options-market patterns suggest a “sawtooth” and potential for a sharp move after the print; that raises short-term risk even if fundamentals look sound. Options volatility risk

About Netflix

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.