Krilogy Financial LLC Increases Holdings in Alphabet Inc. $GOOG

Key Points

• Krilogy Financial LLC increased its stake in Alphabet by 5.3% in Q4 to 59,192 shares, worth about $19.75 million.
• Alphabet's classified AI deal with the U.S. Department of Defense and big AI investments (including reported Anthropic funding) boost Google Cloud's recurring‑revenue outlook, and analysts collectively rate the stock a Buy with an average price target of $351.73.
• Insiders have been net sellers—including Sundar Pichai's sale of 32,500 shares—with insiders offloading over 2.03 million shares (~$94.2M) in the past 90 days, while regulatory scrutiny and employee pushback on defense work pose reputational risks.

Krilogy Financial LLC lifted its position in Alphabet Inc. (NASDAQ:GOOG - Free Report) by 5.3% during the 4th quarter, according to its most recent disclosure with the Securities and Exchange Commission. The fund owned 59,192 shares of the information services provider's stock after purchasing an additional 2,982 shares during the quarter. Krilogy Financial LLC's holdings in Alphabet were worth $19,746,000 at the end of the most recent reporting period.

Several other large investors have also recently made changes to their positions in the company. Beacon Bridge Wealth Partners LLC increased its holdings in shares of Alphabet by 3.5% in the fourth quarter. Beacon Bridge Wealth Partners LLC now owns 2,627 shares of the information services provider's stock worth $824,000 after purchasing an additional 90 shares during the last quarter. Holcombe Financial Inc. increased its holdings in shares of Alphabet by 1.2% in the fourth quarter. Holcombe Financial Inc. now owns 2,915 shares of the information services provider's stock worth $915,000 after purchasing an additional 35 shares during the last quarter. Earned Wealth Advisors LLC increased its holdings in shares of Alphabet by 52.4% in the fourth quarter. Earned Wealth Advisors LLC now owns 12,370 shares of the information services provider's stock worth $3,881,000 after purchasing an additional 4,254 shares during the last quarter. Berkshire Money Management Inc. bought a new stake in shares of Alphabet in the fourth quarter worth about $554,000. Finally, VCI Wealth Management LLC increased its holdings in shares of Alphabet by 3.0% in the fourth quarter. VCI Wealth Management LLC now owns 40,147 shares of the information services provider's stock worth $12,598,000 after purchasing an additional 1,154 shares during the last quarter. 27.26% of the stock is owned by institutional investors.

Wall Street Analyst Weigh In

Several equities research analysts have recently issued reports on the company. Phillip Securities cut Alphabet from a "strong-buy" rating to a "moderate buy" rating in a report on Wednesday, April 15th. Weiss Ratings reaffirmed a "buy (b)" rating on shares of Alphabet in a report on Monday, April 20th. Wedbush reaffirmed an "outperform" rating and issued a $370.00 target price on shares of Alphabet in a report on Thursday, February 5th. DZ Bank raised Alphabet to a "strong-buy" rating in a report on Monday, February 16th. Finally, Jefferies Financial Group reaffirmed a "buy" rating and issued a $365.00 target price on shares of Alphabet in a report on Monday, January 5th. Seven investment analysts have rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating and three have assigned a Hold rating to the stock. Based on data from MarketBeat, Alphabet has an average rating of "Buy" and a consensus price target of $351.73.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Alphabet secured classified AI access for the U.S. Department of Defense, opening a potential high‑margin, recurring revenue channel for Google Cloud that helps diversify beyond advertising. Google signs classified AI deal with Pentagon
• Positive Sentiment: KeyBanc recently raised its price target on Alphabet, signaling some analysts expect more upside from Google Cloud and AI monetization. KeyBanc Raised the Price Target on Alphabet
• Positive Sentiment: Alphabet’s big strategic AI investments — including a reported multi‑billion investment relationship with Anthropic — underpin long‑term growth optionality in models and cloud compute demand. Alphabet To Invest Up To $40 Billion In Anthropic
• Neutral Sentiment: Q1 earnings and the Cloud margin story are the immediate catalysts — analysts expect strong revenue growth but will scrutinize capex, depreciation and margin guidance tied to heavy AI investment. Alphabet Earnings Preview: Q1 Earnings Hinge On Margins And The Cloud
• Neutral Sentiment: Google is contributing agentic commerce/authentication work to industry standards (FIDO Alliance), a technical positive for enterprise adoption but unlikely to move near‑term revenue materially. Google and Mastercard Contribute Agentic Commerce Standards to FIDO Alliance
• Negative Sentiment: Employee objections and public criticism over the Pentagon deal have surfaced; internal unrest can create reputational and executional distractions. A Google researcher says they're 'ashamed' after the company signed a Pentagon deal
• Negative Sentiment: Alphabet unexpectedly exited a $100M Pentagon drone AI competition after ethics concerns, a signal that some defense opportunities may be inconsistent with internal governance and could limit revenue capture. Alphabet Stock Dips as Google Exits $100M Pentagon AI Drone Contract
• Negative Sentiment: Regulatory risk is rising: the EU is shifting enforcement toward cloud and AI services, which could pressure product access and competitive positioning in Europe. EU rules reining in Big Tech will now target cloud services and AI
• Negative Sentiment: Some funds disclosed reductions in GOOGL holdings ahead of earnings, indicating profit‑taking and positioning risk into results. Fund Update: Handelsbanken Fonder AB Disclosed New Holdings

Insider Activity at Alphabet

In other Alphabet news, insider John Kent Walker sold 8,993 shares of the business's stock in a transaction that occurred on Friday, March 27th. The stock was sold at an average price of $275.89, for a total transaction of $2,481,078.77. Following the sale, the insider directly owned 51,808 shares of the company's stock, valued at $14,293,309.12. The trade was a 14.79% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, CEO Sundar Pichai sold 32,500 shares of the business's stock in a transaction that occurred on Wednesday, March 18th. The stock was sold at an average price of $307.89, for a total value of $10,006,425.00. Following the sale, the chief executive officer directly owned 1,642,060 shares in the company, valued at $505,573,853.40. The trade was a 1.94% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 2,037,294 shares of company stock valued at $94,216,897 over the last ninety days. 12.99% of the stock is currently owned by company insiders.

Alphabet Trading Down 0.3%

Shares of NASDAQ GOOG opened at $347.50 on Wednesday. The business's 50 day moving average is $310.00 and its two-hundred day moving average is $306.97. The company has a debt-to-equity ratio of 0.11, a current ratio of 2.01 and a quick ratio of 2.01. Alphabet Inc. has a 1-year low of $149.49 and a 1-year high of $350.90. The stock has a market capitalization of $4.20 trillion, a P/E ratio of 32.15, a PEG ratio of 2.16 and a beta of 1.13.

Alphabet (NASDAQ:GOOG - Get Free Report) last issued its quarterly earnings data on Thursday, February 5th. The information services provider reported $2.82 earnings per share for the quarter, topping the consensus estimate of $2.59 by $0.23. Alphabet had a return on equity of 35.01% and a net margin of 32.81%.The company had revenue of $113.83 billion for the quarter, compared to analysts' expectations of $111.24 billion. During the same period in the previous year, the firm posted $2.15 earnings per share. The firm's revenue for the quarter was up 18.0% on a year-over-year basis. As a group, research analysts expect that Alphabet Inc. will post 11.53 EPS for the current year.

Alphabet Profile

Alphabet Inc NASDAQ: GOOG is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as "Other Bets." Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company's history.

Alphabet's core business centers on internet search and advertising, with Google Search and the company's ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.

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