PPS&V Asset Management Consultants Inc. Sells 4,819 Shares of Apple Inc. $AAPL

Key Points

• PPS&V Asset Management Consultants Inc. cut its Apple stake by 14.1%, selling 4,819 shares and now holding 29,294 shares worth about $7.96 million, with Apple making up 4.6% of its portfolio and ranking as its 7th-largest position.
• Broader context: institutional investors still own 67.73% of Apple, analysts' consensus is a "Moderate Buy" with a $297.58 target, and Apple is pursuing new revenue drivers (paid ads in Maps, Apple Business, and AI/Siri upgrades) that could lift Services revenue.

PPS&V Asset Management Consultants Inc. reduced its holdings in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 14.1% in the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 29,294 shares of the iPhone maker's stock after selling 4,819 shares during the quarter. Apple makes up 4.6% of PPS&V Asset Management Consultants Inc.'s investment portfolio, making the stock its 7th largest position. PPS&V Asset Management Consultants Inc.'s holdings in Apple were worth $7,964,000 as of its most recent SEC filing.

Several other institutional investors and hedge funds also recently modified their holdings of the business. Isthmus Partners LLC increased its position in Apple by 6.4% during the third quarter. Isthmus Partners LLC now owns 97,177 shares of the iPhone maker's stock worth $25,000 after buying an additional 5,808 shares in the last quarter. Sellwood Investment Partners LLC lifted its position in shares of Apple by 110.9% in the third quarter. Sellwood Investment Partners LLC now owns 135 shares of the iPhone maker's stock valued at $34,000 after acquiring an additional 71 shares in the last quarter. ROSS JOHNSON & Associates LLC boosted its stake in shares of Apple by 1,800.0% during the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker's stock valued at $42,000 after acquiring an additional 180 shares during the last quarter. LSV Asset Management acquired a new stake in shares of Apple during the fourth quarter valued at $65,000. Finally, 49 Wealth Management LLC increased its position in Apple by 15.7% during the 3rd quarter. 49 Wealth Management LLC now owns 298,920 shares of the iPhone maker's stock worth $76,000 after purchasing an additional 40,543 shares in the last quarter. Hedge funds and other institutional investors own 67.73% of the company's stock.

Apple News Roundup

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple is pushing into new ad and services revenue channels — launching the Apple Business platform (Apr. 14) and rolling out paid ads in Apple Maps (U.S./Canada this summer), which could lift Services revenue and diversify monetization. Apple to bring paid ads to maps to US, Canada this summer
• Positive Sentiment: AI and assistant upgrades remain a strategic focus — reports say Apple is testing a standalone Siri app and an “Ask Siri” AI agent, and AirPods Max 2 includes Apple Intelligence features. These moves bolster Apple’s AI narrative and ecosystem stickiness ahead of WWDC. Apple Readies Introduction of AI Agent-Like Siri
• Positive Sentiment: Major broker/analyst attention and investor interest are rising — Morgan Stanley issued an Overweight and Apple recently became the most-searched stock on Zacks, signalling renewed institutional and retail focus. Apple Surpasses Nvidia as the Most Popular Stock on Zacks.com: Time to Buy AAPL? Apple NASDAQ: AAPL Earns Overweight Rating from Morgan Stanley
• Neutral Sentiment: Software updates and minor product launches (iOS 26.4, AI playlists, other UI tweaks) maintain ecosystem engagement but are unlikely to move revenue materially in the near term. Apple launches iOS 26.4 with AI playlists, purchase sharing, and more - The Verge
• Neutral Sentiment: Third-party and developer activity on the App Store continues (e.g., TAP Invest added to App Store), which underscores platform health but is not a company-specific catalyst. TAP, Inc. Launches TAP Invest Mobile App on the Apple App Store
• Neutral Sentiment: WWDC scheduled for June 8 is a near-term event that typically provides software/AI roadmaps — a potential catalyst but not a guaranteed positive. Apple to host June developer conference online with AI updates
• Negative Sentiment: Regulatory-driven changes in the U.K. (age verification for many Apple services) have introduced near-term volatility and could add friction to service usage/revenue in that market. Markets showed a volatile reaction premarket to the rollout. Apple rolls out UK age checks for iPhone users Apple stock volatile premarket after rolling out UK age verification
• Negative Sentiment: China data shows shipments of foreign-branded phones (including iPhones) fell ~7.7% year-over-year in February — a reminder of near-term demand softness in Apple’s second-largest market. February shipments of foreign-branded phones in China fall 7.7% from a year ago, CAICT data shows

Wall Street Analyst Weigh In

Several brokerages recently weighed in on AAPL. KGI Securities raised shares of Apple to an "outperform" rating and set a $306.00 target price for the company in a research note on Friday, January 30th. TD Cowen reaffirmed a "buy" rating and set a $325.00 price target on shares of Apple in a research note on Friday, January 30th. Raymond James Financial reiterated a "market perform" rating on shares of Apple in a report on Friday, January 2nd. Evercore reissued an "outperform" rating on shares of Apple in a research report on Monday, March 2nd. Finally, Jefferies Financial Group set a $330.00 price objective on shares of Apple in a research note on Wednesday, March 4th. One analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have assigned a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat.com, the stock has a consensus rating of "Moderate Buy" and a consensus price target of $297.58.

Apple Stock Up 0.4%

Shares of NASDAQ:AAPL opened at $252.62 on Thursday. Apple Inc. has a 12-month low of $169.21 and a 12-month high of $288.62. The stock's 50-day moving average price is $260.48 and its two-hundred day moving average price is $262.46. The company has a current ratio of 0.97, a quick ratio of 0.94 and a debt-to-equity ratio of 0.87. The firm has a market cap of $3.71 trillion, a price-to-earnings ratio of 31.94, a PEG ratio of 2.39 and a beta of 1.10.

Apple (NASDAQ:AAPL - Get Free Report) last announced its quarterly earnings data on Thursday, January 29th. The iPhone maker reported $2.84 earnings per share for the quarter, topping the consensus estimate of $2.67 by $0.17. Apple had a net margin of 27.04% and a return on equity of 159.94%. The business had revenue of $143.76 billion for the quarter, compared to analyst estimates of $138.25 billion. During the same period in the prior year, the firm posted $2.40 EPS. The company's revenue was up 15.7% on a year-over-year basis. On average, research analysts forecast that Apple Inc. will post 7.28 EPS for the current year.

Apple Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Thursday, February 12th. Investors of record on Monday, February 9th were given a dividend of $0.26 per share. The ex-dividend date of this dividend was Monday, February 9th. This represents a $1.04 annualized dividend and a yield of 0.4%. Apple's dividend payout ratio is 13.15%.

Apple Profile

Apple Inc NASDAQ: AAPL is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple's principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

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